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51
Mourne Rural Cultural Heritage Programme MOURNE BRANDING INITIATIVE Study Visits 2008 Good Food Circle & Flavour of Tyrone County Leitrim NORTHERN IRELAND REGIONAL FOOD PROGRAMME

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Overview of outcomes of study visits toLeitrm +Tyrone

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Page 1: Food Tourism Study Visits

Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visits 2008 Good Food Circle amp Flavour of Tyrone

County Leitrim

NORTHERN IRELAND REGIONAL FOOD PROGRAMME

Joanne McAlinden Rural Heritage Officer ndash March 2008

1

Content Page

Introduction

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip2

Study Visits helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip4

Study Visit 1 ndash Flavour of Tyrone helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Study Visit 2 ndash County Leitrim helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip8Participants Evaluation

Study Visit 1 Study Visit 2

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip12helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip13

Possible ideas that could be transferable to Mourne area

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21

Study Visit Costings helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip22

Appendix 1 Itinerary ndash Flavour of Tyrone amp Good Food Circle

23 Appendix 2 Itinerary ndash County Leitrim 24 Appendix 3 List of Delegates 26 Appendix 4 Participantrsquos Personal Interest Form 27 Appendix 5 RDC Event Activity Record ndash Study Visit 1 30 Appendix 6 RDC Event Activity Record ndash Study Visit 2 32 Appendix 7 Background Flavour of Tyrone 34Appendix 8 Background Greenbox 36 Appendix 9 Background The Organic Centre 41 Appendix 10 Background The Food Hub 45 Appendix 11 Background Western Organics Network 46 Appendix 12 Background The Oarsman 50 Appendix 13 Press Release ndash Mourne Observer Appendix 14 Press Release ndash The Outlook Appendix 15 Press Release ndash Down Recorder Appendix 16 Press Release ndash The Outlook Appendix 17 Press Release ndash Mourne Observer Appendix 18 Press Release ndash Banbridge Chronicle Appendix 19 Press Release ndash Newry Reporter Appendix 20 Application to Northern Ireland Regional Food

Programme Appendix 21 Photographic Record

Joanne McAlinden Rural Heritage Officer ndash March 2008

2

Introduction

The Mourne Heritage Trust (MHT) is an independent body which aims to provide for the future management of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) The Trustrsquos Mission is ldquoto sustain and enhance the environment rural regeneration cultural heritage and visitor opportunities of the Mourne Area of Outstanding Natural Beauty and contribute to the well-being of Mournersquos communitiesrdquo The Trust works in five key areas as follows

1 Natural Environment Enhancement and protection 2 Visitor management and Visitor Services 3 Built and Cultural heritage 4 Sustainable Tourism 5 Rural and Community Regeneration

Mourne Rural Cultural Heritage Programme (Ref 03274) Mourne Heritage Trust secured financial assistance from the Rural Development Council (RDC) under the EU Programme for Peace and Reconciliation to deliver the Mourne Rural Cultural Heritage Programme The aim of the overall project aims lsquoto promote rural regeneration in the Mourne AONB through an improved understanding of shared culture and heritagersquo The objectives are as follows

bull Employment of a Heritage Officer for 2 years bull Mourne Branding Forum established to promote local agricultural produce

and crafts bull 1 study visit for 10 people from the Mourne Branding Forum to learn

about regional branding bull Heritage audit developed and published on the MHT bull 12 Cultural lsquofactsheetsrsquo published

In addition MHT secured funding from the Northern Ireland Regional Food Programme (NIRFP) to compliment the work being undertaken with the Mourne Branding Initiative (MBI) aspect of the Mourne Rural Cultural Heritage Programme NIRFP funding contributes to the following areas of work

Joanne McAlinden Rural Heritage Officer ndash March 2008

3

bull Study commissioned to identify best practice methods used by areas with similar characteristics to the Mournes who have established a brand name to market local produce

bull Study visit organised to visulise how the Mournes area could potentially benefit from a branding initiative

bull Tailored training and mentoring programme covering topics related to the agri-food industry in Northern Ireland (due to commence April 2008)

The Mourne Branding Initiative aims to highlight the local and traditional products of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) An important aspect of the initiative is to encourage local businesses to look at good practice elsewhere Two study visits to the lsquoFlavour of Tyrone Regionrsquo and to County Leitrim were organised to meet this objective

Joanne McAlinden Rural Heritage Officer ndash March 2008

4

Study Visits

Rural Heritage Officer Joanne McAlinden organised two study visits

bull 1 day trip to Co Tyrone ndash 31st January 2008 bull 1 overnight stay in Co Leitrim ndash 20th amp 21st February 2008

The objective of the study visits was to provide an opportunity for key individuals of Mourne to visulise how the Mourne and Slieve Croob AONB could potentially benefit from food and branding projects that have been successfully implemented elsewhere

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 2: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

1

Content Page

Introduction

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip2

Study Visits helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip4

Study Visit 1 ndash Flavour of Tyrone helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5

Study Visit 2 ndash County Leitrim helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip8Participants Evaluation

Study Visit 1 Study Visit 2

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip12helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip13

Possible ideas that could be transferable to Mourne area

helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip21

Study Visit Costings helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip22

Appendix 1 Itinerary ndash Flavour of Tyrone amp Good Food Circle

23 Appendix 2 Itinerary ndash County Leitrim 24 Appendix 3 List of Delegates 26 Appendix 4 Participantrsquos Personal Interest Form 27 Appendix 5 RDC Event Activity Record ndash Study Visit 1 30 Appendix 6 RDC Event Activity Record ndash Study Visit 2 32 Appendix 7 Background Flavour of Tyrone 34Appendix 8 Background Greenbox 36 Appendix 9 Background The Organic Centre 41 Appendix 10 Background The Food Hub 45 Appendix 11 Background Western Organics Network 46 Appendix 12 Background The Oarsman 50 Appendix 13 Press Release ndash Mourne Observer Appendix 14 Press Release ndash The Outlook Appendix 15 Press Release ndash Down Recorder Appendix 16 Press Release ndash The Outlook Appendix 17 Press Release ndash Mourne Observer Appendix 18 Press Release ndash Banbridge Chronicle Appendix 19 Press Release ndash Newry Reporter Appendix 20 Application to Northern Ireland Regional Food

Programme Appendix 21 Photographic Record

Joanne McAlinden Rural Heritage Officer ndash March 2008

2

Introduction

The Mourne Heritage Trust (MHT) is an independent body which aims to provide for the future management of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) The Trustrsquos Mission is ldquoto sustain and enhance the environment rural regeneration cultural heritage and visitor opportunities of the Mourne Area of Outstanding Natural Beauty and contribute to the well-being of Mournersquos communitiesrdquo The Trust works in five key areas as follows

1 Natural Environment Enhancement and protection 2 Visitor management and Visitor Services 3 Built and Cultural heritage 4 Sustainable Tourism 5 Rural and Community Regeneration

Mourne Rural Cultural Heritage Programme (Ref 03274) Mourne Heritage Trust secured financial assistance from the Rural Development Council (RDC) under the EU Programme for Peace and Reconciliation to deliver the Mourne Rural Cultural Heritage Programme The aim of the overall project aims lsquoto promote rural regeneration in the Mourne AONB through an improved understanding of shared culture and heritagersquo The objectives are as follows

bull Employment of a Heritage Officer for 2 years bull Mourne Branding Forum established to promote local agricultural produce

and crafts bull 1 study visit for 10 people from the Mourne Branding Forum to learn

about regional branding bull Heritage audit developed and published on the MHT bull 12 Cultural lsquofactsheetsrsquo published

In addition MHT secured funding from the Northern Ireland Regional Food Programme (NIRFP) to compliment the work being undertaken with the Mourne Branding Initiative (MBI) aspect of the Mourne Rural Cultural Heritage Programme NIRFP funding contributes to the following areas of work

Joanne McAlinden Rural Heritage Officer ndash March 2008

3

bull Study commissioned to identify best practice methods used by areas with similar characteristics to the Mournes who have established a brand name to market local produce

bull Study visit organised to visulise how the Mournes area could potentially benefit from a branding initiative

bull Tailored training and mentoring programme covering topics related to the agri-food industry in Northern Ireland (due to commence April 2008)

