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    Football Development Plan

    2011/2014

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    - Develop Better PlayersFocus on improving the quality of the 5-11 age group and youth players

    - Invest in a Skilled Football Workforce

    A paid and volunteer workforce for football must be supported and an effectivecoach education programme established locally

    - Secure investment to make existing facilities fit for purpose and provide newones

    Access and quality of facilities for playing and training must be improved

    - Organise and Communicate Football Opportunities Effectively

    Everyone must have a clear understanding of how local football development isstructured and delivered in Barking and Dagenham

    OBJECTIVESIn order to deliver the aims 9 key areas have been identified:

    1. Club Development2. Leagues Competitions and Small Sided Football3. Workforce Development4. Football in Education

    5. Women and Girls Football6. Football for Disabled People7. Community Cohesion8. Health9. Communication and Marketing

    CURRENT FOOTBALL POSITION8 Football Clubs13 Football Leagues230 Football TeamsActive People 1 39.71% Percentage of people in BarkingActive People 2 43.43% and Dagenham participating in

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    KEY TARGETS

    Year 1 Year 2 Year 3

    1 club achieving FACharter Club Status

    1 club achieving FACharter Club Status

    1 club achieving FACharter Club Status

    Completed audit of footballin Barking and Dagenham U18 league for schoolsestablished Winter League for womenestablished

    5 Barking and DagenhamCharter Clubs

    1 junior disability team Clubs running after schoolsessions

    Database of coaches andvolunteers

    Annual mini soccertournament

    Clubs running communityteams

    School Club Links created Futsal Team in theborough established

    Pathway for disabledpeople to gain

    qualifications in footballFootball e-bulletincirculated

    Annual football festival Clubs running buddyscheme with communityteams

    Please note that Achievement Targets set out below that have been marked with an *

    are subject to change following the initial mapping exercise.

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    Club DevelopmentAim

    To allow people from all ages and with all abilities the opportunity to participate in football To provide a network of FA Charter Standard Clubs / Barking and Dagenham Club Charter Increase the awareness of the charter standards and improve the uptake by clubs Develop clubs signing up to Barking and Dagenham Charter to FA Charter Standard Develop a volunteer and mentor programme for all clubs to use as a toolkit Develop a strong coaching pathway and player pathway*

    Achievement Targets

    5 Barking and Dagenham Charter Clubs* 2 School/Club links per year 1 FA Charter Club per year Reduce School Leavers Drop out Womens Local League with 5 teams Increase Number of new teams 5 per year U18 league for schools with 5 school teams 1 Disability Team per year e.g. yr 1 = junior yr 2 senior Football Academies at Barking FC and Dagenham and

    Redbridge FC

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    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Mapping

    exercise of the

    Borough

    Establish all outlets of

    football currently taking

    place in Barking and

    Dagenham, whether it be

    coaching, local pitch hire,

    club use or school use.

    An in depth audit of football

    within Barking and

    Dagenham produced

    CSPAT CDO Year 1 Officer time

    Establish

    Borough

    Charter

    Take best practice models

    from all NGB / Club Mark

    standards

    Borough Charter for existing

    clubs to acknowledge and sign

    up to once embedded hire of

    facilities only to be given to

    charter standard

    CSPAT CDO September 2010 publication

    Increase the Promote the benefits of FA At least 1 club achieving FA CSPAT CDO

    number of charter standard to clubs. standard per year. Clubs

    Clubs Support clubs in application Essex FA

    achieving FA by running workshops / PAEL

    Charter courses for child safety / first

    Standard aid

    Develop and Increase awareness of Successful and sustainable CSPAT CDO

    Sustain a Women and Girls in football womens league established. Barking Ladies

    Womens local get into football campaign. Utilising female volunteers and Essex FA

    League Increase the number of officials. Parkswomen officials through SSP SSP

    leadership schemes. CSPAN sub group

    Set up womens training 2012 unit

    session linked to local club/ West Ham Ladies

    6thform

    Yr 1 March 2011 Cost of workshops*

    Yr 2 March 2012

    Yr 3 March 2013

    Year 3 - Winter League Pitch hire

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    Your Plan

    Develop and

    sustain U18

    League for

    Schools

    Create school

    club links forplayer and

    official

    pathways

    Prevent Drop-

    out of young

    people in

    football

    Engage SSP to promote

    league. Increase the number

    of quality coaches accessible

    to schools by liaising with

    partners for coach education

    courses. Organise appropriate

    training for school volunteers.

