for an easier pool rescue - massachusetts institute of...
TRANSCRIPT
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2.009 Blue Team December 7, 2009
for an easier pool rescue
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What is a backboard?
Introduction Demo Need Features Business
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Introduction Demo Need Features Business
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A Note On Buoyancy
Introduction Demo Need Features Business
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A Note On Buoyancy
45 lbf
Introduction Demo Need Features Business
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Demonstration
Introduction Demo Need Features Business
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A Note On Buoyancy
Introduction Demo Need Features Business
WeightBuoyancy Force =
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Adjustable Buoyancy
Introduction Demo Need Features Business
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A Niche and Novel Problem
Introduction Demo Need Features Business
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A Niche and Novel Problem
Jump in
Introduction Demo Need Features Business
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A Niche and Novel ProblemStabilize
Jump in
Introduction Demo Need Features Business
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A Niche and Novel ProblemStabilize
Jump inPosition under victim
Introduction Demo Need Features Business
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A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
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A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
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A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
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A Niche and Novel ProblemStabilize
Jump inPosition under victim
Introduction Demo Need Features Business
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A Niche and Novel ProblemStabilize
Jump in
Strap in
Position under victim
Introduction Demo Need Features Business
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A Niche and Novel ProblemStabilize
Jump in
Strap in
Slide out of water
Position under victim
Introduction Demo Need Features Business
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Board
Introduction Demo Need Features Business
Composite materials
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Board
Introduction Demo Need Features Business
Composite materials
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Board + Air System
Compressed air tank
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Board + Air System
Controls
Introduction Demo Need Features Business
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Board + Air System + Bladders
Introduction Demo Need Features Business
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Board + Air System + Bladders
Runners
Introduction Demo Need Features Business
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Considerations
CAT (CT) scannable
Spine area is x-ray transparent
Corrosion resistance of materials
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Easy to position
Floats heavy victims
Product Comparison
Introduction Demo Need Features Business
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Easy to position ✓
Floats heavy victims X
Product Comparison
Introduction Demo Need Features Business
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Easy to position ✓ X
Floats heavy victims X ✓
Product Comparison
Introduction Demo Need Features Business
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Easy to position ✓ X ✓
Floats heavy victims X ✓ ✓
Product Comparison
Introduction Demo Need Features Business
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Business Plan
Marketing strategy
Key risks
Financial outlook
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Market Size
299,355 public/commercial pools in the USPotential for 90,000 backboards/year
Introduction Demo Need Features Business
Most pools(76,750)
Least pools(169)
Number of pools per state
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Key Risks
Market saturation
Barrier to entryPro-Lite: market leader
1989 model is still sold today
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Strategy: Business to Business
Target: water rescue suppliers
Reduced expensesMarketing/sales forceInventory storage and distribution
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Pricing
Cost of Manufacturing: $250/boardWithin two years: $150/board
Wholesale price: $319
Price of popular boards: $300-$500
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Financials
Initial investment: $5 millionReturn on Investment: 18.7%Breakeven: Q1 of year 4
Introduction Demo Need Features Business
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AcknowledgementsThank you to:
2.009 Instructors and StaffPappalardo StaffJody MelloBen McElhineySungmin KimNick PowelMr. Sticky’s AdhesivesBreton IndustriesPro-Lite SpineboardsBoston Paintball
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Appendix: End of rescue
Pulling the board out of the water
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Appendix: Supporting Financials
Breakdown of material costs
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Appendix: Supporting Financials
Breakdown of expenses by year
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Breakdown of Expenses
Materials Wages R&D
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Appendix: Air system close-up
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Appendix: Materials Selection
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