The Mourne Branding Initiative aims to highlight the local and traditional products of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) An important aspect of the initiative is to encourage local businesses to look at good practice elsewhere Two study visits to the lsquoFlavour of Tyrone Regionrsquo and to County Leitrim were organised to meet this objective

Joanne McAlinden Rural Heritage Officer ndash March 2008

4

Study Visits

Rural Heritage Officer Joanne McAlinden organised two study visits

bull 1 day trip to Co Tyrone ndash 31st January 2008 bull 1 overnight stay in Co Leitrim ndash 20th amp 21st February 2008

The objective of the study visits was to provide an opportunity for key individuals of Mourne to visulise how the Mourne and Slieve Croob AONB could potentially benefit from food and branding projects that have been successfully implemented elsewhere

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 3: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

2

Introduction

The Mourne Heritage Trust (MHT) is an independent body which aims to provide for the future management of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) The Trustrsquos Mission is ldquoto sustain and enhance the environment rural regeneration cultural heritage and visitor opportunities of the Mourne Area of Outstanding Natural Beauty and contribute to the well-being of Mournersquos communitiesrdquo The Trust works in five key areas as follows

1 Natural Environment Enhancement and protection 2 Visitor management and Visitor Services 3 Built and Cultural heritage 4 Sustainable Tourism 5 Rural and Community Regeneration

Mourne Rural Cultural Heritage Programme (Ref 03274) Mourne Heritage Trust secured financial assistance from the Rural Development Council (RDC) under the EU Programme for Peace and Reconciliation to deliver the Mourne Rural Cultural Heritage Programme The aim of the overall project aims lsquoto promote rural regeneration in the Mourne AONB through an improved understanding of shared culture and heritagersquo The objectives are as follows

bull Employment of a Heritage Officer for 2 years bull Mourne Branding Forum established to promote local agricultural produce

and crafts bull 1 study visit for 10 people from the Mourne Branding Forum to learn

about regional branding bull Heritage audit developed and published on the MHT bull 12 Cultural lsquofactsheetsrsquo published

In addition MHT secured funding from the Northern Ireland Regional Food Programme (NIRFP) to compliment the work being undertaken with the Mourne Branding Initiative (MBI) aspect of the Mourne Rural Cultural Heritage Programme NIRFP funding contributes to the following areas of work

Joanne McAlinden Rural Heritage Officer ndash March 2008

3

bull Study commissioned to identify best practice methods used by areas with similar characteristics to the Mournes who have established a brand name to market local produce

bull Study visit organised to visulise how the Mournes area could potentially benefit from a branding initiative

bull Tailored training and mentoring programme covering topics related to the agri-food industry in Northern Ireland (due to commence April 2008)

The Mourne Branding Initiative aims to highlight the local and traditional products of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) An important aspect of the initiative is to encourage local businesses to look at good practice elsewhere Two study visits to the lsquoFlavour of Tyrone Regionrsquo and to County Leitrim were organised to meet this objective

Joanne McAlinden Rural Heritage Officer ndash March 2008

4

Study Visits

Rural Heritage Officer Joanne McAlinden organised two study visits

bull 1 day trip to Co Tyrone ndash 31st January 2008 bull 1 overnight stay in Co Leitrim ndash 20th amp 21st February 2008

The objective of the study visits was to provide an opportunity for key individuals of Mourne to visulise how the Mourne and Slieve Croob AONB could potentially benefit from food and branding projects that have been successfully implemented elsewhere

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 4: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

3

bull Study commissioned to identify best practice methods used by areas with similar characteristics to the Mournes who have established a brand name to market local produce

bull Study visit organised to visulise how the Mournes area could potentially benefit from a branding initiative

bull Tailored training and mentoring programme covering topics related to the agri-food industry in Northern Ireland (due to commence April 2008)

The Mourne Branding Initiative aims to highlight the local and traditional products of the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) An important aspect of the initiative is to encourage local businesses to look at good practice elsewhere Two study visits to the lsquoFlavour of Tyrone Regionrsquo and to County Leitrim were organised to meet this objective

Joanne McAlinden Rural Heritage Officer ndash March 2008

4

Study Visits

Rural Heritage Officer Joanne McAlinden organised two study visits

bull 1 day trip to Co Tyrone ndash 31st January 2008 bull 1 overnight stay in Co Leitrim ndash 20th amp 21st February 2008

The objective of the study visits was to provide an opportunity for key individuals of Mourne to visulise how the Mourne and Slieve Croob AONB could potentially benefit from food and branding projects that have been successfully implemented elsewhere

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 5: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

4

Study Visits

Rural Heritage Officer Joanne McAlinden organised two study visits

bull 1 day trip to Co Tyrone ndash 31st January 2008 bull 1 overnight stay in Co Leitrim ndash 20th amp 21st February 2008

The objective of the study visits was to provide an opportunity for key individuals of Mourne to visulise how the Mourne and Slieve Croob AONB could potentially benefit from food and branding projects that have been successfully implemented elsewhere

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 6: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

5

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Study visit 1 was designed to give local eating establishments and individuals involved in the food and hospitality industry the opportunity to visit and recognise the benefits gained where a successful regional branding initiative has been implemented The study visit incorporated the following

bull Briefing from Tourism Officer and Good Food Circle Co-coordinator bull Briefing from Chair and membership of the Good Food Circle bull Briefing from Farmersrsquo Market Project Officer bull Demonstration using local produce

Summary amp points of interest from visit Good Food Circle Members

Good Food Circle (GFC) members visited on the trip were extremely enthusiastic and demonstrated a real passion for the business they are involved Nora Brown (nationally amp internationally recognised cook and recipient of MBE) was one of the founding members of the Good Food Circle and brought with her experience gained with her involvement with the establishment of the lsquoTaste of Ulsterrsquo Brand

From the concept of the GFC it took approximately 2 years to get the project to a stage where members were formally recognised A Project Officer was employed part time (council funded)

Those visited admitted that it was difficult in the beginning to get members on board as other restaurants were seen locally as their competitors Members found that a number of study visits to various food showsevents throughout the UK helped the group to gel and were an excellent networking opportunity

Key reputable restaurants were invited to join the GFC in the early days Now those wishing to become members must submit an application and fulfill various pre-set criteria and an assessment process This process takes place every two

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 7: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

6

years but may in the near future take place on an annual basis to ensure that promotional material is kept up to date

Members are charged pound100 per year and must attend monthly board meetings Absence from 3 consecutive meetings can result in membership being withdrawn

Each member MUST highlight one signature dish on their menu which produce is entirely sourced locally This may be a starter main course or dessert

GFC members considered the benefits as a member to be

bull Immediate increase in business bull Networking and sharing of ideas bull Flavour of Tyrone Good Food Circle has lsquoput Tyrone on the maprsquo bull Financial assistance with marketing (national amp international food shows

publications (eg Ulster Tattler) local newspapers website) bull Centrally administered website amp comment cards bull Buying power ndash special deals from suppliers (eg wine meat fair trade) bull Referral system bull Staff training eg customer care visitor servicing bull New highly visible excellent quality external promotional material (instant

brand recognition)

Farmersrsquo Market

Tyrone Farmersrsquo Market was established in 2002 The market takes place every 1st amp 3rd Saturday of the month in the carpark beside Tescos and has a dedicated Project Officer employed by the local council The nearest farmersrsquo markets are located in Strabane and Omagh

Marques were financed by the local council Stalls cost pound25 which includes a marquee amp 2 standard tables There are currently 15 producers (food amp craft) that MUST commit to 1 market day per month There is a maximum limit imposed of 3 producers of every type per market day (eg meat bread craft) All meat must now be Farm Quality Assured Farmersrsquo market provides contacts for local eating establishments

Success story ndash Fivemiletown Cheese started business selling cheese at farmers market Now exports brie to France

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 8: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

7

The farmersrsquo market tried to expand to 6 rural villages outside Cookstown and Dungannon This did not work as businesses considered the market as a threat The objective was however to complement what already existed Research has shown that Tescos have increased sales on market days

The Farmersrsquo Market Project Officer also has the role of increasing awareness of the importance of sourcing local produce and raising awareness of health eating This education programme involves local primary schools and demonstration samples of products

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 9: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

