History of Food Processing

Food processing dates back to the prehistoric age when crude processing including various types of cooking such as over fire, smoking, steaming, fermenting, sun drying and preserving with salt were in practice. Foods preserved this way were a common part of warriors’ and sailors’ diets. These crude processing techniques remained essentially the same until the advent of the Industrial Revolution. Nicolas Appert developed a vacuum bottling process to supply food to troops in the French army, which eventually led to canning in tins by Peter Durand in 1810. Modern food 0processing technologies, in the 19th century were also largely developed to serve military needs. In the early 20 th century, the space race, change in food habits and the quality consciousness of the consumers in the developed world furthered the development of food processing with advancements such as spray drying, juice concentrates, cooking and the introduction of artificial sweetners, colorants, and preservatives. In the late 20th century products including dried instant soups, reconstituted fruit juices, and self cooking meals such as ready-to-eat food rations etc., were developed.

Food processing also dates back to the prehistoric ages when crude processing incorporated slaughtering, fermenting, sun drying, preserving with salt, and various types of cooking (such as roasting, smoking, steaming, and oven baking). Salt-preservation was especially common for foods that constituted warrior and sailors' diets until the introduction of canning methods. Evidence for the existence of these method writing ancient Greek, Chaldean, Egyptian and Roman civilizations as well as archaeological evidence from Europe, North and South America and Asia. These tried and tested processing techniques remained essentially the same until the advent of the industrial revolution. Examples of ready-meals also date back to before the preindustrial revolution, and include dishes such as Cornish pasty and Haggis. Both during ancient times and today in modern society these are considered processed foods. Food processing can provide quick, nutritious meal options for busy families. Modern food processing technology developed in the 19th and 20th centuries was developed in a large part to serve military needs. In 1809 Nicolas Appert invented a vacuum bottling technique that would supply food for French troops which ultimately contributed to the development of tinning, and subsequently canning by Peter Durand in 1810.

RNCOS has recently published a report "Indian Food Processing (2006)". According to this report, "During the past five years, average monthly income has increased almost by 43 percent and disposable income of individuals has increased nearly to 45 percent. This growth in income will help the India processed food industry to boost further

With a huge agriculture sector, abundant livestock, and cost competitiveness; India is fast emerging as a sourcing hub of processed food. India's food processing sector covers fruit and vegetables; spices; meat and poultry; milk and milk products, beverages, fisheries, plantation, grain processing and other consumer product groups such as confectionery, chocolates and cocoa products, soya-based products, mineral water, high protein foods etc.

The Indian food services industry is estimated to be nearly worth Rs 75,000 crore and is growing at a healthy compound annual growth rate (CAGR) of 17 per cent, according to a Franchise India report released at the Indian Restaurant Congress.

The Indian food services industry is anticipated to grow at a CAGR of around 12 per cent during 2012-2015, as per a RNCOS research report titled, 'Indian Food Services Market Forecast to 2015'.

rapid transformation in the lifestyle of Indians, particularly those living in urban India, has resulted in dramatic increase in the demand for processed food. The main reason why processed food is luring the urban Indians is the convenience that it offers to cooking, as they don't need to spend hours in kitchen to get that appetizing food. Growth in working women's population and prevalence of nuclear families with double income are other trends causing this change in the lifestyle of Indians. 

Also, increase in overseas travel and the presence of foreign media in the country has resulted in more Indians opting for processed food. For instance, in 2005, above 5Million Indians had traveled abroad and the number is likely to rise by 15% to 20% every year.

These trends have largely impacted the Indian food-processing sector, as there's been a jump in the demand for processed, ready-to-eat and ready-to-cook food. Amount of money spent by Indian on foods outside home has been assessed to have more than doubled over the last ten years to nearly $5Billion a year. Also, it's likely to double in the five years to come. These trends entail significant growth potential for the food

Food Processing Industry

The Indian food processing industry accounts for 32 per cent of India's total food market. The industry is estimated to be worth 15000 crores, it is one of the largest industries in India, and is ranked fifth in terms of production, consumption and exports.