    Mapping exercise of the

    Borough catchment area ofschools to clubs. Step into

    Sport. School Leagues

    supported by clubs. Extended

    School programme school

    sites for club use. Schools to

    have access to high quality

    club coaches.

    Run after school clubs and

    mini leagues; create

    opportunities for officials to

    complete training and hours

    incentives to earn money.

    Clubs to run sessions at

    schools linking to club nights.

    Yearly U18 league established

    and running with student

    officials and players.

    2 school club links per year

    More people in physical activity

    and playing football aged 15

    19 years old

    SSP

    Clubs

    PAEL

    SSP

    BSFClubs

    PAEL

    SSP

    Clubs

    BSF

    Year 1 promotion through

    SSP

    Year 2 September start x2

    schools

    Year 3 10 school teams

    Year 1 1 link in place

    Year 2 2 links in laceYear 3 2 further links in lace

    Year 2 SSP to run sessions

    Year 3 Clubs on board and

    running sessions

    Year 4 all schools on board

    Cost of facility hire,

    umpires, officials,

    volunteered hours

    Officer time

    Coaching for schools

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    Your Plan

    Establish

    Borough

    Disability Team

    Pathways

    created from

    grassroots to

    excellence

    Audit of facilities suitable for

    disabled players (e.g. tactile

    signs on walls). Increase

    awareness of football for

    disabled people via

    appropriate marketing.

    Support clubs in attending

    disability coaching courses,

    encourage clubs to rundisability specific teams.

    Work with BADACCESS to

    create sustainable football

    opportunities for disabled

    people.

    Barking FC and Dagenham

    and Redbridge FC to develop

    player academies for young

    players and to create strong

    links with Centres of

    Excellence

    A fully active disability team in

    Barking and Dagenham, taking

    part in competitions across

    London and Essex.

    Opportunities for disabled

    people to work and volunteer

    within Sports Clubs in Barking

    and Dagenham.

    More players developing

    through local clubs to elite clubs

    and centres of excellence

    CSPAT CDO

    SSP

    Trinity School

    Clubs

    PAEL

    Disablement

    Association Hear

    us football

    BADACCESSInteractive

    CSPAT CDO

    Barking FC

    Barking Ladies

    Leyton Orient

    Centre of

    Excellence

    West Ham Ladies

    Yr 1: begin promotion of

    football

    Yr 2: 1 Junior Team

    Yr 3: 1 Senior Team

    Year 1 establish best clubs

    to form the academy

    Year 2 - academy

    established

    Year 3 Players moving

    onward and upward

    * Cost of marketing

    material / coaching

    courses.

    Cost of coaching and

    pitch time

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    Leagues, Competition and Small-sided Football

    Aim

    Develop and support good quality leagues and competitions accessible for all ages and abilities

    Achievement Targets

    Borough wide pool of coaches, officials and volunteers* Develop a junior womens league with 5 6 new teams a year Support and sustain a good quality league structure Develop a primary school league for mini soccer 6 teams per Increase the number of teams in local Futsall league in year

    Newham* Increase the number of U19 Leagues with 4 more teams peryear

    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Database of Mapping exercise of current Database in place and all key SSP Year 1 July 2010 onwards *cost of online

    coaches, coaches, officials and partners to have access. PAEL database

    officials and volunteers. Information to be CSPAT CDO

    volunteers in put on database new coaches Essex FA

    Barking and and officials to be registered Clubs

    Dagenham onto database.

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    Your Plan

    To provide Work with key partners to run

    more a series of football festivals.

    opportunities

    for taster

    sessions in

    football

    To run an To invite all local clubs to

    annual mini participate

    soccer

    tournament

    To develop a

    Futsal league

    Provide more

    opportunities

    for women andgirls to take

    part in

    competitive

    football

    To get referees and coaches

    Futsal qualified. Provide and

    develop the league in the

    community. Promote

    ownership of league from

    members of the community.

