food to go trends

7/31/2019 Food to Go Trends

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FOOD & DR INK TRENDS :

FOOD-TO-GO22 October 2009


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www.rts-resource.com

Programme

The importance of trends

The food-to-go market

Key players

Market drivers

The importance of trends within trends

Conclusions


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THEIMPORTANCE

OF TRENDS


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The UK food market

When looked at from a traditional standpoint, thereis very little growth taking place (annual average

growth in values, including inflation):

0% 1% 2% 3% 4% 5%

Confectionery

Fruit & Veg

Baked goods

Dairy

ALL FOOD

2004-09


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Market by trend

When looking at the market by TREND, we seemajor differences:

0% 5% 10% 15% 20%

Ethical

Wellness

Food-to-Go

Convenience

2004-09


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FOOD-TO-GO


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Food-to-go

There was a time when food-to-go meant pickingup a bag of crisps!


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Overriding trend

It seems that the overriding trend within the foodmarket as a whole can be summarised as:

the food we want

when we want it!

FOOD-TO-GO neatly fits within these needs.


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Definitions are key

Food purchased to be eaten out of home: filled breads (including those purchased in sandwich bars)

bagged snacks

bakery (breads, cereal bars, snack cakes and biscuit packs)

countlines

meat & pastry (snack meats, individual pies and pasties)

dairy (cheese snacks, yogurt and pot snacks) fruits & salads (rte fruit packs, salads)

snack pots & soups


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Food-to-go market

Current market value:

11.5 billion (as defined)

Larger than the UK dairy market Annual growth much higher than the overall market

(7.1% versus 4.9%)

Food-to-go is also more profitable (on a /kilo basis

average consumer food price is 2.36. Food-to-go is

6.47)


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Food-to-go market

FOOD-TO-GO2009p

000 tonnes2009p

m

filled breads (RTE) 720 4,404

bagged snacks 372 2,581

bakery 282 1,736

countlines 140 1,008

meat & pastry 148 985

dairy 30 238

fruits & salads 56 237

snack pots & soups 28 311

FOOD-TO-GO 1,776 11,500

Source: RTS Resource database & analysis


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Food-to-go growth

On an annual basis, food-to-go segments havebeen growing as follows:

0% 5% 10% 15%Filled breads

Bagged snacks

Bakery

Countlines

Meat & pastry

Dairy

Fruits & saladsPots & soups

FOOD-TO-GO

2004-09


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KEY PLAYERS


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Own-label dominates

Key Brands:

Del Monte

Whitworths

Fruit Bowl

Preda

Sun Maid

Fruit & Saladfruit packs dried fruit snacks pot salads


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Fruit & SaladNew Products

Fresh fruit snacks

3 varieties of fresh fruit in 170g snack pots

Apple and grape 80g snack pack

Pack O Snacks

Organic lunchbox snacks for children

Dry fruit mixes in 3 varieties

A personalised selection of fruit, nuts and olives

Delivered direct to the home or office


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Meat Snacks & Pastries

Unilevers Pepperoni is the leading brand in themeat snack market

Major brands include:

Ginsters

Pork Farms/Northern FoodsDickinson & Morris

Kerry Foods

Duchy Originals

Consumers can purchase on-the-go snacks fromsupermarkets and retail chains such as Greggs andthe West Cornwall Pasty company


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Meat Snacks & PastriesNew products

Special edition pasties using local cornish ingredients

Launched in Spring 2009

New Flavours: Steak and Ale and Chicken and Bacon

New Cornish Pasty collection inspired by popular british dishes

New flavours are:

Bangers & Mash

Bacon & Brie

Roast Chicken Dinner

Chicken Tikka


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Filled & snack breads

Dominated by own brand

Brands include Ginsters, Foo go (Greencore),Cranks, Sutherland Deli (Greencore)

Retail chains include Starbucks, Coffee Republic,Costa, Nero, Eat, Subway, Soho Coffee Co,Pret a Manger


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Filled & snack breadsNew products

Following the trend for nostalgia foods M&S launched

thejam sandwich

It was withdrawn from the shelves in August 2009

Deli in the sky

Flybe worked with celebrity chef James

Martin to produce a range of designer

sandwiches to sell on their Deli in the sky

menu


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Key players list

1. Fruit packs

Own labels dominate the fresh segment but the preserved fruit packs

are shared between own labels and, primarily, the Del Monte Fruit

Express brand, Ginsters, Whitworths, Fruit Bowl, Preda, Graze,

Florette.Sun Maid

2. Dried fruit snacks

Again, own labels dominate but brands include Sunny (Whitworths),

Preda Forest, Sun Maid and Organics.

3. Pot salads

Own labels dominate although Ginsters has also entered this sector.


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Key players list

4. Meat snacks

Unilever is market leader with its Peperami brand.

Others include BiFi (Unilever Bestfoods).

