food product development group assignment presentation #3
DESCRIPTION
Course: Food Product Development Group Assignment looking at the consumer acceptability of fast food outlets in and around the University of the West Indies, St.Augustine CampusTRANSCRIPT
Consumer Acceptability of Fast Food Outlets in and around the University of West Indies St. Augustine Campus
Food Product DevelopmentHUEC 3004
Crystal LangeVishwattee BhimirajAmit MaharajMarziya OwenKern Rocke
Group Members
At many Universities around the world, fast-food outlets and surrounding eating hot spots are directly responsible for students’ buying a considerable amount of food on and off campus due to the introduction of new and different foods to capitalize on economic profits and not looking at the long term nutritional benefits for the student.
Research has shown that there has been an increase in the demand for ready to eat foods due to the changes in the socio-demographic characteristics and consumer lifestyles
Background
This study aims to determine the factors which influence various purchasing behaviours of students of the University of the West Indies, St. Augustine Campus. The findings of this study will provide the essential information needed on how the University can communicate with the student population in adopting healthier lifestyles.
Background
1. To determine what influences eating habits of students in the various facilities in the University of the West Indies, St Augustine campus.
2. To investigate which fast food outlet has the greatest customer base and
to determine the factors which are responsible for a superior customer base than other fast food outlets.
3. To determine the factors affecting the fast food choices of the student
population. 4. To assess the buying behaviour of university students at fast food outlets. 5. To evaluate the students acceptability to fast food outlets.
Objectives
Study Settings
The Universal Sampling Method was used on 140 students from the University of the West Indies.
Students were asked to participate in the study as a volunteer and, the reason the study was being conducted was explained to them.
A 15 question questionnaire was then given to each of the volunteers to be completed.
Methodology
Study Instruments To conduct this study, self-administered questionnaires were administered
and consisted of the following categories:
1) Demographic Data
2) Eating habits and types of meals consumes
3) Consumer perception/acceptability of the meals available on campus
Methodology
Statistical Analysis
The statistical package for Social Sciences (SPSS) version 12 was used to analyze the data gathered in the study.
Data Analysis was performed using ANOVA and the Pearson’s Chi-Squared Test
Methodology
RESULTS
43%
57%
Sex
MaleFemale
28%
23%
22%
16%
4%4% 3%
Which Faculty are you from?
Food and AgricultureEngineeringMedical SciencesScience and TechnologySocial SciencesHumanitiesOpen Campus
15%
60%
2%
22%
How would you rate your acceptance if the campus starts to offer more nutritious food?
Little AcceptanceIncrease AcceptanceNo AcceptanceNeutral
44%
14%
22%
19%
How Much More Are You Willing To pay for vegetables ?
$5$0$10$1
p= 0.046
12%
22%
21%
9%
36%
Where do you purchase your food?
On CampusOff CampusBoth Off and On CampusNot at allNo Response
64%
34%
1%
Do you think that UWI needs a new mix of food being sold on campus?
YesNoNo Response
p= 0.03
Taste
Healthy
Price
Convience
Other
Taste, Healthy, Price and Convience
Taste, Price and Convience
Taste and Health
Taste and Convience
Taste and Price
Taste, Price, Convience and Other
No Response
0 2 4 6 8 10 12 14 16 18 20 22 24
17
18
1014
59 17
8 20
8
6
6
Frequency
What do you like about the food outlets you eat from frequently?
86%
14%
1%
Is food safety a concern for you when purchasing food from ethnic and fast food resturants?
YesNoNo Response
Price of the items on the menu
Location of the Fast Food Outlet
Taste of the Food
My friends purchase from the same establishment
Other
Location of the Fast Food Outlet and Taste of the Food
Taste of the Food and My friends purchase from the same establishment
Price, Location and Taste
Price, Taste and Other
Price, Taste, Location and My friends purchase from the same establishment
Price and Location
All
No response
0 5 10 15 20 25 30 35 40 45
13
12
6
1
12
2
1
42
3
20
15
9
1
Frequency
Which of the following factors influences your food choice at fast food restaurants?
52%44%
4%
Are you satisfied with the services offered at fast food outlets?
YesNoNo Response
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References
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References
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http://homecooking.about.com/od/foodhealthinformation/a/collegefood.htm.
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References
QUESTIONS?