COMMUNICATIONS CHALLENGE

Foot-care is just not sexy

COMMUNICATIONS CHALLENGE

There’s no story behind foot-care

However, women love to talk about shoes…

However women love to talk about shoes

OVERALL STRATEGY

Walk alongside the shoe

trends of 2011

WHY DOES IT WORK?

• We sit beside natural discussions in social media around great shoes, rather than trying to start a conversation around foot-care products

• We are becoming the authority on great shoes, hence we also become the authority on how to look after your feet

CREATIVE APPROACH:Begin a partnership with shoes

• Showcase Party Feet as the perfect accessory to great shoes

• Educate women in how to walk comfortably in heels and the shoes they love

HOW DO WE BRING THIS TO LIFE?

To see creative solution contact:yquemard@gmail.com