5. Pastries and savoury foods

A very mixed segment where retailers own labels are

represented in most product types. Major brands

include: Ginsters, Pork Farms/Northern Foods,Dickinson & Morris, Kerry Foods, Duchy

Originals, West Cornwall Pasty Co., Greggs


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Key players list

6. Filled breads (rte)

Mostly own brands but branded products include

Ginsters, Foo go (Greencore), Cranks, Sutherland

Deli (Greencore)

7. Snack breads

Own labels, especially Marks & Spencer.

8. BiscuitsMcVities (Go Ahead), Tunnocks, Burtons,

Nestl, Quaker (Snack-a-Jacks), Foxs, Kinder,


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Key players list

9. Cakes bars & similar

McVities, Cadbury, Mr Kipling

10. Cereal bars & breakfast snacks

Kellogg, Quaker, Nestl, Weetabix, Masterfoods/Seeds of Change, Cadbury, Slim Fast, New CoventGarden porridge, Ennis Foods, Eat Natural, WeightWatchers, Jordans, Ryvita, Harvest, Frutasia, DovesFarm, Nature Valley, Altu, You Are What You Eat,

Traidcraft, Geobars (Northumbrian FF), VillageBakery, School Bars (Stream), Danbys Foods, Bounce


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Key players list

11. Cheese snacks

Kraft (Lunchables, Dairylea Dunkers,

Splendips), Kerry Foods (Cheestrings),

Fromageries Bel (Cheese Dippers)

12. Yogurt & similar

Mller

13. Desserts

Mller, Cadbury, Nestl, Ambrosia, Hartleys,

Organix


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Key players list

14. Countlines

Mars (Masterfoods), Cadbury, Nestl

15. Bagged snacks (and dips)

Walkers, Quaker (including Harvest Cheweee

bars), Pringles, Kettle, KP, McVities, McCoys,

Seabroook, Smiths, Kolak, Redmill, Wolf, Tayto,

Penn State (Union), Food Doctor, Bounce SnackFoods, Butterkist, Dormens


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Key players list

16. Pot snacks

Pot Noodle (Unilever), H J Heinz

17. Cup soups

Batchelors


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DR IVERS


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Food-to-go drivers

Market drivers can be looked at in 5 distinct ways: By product type (cereal bars, meat sticks, nuts);

By attractiveness and suitability (taste, satiety, speed); By occasion (breakfast, desk lunch, in the car, lunchbox);

By consumer type (on business, children, family, busyparent).

By trend within the trend


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Attractiveness/ suitability

Availability/delivery Speed (of consumption)

Portability

Light OR satisfying

Indulgent/treat

Taste & flavour

Suitable products are usually hand-held but basedlargely on traditional products and flavours.

Attractiveness and suitability factors can include:

Lack of crumbs or mess Trendy especially for

school lunchboxes

Healthy/organic

Shelf-life long for storage orfresh if purchased for

immediate consumption


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Food-to-go occasions

Breakfast Lunchboxes Mid-morning snacks Travel (business and leisure) and driving (dashboard dining)

Lunch taken in the park or at the desk Picnic Informal business meetings al fresco

Afternoon snack Busy (grab and go) Meal substitute Evening snack/supper


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Consumer types

Late risers

Busy mothers

School children (especiallywith reducing take-up of

school lunches)

Office workers where thereis no staffcatering

Outdoor workers

Busy home workers

Nearly all consumers are targets at sometime:

Business travelers

Holiday-makers

Working lunchers

Hectic social life

Attack of the nibbles

Boredom Anyone having a busy day


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TRENDS W ITH INTRENDS


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Trends within trends

The subject of todays seminar is TRENDS

We have established that FOOD-TO-GO is a largeand exciting growth TREND with much potential.

So, there are also trends for the future that we thinkfood-to-go also need to adopt in order to be even

more successful and keep pace with future demand

and expectations .......


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Trends within trends

The following relevant trends can be combinedsuccessfully with FOOD-TO-GO products:

nostalgia

artisan/small company image

health & wellness

use of spices

new flavour materials & sourcesSource: RTS Trend Watch


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Trend Watch

Free copy available todelegates.


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CONCLUS IONS


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Conclusions

Confectionery bars and bagged snacks were theoriginal FOODS-TO-GO

Today, there is a number of other segmentsdeveloping as consumers increasingly look to

satisfy nutritional needs out-of-home.

Consumers are increasingly looking for foods whichrequire the minimum effort to eat and/or prepare


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Conclusions

The FOOD-TO-GO market is large and dynamic -although there are some poorer performing sectors

within it.

The future looks promising too, against abackground of constraint/restricted growth.

In oder to maintain high levels of growth some

products need to be weeded out and replaced withthose that combine latest trends.


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RTS Resource

The Creative Industries Centre

Wolverhampton Science Park

Glaisher Drive

WolverhamptonWV10 9TG

United Kingdom

Tel : +44 (0)1902 422282

E-mail : [email protected] : www.rts-resource.com

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