THE STARTUP THE PRODUCT SUMMARY

Fooid is a mobile and web application that offers food awareness services. In its target market there are the most competent, informed and fussy consumers, willing to spend more than the average. Then, the business model is focused on large-scale retailers of quality food.

Web site: www.fooid.it Home base: Milano

Fooid recognizes the products simply scanning the bar codes. It a l e r t s about i ncompat ib i l i t y (intolerance, allergies, disorders, religious constraints, personal tastes) and provides clearer and complete nutritional information, as well as comparison of products. It suggests recipes related to products and different options in case of incopatible ingredients.

your personal well-being assistant