8

Study Visit 2 ndash County Leitrim

Study visit 2 was designed to give local agricultural producers those potentially in a position to diversify from conventional agriculture and individuals involved in food and hospitality the opportunity to meet and engage with individuals and organisations involved in successful and unique projects that could be replicated in Mourne This visit endeavored to demonstrate the benefits to be gained sourcing local produce and establishing good working relationships between producers and customers The visit incorporated the following

bull The Greenbox ndash Irelandrsquos first genuine ecotourism destination bull The Organic Centre - provision of public education training and

dissemination of information about organic growing and sustainable living bull The FoodHub ndash state of the art food production facility bull Western Organic Network ndash Organisation providing training to food

producers to meet increased demand for organic produce

Summary amp points of interest from visit Individuals and organisations visited on the study visit again were extremely welcoming and passionate and positive about the sectors they were involved All demonstrated a genuine willingness to share information and advice with study group participants The Greenbox

The Greenbox endeavors to set of standards based on sound environmental practices highlighting all that the region and its people has to offer

This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 10: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

9

Success of Greenbox has been brought about by persistent lobbying of government agencies and influencing various lsquogreenrsquo policy changes

Greenbox facilitated development of lsquoEco-tourismrsquo label pilot programme involving 40 businesses lsquoBlue Flowerrsquo logo officially rewards accommodation services as being ldquoamongst most environmentally friendly in their areardquo This is a high internationally recognised standard monitored by outside bodies and now adopted by Failteacute Ireland

Implementation of this initiative is entirely independent amp transparent

Sizeable financial assistance was necessary for training and marketing

Benefits

bull Area becoming recognised as Irelandrsquos first genuine eco-tourism destination

The Organic Centre

The main focus of the Organic Centre is training and demonstration Other finance generating facilities include a cafeacute (using seasonal organic produce from the adjoining gardens) and an eco-shop Funding to sustain the centers running costs and core staff is generated through training programmes and production of various literature

Benefits

The centre has been a catalyst in attracting visitors to the area This has had positive spin-offs such as increased bed nights in nearby town (2000+ individuals register on courses per year from all over Ireland) BampBs are recommended by the Organic Centre that make a conscience effort to be lsquogreenrsquo ndash eg use of free range eggs eco-friendly cleaning products fair trade tea coffee organic milk etc

Good community relationships have been established with local restaurants purchasing freshly grown herbs

School amp Community projects have had many benefits

- increased social interaction - Increased physical activity - increased environmental awareness - increased organic gardening skills

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 11: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

10

- promotion of healthy eating - increased knowledge in composting recycling and inter-connectedness of

natural ecosystems

The FoodHub

This is an excellent example of a community coming together to create long term sustainable employment for the local area This idea came from a study visit to USA lsquoTime Share Kitchen Resourcersquo

Main barriers recognised generally to setting up food businesses - Cost - Health amp safety regulations

Benefits- Creates local employment - Encourages entrepreneurship - Provides onsite support to tenants

Western Organics Network (WON)

Established to provide training to food producers to meet the increased demand for organic produce and encourage producers to take advantage of new market opportunities

Benefits- Influenced government policy on organic farming - Sharing of knowledge and skills - Creates and develops new market routes

Drawbacks- Lack of responsibility from members - Difficulty with individuals to see benefits of networking

The Oarsman

Numerous prestigious awards have been attributed to sourcing preparing and presenting food carefully All food is sourced using local suppliers where possible

Organic vegetables herbs and salads are sourced 10-15 mile radius All meat and dairy products are fully traceable (Feacuteile Bia Quality Assured)

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 12: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

11

Member of Slow Food movement - Ireland

Acknowledges organic and artisan produce is more expensive however there is a willingness to support local community and recognises the benefits of personal relationships with suppliers By supporting such producer businesses can develop and grow In the longer term prices may be more competitive

Benefits

- Supports local economy - Increased visitor numbers to the town ndash main attraction being renowned

high quality local food served

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 13: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

12

Participants Evaluation

Participants were requested to provide a personal account of study visits Study Visit 1

The following results are based on Good Food Circle FAM trip feedback forms completed and returned by 7 participants

Excellent Good Average Poor The FAM trip was well organised 85 15 - -The FAM trip was just the right length of time 85 15 - -The content of the FAM trip 72 28 - -Staffing 100 - - -Usefulness of the trip 72 28 - -The venues amp hospitality 85 15 - -

Participants were asked lsquoHow would you rate the overall triprsquo The following responses were received

- Excellent - Excellent - 1010 - Very Good - Very informative Good template and ideas to use for similar ventures in

the Mourne area - Very good and informative - Very good and interesting

Participants were also asked lsquoDo you have any suggestions that you would like to make for future tripsrsquo The following responses were received

- Meet local suppliers - Would like to see more trips It is very interesting - Keep it going ndash trips annually to update

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 14: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

13

Study Visit 2

Following results are based on County Leitrim study visit feedback forms completed and returned by 13 participants

1 Briefly describe what you enjoyed about the County Leitrim study visit

The food Opportunity to talk to Organic Centre Greenbox Western Organics Network

Martin Carey

I enjoyed the whole visit getting to see and hear what different opportunities there are and to see what we have up in the North could do if we put our minds to it

Patricia Collins

I found the study visit very informative ndash saw things I never knew existed The Greenbox organisation the Foodhub Mary who gave us the talk at the Greenbox is very well informed on subjects like getting people working together community group training and obtaining funding She emphasized the importance of local branding ie Eco Flower label

Bernadette Cunningham

The Study visit was interesting The talk by Mary (Greenbox) contained lots of interesting information about co-operating with other groups of people and of course the all important funding and branding of local produce

Brendan Cunningham

It was very interesting to see how the guest house and hoteliers all worked so closely with the producers

Geraldine Fitzpatrick

I enjoyed the hospitality of the people we met on our study visit and the willingness to share with us their experiences on setting up their business projects

Sean Fitzpatrick

First of all I enjoyed the very friendly approach and interest shown in all the study visits and the high standard of lectures and courtesy shown I enjoyed very much the good food and accommodation provided The Trustrsquos Rural Heritage Officer Miss Joanne McAlinden was exemplary

Noel Houston

I enjoyed meeting and talking to individuals from Mourne with an interest in promoting local Mourne produce and branding I found representatives from ALL organisations visited to be extremely welcoming and extremely passionate and positive about the sectors that they were involved Everyone demonstrated a genuine willingness to share information and advice

Joanne McAlinden

Talking to people who had already seen all the pitfalls in the food businesses and finding out good ideas Everyone we spoke to were open about their

Oisin Murnion

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 15: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

14

experiences I also enjoyed being able to see a community effort that worked We both enjoyed the visit to the farm that grew their own stuff and the simple but good lunch we had from the garden Food for thought

June Patterson

Visit to the Greenbox Food Hub Farmers Market amp Talk Opportunity to share and discuss ideas and opinions in a non formal environment The quality of the local food was excellent in the hotel Rossinver Farmers market and in the Oarsman

Kieran Swail

Good use of time - Numerous visits organised Good examples of best practice ndash passionate and enthused speakers

Shirely Walker

Meeting new people and especially the staff of Mourne Heritage Trust Learning and seeing Asking questions Hearing positives and negatives of the past

Mairead White

2a What do you consider to be the most beneficial site visit Greenbox for me because it covered branding and sustainable tourism

Martin Carey

The organic farm I enjoyed mostly using their own produce

Patricia Collins

The Organic Centre Bernadette CunninghamThe Greenbox Brendan CunninghamThe farmers market Geraldine FitzpatrickI thought the organic centre was the most benificial Sean FitzpatrickI consider the catering industryrsquos desire to source locally produced food with less reliance on supermarkets

Noel Houston

The Oarsman Restaurant Joanne McAlindenThe most beneficial site was the Foodhub Drumshambo with facilities for food production on site

Oisin Murnion

The organic farm because it can grow inside June PattersonThe Oarsman Restaurant Joanne McAlindenBoth the Food Hub at Drumshanbo and the Farmers Market in Carrick-on-Shannon

Kieran Swail

I thought they were all equally beneficial Shirley WalkerThe visit to the FoodHub ndash could work in most local communities

Mairead White

2b Please detail why you found this site visit to be most beneficial Greenbox as it gave examples of branding and sustainable tourism that we can lsquoliftrsquo Western organics

Martin Carey

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 16: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

15

Network was also useful though in showing how capacity for organic farming can be built up I found it most beneficial as it was able to supply to small business around the town it was also able to let children come in and learn to grow their own It was very enjoyable visit