The fruits and vegetables export from India in April-December 2012 was recorded for Rs 37.02 billion Of the total exports, fresh grapes was recorded to Rs 5.45 billion 975 crores while walnuts were Rs 1.29 and fresh mangoes stood at Rs 2.23 billion.

The Ministry of Food Processing receives a number of proposals from private industries for establishing food processing industries in the country. The total amount released by the Ministry under the aforesaid scheme during 2012-13 (as on February 15, 2013) is worth Rs 145.74 crores

The food processing industries attracted foreign direct investments FDI worth US$ 1,681.97 million between April 2000 to December 2012, according to the latest data published by Department of Industrial Policy and Promotion (DIPP).

Beverages

The ready-to-drink tea and coffee market in India is expected to touch Rs 2,200 crores in next four years, according to estimates arrived at the World Tea and Coffee Expo 2013.

In India, the branded tea segment is valued at Rs 6,000 crore on back of growing affluence of Indian consumers. India is the world's largest consumer, second largest producer and fourth largest exporter of tea and accounts for nearly 30 per cent of global output, as per an industry report.

Hat sun Agro Product Ltd plans to set up a 250,000 litre a day milk processing plant in south Tamil Nadu. The company will invest about Rs 50 crore in the plant to come up in Tirunelveli.

Government Initiatives

Mr Tariq Anwar, Minister of State for Agriculture and Food Processing Industries, Government of India, at a meeting with Dr Agnes Kalibata,

Minister of Agriculture and Animal Resources, Republic of Rwanda, has expressed his willingness to intensify mutual cooperation in the field of agriculture between the two countries.

The Government of India plans to construct 11 new food grain godowns at different locations in the State of Assam to strengthen the public distribution system.

In 2012-13, the total food grain production will be over 250 million tonnes (MT). The Rashtriya Krishi Vikas Yojana intends to mobilise higher investment in agriculture and the National Food Security Mission is expected to bridge yield gaps. In the Union Budget 2013-14, Mr P Chidambaram, Minister for Finance, announced the provision of Rs 9,954 crore (US$ 1.83 billion) and Rs 2,250 crore (US$ 413.98 million), respectively, for the aforesaid two programmes.

Additional provision of Rs 10,000 crore (US$ 1.84 billion) for National Food Security Act has been allocated in the Union Budget 2013-14. The Act is expected to be passed soon by the Parliament.

The National Policy on Food Processing aims at increasing the level of food processing from 10 per cent in 2010 to 25 per cent by 2025. The Government allows 100 per cent FDI in the food processing sector.

The Ministry of Food Processing Industries (MoFPI) has formulated a Vision 2015 Action Plan that includes trebling the size of the food processing industry, raising the level of processing of perishables from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing India's share in global food trade from 1.5 per cent to 3 per cent.

The oilmeal export from India has registered a growth of 35 per cent to touch 656,948 tonnes in February 2013, due to improved demand for soyameal. Oilmeal import by South Korea between April 2012 and February 2013 was at 844,015 tonnes (717,274 tonnes) consisting of 173,568 tonnes of soyameal, 313,613 tonnes of castor meal

The Government of Andhra Pradesh is coming out with a five-year plan for the food processing sector involving significant doses of private investments for infrastructure development

The Centre has also planned to set up 30 food parks, as per Mr Rajesh Kakkar, Secretary, Ministry of Food Processing and Industries

Road ahead

With massive scope for value addition, growing trend in the consumption pattern of processed food products in India and many fiscal incentives being planned by the Government, the sector is estimated to be capable of maintaining the growth momentum in the future.

Anticipating the future growth, many big international players are entering the Indian market by partnering the domestic players. This trend will emerge more strongly by 2015, providing opportunities to local players to widen their product portfolios.

Today, there are many companies in India which are successfully marketing their food products.  The best among them are listed below:

1. Nestlé

Nestlé is a Swiss Multinational Food and Beverage Company headquartered in Vevey, Switzerland.  Nestlé's deals in baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Nescafé, Nestea, Sunrise, KitKat and Maggi are few of nestle brand products which are widely marketed in India. And talking about Maggi, it is one such noodle which we all have tasted for endless times since our childhood.