    Ladies club to develop school

    links, exit routes from girls

    football at school to womensclub and create awareness of

    women in football. Support

    male dominated clubs to run

    womens teams / coaching

    sessions.

    Programme of summer

    festivals and events

    established

    Annual mini soccer

    tournament delivered

    New Futsal team in Barking

    and Dagenham entering

    local neighbouring leagues

    with the aim to have a

    Barking and Dagenham

    Futsal League

    More women and girls

    competing in football.

    CSPAT CDO

    LBBD Events

    West Ham Utd

    Clubs

    Parks

    Essex FA

    Football

    Foundation

    Club

    CSPAN

    SSP

    Community Teams

    Sports Council

    PAEL

    SSP LCs

    Barking Ladies

    Dagenham and

    Redbridge LadiesWest Ham Ladies

    Year 2 link to CSPAT

    events and Dagenham

    Town Show

    Annually from Year 2

    Year 1 esatblish interest in

    the Borough

    Year 2 signpost

    interested players or new

    formed team t Newham

    Futsall League

    Year 5 Barking and

    Dagenham Futsall League

    Year 2 good links

    established

    Year 3 Well workingpartnership

    Tournament will

    cover its own costs

    and make profit for

    the club

    Cost of entry to

    league

    Cost to club

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    Workforce Development(staff, coaches, tutors, referees, volunteers)Aim

    Database of volunteers, coaches, officials and support staff Maintain good links and support for volunteers access to training Invest in Coach Education Programme Enable disabled people to have access to volunteering and coaching Ensure that within the Barking and Dagenham Charter there is a coach development plan

    Achievement Targets

    Run a minimum of two Level 1 Coaching Courses each year Level 3 coach qualified within Barking and Dagenham each year Run a level 2 Coaching Course each year Referees Course All coaches to become part of local coaches association* Volunteers to attend courses shown on database

    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    More qualifiedcoaches.

    Run more coaching courseswithin Barking and Dagenham

    through Recruit Into Coaching,

    partnering other local authoritie

    to run courses.

    s

    Two level 1 courses a yearand one level 2 courses a

    year; increase the number of

    coaches in Barking and

    Dagenham*

    Dagenham andRedbridge FC

    Essex FA

    Job Centre Plus

    Barking College

    Women as a target Cost of course

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    Your Plan

    Training for Host one Level 1 coaching

    women course and basic referees

    course aimed specifically at

    women and girls in Barking and

    Dagenham only.

    Assist coaches

    development

    To provide

    coaches with

    ongoing

    opportunities to

    develop

    Pathway for

    disabled

    people to gain

    qualifications

    Run courses in FA Child

    protection, First Aid, How to

    coach disabled athletes,

    Coaching Children and youngpeople. Etc.

    Clubs to encourage coaches

    to join the Association of

    football coaches to share

    good practice and constantly

    improve quality of their

    coaching

    Engage Interactive to run

    Coach-ability courses

    allowing disabled people in

    Barking and Dagenham to

    gain qualifications and go on

    to employment

    Clubs to have Partner with other authorities

    access to high to provide access to level 3

    quality coaches courses for level 2 coaches

    More female coaches and

    referees locally based.

    High quality coaches and

    volunteers to run football

    clubs with good practice.

    Increase awareness of

    association and at least one

    coach from each club signed

    up and sharing best practice.

    Disabled people accessing

    workshops and coaching

    courses and finding

    employment and

    volunteering opportunities

    within football in Barking and

    Dagenham.A minimum of 1 level 3

    coach in Barking and

    Dagenham qualified per year

    Essex FA

    Sports Coach UK

    PAEL

    CSPAT CDO

    Essex FA

    Red Cross

    PAEL

    Interactive (formallyLSF)

    Sports Coach UK

    Clubs

    Association of

    football coaches

    Sports Coach UK

    Essex FA

    PAEL

    Interactive (LSF)