Patricia Collins

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

I liked the Organic Centre (because I am interested in gardening) I found the place very nice and can imagine it in the summer Steven told us they use 9 acres for vetetables and herbs and supply local They have school groups visit and have visitors from all over Ireland and beyond They send visitors to local BampBs and in that small area have more than 1000 bed nights last year which must be a good thing for them In summer they employ 15 people but he did say it is a struggle to pay wages Donrsquot get much in the way of funding

Bernadette Cunningham

The premium they could charge for their products was over twice the price they could receive from co-ops

Geraldine Fitzpatrick

Young people had a chance to train there and learn to grow vegetables and herbs This also taught them how different types of soil was used in this work

Sean Fitzpatrick

As a beef and lamb producer in the middle of the Mournes great care and attention through the farm Quality assurance Scheme to produce good quality meat which is all too often sold cheap Supermarkets are set up to buy in large quantities and endevour to take over smaller outlets thereby gaining increased power to purchase at the mercy of the producer

Noel Houston

Conor from The Oarsman was not only an ambassador for his restaurant but also for all food producers in the local area I think his talk ended the study visit on a very positive note demonstrating the REAL benefits of sourcing local high quality produce and the importance of good working relationships between local producers

Joanne McAlinden

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 17: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

16

and restaurateurs It gave me an idea of what we could have ourselves if we get organised If such a similar place was in our area it would be very easy to start up any form of food business quickly It could be compared to the facility which DARD have at Loughry Food College

Oisin Murnion

I found it to be more beneficial when it was able to supply to other small businesses in the local area The way students were able to come and learn how to grow their own vegetables

June Patterson

The Mournes Region is at a very early stage of developing a foodtourism brand and I found it useful to see how another region in Ireland has been organised to promote lsquoorganic and good local foodrsquo

Kieran Swail

Good initiatives Enthusiasm for projects Forward thinking Taking ownership

Shirely Walker

I think if we want to develop a product and where local people do not have the facility this could be a great idea Also ideas generate and more products developed Keeps costs down for the local community

Mairead White

3 From all the sites visited what ideas do you consider could be transferable to Mourne Training (Western Organics Network) ndash MHT are planning but could perhaps do more depending on interest) Community Kitchen Greenbox Accreditation Scheme

Martin Carey

I think if different farmers went into tourism they could start and grow their own organic vegetables if the right soil was there it would be more beneficial for people around

Patricia Collins

It would be good if we could get an organisation like the Greenbox going We have good land and can rear good beef and lamb Kilkeel is a major fishing village so we might have a lot going for us We need to be able to market our wares to the best advantage and label our products as grown in Mourne

Bernadette Cunningham

It is hard to say I talked to some very good farmers since the outing (some who are Farm Quality Assured) and they were not very enthusiastic about trying any of

Brendan Cunningham

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 18: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

17

the projects that was talked about I think they are afraid it would require spending money for which they might get little in return The cold store for fruit and vegetables Geraldine FitzpatrickThe Organic Centre and the Greenbox Sean FitzpatrickI consider a state of the art food production facility such as the lsquoFoodHubrsquo could be set up in Mourne to encourage small producer groups to set up business encourage employment and added value I know from past management experience in food production food buyers want good locally sourced raw material The catering industry locally ought to have access to local products

Noel Houston

All ideas could be transferable to Mourne Greenbox ndash accreditation scheme Organic Centre ndash demonstration gardens amp training FoodHub ndash community kitchen meeting health amp safety Regulations WON ndash training programme amp networking Farmersrsquo Market - support from local authorities Oarsman ndash pride in local produce imaginative dishes using local seasonal produce

Joanne McAlinden

Mourne Heritage Trust could take a different role and help bring key people together in forming their own farmers co-op I went down to Kilkeel harbour to see were there any premises similar Most were fish orientated but none were vacant Some large building in the area could be comandered and refurbished into a similar state of the processing property We should all become members of the lsquoSlow Food Movementrsquo

Oisin Murnion

I think that if farmers that have diversified into tourism they would be able to grow their own vegetables which would be fresher cheaper and donrsquot have to wait on delivery vans

June Patterson

There are aspects of what I saw in Leitrim which could be adapted to work in the Mournes ndash but this requires a quantum leap based on a bottom-up approach The concept of promoting primarily local (organic) food as we experienced in the Oarsman could be easily transferred I also think that the Food Hub idea could be replicated on a smaller scale but once again inter-agency co-operation is paramount if this is to work

Kieran Swail

All could be transferable in time At this stage a Good Food Circle (Co Tyrone) would appear to be an ideal

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 19: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

18

initiative to start with Many of the ideas could be used but I feel it is important to develop tourism restaurants etc and then the food issue could be addressed It is expensive to go organic and that would make our prices higher and people do not go with this

Mairead White

4 Do you think there are barriers that might delay similar Mourne initiatives or inhibit them from taking place

No 4Patricia Collins

Geraldine Fitzpatrick June Patterson

Mairead White Yes 9

Martin Carey Bernadette Cunningham

Brendan Cunningham Sean Fitzpatrick Noel Houston Joanne McAlinden Oisin Murnion Kieran Swail Shirley Walker

If lsquoyesrsquo please detail barriers you feel exist in Mourne Level number of producers Martin CareyTo get people to work together but with the right training that could probably be overcome The fact that we are in a border region might work to out favour for funding purposes

Bernadette Cunningham

Mourne people would be hard to talk into any of the projects that were discussed plus the fact so many young people trained as joiners bricklayers fitters etc recently where they get a good pay packet every Friday night To ask them to change would just make them laugh

Brendan Cunningham

I think that some people might not be willing to pull together to make things work

Sean Fitzpatrick

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 20: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

19

Lack of facilities Lack of training Lack of grants Too much legislation and paperwork

Noel Houston

Vision amp lack of belief pride in local area and products A driving force ndash individuals organisations Lack of community spirit in Mourne working in partnership Financial assistance through funding programmes

Joanne McAlinden

Any barrier would be lack of personal initiative There could be religious barriers bringing both communities together in Mourne However these could be resolveds at the start by starting off with a small group co-operation at start Equal amounts of people from both sides of the community with Mourne Heritage Trust with casting vote as an independent body Rules would need properly laid out at start a proper constitution with a regulating body or a board of governors linked to Mourne Heritage Trust

Oisin Murnion

Socio-cultural barriers in relation to food education awareness Economic - perceived financial difficulties diversifying from traditional farming Co-operation - Limited evidence of multi-agency co-operation Legacy of the troubles - Communities only now coming to terms with the economic reality of having to work together Driving Force - Distinct absence of an obvious Champion ( public private or community) driving the food (tourism) agenda

Kieran Swail

Commitment from businesses Who should take initiatives forward Funding sources for initiatives

Shirely Walker

I think we have much more going for us in the Mournes than they had in Leitrim We need a dedicated and more structured approach with more leaflets advertising etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 21: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

20

5 Please detail any further comments you wish to make Had a very enjoyable few days it would have been nice to have extra time in a few of the visits Thank you to the Mourne Heritage Trust for such an enjoyable and interesting visit

Patricia Collins

A facility like the FoodHub would be very desirable but the expense of setting up would be colossal and would need to be funded The fact that different groups could hire the kitchen to bake or prepare food for parties etc would be good Also for cooking demos or training classes I think in this day and age most people have clean and hygienic kitchens and I donrsquot agree with the fact that a woman who wants to bake bread cakes etc to sell at a farmers market should have to hire a place like the lsquoFoodHubrsquo for a few hours to bake there

Bernadette Cunningham

Some people say it would just create more jobs for the boys and the girls sitting in offices and visiting farms telling people what they must and must not do

Brendan Cunningham

Education should be demonstrated at schools and local authorities to a wide audience on the advantages of organic food production and its health benefits There is a definite interest and demand for organic food products after visiting County Leitrim and I feel sure this interest exists throughout the country ndash this needs to be advanced

Noel Houston

No further comments other than to say a big thank you to Joanne for giving us the chance to go We really enjoyed our stay it would have been better if we had a bit longer at the form to buy some stuff from the craft shop

June Patterson

People need to get up and get at it With the current websites available through work which Joanne McAlinden set up there is absolute and total opportunity to supply local produce to local business One or two lead people could organise the whole set-up We have everything at our fingertips Mourne Heritage Trust could be key to organise funding for such an enterprise

