The World’s Bestselling Reference Brand

Making Everything Easier…For 20+ Years

Making Everything Easier…For 20+ YearsSince 1991, For Dummies hashelped make everything easier for millions of people

• Explanations in plain English • “Get in, get out” information • Icons & other navigational aids • Cheat Sheet • Top 10 lists • A dash of humour & fun

You can trust For Dummies to tell it like it is, without all the jargon.

A continuously growing range of

BOOKSMOBILE APPSE-LEARNINGTEST BANKS

on every topic from Crafts to Careers,

Software to Spirituality

Making Everything Easier…For Everyone

The World’s Bestselling Reference Brand

• 170 MILLION + COPIES SOLD!• 250 million + books in print• 1,800 + active titles• 250+ new titles 2013• 3.5 For Dummies books owned

by the average US Consumer*• 10 For Dummies Books are

sold every minute • 62.8 million FD readers**Units USA only. Source: Reference Books Awareness, Usage and Attitude Study conducted by GfK in 2007 & 2010

From DOS for Dummies

in 2001 to 250 million

books in print

The most widely recognized and highly regarded

reference series in the world

TOP 10 Bestsellers For Dummies

• Windows 15 million + • Internet 5 million + • Excel 3 million + • Microsoft Office 3 million + • PCs/Computers 3 million + • Macs 2 million + • Spanish 2 million + • Sudoku 2 million + • Word 2 million + • Access 1 million +

Making Everything Easier…Everywhere

Making Everything Easier…Everywhere

Arabic Bulgarian Chinese Croatian Dutch Estonian French German Greek Hebrew Hungarian Italian, Polish Persian/Farsi Portuguese/Portugal Portuguese/Brazil Russian, Serbian Slovenian SpanishTurkish Vietnamese…. and most recently, Georgian

Translated into

30+Languages

Sold in

100+Countries

Making Everything Easier…For our Licensing Partners

French / Pour les Nuls® FD available in French since 1992 Current Partner: Editions First 1,500 titles published14 million + copies sold 

Dutch / Voor Dummies® FD available in Dutch since 1993Current partner: Pearson Education Benelux550 titles published by Pearson2.5 million + copies sold

German / Für Dummies® FD available in German since 1993Partner: Wiley VCH900 titles published3.5 million + copies sold

Spanish / Para Dummies® FD available in Spanish since 1998Current Partner: Planeta since 2010100 titles published 334,000 copies sold by Planeta

Sharing Success with our Partners

Language LearningItalianFrenchGermanChineseSpanish

Most Licensed For DummiesHealth & Wellbeing

YogaPregnancyMeditation

Sex

HobbiesAstronomy

WineGuitar / Guitar Exercises

DrumsGolf

Sewing

EducationPsychology

GeneticsMusic TheoryWorld History

Business Self-HelpSelling

Managing

5+ languages

TechnologyWindows

ExcelPCs

Digital PhotographyInternetHacking

Our Most Successful Partners Not only publish translations of Wiley For Dummies titles…

• They publish their own original editions for local markets

Our Most Successful Partners • Create their own

‘Book +..’ packages for sale at holiday time and through special channels

Our Most Successful Partners

• Launch their own innovative marketing campaigns

Making Everything Easier…For the future

Maker Fans

Key Titles 2014 Technology

Java

Learn Programming

Business

Key Titles 2014 Professional

7th Edition 400,000+ sold

HOT TOPIC! Big Data

Key Titles 2014 Lifelong LearnersNew Edition 12,500+ sold +

HEALTHGreen SmoothiesLiving Wheat‐FreeAcid Reflux Diet + CookbookAdrenal FatigueDash DietPlant‐Based DietCooking with Chia

HISTORYFirst World WarUS HistoryUS PoliticsScottish HistoryNew Edition 

33,000+ sold For Gadget lovers

Key Titles 2014 MusicBestseller 3e 2013

New Edition July 14

New title Aug 14 +DJingHarmonicaPianoPiano and KeyboardFiddleMandolin Exercises

Key Trend: Business

Eric Tyson

• Author 11 Titles

• Revenue $40m +

Coming Soon:

7th Edition3rd Edition

Units sold400,000 +

Key Trend: Personal Finance

Top topic areasComputers & SoftwareEducation & LanguagesConsumer ElectronicsHome & GardenHealth & Fitness

Top ArticlesSeven Foods That Fight Inflammation and Belly Fat7 Cancer-Fighting Culinary Spices and HerbsTen Nutrients That Shrink Your BellyTen Free Killer iPhone Apps10 Primal Superfoods to Help You Perform Ten Times Better

Dummies.comMost Clicked

Mobile Apps

CONFIDENTIAL

Mobile• 47 Dummies-branded apps

since April 2010 • 1,045,000 units of these

apps have been downloaded life to date

• 5 apps under contract 2014

Spanish Basics516,000

Italian Basics110,000

French Basics95,000

Digital SLR Photography Toolkit

93,000 German Basics

57,000

Making Everything Easier…in detail

• Licensed titles• From Wiley and our Partners• Minimum 

• Your Originals• Category Mix• Formats/Pricing/Digital• Marketing

• B2B• B2C

• Brand Training• Round Table• Royalty Reporting• Style Guide• Approval Process

The Agreement