2. PepsiCo

PepsiCo Inc. has it’s headquarter located in Purchase, New York, United States. Indra Krishnamurthy Nooyi has been severing as the chief executive of PepsiCo since 2006.PepsiCo’s foods division offers a wide variety of products such as Aliva, Cheetos, Kurkure, Lay’s, Lehar Namkeen, Quaker Oats and Uncle Chipps.PepsiCo’s iconic refreshment beverages include Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew. While it’s other popular products are Aquafina (packaged drinking water) and Tropicana fruit juice.PepsiCo’s iconic refreshment beverages include Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew. While it’s other popular products are Aquafina (packaged drinking water) and Tropicana fruit juice.

3. Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers a great variety of delicious pizza along with side dishes including salad, pasta, breadsticks, and garlic bread .Double Cheese, Teekha Chicken Masala, Kadhai Chicken, Veggie Crunch, Tandori Paneer….What shall you order first? For all pizza lovers, pizza huts are always their one most sort after destination. You can enjoy an international dinning experience with your family and friends while dinning at pizza hut Restaurants.

4. KFC

Indians were never so fond of eating fried chicken, unless KFC (Kentucky Fried Chicken) arrived in India. KFC was founded by Harland Sanders, who first started selling fried chicken from his roadside restaurant in Corbin, Kentucky, United States, during 1930’s. Sanders was the one who pioneered the concept of restaurant franchising, and thus the first "Kentucky Fried Chicken" franchise was opened in Utah in the early 1950s. Even after Sanders’s death in 1980, his image continues to be used for branding purposes.

5. Hindustan Unilever

In India, there is no general retail shop or a household, which does not accommodate Hindustan Unilever products. HUL is one of India's leading producers of consumer goods. It deals in foods, beverages, cleaning agents and personal care products.As in this article we are mostly talking about food and beverage, so HUL’s few famous products in this division are Bru, Kissan, Korr, Red Label, Lipton, Brook Bond Tai Mahal, Modern Bread  kwality Walls. HUL tea products give the ‘Asili India Chai Ka Mazaa’.

6. McDonald

Are you one among the 68 million customers who eat at McDonald's serving daily? This number is huge right but it true. McDonald is one among the largest chain of fast food restaurants in world.  Few most popularly delicious food dishes of McDonalds are Mc Veggie, Mc Chicken cheeseburgers, Veg Mc Muffin, Egg and Cheese Muffin, french fries, breakfast menu, soft drinks, milkshakes and desserts.

7. Amul

Amul, a dairy product manufacturing company, is jointly owned by 3.03 million milk producers in Gujarat. Amul, since its inception in 1946, has spurred India's White Revolution and made our country the world's biggest producer of milk and milk products.Amul's produces a wide range of dairy products which includes Milk Powders, Milk, Butter, Ghee, Cheese, Masti Dahi, Yoghurt, Buttermilk, Chocolate, Ice Cream, Cream, Shrikhand, Paneer, Gulab Jamuns, Flavoured Milk, Basundi, Amul Pro Brand, Stamina Drink, Mithaimate, Kool Koko Chocolate, Amul Kool, Masti Butter Milk; Kool Cafe, Amul's Icecreams. Amul is a reputed brand, which maintains both quality and taste, toh jisne india mein reh reh ke Amul butter ya amul ghee nahi khaya….toh ushne kya khaya!!!

8. Coca-Cola

The best TV Campaign ‘Thanda Matlab Coca-Cola’, with Aamir Khan as a Mumbai 'Tapori', made every Indian thirsty for coca cola. A carbonated soft drink ‘Coca-Cola’ is sold in stores, restaurants, and vending machines all over the world.  It is manufactured by The Coca-Cola Company of Atlanta, Georgia.The Coca-Cola Company has also introduced other cola drinks under the brand name ‘Coke’. Most common of these are Diet Coke, Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.

