for a better mission - asqasq.org/.../10/songwriting-hacks-for-a-better-mission-statement.pdf ·...
TRANSCRIPT
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SONGWRITING
Johannes Flecker PhDwww.getsoundleadership.comwww.johannesflecker.com@johannesflecker
4STATEMENT
HACKS for a better
MISSION
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to be our customers’ favorite place and way
to eat and drink.
Sources: McDonald’s; ASCI
(lowest customer satisfaction in 2014)
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DEMAND
Acoustic GuitarProminent Bass
Claps/SnapsDrums/Percussion/Beat
Electric GuitarElectric PianoHarpsichord
Piano Strings
Source: Hit Songs Deconstructed, 1st quarter 2014
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You touch my soul as I fly away,
you break my heart and you drive me crazy
‘coz I hold you tight all night, oh baby it feels so right.
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We continue to enthusiastically leverage corporate deliverables as well as completely
build innovative methodsto solve business problems.
Source: Mission Statement Generator, http://cmorse.org/missiongen
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more Ahave X
less Adon’t have X
YESNO
QUICK MISSION CHECK
Mission is meaningful.
Mission is meaningless.
Statement
Reverse it
Does the reverse make
sense?
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We want to serve our customers better than others.
We don’t want to serve our customers better than others.
QUICK MISSION CHECK
NO Mission is meaningless.
Statement
Reverse it
Does the reverse make
sense?
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QUICK MISSION CHECK
serving the most vulnerable.
not serving the most vulnerable.
YES Mission is meaningful.
Statement
Reverse it
Does the reverse make
sense?
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Are we exclusionary? Absolutely.
http://www.salon.com/2006/01/24/jeffries/.
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Take Me To ChurchYou’ll Never Walk Alone
Stole The ShowShut Up And DanceEnglishman In New
YorkLet It Be
Stairway To Heaven
MEANINGFUL TITLES
50 Ways To Leave Your Lover
My Heart Will Go OnOne Night In Bangkok
Shake It OffDon’t Rain On My
Parade(I Can’t Get No)
Satisfaction
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I’m like a wrecking ball,because I’m happy, so
stay with me or let it be Barbara Ann’s
stairway to heaven.
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BE SPECIFIC
Non-Alcoholic Beverages
Entertainment & Information
Cars and Trucks*
*and biggest German curry sausage producer
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ANYTHING BUT INDIFFERENT
by creating value for our customers, we create value for our
shareholders.
VOLVO
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ANYTHING BUT INDIFFERENT IN SONGS
See You AgainUptown FunkDear Future
Husband
Trap QueenB**** Better
Have My Money
I Don’t **** With You.
42%
58%
explicit lyricsnon-explicit lyrics
Source: adapted from Spotify US Top 50 Charts, June 8th, 2015
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WHAT DO WE RELATE TO?
InspirationEmpowermentIntrospectionRelationshipsBiographical
Personal IssuesHooking Up
Boasting
Source: Hit Songs Deconstructed
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Heart of the Story
Meaning Trumps Cliché
One Story, Not Two
Make Us Sing Along
HACKSSONGWRITING
© Dr. Johannes Flecker
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Johannes Flecker PhDSound Leadership LLC | Founder & [email protected]: @johannesflecker
KEEP ON GROOVIN’!
Organizational Development with Musical Storytelling.www.getsoundleadership.com
Music Production and Composition.www.johannesflecker.com