    Sports Coach UK

    EFDS

    CSPAT CDO

    Essex FA

    Clubs

    Sports Coach UK

    PAEL

    CSPAT CDO

    Year 2

    Year 3

    Year 4

    *Promotion is key

    Year 1

    Year 2

    Year 3

    Year 2 workshop

    Year 3 all clubs with one

    member

    Year 3 pathway

    established

    Year 2 partner with local

    authority to provide a level

    3

    Cost of course

    Cost of course

    Fee to join

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    Your Plan

    Promote and

    enable

    volunteer

    development

    Reduce

    unemploymentwithin Barking

    and Dagenham

    through football

    Run volunteer development

    programmes in Barking and

    Dagenham. Volunteer

    access to courses.*

    Partner with Job Centre to

    provide access toqualifications within football

    for NEETSs

    Established volunteer

    development programme

    and high quality volunteers

    working in Barking and

    Dagenham.

    Job Centre to identify

    individuals and morecoaches and assistants to

    have employment within

    football

    Essex FA

    PAEL

    CSPAT CDO

    Sports Coach UK

    Clubs

    Olympic Ambition

    Team

    Barking and

    DagenhamJob Centre

    Essex FA

    Clubs

    Connexions

    Year 2 programme

    established

    Year 2 liaise with Job

    CentreYear 3 begin scheme

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    Football in Education

    Aim

    Develop and maintain positive relationships between schools and clubs Increase awareness in schools of opportunities within football (E.G. Officials) Develop and maintain school football competitions and leagues

    Achievement Targets

    Clubs to support schools in 2 schools/club links programme At least 5 girls teams taking part in leagues

    PE teachers to attend training and education U18 League / competitions increased by 5 per year

    Primary Teams to take part in skills challenge 5 teams per year Prevent Drop Out school leavers project

    Girls teams to take part in skills challenge 5 teams per year Annual Football festival Increase the number of young volunteers

    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Increase

    school / clublinks

    Schools to sign up to

    FA Club Linkprogramme. Mapping

    exercise; location of

    clubs in relation to

    schools

    School Club SLA in place and 2

    school club links established per year.

    SSP

    ClubsCDO

    Year 1 2

    Year 2 4Year 3 6

    Officer time

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    Your Plan

    Teachers

    attendingtraining

    PE training day

    workshops on bestpractice football

    coaching, Discounted

    football coaching

    awards.

    Schools made Schools to be made

    aware of skills aware of FA soccerstar

    challenge /Tesco skills

    challenge.

    Girls football Schools to create links

    after school with Womens Clubs,

    clubs run after school clubs

    and leagues for girls to

    take part.

    Establish U18

    League

    SSPs to identify young

    leaders / volunteers to

    oversee the league and

    management.

    Incentives for people to

    take part Tickets to

    matches

    Run 1 annual SSPs to enagagefootball festival participants and provide

    volunteers. Clubs to

    promote their sessions

    and officiate,

    2 teachers gaining coaching award

    per year. Junior Football OrganisersCourse

    Primary teams taking part in skills

    challenge

    Ladies Club linked with schools,

    numerous girls after school clubs and

    1 league running throughout the

    winter terms.

    Sixth form teams taking part in

    leagues.Sixth form volunteers managing and

    administrating the league.

    1 annual football festival held. Allschools and Charter Standard clubs to

    be invited.

    SSP

    SSCoCDO

    Essex FA

    SSCo

    SSP

    Essex FAThe FA

    SSCo

    Barking Ladies

    West ham Utd

    Essex FA

    Dagenham and

    Redbridge Ladies

    SSP

    Colleges

    Dagenham and

    Redbridge FC

    West Ham Utd

    Essex FA

    SSPCSPAT CDO

    Clubs

    Essex FA

    Year 1 2

    Year 2 4Year 3 6

    Year 2

    Year 2 Engaged SSP

    Year 1 promotion

    Year 2 6 teams

    Year 3 10 teams

    Year 4 15 teams

    Year 1 planning andimplementing

    Year 2 football festival to

    follow on from leagues

    Year 3 annual festival

    established

    Cost of teacher

    training courses andteacher time

    Cost of referees /

    admin / court pitch

    time.