9. Kelloggs

Kellogg Company is a transnational food manufacturing company based in Battle Creek, Michigan, United States. Kellogg is a major producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's focuses mainly over providing high quality nutritional food products at a reasonable

10. Haldiram's

Haldiram's is one of India's largest sweets and snacks manufacturers, based in Nagpur. It was originally founded in 1937 by Gangabisenji Agrawal, as retail sweets and namkeens shop in Bikaner, Rajasthan.Haldiram's Products range includes Sweets (Soan Papdi, Gulab Jamun, Besan Ladoo, Rasgulla), Cookies, Sharbat (Badam, Pineapple, Kush, Mango, Orange), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Gujrati Snacks, South-Indian Snacks, Nimbu Masala, Mixture, Bhujiya and Namkeens.Haldiram's also has a range of restaurants in major Cities on India. While hanging out with friends and families in these places don’t forget to taste Raj Kachori which is one of the most popular snacks, served with different kinds of sweet and sour chutneys.

INDIA'S $182-BILLION food processing industry has beengrowing at over 13 percent despite the global slowdown.And now the government is aiming to double the turnover inthe next five or six years by setting up mega food parks toattract global capital. The vision: Bring about a three-fold growth in the size ofthe country's food processing business, increase the level ofprocessing perishables from six percent to 20 percent, raisethe value addition from 20 percent to 35 percent and increaseIndia's share in the global food trade from 1.5 percent to threepercent. "We have seen the revolutions in the information technologyand biotechnology. I now feel the time has come for a revolution in food technology," said Minister of State for Food Processing Subodh Kant Sahai."People say whatever the circumstances, one will need food. So, this is one industry that will never close down,"Sahai, who holds independent charge of the ministry, said in an interview. He has statistics as well to back his confidence. Thecountry's gross domestic product (GDP) saw a decline ingrowth to 5.3 percent for the third quarter of this fiscal from8.9 percent in the like period of the previous year, with bothmanufacturing and agriculture actually registering a declinein output. But the food processing sector continued to maintain a positive growth rate. "In the midst of the global economic meltdown and with the growth in our manufacturingsector also having fallen, the food processing industry is growing at a robust 13.7 percent today, from levels of 6.7 percentin 2004-05," said Sahai. Park at Shirwal in Maharashtra: "Food is an essential item.

I don't think that the global recession will have any effect on thefood industry in India." According to the India Food Report 2008 prepared by leading markets data provider Research and Markets, the Indian food industry was estimated at over $182 billion, accounting for about two-thirds of the country's total retail sector. "We expect this market to grow to $300 billion by 2015, which isnot very far. And by 2025, it is expected to be worth $344 billion," said an official in the ministry of food processingindustries. India's food industry on thepath of high growth

INDIA IS THE THIRD LARGEST PRODUCER OF FOOD GRAINAND THE SECOND LARGEST PRODUCER OF FRUITS AND VEGETABLES. INDIA'S $182-BILLION FOOD PROCESSING INDUSTRY HAS BEEN GROWING AT OVER 13 PERCENT DESPITE THE GLOBAL SLOWDOWN. PACKED AND PROCESSED FOOD IS INCREASINGLY BECOMING POPULAR.SOME FACTS ARE WELL KNOWN AND BACK THEAMBITIOUS VISION SET BY THE GOVERNMENT:

*India is the world's largest producer of milk. *It has the largest number of livestock in the world. *It is the world's second largest producer of fruit and vegetables. *It is the third largest producer of food grain. *It has the third largest output of fish. *It the largest producer, consumer and exporter of spices.

