food-to-go: european innovators to learn from...yet fundamental needs don’t change value time...
TRANSCRIPT
Nicola Knight
Senior Analyst, Convenience and Food-to-Go
Food-to-go: European innovators
to learn from
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TORONTO
NEW YORK AMSTERDAM
SEATTLE
IGD safaris 2019 - see how trends are put into practice
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Consumers continue to evolve
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Savvy
Technology enabled
Diverse
Health conscious
VocalExperience focused
Urbanised Time poor
Ageing
Trust and ethics
Transparency
Authenticity
Source: IGD Research, Thinkstock
Yet fundamental needs don’t change
VALUE TIME CHOICE
Help me get
quality at fair
prices
Don’t make me
spend more
time than I
want to
Help me find
the products
I want to buy
Source: IGD ShopperVista
© IGD 2018 Source: IGD Research Page 7
European food-to-go in context
• A mixed economic outlook means opportunities for growth are not evenly distributed
• High street footfall is under pressure as purchases move online
• For retailers, large store regeneration is a focus – FTG opportunity?
• More space is being dedicated to health and wellness and free-from ranges
• Delivery is driving growth – but is it friend or foe?
• Ethics are rising up the agenda – from ‘do no harm’ to ‘do good’
In the UK, despite competitive challenges, the food-to-go market remains in good shape
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£17.8bn £22.8bn
2018 2023
+6%
Vs 2017+5%
CAGR
© IGD 2018 Source: IGD Research Page 9
More snacking,
and changing missions
New locations
creating new opportunities
Balancing function and
emotion
Key trends we’re tracking in food-to-go
The growing role of
partnerships
Health & wellness
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The rise and rise of health and wellness
Health & wellness
Veganism: millennial fad or fact?
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Top 5 reasons for following or considering following a vegan / vegetarian diet – all grocery shoppers
48%It is better for
the environment
51%For ethical
reasons
25%To lose
weight/look
better
21%To live
longer
39%It is
healthier
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Top 5 reasons for following or considering following a vegan diet among 18-24s
48%It is better for
the environment
51%For ethical
reasons
25%To lose
weight/look
better
21%To live
longer
39%It is
healthier+10%
vs average+18%
vs average-6%
vs average
+4% vs
average
Veganism: millennial fad or fact?
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by CHLOE: US import, aiming to redefine fast-food
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Copper Branch: 100% plant-based power food, coming to Europe 2019
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Health gets personal
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The power of fresh
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Retailers are also targeting this trend
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Retailers are also targeting this trend
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Engaging environments, slick service
Balancing function and
emotion
© IGD 2018 Source: IGD Research Page 20
Where to be inspired by food markets and food halls
Markthal, RotterdamEataly, Milan
Foodhallen, Amsterdam Time Out Market, Lisbon
© IGD 2018 Source: IGD Research Page 21
Food markets are inspiring food-to-go specialists…
Sourced Market, London
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…and big retailers, too
Jumbo Foodmarkt, Utrecht
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Using counters to create theatre
Fresh the Good Food Market, Dublin
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Centra, Leopardstown, Dublin
Using counters to create theatre
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Impactful use of colour, technology streamlines service
Albert Heijn To Go, Amsterdam
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Tossed, London
Impactful use of colour, technology streamlines service
© IGD 2018 Source: IGD Research Page 27
Technology enables re-invention of the fast food experience
McDonalds, Innsbruck
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Stronger together
The growing role of
partnerships
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Food-to-go specialists + supermarket retailers
Marks & Spencer, Milton Keynes
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Food-to-go specialists + supermarket retailers
Sainsbury’s, London
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Food-to-go specialists + department stores
Debenhams + Joe and the Juice, UK
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Food-to-go specialists + c-store retailers
BWG + SPAR + Freshly Chopped,
Dublin
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Food-to-go specialists + c-store retailers
Fresh Atelier (Delhaize) Brussels
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Food-to-go specialists + c-store retailers
Midcounties Co-op + Chozen Noodle, Oxford
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Food-to-go specialists + travel specialists
Leon + HMS Host, London Heathrow
Leon + HMS Host, Amsterdam Schiphol
What can we learn?
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Innovation is key – remember value, time and choice are still fundamental
Technology can help deliver personalisation efficiently
Expect fresh food-to-go and in-store counters to further increase in importance
Delivering great experiences can unlock growth potential across the market
New ways of working will be needed; more partnerships will emerge
Expect much more fusion between food-to-go, foodservice and retail as the food spaces of
the future develop
Thank you for listening:
Nicola Knight
+44 (0) 7739 707 754
@nicolaknightIGD
@nicolak
https://retailanalysis.igd.com e: [email protected] @RetailAnalysis