    Volunteered hours

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    Your Plan

    More over 16s

    taking part infootball

    Organisations such as

    school and colleges toprovide football

    sessions

    Establish Promote different

    Volunteer

    database

    Increasenumber of

    volunteers

    aspects of volunteering

    through Schools /

    Olympic Ambition

    Dagenham andRedbridge FC tickets

    for in return for

    volunteered hours

    Player

    Pathways

    established

    Schools to highlight

    talented players through

    Gifted and Talented and

    club run sessions and

    signpost to centres of

    excellence

    Develop coach

    apprenticeship

    schemes

    Young aspiring coaches

    to have progression

    routes into coaching viaan apprenticeship

    scheme with local clubs

    SSPs to work with Clubs to create

    links as well as providing sessions runby the clubs at schools to create

    awareness and interest

    SSP to promote within schools

    forward details to database

    administrator.

    More volunteers taking part in footballand more links between schools and

    clubs

    More elite football players within

    Barking and Dagenham

    More young people having access to

    training and qualifications and

    increases in the number of qualifiedfootball coaches

    SSP

    ClubsEssex FA

    CSPAT CDO

    SSP

    CSPAT CDO

    Essex FA

    Dagenham andRedbridge FC

    CSPAT

    SSP

    Dagenham and

    Redbridge FC

    Baking Ladies FC

    West Ham Ladies

    Leyton Orient

    Centre of

    Excellence

    SSP

    CSPAT

    Dagenham and

    Redbridge

    West HamBarking Ladies

    SSP

    Barking College

    CSPAT

    Year 2 start sessions

    Year 3 increase the numberof sessions

    Year 2 develop with the

    2010 Team

    Year 2 onwards

    Year 3 once leagues

    established

    Year 2 begin to develop

    apprenticeship foundations

    with more established clubsYear 3 begin scheme

    Pitch / hall hire

    Admin costs

    Cost of

    apprenticeship

    scheme

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    Women & Girls Football

    Aim

    Improve and Develop Access and Opportunity for all ages and abilities Reduce Social Stigma of Women and Girls in football

    Achievement Targets

    Increase the number of Girls small sided teams by 5 per year Increase the number of female qualified coaches, volunteers andofficial by at least 10 per year

    Increase the number of Youth Female teams by 6 per year Draw Womens attention to sport and Physical Activity

    Increase the number of Womens team by 2 per year

    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Schools Girls

    League

    SSP and Competition

    Manager to set up and

    run girls leagues

    between schools with

    help of volunteers and

    Barking Ladies tocreate exit routes

    Well established girls league with

    pathways to Barking League, Leyton

    Orient Centre of Excellence and West

    Ham Ladies

    SSP

    CDO

    Leyton Orient

    West Ham Ladies

    Barking Ladies FC

    Year 2 begin to develop

    interest

    Year 3 begin league

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    Your Plan

    Increase the

    awareness ofwomen in

    football

    Increase the

    opportunities

    for Women and

    Girls to take

    part in football

    Use local role models

    and England rolemodels to promote

    football in schools and

    in the community. Clubs

    to have stand at

    Womens health day

    promoting the benefits

    of exercise.

    Clubs to help raise

    profile through open

    days / sessions after

    school / work.Motherand daughter sessions.

    Childrens activities run

    at the same time.

    Set up and run Local Ladies Club to

    a 10 week Get run 10 week session.

    Back Into

    Football

    More womens

    leagues in

    Barking andDagenham

    Established leagues to

    host ladies section.

    Incentives such asreduced rates offered to

    encourage buy-in for

    leagues

    More Women Reduced rate coaching

    officials and courses and official

    coaches qualifications offered to

    women

    More women taking part in football.

    More women of all ages playing

    football at local ladies club

    More Women and Girls of all ages and

    abilities having the opportunity to take

    part in football

    More women and girls taking part in

    football and in football leagues.

    An increase in the number of female

    officials

    Barking Ladies

    West Ham LadiesCSPAT

    SSP

    Role Models

    Barking LadiesCSPAT

    Essex FA

    West Ham ladies

    Barking Ladies

    CSPAT CDO

    Local Leagues

    Essex FAClubs

    Dagenham and

    Redbridge FC

    CSPAT

    PAEL

    SSP

    Year 2 Football Festival

    Year 3 increased sessions

    Year 2 engage SSP

    Year 2 Ladies club engaged

    Year 3- leagues to have

    developed workforce in order

    to cope with increasednumbers.