At the same time, while processing of food to consumablestandards are at levels of up to 80 percent in some developedcountries, the overall processing level in India has languishedat single-digit level till recently. "While the whole world was processing at 70-80 percent,we were processing just six-seven percent. Now, after fouryears, this has gone to 10 percent," said Sahai, adding thatIndia's share in exports of processed food in a global market isjust 1.5 percent at $3.2 billion. The main reason for this is that much of the farm and horticultural produce goes waste or farmers are compelled to dispose them of in

distress sales as there is no adequate infrastructure to process and preserve the produce and especiallyincrease its shelf life till it reaches retail stores. The wastage level of fruit and vegetables in India currentlystands at a whopping 35 percent, explain ministry officials,adding it was to bring a complete turnaround to this schemeof things that the government launched the ambitious Vision2015 programme. An essential part of the programme is theflagship Mega Food Parks Scheme, which is instilling a lot ofhope among stakeholders - from agriculturists to industrialists - and 10 such projects are already in the pipeline acrossthe country. The idea behind these parks is to make the country's farm sector more market-driven than supply-driven. Inother words, farmers will need to produce what the marketsdemand rather than what they feel like. "Through food parks, processors will tell farmers, 'Look!this is what you will produce now since this is what is needed. We need so much of this produce every year. This is thecurrent market rate, this was what you were getting, and thisis what we will pay you'. So all sides are happy," explainedthe ministry official. "What we want is the farmers should get more and moremarket information." Each of these parks is expected to generate 30,000 directjobs and several times of it in indirect opportunities. Based onthe success parameters of the first 10 parks, the number willbe scaled up to 30 in the next five years. These initiatives arealso seen opening up new opportunities for youth and that iswhy the government is setting up the National Institute ofFood Technology Entrepreneurship and Management(NIFTEM), not far from the national capital. "Courses inthe institute will start from the 2010 session," said Sahai,adding a series of laboratories for carrying out research anddevelopment work at various institutes was also in thepipeline. The minister said India's food processing industry - whichhas the potential to attract Rs.1,000 billion ($20 billion) worthof investment, now needed to link better with the world market to achieve its full potential. "We will become the food factory of the world."

Scope for Food Packaging Enterprises

The food packaging sector caters to many industries and one of the industries dominated by food packaging Sand tiny players is the food and food processing industry. This industry has been on the fringes until the explosion of business in the 90’s with liberalization being ushered in.The revelation in packing technology for food which has increased shelf life, the ease of having smaller economical units and improvement in storage facilities and cold chains has increased has contributed to the growth in this industry.

The acceptance of packaged food, emergence of retail chains serving food, the emergence of food courts in urban India and the trend of eating out which comes in with the improvement in the economic condition of the population has lead to an increase in opportunities for the existing players and increase in market size to welcome new players into the fold of the industry.

The Indian food market is estimated at over Rs.9.1 lakhs crore , and accounts for about two thirds of the total Indian retail market. Further, according to consultancy firm McKinsey & Co, the retail food sector in India is likely to grow from around Rs.3.5 lakh crore in 2008 to Rs.7.5 lakh crore by 2025, accounting for a large chunk of the world food industry, which would grow to US$ 400 billion from US$ 175 billion by 2025. The industry comprises

1. Spice Trading

2. Food Processing

3. Snacks and Confectionary

4. Dairy

5. Beverages

6. Food Chains and Restaurants

Invetments In Industry

Most of the segment (more than 90%) is presently unorganized which means that there is place and scope for organized players. However the key will be to see to it that the flavors, styles and minor details are catered to, which will help avoid the sense of industrialization in the food industry which needs to have homely touch and flavors to hit success. Presently the organized players largely dominate specialty restaurants, branded fast food outlets and coffee shops and others who work on the franchisee model.

The 'India Food Report 2008', reveals that the total amount of investments in the food processing sector in the pipeline for the next three years is about US$ 23 billion. Some other interesting moves in the industry have been:

Adani Wilmar, the owner of Fortune edible oil brand, is eyeing acquisitions ofgreenfield and brownfield assets for sunflower, soya and mustard oil projects. Itplans to invest close to Rs.995 crore in these projects over the next year.

Reliance Industries Ltd has invested Rs.6250 crore in a dairy project.

Britannia Industries Ltd has signed an agreement with Fonterra Brands (Mauritius Holding) to acquire Fonterra's 49 per cent equity and preference shareholding in Britannia New Zealand Foods, their dairy joint venture.