Oisin Murnion

Thoroughly enjoyed the two days Kieran SwailWhat about courses in organic ndash more information a database of where I can get products Fair trade week Organic Week Vegetarian Week etc etc

Mairead White

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 22: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

21

Summary of ideas from Study Visits that could be transferable to the Mournes area

bull Increase awareness of benefits of sourcing locally

bull Create awareness of lsquoSlow Food Movement Irelandrsquo

bull Raise awareness of healthy eating

bull Promote networking between food hospitality and tourism businesses

bull Promote lsquoSignature Dishesrsquo in local eating establishments

bull Establish lsquoGood Foods Circlersquo with key reputable eating establishments

bull Develop tailored training for food hospitality and tourism businesses

bull Develop lsquogreenrsquo accreditation scheme for food hospitality and tourism businesses

bull Develop demonstration gardens and training programme to meet the demand for organic produce

bull Establish local food co-operatives

bull Establish local lsquoCommunity Kitchenrsquo

bull Support and promote local Farmersrsquo markets

Summary of advice given to participants from Mourne

bull Lobby and influence for necessary changes in current government policies bull Carry out all monitoring objectively independently and transparently

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 23: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

22

Study Visit Costings

Flavour of Tyrone poundrsquos

Transport 22500 Lunch 14000 ______ Total 36500

County Leitrim poundrsquos

Transport 55000 Guided Tour amp Lunch 25000 Accommodation amp Dinner 120882 Room Hire 1609 lsquoManagement Feersquo 8044 Oarsman (Lunch) 26420 _______ Total 236955

Grand Total pound273455

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 24: Food Tourism Study Visits

Joanne McAlindenRural Heritage Officer ndash March 2008

23

APPENDIX 1Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 1 Flavour of Tyrone amp Good Food Circle Date 31st January 2008

Itinerary

Date Time DetailsThursday31st Jan 08

830am Departure from MHT office Newcastle

1015am Quinnrsquos Corner ndash Dungannon Co Tyrone

Briefing from Tourism Officer amp Good Food Circle Co-ordinator

1115am Otter Lodge ndash Cookstown Co Tyrone

Brief on Good Food Circle membership

1145am Tullylagan Country House Hotel ndash Cookstown Co Tyrone

Briefing from Farmers Market Project Officer and Good Food Membership1245pm Stangmore Town House ndash Dungannon Co Tyrone

LUNCHAddress by Chair of Good Food Circle

215pm Grange Lodge ndash Dungannon Co Tyrone

Demonstration amp talk by Norah Brown

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 25: Food Tourism Study Visits

Joanne McAlindenRural Heritage Officer ndash March 2008

24

APPENDIX 2

Mourne Rural Cultural Heritage ProgrammeMOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008

Itinerary

Date Time DetailsWednesday20th Feb 08

830am Departure from MHT office Newcastle

1130am The Greenbox ndash Manorhamilton Co Leitrim

Irelandrsquos first genuine ecotourism destination based on sound environmental practiceshighlighting all the region and its people have to offer

100pm The Organic Centre ndash Rossinver Co LeitrimThe Grass Roots Cafeacute

LUNCH amp TOUR

Organisation providing public education training and information about organic growing andsustainable living Training programme offers workshops in artisian food production organichorticulture amp green building

345pm The Foodhub ndash Drumshambo Co Leitrim

State of the art food specific enterprise centre of 14 individual food businesses units offeringworld class food production facilities

730pm Ramada Lough Allan Hotel amp Spa ndash Drumshambo

DINNER

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 26: Food Tourism Study Visits

Joanne McAlindenRural Heritage Officer ndash March 2008

25

Thursday21st Feb 08

830am BREAKFAST

930am Departure from Ramada Hotel

1000am Western Organics Network ndash The Market Yard Carrick-On-Shannon Co Leitrim

Organisation providing training course for organic farmers smallholders and small foodproducers in Ireland

1100am Carrick- On-Shannon Farmersrsquo Market

Meet producers of organic fruit and vegetables organic meat fresh fish and homemade breadsand cheese etc

1230pm The Oarsman Bar amp Cafeacute ndash Carrick-On-Shannon Co Leitrim

LUNCH

Award winning restaurant and member of Feacuteile Bia Quality Assured Programme230pm Departure from Carrick-On-Shannon to Newcastle

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 27: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

26

APPENXIX 3 List of Delegates

Study Visit - Good Food Circle amp Flavour of Tyrone

Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Rosemary Johnston Diamonds Restaurant John Maculey Beach House BampB Myrtyl Maculey Beach House BampB Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Edel OrsquoReilly Diamonds Restaurant Sean Rodgers Burrenwood Produce Kieran Swail GTT Consultancy Shirley Walker Southern Regional College Margaret Quinn Down District Council

Study Visit 2 ndash County Leitrim

Martin Carey Chief Executive Officer Mourne Heritage Trust Patricia Collins Meelmore Lodge Bernadette Cunningham Mourne Producer Brendan Cunningham Mourne Producer Geraldine Fitzpatrick Mourne Producer Farm Diversification Sean Fitzpatrick MHT Trustee amp Mourne Producer Noel Houston Mourne Producer Joanne McAlinden Rural Heritage Officer Mourne Heritage Trust Oisin Murnion Mourne Producer June Patterson Mourne Producer Meelmore Lodge Kieran Swail Southern Regional College GTT Consultancy Shirley Walker Southern Regional College Mairead White Cnocnafeola Centre

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 28: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

27

APPENDIX 4 Mourne Rural Cultural Heritage Programme

MOURNE BRANDING INITIATIVE

Study Visit 2 County Leitrim Dates Wednesday 20th amp Thursday 21st February 2008 Name

1 Please describe briefly your interest in the Mourne Branding Initiative (MBI)

bull Seeing how other companies run in different parts of Ireland hoping to get other ideas in food and hospitality to see different things as a visitor opportunities in their different cultures

Patricia Collins

bull I am interested in getting our produce branded as grown and produced in Mourne as hopefully it would attract local shoppers and also better prices

Bernadette Cunningham

bull I think it would be an advantage to have our beef and lamb branded as Mourne Produce in the hope that it would encourage shoppers to buy our produce and maybe increase prices

Brendan Cunningham

bull I believe that branding will help increase the sales value of my produce

Geraldine Fitzpatrick

bull As chairman of NIAPPA I am keenly interested in branding

Sean Fitzpatrick

bull Through this initiative I would like to see locally produced beef and lamb sold under a local brand name

Noel Houston

bull Marketing of raw meat Oisin Murnion bull To see how other companies run in different projects

of NI I could get new ideas that we could use June Patterson

bull I run and manage a budget accommodation centre in the Mournes and I have a particular interest in seeing food at a reasonable cost but good quality to our guests Good local produce and wines

Mairead White

bull SRC Newry is contracted to undertake a study to assess the scope for branding Mourne produce and goods and to provide guidance and recommendations for a Mourne Branding Initiative

Shirely Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 29: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

28

2 Please detail briefly your reason(s) for participating in the study visit

bull To hope to get ideas different from our own how they work in both food and in hospitality

Patricia Collins

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Bernadette Cunningham

bull By taking part in the study visit I hope to get ideas and tips on how best to sell our produce

Brendan Cunningham

bull To see how branding initiative works Geraldine Fitzpatrick bull I would like to see how well the branding works and

the benefits in which it has Sean Fitzpatrick

bull It appears that there is a growing interest throughout the UK for organic produce therefore it would be useful to learn and understand how these food are economically produced with the current rising costs of oil based produce an awareness of the methods of the organic methods are the way to go It is imperative that a strong marketing campaign would be set up in the market place to promote our products Looking at a working environment could be used for benchmarking for the Mournes

Noel Houston

bull I am interested in looking for grant aid to vac-pack and cut beef

Oisin Murnion

bull To see how other places use local branding and get good ideas as we are farm diversification project We are always looking for something different

June Patterson

bull Learn more meet people of similar interests learn from mistakes learn for experience look at ideas so that further development could happen developing an eco-hospitality centre and implement more fully on responsible Mournes in policy

Mairead White

bull To identify areas of best practice that would assist in highlighting the way forward for the Mourne Branding Initiative

Shirley Walker

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 30: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

