Design brief Kenta.K

Company info

“Marshmallow chocolate Bunnies”

Meiji Seika Kaisha, Limited Est. 1916Headquarters in Tokyo, Chuoku. Products mainly contain food manufacturing of dairy products and sweets.

! For this project, we will would like you to design the package of “Marshmallow Chocolate Bunnies”, our new product. Our concept of this product is making high quality chocolate truffles, but including a marshmallow inside, it gives sweetness. We are also aiming for the some sort of ‘Japanese chocolate easter bunny’ image, and we are planning to release this product in the easter season. The size of each truffle is about bite size, and there will be 12 each in one package. It also has bunny ears on them, since they are bunny truffles.

! The main customers we are aiming are mainly children, but the design shouldn’t be so childish that some older customers would refrain from consuming the product. As a example of how it might look like, you should take a look at our other products like “Takenoko no sato” or “Kinoko no Mori”.

! Other than that, the design depends on your flexibility of ideas. We are hoping for a acceptable design.

making of the food packaging designKenta. K

! The product I am going to provide a design is called ʻBunny Chocolate Truffles.ʼ The concept of this product is to make a japanese easter kind of image. I will also be using the techniques I have learned from these few weeks.

First off, here is the template.

Making of the front side.

From here, I started making the characters of the food packaging.

These are the main characters (except the grass) of the packaging. I included the white rabbit since it matches with the japanese tradition, and I thought it would symbolize the marshmallow in the truffles.

I added the characters and the grass onto the template. The background was made using the gradient tool. I also added the moon, since it also matched the japanese theme.

The transparent truffle bunnies actually have a lower opacity layer than the ones one the front.

Then I added the gradient effect on all of the sides of the box.

I had to do one by one since you have to select the specific area and it was not really easy since the separation of the sides were drawn with dots.

While examining other products, I found out that to make the title of the product stand out, there was something that was on the back of the title text which wasnʼt the background. For my case, I thought I would make a wooden plate.

I first drew the outlines of the wooden plate, and import it into photoshop. I filled in the circles by simply using a eclipse tool, which I found really easy. I thought about putting in more details of the wood, but I rejected that since it might get unbalanced with the rest of the design.

Then I added some fonts. The purple font was rejected later on since it was hard to read because of the purple and blue gradient background. The final product has a brown text, and the spaces are filled white, since it I thought it symbolized the marshmallows. It was also easier to read.

Making the back side.

This is a little info kind of box so the product design would not look boring, but also a bit entertaining. I decided to show how the inside of the truffle looks like.

I added few new characters into the product which are little marshmallow cubes inside the truffles.

Luckily enough, there was a nutrition fact generator on the web, so I decided to use that. I decided to put in some few numbers, and this is what I got;

Up to here this was how the back side looked like. But then I got advice from my friends, and I decided to put in some objects into the background.

The making of the milky way was a process of using different filters.

I first made the plastic wrap, and set to a 20, 15, 15 settting.

Then I made the plastic wrap all wavy by using the wave filter.

Then the diffuse glow,

! ! ! ! And twirled it.

Now the milky way (on another workspace)looks like this.

After the milky way, I thought it would be nice if there was some stars, and so I tried to do it, until I found a better idea. It was to make the stars replaces with the chocolate truffles. To make this effect, I first made a layer with semi transparent truffle bunnies. I pasted the layer on the cover, and it ended up like this.

And then after doing that, I thought to myself, why not do it everywhere.

These two are the images of the side parts of the package.

I simply rotated the layer I made and pasted onto the image.

Final product.