The food industry in general is recession proof to a great extent especially if the players position themselves to cater to the middle and lower class of society as it caters to life’s basic needs. At the height of recession, we saw consumers move down the value chain which did effect the food business catering to the higher echelons of society which did witness a slow down. However the downward movement did help the others not catering to the higher classes of society.

The scope for Business:Domestic Business

The Indian market holds enormous growth potential for snack food, which is estimated to be worth Rs.15000 crore. The market is clearly and equally divided into the organized and unorganized sector. The organized sector of the snack food market is growing at 15%-20% a year while the growth rate of the Rs.7800 crore unorganized sector is 7%-8% per cent. The food and grocery market in India is the sixth largest in the world. Food and grocery retail contributes to 70% of the total retail sales. According to industry estimates, the segment is growing at a rate of 104% and is expected to grow to US$ 24 lakh crore by 2020. According to a BMI forecast, India is likely to see a huge 443% increase in mass grocery retail (MGR) sales during the 2007-2012 period.

International Business

India’s share in exports of processed food in global trade is only 1.5 %, whereas the size of the global processed-food market is estimated at US$ 3.2 trillion and nearly 80% of agricultural products in the developed countries get processed and packaged. This shows that there is huge scope to be exploited in the export market provided we can maintainstandards of hygiene in production; our quality conforms to the strict quality standards of the western importers and their governments, availability of infrastructure in the form of cold chains and logistic parks, cheaper transport and tax sops. These measures will ensure that we produce good quality, move the products fast and in time at competitive prices which is very crucial when one of competing in the global market.

The goverment has taken many initiatives and is heling the industry in every possible way . that is by providing incentives and subsidies at same time along with financial assistance. Some of the initiaves taken by our goverment areas follows.

Government Initiatives

The new trade policy places increased focus on agro-based industries.

Food processing industries have been put in the list of priority sectors for banklending.Fruit and vegetable processing units have been completely exempted from paying excise duty.Automatic approval for foreign equity up to 100% is permitted for most of theprocessed food items.Items like fruits and vegetables products, condensed milk, ice cream, meatproduction have been completely exempted from Central Excise Duty.Excise duty on ready to eat packaged foods and instant food mixes has beenbrought down to 8% from 16%.Excise duty on aerated drinks has been reduced to 16% from 24 %.

The Future

According to the India Food and Drink Report Q3 2008 by research analysis firm Research and Markets, by 2012, India’s processed food output is likely to grow by 44.2% to touch US$ 90.1 billion, while packaged food sales will increase by 67.5 % to reach US$ 21.7 billion. On a per capita basis, per capita packaged food spending is expected togrow by 56.5 per cent to US$ 18.06 by 2012.

Conclusion Considering the scope discussed, the present statistics and the bulging gap which needs tobe catered to there is huge scope for the SME sector to be a major part of this growthstory. The right policies from the Government and a reciprocal response from theindustry and investors by way of major investments in production as well as creation.

COMPANY PROFILEeuro foods pvt ltd.

INTRODUCTION Surat-based Euro India Fresh Foods Pvt. Ltd. which began its processed food products operations this year expects to garner a turnover of Rs 100 crore in the first year of its inception. The company aims to achieve the target on the back of exports market and brand endorsements.

"We have already invested around Rs 10 crore in brand endorsements and will be investing more in near future for the same. Also, we have certain unique products to offer to the overseas markets in the US, Europe and Canada. Hence, we expect to earn a revenue of Rs 100 crore in the first year itself," said Saumik Mitraa, chairman and managing director of Euro India Fresh Foods Pvt. Ltd., which is part of Surat-based diamond manufacturing and real estate development group Sohil Star Group.

Mitraa, who was earlier GM Exports in Rasna, said that the company has invested around Rs 50 crore for setting up a processed food manufacturing plant in Surat. Apart from various packaged food like chips, extruded snacks (fried and baked), namkin, cookies, fruit juice and packaged water, Euro India Fresh Foods also manufactures unique corn based baked sweet snacks targeted for export markets.

The initial manufacturing capacity for the various products is currently at around 500 kg per hour for chips, 250 kg per hour extruded baked, 300 kg per hour extruded fried, 10 tonnes per day namkin, 5 tonnes per day, 200,000 bottle per hour for water and juice.