29

3 Please tick option(s) below that best describes the industry that you are currently involved

Agricultural Producer Beef amp Lamb ndash Bernadette Cunningham Sheep amp Lamb ndash Brendan Cunningham Beef amp Lamb ndash Geraldine Fitzpatrick Beef amp Lamb ndash Sean Fitzpatrick Beef Lamb amp potatoes ndash Noel Houston Beef amp Lamb ndash Oisin Murnion Potatoes ndash June Patterson

Farm Diversification Glenmore Farm ndash Patricia Collins Glenmore farms ndash June Patterson

Food amp Hospitality Meelmore Lodge ndash Patricia Collins Meelmore lodge cafeacute hostel ndash June Patterson Budget Hostel ndash Mairead White Southern Regional College ndash Shirley Walker

Other please state ___________

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 31: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

30

APPENDIX 5 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 1 ndash Flavour of Tyrone amp Good Food Circle

Date of Event

31st January 2008

Venue

Quinnrsquos Corner Dungannon Otter Lodge Cookstown Tullylagan Country House Hotel Cookstown Stangmore Town House Dungannon Grange Lodge Dungannon

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful regional marketing and branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals and businesses that have been involved in a successful regional marketing and branding initiative This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with the businesses in County Tyrone Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from such an initiative (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 32: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

31

Who participated at this event

(a) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

11

Participant Category Number of attendees

Women 6 Young People lt25 Farmers 3 Members of Farm Families 4 Long-term unemployed Disabled Pre-school children Wider rural community 5

(b) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

11

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 6 Older Workers Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 6th February 2008

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 33: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

32

APPENDIX 6 RDC EVENTACTIVITY RECORD SHEET This registration sheet should be completed for each event and activity which is run as part of your RDC funded project Title of Event

Study Visit 2 ndash County Leitrim

Date of Event

20th amp 21st February 2008

Venue

The Greenbox HQ ndash Manorhamilton The Organic Centre Rossinver The Foodhub Drumshambo Carrick-On-Shannon Farmersrsquo Market

Purpose of the EventActivity

To encourage local Mourne businesses to look at good practice elsewhere and draw on best practice methods in establishing a successful marketing of local produce and a branding initiative

Give a brief description of the outcomes of the event

Participants on the study visit were able to engage with individuals organisations and businesses that have been involved in promoting use of local produce and successful regional marketing and branding initiatives This was an excellent opportunity for networking and sharing ideas The study visit provided an opportunity for participants from the Mourne area to meet each other for the first time and also to engage with organisations and businesses in County Leitrim Participants from Mourne were able to visualise how the Mourne and Slieve Croob Area of Outstanding Natural Beauty (AONB) could potentially benefit from promoting Mourne produce and branding initiatives (see attached summary and points of interest from the visit)

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 34: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

33

Who participated at this event

(c) Please estimate the number of participants who are membersrepresentatives of the target groups of the Rural Development Programme

Total number of participants

13

Participant Category Number of attendees

Women 7 Young People lt25 Farmers 8 Members of Farm Families 9 Long-term unemployed Disabled Pre-school children Wider rural community 11

(d) Please estimate the number of participants who are membersrepresentatives of the target groups of the PEACE II Programme

Total number of participants

13

Participant Category Number of attendees

Displaced Persons Victims of Conflict and their families

Ex-prisoners and their families

Young people Women 7 Older Workers 4 Others

Please note that the total number of participants recorded at (a) should equal that recorded (b)

Signed and Dated

Event OrganiserProject worker Joanne McAlinden

Date 25th February 2008

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 35: Food Tourism Study Visits

APPENDIX 7 The lsquoFlavour of Tyronersquo is a private sector led tourism group facilitated through Dungannon and South Tyrone Borough Council

It has a membership of 140+ including acommodation attractions activities Good Food Circle Craft Farmers Market and training The lsquoFlavour of Tyronersquo Tourism Product has been defined as

bull Activity Tourism bull Culture amp Heritage bull Festivals amp Events bull Food Tourism

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 36: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

35

Signature Dishes

The Good Food Circle promotes economic growth and sustainability by encouraging its members to utilise local produce Members follow the principle of using local produce wherever possible and this is reinforced by the inclusion of a Good Food Circle signature dish on all members menus guaranteeing customers a true Flavour of Tyrone

Other activities promoted by The Good Circle

bull Themed Nights bull Training bull Cookery Classes bull Comment Cards

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 37: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

36

APPENDIX 8

About Greenbox

The Greenbox is emerging as Irelands first genuine ecotourism destination with a set of standards based on sound environmental practices highlighting all that the region and its people has to offer

What is Ecotourism Ecotourism is travel which is small scale low impact culturally sensitive community orientated primarily nature based educational and capable of broadening peoples minds and enlivening their souls but providing a unique experience firmly grounded in sustainable principles and practices The Greenbox is Ireland

What is the Greenbox The Greenbox is Irelands first integrated ecotourism destination The area of the Greenbox includes Counties Fermanagh Leitrim West Cavan North Sligo South Donegal and North West Monaghan

A Quality Labelling System For Ecotourism in the Greenbox The Greenbox is a completely unique region and is a natural location for Irelands first ecotourism destination It boasts unique ecosystems an unspoiled landscape centres of learning such as The Organic Centre a Geo Park (Marble Arch CavesCo Fermanagh) and off shore islands of high conservation value such as Inishmurray Island in Donegal Bay

The geographic area is surrounded by water on all sides by the Shannon Erne Waterway Lough Erne and The Atlantic Ocean The region which was once overshadowed by conflict is now one of the most peaceful places in Ireland and nine years on from a peace agreement (The Belfast Agreement) the destination is in an ideal position to welcome tourists to visit

The unspoilt nature of the Greenbox has contributed to attracting a high concentration of ldquogreenrdquo and ecotourism operators to the region The Greenbox is working to develop these resources further and to create a world class ecotourism destination with a strong focus on raising ecotourism standards This is being achieved through a model of tourism partnership and brings together representatives from many national regional and local agencies In addition many sound environmental enterprises ecotourism products and community initiatives fall under the Greenbox umbrella

Responsible Tourism Ltd (Trading as Greenbox Ltd) is a cross border organisation in the Northwest of Ireland that has been set up to stimulate the

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 38: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

37

development of ecotourism in the region To achieve these ends we have facilitated the development of an ecotourism quality label that we hope will continue to strengthen the Greenbox brand and which will defend the ethical values of existing Greenbox ecotourism promoters In addition the label has been designed to guide visitors travel choices and help them to choose promoters of ecotourism products and the experiences they have on offer

Core to ecotourism and to the Greenbox philosophy is the concept of environmental sustainability and the label has been very much developed with this in mind in order to ensure that the environmental impacts of Greenbox products are minimised The label also encourages proactive nature conservation and the promotion of local cultural values while at the same time developing our local economy and the long term viability of the Greenbox destination

The European Eco-label for tourist accommodation services and camp site services (The EU Flower)

The European Eco-label for tourist accommodation service was created to reward accommodation services and tourists who respect the environment It signals good environmental performance and gives an assurance of added quality for consumers choosing accommodation Enterprises bearing the Flower Logo have officially been distinguished as being amongst the most environmentally friendly in their area

Why have the European Commission launched the EU Flower label for tourism

The Eco-label-scheme is a consequence of the EU strategy of sustainable development which has become a paramount objective of the European Union since the Amsterdam Treaty in 1997 Thus it integrates the three main pillars of sustainability environment society and economy The global sustainable development process has evolved since the Rio Earth Summit in 1992 The examination of a tourist accommodation service on its ecological benefits is performed by independent testers thus the EU Flowers high standard is guaranteed Europe wide

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 39: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

38

Where can I find more information

More information on the standard can be found at the dedicated EU Flower for tourist accommodation website httpwwweco-label-tourismcom

New Irish Ecotourism Packages in 2008

A range of eco breaks have been put together where you can immerse yourself in local culture heritage and nature Adrenalin junkies creative types or those who just want to escape enjoy bypassing the tourist trail to get away for a truly unique eco experience Each eco break below offers a unique setting for learning and contribution to local conservation

bull Pilgrims Progress bull Donegal Language School bull Wilderness Therapy Sessions bull Ireland Eco Tours bull XTNW Eco Adventure Challenge bull Mountain Bike away and Canoe Home bull Environmental Film-making Photography and Animation bull The Organic Centre Experience bull Breesy Centre Package bull Blaney Spa and Yoga Centre bull The Ard Nahoo Eco Retreat Experience bull Creative Craft Activity Weekend bull Family Breaks bull Weekend Breaks with Friends bull Out of Season Breaks bull Going Underground

