food sector in digital marketing in turkey

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Page 1: Food Sector in Digital Marketing in Turkey
Page 2: Food Sector in Digital Marketing in Turkey

Yemeksepeti.com

Deliveryhero.com

Getir.com

Manavım.com

Aşeriyorum.net

Sanal Supermarkets

-Migros Sanal Market

Page 3: Food Sector in Digital Marketing in Turkey
Page 4: Food Sector in Digital Marketing in Turkey

Yemeksepeti is an online food ordering company providing the facility to place

food orders on-line from an affiliated network of restaurants without charging

the user any extra fees.

Established in 2001 by Nevzat Aydın.

Operates in 64 city in Turkey and Cyprus.

The company expanded to 5 different countries under the name of

foodonclick.com

Page 5: Food Sector in Digital Marketing in Turkey

These countries are United Arab Emirates, Lebanon, Kingdom of Saudi

Arabia, The Sultanate of Oman and The State of Qatar.

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HOW THE COMPANY EARNSMONEY? By getting comission from the restaurants that they work with.(Burger King, Sbarro,

etc.) (%80 percent of earnings)

Advertisement.

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In 2014 they sold 50 million serving food and made a sales of 1.596.000.000 TL.

In May 2015 Yemeksepeti was sold to the German-based Delivery Hero for $589 million.

Founder Aydin paid out $27 million to 114 workers as a profit-sharing bonus, reported to

be worth around $237,000 per employee. The bonus is worth roughly 150 times their

monthly wage, which is between $1,000 to 2000 per month.

Page 8: Food Sector in Digital Marketing in Turkey

HOW TO ORDER?

Yemeksepeti has a very secure and user-friendly system to order as we will see in the

following steps;

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DELIVERYHERO.COM ‘the easiest way to your favourite food’

Key Facts

Founded in May 2011

HQ in Berlin

Operating in 33 markets across five continents with 3,000 employees

The largest food network in the world with more than 300,000 participating restaurants

Global leader in the space with 13 million orders processed each month

Delivery Hero currently valued at $3.1 billion

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EUROPE

mjam.net (AUT)

hungry.dk (DEN)

pizza-online.fi (FIN)

lieferheld.de (GER)

pizzaportal.pl (POL)

onlinepizza.se (SWE)

foodarena.ch (SUI)

hungryhouse.co.uk (UK)

ASIA

Baedaltong (KOR)

yogiyo.co.kr (KOR)

OTHER

deliveryhero.com.au (AUS)

talabat.com (M.E.)

pedidosya.com (LAT.AM.)

THE DELIVERY HERO NETWORK

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Founded in July 2015 by Nazım Salur with Serkan Borançılı and Arkady Volozh

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GETIR.COM Mobile application for IOS and Android

500 person work in total

-80 in Office

-50 cars 100 motorcycles

-50 couriers ( pedestrian)

on average, 2000 orders in week, 3000 orders in weekend

Lower limit:15 tl

The average order amount: 25-30 tl

Monthy growth rate is about 40%

70%, 20% retailer and 10% logistic

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HOW DOES IT WORK ?

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7 days/ 24 hours

# of downloads of app: 800.000

Delivery in 10 minutes ( depends on address)

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- 400 different products

Categories

Foods

Drinks

Personal Care

Baby

Technology

Health

Home care

Accessories

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Page 28: Food Sector in Digital Marketing in Turkey

az önce bkm express ile 30tl'lik alışverişe 15 tl ödedim misal. ayrıca yakınımdaki kurye

siparişteydi, sipariş veremedim. baktım telefon çalıyor, arayan getir. başka bir kurye

yönlendiriyorlarmış bana. Sag olsunlar. Ayrıca kuryeyi haritada izlemek çok eğlenceli oluyor.

allah yokluğunu göstermesin dedirten uygulama. cumartesi pazar sabahı evime taze simit,

taze sıkılmış portakal suyu getiren, birde üstüne promosyon ürün getirip 16 tl'lik siparişi

neredeyse yarı fiyatına getirendir.

Mükemmel hizmet. siparişi verdikten 10 dakka sonra elime eksiksiz olarak ulaştı ve poşetiyle

dahi kaliteli bir iş yaptıklarını ortaya koymuşlar.

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MANAVIM.COM

First website online selling organic fruits and vegetables

Founded in 2006 by Erol Ağırlar

Products deliver to customers only 1 day a week (on Saturday for İstanbul)

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ASERIYORUM.NET

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