"However, we will be expanding the same in near future as the business grows. Initially we are distributing our products in Gujarat and Maharashtra while later we intend to go to South India," Mitraa added.

Meanwhile, in next 4-5 years, Euro India Fresh Foods is looking to become a Rs 1,000 crore company.

DIFFERENT DEPARTMENTS

1. Production2. Quality Control3. Research and Development4. Maintenance5. Accountants6. Finance7. Operation and Administration8. Human Resource9. Logistic

COMPETITORS OF THE COMPANY

1. Balaji2. Haldirams3. Parle4. Patco5. ITC

Managerial hierarchy

 Late Shri Jivanbhai Sanspara, renowned jeweller since 8 generations headed

SAHIL STAR GROUP, which currently deals in Manufacturing, Export & Import of

Diamonds, Diamond Jewellery & Real Estate. He came to be known as Indian

operator of the Sanspara Venture who built his goodwill in the Indian Community. It

was with his experience of decades, he initiated a new venture Euro India Fresh Foods

Pvt. Ltd. It is now operated by his two sons Mr. Manharbhai Jivanbhai Sanspara &

Mr. Dinesh Jivanbhai Sanspara, who are both making invaluable efforts to take it to

newer heights.

Euro India Foods Pvt Ltd and ISO 22000:2005 Certified Organization is swiftly

capturing the market and soon becoming a Leading FMCG Company manufacturing

Extruded Snacks, Mineral Water & Fruit Juices.

Its product portfolio includes 13 brands that are all set to hit the market and make

everyone go gaga over it. It comprise of Snacks Food like Potato Chips, Fried and

Baked Extruded Products, Namkeen, Cookies, Juices andWater manufactured with a

State of the art Technology & secret recipe. Enter EURO WORLD to sneak in our

snacks.

 

MissionTo allow people to indulge into healthy snacks with unlimited flavors.

EURO QUALITY POLICYOur Company believes in building such quality standards that the success

is inevitable and both qualitative as well as quantitative.

Managment

Mr. Manharbhai Jivanbhai Sanspara (CMD)

Founder of Sahil Star Group and Chief Managing Directors in Euro India Fresh Food Pvt. Ltd. has gained 25 years of experience in diamond industry. At present he is involved in strategic business decisions pertaining to his FMCG Company and also looks after the overall management of the group along with manufacturing of diamonds. He is also committed to social responsibilities by way of various Medical. Educational & many other Trustss.

Mr. Dineshbhai Jivanbhai Sanspara (MD)

Young, energetic and talented personnel designated as both partner of Sahil Star Group and Managing Director in Euro India Fresh Food Pvt. Ltd. He has also gained experience of more than 20 years in diamond industry and handles overseas buyers of diamonds and finance department in the group. He aims at making Euro India Fresh Food Pvt. Ltd. top FMCG player.

Mr. Mahesh Vallabhai Mavani (Director)

He is designated as both partner of Sahil Star Group and Director at Euro India Fresh Food Pvt. Ltd. Having attained 15 years experience in Diamond Industry he is all set to use his expertise in making Euro India Fresh Food Pvt. a leading FMCG company.

Dr. Mukesh Navadiya (CEO)

Having passed his BAMS from Gujarat Ayurveda University, Jamnagar he is also practicing doctorate and is now associated with Euro India Fresh Food Pvt. Ltd. as its Chief Executive Officer. He takes care of all the workings of the company and implementation of the project.

Mr. Soumiik Mitraa (CHIEF OPERATING OFFICER)

Having 26 experience of guiding brands galore he has now taken control as Chief Operating Officer of Euro India Fresh Food Pvt. Ltd. He, with his qualified & capable expertise has taken the charge of making the brand prosper & progress. Through his seasoned expertise he made it possible for company’s products to reach consumer’s doorsteps smoothly. Moreover his wide & varied contacts in India & abroad is an asset to him which will definitely be useful for Euro to carry its varied products not only in India but at Global level