    Year 1 start promoting

    football opportunities for

    women.

    Cost of festival

    Cost to schools and

    clubs for more

    sessions

    Cost to club of free

    sessions

    Pitch hire

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    Football for Disabled People

    Aim

    Increase participation and opportunity to players, coaches and officials

    Achievement Targets

    Develop Clubs to Inclusive and Active Club Status 1 impairment disability team Men / Women and Junior Increase number disabled people in mainstream football Raise the profile of disability football 10 coaches per year attending coaching disabled footballers course

    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Clubs Increase awareness if More clubs accessible and welcoming CDO No timescale set from

    achieving IACS amongst clubs. to disabled people of all ages and Interactive Interactive.

    Inclusive and Set up worker groups to abilities Clubs

    Active Club share best practice, Year 2 CSPAT to promote

    Status (IACS) emphasise no time to clubs and clubs to start

    constraints to working towards.

    encourage clubs to usetoolkit.

    Clubs open Coaches attending how Coaches confident in coaching Interactive Year 1 Sports Directory Marketing costs

    and accessible to coaches disabled disabled people. More disabled Sports Coach UK

    to disabled people courses. Clubs people taking part in football, both Clubs

    people. to take on disabled playing and supporting. Coaches

    volunteers CDO

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    Your Plan

    Raise Disability awareness

    awareness of coursing workshops rundisability in the Borough.

    qualifications

    Positive Clear pathway of

    pathway from progression from school

    Grass Roots to to club. Playground to

    Elite Podium key outlet for

    Talent ID.

    Increase the Clubs to run disability

    number of sessions as well as

    disability teams inclusive sessions.

    in Barking and Leagues to include

    Dagenham disability section.

    More disabled Annual Disability

    people in Football Tournament for

    mainstream disabled children /

    football young people.6 weeklead in coaching.

    More coaches trained and aware of

    disability and issues affectingparticipation.

    More disabled people taking part in

    football at all levels and ages. Teams

    taking part in Essex FA Soccability.

    More disability teams taking part in

    leagues across London and Essex.

    Annual Tournament established and a

    substantial number of participants

    Sports Coach UK

    InteractiveCoaches

    SSP

    CDO

    Clubs

    Interactive

    EFDS

    Essex FA

    SSP

    CDO

    Essex FA

    Leagues

    Clubs

    Dagenham and

    Redbridge FC

    CSPAT

    Year 1 end of year

    publication, highlighting 2011information

    Year 2 more disabled

    people involved in football

    Year 3 a team in the

    disability league

    Year 3 at least one

    impairment team in the league

    Year 3 depending on out

    come of year 1 and 2.

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    Your Plan

    Objective Tactic Achievement Target Responsib ili ty Timescale Finance

    Target wards

    within Barking

    and Dagenham

    with a higher

    population of

    BME groups

    Run community Community football sessions running Essex FA Year 2 community teams

    sessions for BME on evenings and weekends for BME BME groups established

    groups, local groups CDO

    communities to

    organise and officiate

    Clubs to Clubs to show Reduced racism in sport, more BME Clubs Year 1 workshops and Cost of hall hire

    promote Kick It encouragement of Kick groups playing, coaching and www.kickitout.org promotion of reduced racism

    Out It Out by promoting it on volunteering in Football. in sport

    flyers / websites

    Sports Equality Clubs and community Equality group meeting regularly and Clubs Year 1 agenda item on

    Group groups to attend actively breaking down barriers to Essex FA football worker group

    established equality group. BME participation CDOBME groups

    More people Annual cultural football Different styles of football showcase CDO Year 2 run football festival Cost of festival

    aware of festival including 5 A-side and Futsal BME groups

    community Futsal Leagues

    football Essex FA

    Clubs

    More BME Subsidised courses for More BME coaches and volunteers CDO Year 2 begin subsidising Cost of courses

    residents target areas and BME active in Barking and Dagenham Essex FA courses official sport London

    achieving groups Sports Coach UK for funding

    qualifications Asian Football

    Network

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    Your Plan

    More BME

    women takingpart in football

    Community

    Team Award at

    Sports Awards

    Set up a

    community

    league

    Coaching courses for

    BME women,designated women only

    sessions at Ladies

    Football Club including

    Female coaches and

    volunteers breaking

    down barriers to

    participation caused by

    religion.

