for immediate release july 2, 2010 david … shows image ratings by voter subgroup for both...

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FOR IMMEDIATE RELEASE July 2, 2010 INTERVIEWS AND QUESTIONS: DAVID FLAHERTY 3038618585 BOB EHRLICH HAS SLIGHT LEAD ON MARTIN O’MALLEY, 46% TO 43% CONGRESSIONAL GENERIC BALLOT TEST: DEMS 42%, GOP 34% OBAMA ADMINISTRATION HANDLING OF OIL SPILL: 40% APPROVE 50% DISAPPROVE ________________________________________________________________________________________________ Louisville, CO – In the rematch of the 2006 Maryland Governor race, Republican Bob Ehrlich currently holds a 3 point lead over incumbent Governor Martin O’Malley, 46% to 43%, 4% of voters prefer “another candidate”, and 7% are undecided. These results are based on a Magellan Strategies automated survey of 752 likely Maryland voters fielded Tuesday, June 29 th . The ballot test numbers are just within the margin of error of 3.57%. Looking at the results by voter subgroup, we find 25% of Democrats supporting Bob Ehrlich. Maintaining that support will be critical to the Ehrlich Campaign considering voter turnout in past election cycles has averaged 58% Democrat, 31% Republican and 11% independent voters. Governor O’Malley does well among younger voters 18 to 34, with a 9 point lead over Bob Ehrlich, and holds a 1 point lead among women, and voters 55 and older. The table below shows the ballot test by voter subgroup. Maryland Governor Ballot Test Candidate All Voters Men Wom Dem Voters Rep Voters Ind Voters 18‐ 34 35‐ 44 45‐ 54 55‐ 64 65+ Ehrlich Margin +3 +7 ‐1 ‐39 +83 ‐4 ‐9 +11 +11 ‐1 ‐1 Ehrlich 46% 50% 43% 25% 90% 34% 41% 49% 50% 45% 45% O’Malley 43% 43% 44% 64% 7% 38% 50% 38% 39% 46% 46% Other Can 4% 3% 4% 3% 1% 14% 6% 6% 2% 3% 3% Undecided 7% 4% 9% 7% 2% 14% 3% 7% 9% 6% 6% Candidate Image Ratings Both the current and former Governor, Martin O’Malley is well known among all voters with name recognition of 99%. Republican Bob Ehrlich currently has a stronger image rating than Governor O’Malley, with 51% of respondents having a favorable opinion of him and 32% having an unfavorable opinion. Governor O’Malley’s image rating is slightly “upside down” among all voters, with 41% having a favorable opinion of him and 45% having an unfavorable opinion. Among men, 39% have a favorable opinion of him and 51% have an unfavorable opinion. Among women, his image ratio is 1 to 1, with 42% having a favorable opinion of him and 41% unfavorable.

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Page 1: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

 FOR IMMEDIATE RELEASE                        July 2, 2010 INTERVIEWS AND QUESTIONS:                 DAVID FLAHERTY 303­861­8585 

 BOB EHRLICH HAS SLIGHT LEAD ON MARTIN O’MALLEY, 46% TO 43% 

CONGRESSIONAL GENERIC BALLOT TEST: DEMS 42%, GOP 34% OBAMA ADMINISTRATION HANDLING OF OIL SPILL:  

40% APPROVE 50% DISAPPROVE ________________________________________________________________________________________________ Louisville, CO  –  In  the  rematch  of  the  2006 Maryland Governor  race,  Republican Bob  Ehrlich  currently  holds  a  3  point  lead  over  incumbent  Governor  Martin O’Malley,  46%  to  43%,  4%  of  voters  prefer  “another  candidate”,  and  7%  are undecided.   These results are based on a Magellan Strategies automated survey of 752 likely Maryland voters fielded Tuesday, June 29th.  The ballot test numbers are just within the margin of error of 3.57%.  Looking at the results by voter subgroup, we find 25% of Democrats supporting Bob Ehrlich.  Maintaining that support will be critical to the Ehrlich Campaign considering voter turnout in past election cycles has averaged 58% Democrat, 31% Republican and 11% independent voters.  Governor O’Malley  does well  among  younger  voters  18  to  34, with  a  9  point  lead  over Bob Ehrlich, and holds a 1 point lead among women, and voters 55 and older.  The table below shows the ballot test by voter subgroup.   

Maryland Governor Ballot Test  Candidate 

All Voters 

 Men 

 Wom 

DemVoters 

RepVoters 

IndVoters 

18‐34 

35‐44 

45‐ 54 

55‐64  65+ 

Ehrlich  Margin  +3  +7  ‐1  ‐39  +83  ‐4  ‐9  +11  +11  ‐1  ‐1 

Ehrlich  46%  50%  43%  25% 90% 34% 41% 49%  50%  45% 45%O’Malley  43%  43%  44%  64% 7% 38% 50% 38%  39%  46% 46%Other Can  4%  3%  4%  3% 1% 14% 6% 6% 2%  3% 3%Undecided  7%  4%  9%  7% 2% 14% 3% 7% 9%  6% 6%

 Candidate Image Ratings Both  the  current  and  former  Governor, Martin  O’Malley  is well  known  among  all voters  with  name  recognition  of  99%.    Republican  Bob  Ehrlich  currently  has  a stronger  image  rating  than Governor O’Malley, with 51% of  respondents having a favorable  opinion  of  him  and  32%  having  an  unfavorable  opinion.    Governor O’Malley’s image rating is slightly “upside down” among all voters, with 41% having a  favorable opinion of him and 45% having an unfavorable opinion.   Among men, 39% have a favorable opinion of him and 51% have an unfavorable opinion.  Among women, his  image ratio  is 1  to 1, with 42% having a  favorable opinion of him and 41% unfavorable.   

