for graduate students: curating a professional online presence with social media

1/40

Curating a Professional Online Presence with Social MediaSARAH GLOVA

REIFY MEDIA

2/8/17 - WSSA www.reifymedia.com

2

Is social media really… professional?


3/40

Professional uses for social media

Research connections and citation building

Collaboration and interdisciplinary work

Growing and maintaining network

Conference, publication opportunities

Job Placement


4/40

Exercise: Quick goal setting1. What is your dream job?

(If you knew you would be successful, what would you want to do?)

2. How do you want to be remembered for the work that you do?


5/40

In this four-part workshop, we’ll:1. Take a quick look at different social media tools2. Practice reviewing your online identity and online

privacy settings3. Update your LinkedIn profiles and discuss strategies

for communication4. Discuss social media maintenance


6

Part I: Alternative Social Media Tools


7/40

5 social media tools for research


Mendeley https://www.mendeley.com/ACADEMIA https://www.academia.edu/Research Gate https://www.researchgate.net/Zotero Groups https://www.zotero.org/support/groupsVersatile PhD https://versatilephd.com/

https://www.mendeley.com/

https://www.academia.edu/

https://www.researchgate.net/

https://www.zotero.org/support/groups

https://versatilephd.com/

8

Mendeleymendeley.comConnect and collaborate with millions of researchers worldwide; search for science and technology jobs in institutions worldwide


9

ACADEMIA academia.eduShare papers with millions of people across the world for free. “Papers uploaded to Academia receive a 69% boost in citations over 5 years.”


10

Research Gate researchgate.netShare your work from any stage of the research cycle to gain visibility and citations; connect with academic, corporate, and medical researchers, plus citizen scientists and the media


11

Zotero Groups zotero.orgShare collections with a class, work closely with colleagues on a project, keep track of conversations in your field more broadly.


12

Versatile PhD

versatilephd.comPrepare for, and excel in non-academic careers. The oldest, largest online community dedicated to non-academic and non-faculty careers for PhDs.


13/40

5 social media tools for research


Mendeley https://www.mendeley.com/ACADEMIA https://www.academia.edu/Research Gate https://www.researchgate.net/Zotero Groups https://www.zotero.org/support/groupsVersatile PhD https://versatilephd.com/

https://www.mendeley.com/

https://www.academia.edu/

https://www.researchgate.net/

https://www.zotero.org/support/groups

https://versatilephd.com/

14

Part II: Privacy and Your Online Identity


15/40

3 quick things you can do for your online persona1. Search for yourself on Google and on Facebook. 2. Update your social media privacy settings. 3. Create a personal website or an about.me page


16

1. Search for yourself on Google and on Facebook.

From Google: • Is it a government-issued identification

number?• Is it confidential, or is it publicly available

information?• Can it be used for common financial

transactions?• Can it be used to obtain more information

about an individual that would result in financial harm or identity theft?• Is it a personally identifiable explicit photo

or video shared without consent?2/8/17 - WSSA www.reifymedia.com

17

2. Update your social media privacy settings.


18

3. Create a personal website or an about.me page.


19

Part III: LinkedIn Profile Updates


20/40

I’ll work with you to• identify how LinkedIn might help• navigate through the profile editor• add important media• invite other users to connect• request recommendations politely and efficiently


21

Identify how LinkedIn might help you pursue your goals

• Expand your network• Identify research partners• Identify grant/publication

opportunities• Learn!• Connect at conferences• Grow your personal brand


22

Navigate through the profile editor and update your information1. Profile photo


23

Navigate through the profile editor and update your information2. Professional headline



…I make a car that will go in space and meet with a house that is in space. People and things will be able to ride in my space car. I work on the keep cool and breathe part of the space car.

Nicole Resweber

From a Mental Floss article, “18 Complicated Scientific Ideas Explained Simply”

What do aerospace engineers do?

““

25

Navigate through the profile editor and update your information3. Contact info


26

Navigate through the profile editor and update your information4. Summary


27

Navigate through the profile editor and update your information4. Summary


28

Navigate through the profile editor and update your information5. Experience


29

Navigate through the profile editor and update your information5. Experience


Tips: • Try to describe the impact you

had, the accomplishments, or progress made, not the daily tasks• Add supportive media!

30

Navigate through the profile editor and update your information6. Education


31

Navigate through the profile editor and update your information7. Publications8. Honors


32

Navigate through the profile editor and update your information9. Skills & Expertise


33

Navigate through the profile editor and update your information10. Organizations11. Volunteer


34

Add important media to your profile(like pictures, images, papers, or presentations)


35

Invite other users to connect


36



37



38

Request recommendations


1. Request right through LinkedIn

2. Specify what you want to be recommended for

3. Start by recommending others

39

Part IV: 3 Easy Social Media Maintenance Plans


40

3 easy social media maintenance plans

1. Create a publication-award process!

◦ Update your faculty profile, research listings, CV, and social media when [your publications come out]

◦ Write the steps down so you don’t forget what to update


41


2. Set monthly or semi-annual update meetings with yourself

◦ Use this time to update your CV, profiles, and social media

◦ Consider off-semester periods or holidays; add to your calendar!


42


3. Create an accomplishment journal

◦ Create another email address or an email folder and send quick notes or forward notes regarding things you’ve done

◦ Keep a paper accomplishment journal with you

◦ Use these to update your content


43/40

Summary Reviewed social media types — takeaway: find what works best for you

Practice reviewing your online identity — takeaway: check reputation and protect your personal updates

LinkedIn strategies — takeaway: easy to update profile and connect with others

Social media maintenance — takeaway: make a plan for checking in regularly


for graduate students: curating a professional online presence with social media

Career