    Local businesses to

    sponsor awards,

    community teams to

    take part in community

    league winner of league

    wins awards

    Volunteers to run and

    organise local league,

    promote league to

    businesses, community

    groups and church

    groups

    Outlets for Air Footballat Goals in

    young Dagenham signostingoffenders / from other

    alcohol and organisations.

    drugs abuse

    recoverers

    More BME women taking part in

    Football, playing, coaching andvolunteering.

    More community teams from all ages,

    ethnicities and gender

    Community league set up and an

    annual increase in the number of

    teams taking part in the league

    All community support organisations

    to be aware of Air Football. Increasedparticipation in Air Football, with less

    re-offenders

    CDO

    Essex FASports Coach UK

    Barking Ladies

    Asian Football

    Network

    CSPAT

    Volunteers

    Clubs

    Volunteers

    Gateway to the

    Games

    CSPAT

    Air Football

    Social ServicesDrugs and Alcohol

    Team

    CSPAT

    Essex FA

    Year 1 Female Courses to

    be ran with uptake from BMEwomen

    Year 2 Courses ran

    targetting specifically for BME

    groups

    Year 3 BME women

    coaching football in clubs

    Year 2 and 3

    Year 3

    Year 1 Air Football to be put

    on the mapYear 2 Organisations

    signposting individuals

    Cost of courses

    Cost of the Trophy

    Officer Time

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    Communication & Marketing

    Aim

    Promote football programme in a clear and constructive way Use different media outlets to reach as many people as possible Ensure material is available in different formats

    Achievement Targets

    Produce localised marketing plan for football PR and communications strategy produced Create links with local press, community newspapers, businesses Football steering group established with clear strategic aims and

    goals

    Your Plan

    Objective Tactic Achievement Target

    Produce Meet with Barking and Marketing plan produced with

    localised Dagenham marketing achievable goals.

    marketing plan team for best practice

    ideas.

    Produce PR Working group to PR and communications strategy

    and establish aims and produced and all partners buy-in and

    Communicatio goals. sign up to strategy

    ns strategy

    Training and Education opportunities to be produced and promoted Outlet for clubs achieving recognised standards to be published and

    advertised Accessible material easy to locate and obtain

    Responsibil ity Timescale Finance

    CSPAT Year 1 Objectives mapped

    Clubs out and plan produced

    Essex FA Year 2 Work towards

    SSP localised plan

    Essex FA Year 1 Strategy produced

    CSPAT Year 2 by end of, all

    SSP partners on board

    Clubs

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    Your Plan

    Workforce

    developmentbrochure to be

    produced and

    distributed as e

    -bullitin.

    Provide a

    quarterly

    Borough

    magazine

    Brochure to include all

    level 1 , level 2 , level 3,How to Coach Disabled

    People and Teacher

    Training as well as First

    Aid, safeguarding

    children.

    Magazine to include

    new Charter Standard

    Clubs now registered in

    the borough. Localbusinesses to have

    section in brochure in

    return for sponsorships

    of events further

    promotion of clubs and

    leagues within theirbusiness and partners.

    Introduce a Diary of events,

    central diary of workshops included in

    events Borough magazine but

    updated centrally.

    Accessible Large Print, Audio and

    material also Braille versions

    available produced.

    Brochure produced annually or 6

    monthly.

    Magazine produced quarterly.

    Distributed

    All football events both large and

    small included in Borough magazine.

    Promotional material accessible and

    available to all.

    Essex FA

    Sports Coach UKCDO

    Essex FA

    Clubs

    Clubs

    CDO

    LBBD marketing

    Year 1 September in time

    for the new seaseon.Produced bi-annually from

    then on wards.

    Year 1 magazine format to

    be decided

    Year 2 E-magazine to be

    sent out with E-bullitin as part

    of it from then on.

    Year 2 inclusion in E-

    magazine once workshops

    are decided.

    As and when required.

    Officer Time

    Officer time