Centres of Learning - Food

bull The Organic Centre bull Belle Isle Cookery School bull The Food Hub bull Country Markets bull UCC Food Industry Training Unit bull The Western Organic Network

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 40: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

39

Irish Centers for LifeLong Learning

bull Belle Isle School of Cookery bull Erne Heritage Tours bull Corralea Activity Centre bull Field Study Centre Derrygonnelly bull Lough Allen Education Centre bull The Organic Centre bull The Leitrim Sculpture Centre bull Living Architecture Centre bull The Western Organic Network bull The Aughakillymaude Community Mummers bull Ard Nahoo Health Farm Education for Health bull Inish Rath Island bull Leitrim Design House

What is the Greenbox Network

The Greenbox Network is a new training amp learning organisation which is based in the Greenbox area and is designed to help tourism enterprises reach the Green standards which have been created by The Greenbox Obviously theres quite a lot to learn when it comes to making your business environmentally sound and the Greenbox network can help you get all the information you need with the minimal amount of time out from your business Network based approach to training will maximise the potential for learning

The network meetings cover basic topics in relation to ecotourism and basic network policies such as how do we welcome new members etc

Become an Greenbox Network Member

Greenbox Network Membership Fees (fees are payable per annum)

Tourism Provider euro135 pound97

Business Friend euro135 pound97

Community amp Education euro85 pound61

Friend euro35 pound25

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 41: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

40

FUNDERS

CONTACT details

The Greenbox Park Rd Industrial Estate

Manorhamilton

Co Leitrim

Ireland

Tel +353 71 9856898 Email infogreenboxie

Web wwwgreenboxie

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 42: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

41

APPENDIX 9 The Organic Centre

The Organic Centre is a non profit organisation set up in 1995 with the aim of providing public education training and information about organic growing and sustainable living The Centre is located on a 19 acre site in Rossinver Co Leitrim Ireland and we have outreach centres in Co Clare and Co Wicklow

We run workshops on organic horticulture gardening green building alternative energy and artisan food production and we offer a year long organic horticulture training programme

The Centre is a recognised eco-tourism destination Our facilities include

bull Demonstration gardens amp polytunnels

bull An orchard amp soft fruit area with heritage varieties

bull A cafeacute using seasonal organic produce from our gardens

bull An eco-shop selling garden tools books seasonal vegetables etc

The Grass Roof Cafeacute

The Grass Roof Vegetarian Cafe at the Organic Centre is a unique dining experience Surrounded by 10 acres of organic gardens a plentiful supply of fresh produce is available to the cooks With such high quality and often hard to source vegetables at their fingertips the cooks create fresh and interesting dishes everyday of the week The Grass Roof Cafe nourishes The Organic Centre staff and members of the public everyday of the week and feeds the hungry souls who participate in our many and varied weekend workshops The Cafeacute also hosts a weekly lsquobeacuteile gaeilgersquo or Irish speaking lunch every Tuesday All Irish speakers including beginners are very welcome ndash cuir blas ar do theanga Special themed events are regularly held through the year when multi course evening meals attract lsquofoodiesrsquo from miles around and The Grass Roof Cafe also offers an outside catering service providing anything from a picnic to a banquet

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 43: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

42

Projects run by the Centre include

Community Food Project

The Organic Centre re-launched its lsquoGrowing in Confidencersquo Community Food Project in March 2007 with funding support from HSE West and the Department of Agriculture and Food The project has now established 6 organic community gardens In Sligo at St Michaels Family Life Centre and the Forthill Menrsquos Group at the Northside Community Centre in Bundoran at Glor na Mora in Riverstown at the Sligo Folk Park in Rathcormac beside the old National School and in Rossinver at the Organic Centre Participants under the guidance of an experienced organic gardening mentor learn to grow their own organic vegetables and with the help of trained tutors also learn to prepare and cook healthy fresh produce The project was initiated in 2004 in partnership with HSE West and has involved parents managing a tight budget asylum seekers older people and people with disabilities A comprehensive lsquoHow torsquo manual for groups who wish to establish similar community garden projects was launched in Donegal Town in July 2006 at a public event attended by the Minister for Agriculture and Food Mary Coughlan

Community-based organic gardens not only help promote organic gardening skills and awareness of healthy eating but also have a number of other benefits There are health benefits from increased physical activity and from consumption of fresh and affordable organic vegetables and fruit Taking part in a community garden project is a very positive experience It promotes social interaction and a great sense of shared achievement It raises awareness of the environmental benefits of local organic food production which generates fewer carbon emissions from lsquofood milesrsquo and by using natural fertilizers and methods of weed and pest control avoids the use of harmful chemicals Generally the project is a great encouragement to participants to continue growing organically for themselves and in some cases to consider growing commercially

Schools Project

As part of our lsquoPeace amp Environment Programmersquo we currently work with 6 primary schools in Enniskillen Garrison and Rossinver Experienced gardeners from The Organic Centre work with teachers and children in each of the schools to create an organic lsquokitchen gardenrsquo growing vegetables fruit herbs and flowers The project promotes lsquoeco-literacyrsquo within the context of the primary curriculum and draws upon best practices in collaborative and self-directed learning As well

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 44: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

43

as learning to grow their own food the weekly gardening sessions cover a wide range of environmental issues such as composting recycling and the interconnectedness of natural eco-systems Most importantly the children learn to work with nature not against it The project also involves cross-community sessions based at the Organic Centre where children from both main religious communities engage in shared activities that further develop their environmental awareness The schools also come together for a shared harvest celebration Understanding the importance of natural bio-diversity and inter-connectedness can be a very effective way for children to learn the value of religious and cultural diversity

Peace amp Environment Project

The Organic Centre is at the forefront of using gardening as a tool for peace and reconciliation in Ireland With funding from the EU we manage a cross-border community gardening project where people from both religious traditions work together growing their own fruit and vegetables Gardening is an excellent context in which to develop positive relationships between people who otherwise may have few opportunities to meet A community garden provides a non-threatening setting to develop cooperation and mutual understanding A team of Organic Centre garden mentors support 12 community gardens within the border counties of Leitrim Donegal and Fermanagh They also work with local primary schools taking pupils through all the stages of seed sowing planting out maintenance harvesting and cooking of produce Cooking together also provides an important context in which to build peace A harvest celebration takes place in September of each year of the project where project participants from both schools and community come together to celebrate their achievements and cook what they have grown Adult participants include asylum seekers womenrsquos groups and people with disabilities We will be publishing a lsquoBest Practice Guidersquo in relation to using gardening as a method for promoting peace and reconciliation The Guide and complementary video will be launched at a national conference

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 45: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

44

FUNDERS

bull Department of Agriculture and Food bull FAS bull Pobal bull Border Action (EU Programme for Peace and Reconciliation) bull International Fund for Ireland bull HSE West bull Interreg bull Cooperation Ireland bull County Leitrim Partnership bull County Leitrim Enterprise Board

CONTACT details

The Organic Centre

Rossinver

Co Leitrim

Ireland

Telephone +353 71 985 4338

Email infotheorganiccentreie

Website wwwtheorganiccentreie

Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects

The Organic Centre Ltd is a registered non-profit taking Company Limited by Guarantee Company Registered No233736 at Companies Registration Office Parnell Square Dublin 1 The Company has

Charitable Status (CHY 11547) Organic Trust Symbol Holder No 151

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 46: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

45

APPENDIX 10

THE FOOD HUB ndash OUR BACKGROUND helliphellip

A Home for Food Production Drumshanbo Co Leitrim is home to a world class state of the art food production facility called The Food Hub The premise were originally home to the well known Lairds jam factory in the 1980s and was taken over by the Kepak Group during the 1990s The companyrsquos closure in 1998 meant a loss of 100 jobs in the community the premises lay idle underscoring a lack of employment growth and economic development in the area

Drumshanbo County Council took the opportunity to restore the premises as an state of the art food specific enterprise centre of 14 individual food business units offering world class food production facilities not only unique to the area but as one-of-its kind in the country

World Class Food Production Facility Years of planning research and funding applications resulted in the financial backing of key stakeholders such as International Fund for Ireland Arigna LEADER Claacuter Enterprise Ireland Interreg IIIA Leitrim County Enterprise Board and the Leitrim County Council Taskforce Peace II funding The final result is impressive a 14 unit world class food production facility fully compliant with environmental health regulations which is now open to interested parties

More than a Production Facility Recognising that potential clients may need assistance to get up and running or to make a transition from their existing premises to The Food Hub on site expertise is available to ensure a smooth transition for potential clients The following on-site supports are available to tenants

bull Food Technologist bull Business Plan Consultant bull Marketing Support bull Origin Farmerrsquos Market Showcase bull Community Kitchen

CONTACT details

The Food Hub Carrick Road Drumshanbo Co Leitrim

Tel +353 71 9641848 Emailinfothefoodhubcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 47: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

46

APPENDIX 11 Western Organics Network (WON) organise training courses for organic farmers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmersrsquo markets means there is an urgent need ndash and a great opportunity ndash to increase supply in the region

Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities We are also involved in developing local food networks to co-ordinate and link producers with restaurants markets and retailers

WON works closely with key organic organisations including Leitrim Organic Farmers Co-op The Organic Centre Northwest Organic and Atlantic Organics

The Western Organic Network Accel Project is funded by member companies the European Social Fund and the National Development Plan

Our Training

We organise training courses for organic producers smallholders and small food producers in Ireland Participants include those aspiring to convert to organic production and experienced organic producers who want to improve their skills or diversify into new areas

The increasing consumer demand for local organic produce through box schemes shops restaurants and farmers markets means there is an urgent need and a great opportunity to increase supply in the region Through our programme of courses we are aiming to increase production and encourage producers to take advantage of new market opportunities

Check the Course Calendar for scheduled dates and locations In addition to those specified courses can be run in other locations if there is sufficient demand Course can also be moved from one county to another if it appears participants are mainly located in a different county in order to reduce travel time and costs for the majority Feel free to call or email us with your queries or suggestions

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 48: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

47

Training Programme

Business SkillsCheese MakingComputerised Farm AccountsComputer TrainingConversion to OrganicsCrop PlanningCut Herb ProductionDesk Top PublishingFarm AccountsFruit Crop ManagementHedgelayingHomeopathy for Animals

Integrating Forestry with Organic FarmsIntroduction to Alternative EnergyIntroduction to Bee KeepingIntroduction to Farmers MarketsIntroduction to Organic FarmingIntroduction to Organic Medicinal Plant GrowingLivestock - Grassland amp Soil ManagementLivestock - Veterinary ManagementMachinery for HorticultureMarketing Skills for Organic ProducersMScPGDip in Organic FarmingOrganic Egg Production

Organic HorticultureOrganic Pig ProductionOrganic REPsOrganic Salad ProductionOrganic Livestock Autumn SeminarOrganic Livestock Spring SeminarPest Disease amp Weed ControlPolytunnel ErectionProtected CroppingTrain The TrainerVegetable Crop ProfilesVegetable Box Design

Since its inception the Western Organic Network has been strongly involved in promoting markets for its members In 2005 the network set up The Carrick-on-Shannon Farmers market which operates every Thursday from 10 am to 2 pm in the market yard Carrick on Shannon Product range includes Organic Fruit and Vegetables Organic meat Fresh Fish and Homemade breads cheese etc

The Western Organic Network has been involved in setting up the Roscommon Farmers market which is a purpose built market with semi permanent shelters The market has a diverse range of products It runs each Friday from 10am-2pm and is situated beside Glessons Townhouse off the main square Members of the network also sell their produce through the following Farmers Markets

Boyle Co Roscommon Saturday 10-2pm

Sligo Co Sligo Saturday 9am-1pm

Manorhamilton Co Leitrim Friday 10am-2pm

Longford Co Longford Friday 10am -2pm

Ballinasloe Co Galway Friday 10am-2pm

Letterkenny Co Donegal Winter Summer

Last Friday every month Each Friday

Ballybofey Co Donegal Coming Soon

Athlone Co Westmeath Saturdays

Mullingar Co Westmeath Sundays 1st Sunday of the

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 49: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

48

Native Cattle Breeding Programme

The Western Organic Network is launching a pilot project in the North West for organic beef farmers to commence a breeding programme to preserve and enhance the numbers of native breeds in Ireland

The breeding programme to be developed will include assistance towards the cost of purchasing brood stock and training farmers on managing the breed in terms of

bull Enhancing breed quality and status bull Animal welfare bull Biodiversity planning for each farm bull Maintaining suitable grazing practices that reflect traditional grazing

patterns and maintain field amp hedgerow diversity bull Monitoring and recording on a daily basis breed activity with emphasis on

ability of native traditional breeds and their progeny to thrive on poorer quality rough grassland and withstand pests amp diseases (eg liver fluke) that are endemic to the West of Ireland

To ensure economic viability of the rare breeds a feasibility study of developing a niche market in rare breed meat sales will be undertaken Contact us for further information

Organic Broiler Production

The Western Organic Network have been successful in receiving funding for a feasibility study on the viability of a establishing a network of organic broiler growers to supply a local market A feasibility grant has been awarded from The Leitrim County Enterprise Board to investigate the project

The study will investigate the viability of setting up a network of 8-10 farmers that will grow batches of 300-500 chickens to supply an existing market

The study involves looking at costings housing and the production of high end organic products that would be marketed as a niche product The issues of processing will also be considered Contact us for further information

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 50: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

49

Key Partners

Leitrim Organic Farmersrsquo Co-op

The Organic Centre

North West Organic

ACCEL Training

County Leitrim Partnership

Greenbox

Regional amp National Development Organisations

Western Development Commission

Dept of Agriculture

Teagasc

Organic organisations

Organic Trust

IOFGA

Demeter

Atlantic Organics

Rossinver

Soil Association

Organic amp Green Guide

lsquoFoodiersquo organisations

315 Network

Slow Food

Terra Madre

Euro-Toques

Bord Bia

Contact details

Western Organics Network

The Enterprise Centre

Hill Road

Drumshambo

Co Leitrim

Tel +353 71 9640688

httpwwwwesternorganicnetworkcom

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects
Page 51: Food Tourism Study Visits

Joanne McAlinden Rural Heritage Officer ndash March 2008

50

APPENDIX 12 The Oarsman Bar and Cafe moved into a new era when Conor and Ronan Maher took over the property in 2002 Their goal is to create a hospitality business where service quality value for money and consistency are always the focus The brothers are sons of Tom and Rosaleen Maher of the renowned Country house Hollywell in Carrick-on-Shannon and are the seventh Generation of their family in the hospitality Industry They bring together a wealth of experience and knowledge gained in Ireland and abroad Their sister Claire has recently rejoined the team and brings a wealth of experience and dedication to The Oarsman

The Food

Our food is carefully sourced prepared and presented and we are delighted to be members of the Feacuteile Bia Quality Assured Programme which ensures all meat and dairy products are fully traceable

Awards amp Guides National Pub of the Year 2005 - Georgina Campbells Jameson The Guide Bridgestone Guides 100 Best Restaurants in Ireland 2007

Michelin Eating out in Pubs Guide 2007

The Guardian Newspaper Guide 2005- 150 of the best gastropubs in the UK and the Republic of Ireland

Chablis Moreau Fish Awards ndash 2005 Georgina Campbells 6 of the best Great Pubs of Character - Food and Wine Magazine - November 2003 Georgina Campbells Best of the Best Jameson Guide Ireland 2007 Timeout Eating and Drinking in Great Britan and Ireland Guide 2004 Tom Doorleys 100 Best Restaurants in Ireland 2006

CONTACT DETAILS Bridge Street Carrick-on-Shannon Co Leitrim

Tel +353 71 962 1733 Web wwwtheoarsmancom

  • Title of Event
  • Date of Event
  • Title of Event
  • Date of Event
  • APPENDIX 8
  • About Greenbox
  • FUNDERS
    • Community Food Project
    • CONTACT details
      • The Organic Centre
      • Rossinver
      • Co Leitrim
      • Ireland
          • Telephone +353 71 985 4338
          • Email infotheorganiccentreie
          • Website wwwtheorganiccentreie
          • Promoting organic horticulture gardening amp sustainable living through training demonstration amp community projects