Page 2: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Magellan ID# MDGOV‐062910 Maryland Governor Survey    Page 2 of 3     Field Date: 6/29/10, 752N, MoE +/‐ 3.57% 

Magellan Data and Mapping Strategies | 1685 Boxelder St. Ste 300 | Louisville, CO 80027 

www.MagellanStrategies.com | (303) 861‐8585 

In  the  strongest  Democrat  counties  of  Montgomery,  Baltimore  City  and  Prince Georges,  his  favorable  rating  is  48%,  66%,  and  49%  respectively.    The  following table shows image ratings by voter subgroup for both candidates.    

Maryland Governor Candidate Image Ratings  Candidate 

All Voters 

 Men 

 Wom 

DemVoters 

RepVoters 

IndVoters 

18‐34 

35‐44 

45‐ 54 

55‐65  65+ 

Ehrlich Margin 

+19  +21  +18  ‐10  +73  +23  ‐2  +38  +26  +13  +16 

Ehrlich  Favorable  51%  54%  48%  34%  84%  46%  39%  60%  53%  49%  50% 

Ehrlich Unfavorable  32%  33%  30%  44%  11%  23%  41%  22%  27%  36%  34% 

O’Malley Margin  ‐4  ‐12  +1  +28  ‐64  ‐11  +8  ‐22  ‐10  0  +3 

O’Malley Favorable 

41%  39%  42%  55%  14%  37%  50%  32%  36%  44%  44% 

O’Malley  Unfavorable 

45%  51%  41%  27%  78%  48%  42%  54%  46%  44%  41% 

 Maryland Congressional Generic Ballot Test “If  the  election  for Congress was being held  today, and all  you know about  the  two candidates was that one was a Democrat, and the other was a Republican, for whom would you vote?    Among all voters, 42% of respondents would vote for the Democrat candidate and 34%  for  the  Republican  candidate,  and  24%  are  undecided.    Looking  at  the responses by age group, we find the generic Democrat candidate with a double digit margin  over  the  Republican  candidate  in  every  age  group  with  the  exception  of voters aged 35 to 44 and 55 to 64.  We also find a smaller margin, 4 points, between the Democrat and Republican candidates among men.   

 Candidate 

All Voters 

 Men 

 Wom 

DemVoters 

RepVoters 

IndVoters 

18‐34 

35‐ 44 

45‐ 54 

55‐64  65+ 

Dem Margin  +8  +4  +10  +48 ‐68 +8 +10 ‐9 +16  +9 +10Democrat  42%  41%  42%  62% 7% 35% 45% 34%  46%  42% 42%Republican  34%  37%  32%  14% 75% 27% 35% 43%  30%  33% 32%Undecided  24%  22%  26%  24% 18% 38% 20% 23%  24%  25% 26%

 Barack Obama Job Approval In this heavily Democrat state, among all voters 48% approve of the  job President Barack Obama is doing and 43% disapprove.   The President’s  job approval among men is 48% approve, 47% disapprove, and among women, 49% approve and 41% disapprove.  Among Democrats, 68% approve and 25% disapprove.  Across all five age groups, the President’s approval rating margin are positive, with the exception of voters aged 35 to 44 where 46% approve and 46% disapprove.  

Page 3: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Magellan ID# MDGOV‐062910 Maryland Governor Survey    Page 3 of 3     Field Date: 6/29/10, 752N, MoE +/‐ 3.57% 

Magellan Data and Mapping Strategies | 1685 Boxelder St. Ste 300 | Louisville, CO 80027 

www.MagellanStrategies.com | (303) 861‐8585 

Obama Administration’s Handling of Oil Spill “Do you approve or disapprove of the Obama Administration’s handling of the oil spill in the Gulf of Mexico?”  Among all  voters, 40% approve of  the Obama Administration’s handling of  the oil spill  and  50%  disapprove.    Among men,  42%  approve  and  51%  disapprove,  and among women, 38% approve and 49% disapprove.      Survey Methodology This survey was conducted using automated telephone touch tone technology.  The sample  for  this  survey  was  randomly  drawn  from  a  Maryland  voter  file.    The response  data was weighted  to  reflect  past  general  election  voting  demographics from the 2008, 2006 and 2004 election cycles.  The 752 interviews were conducted on Tuesday night, June 29th from 5:30 to 8 pm.  This survey has a margin of error of 3.57% at the 95 percent confidence interval.     The survey topline and crosstab results are included in this document along with a map of the polling regions.   This release, survey crosstabs and presentation can be downloaded  from  our  website  under  the  “Survey  Archives”  tab  at www.MagellanStrategies.com.    Any  questions  regarding  this  survey  should  be directed to David Flaherty at 303‐861‐8585 or [email protected].   About Magellan Data and Mapping Strategies Magellan  CEO  David  Flaherty  has  extensive  experience  applying  political  data  and technology to political and public affairs campaigns throughout his 18 year career at the  Republican  National  Committee,  the  U.S.  House  of  Representatives,  and  public affairs  firms  specializing  in  influencing  public  opinion.  The  Magellan  team  has extensive  knowledge  constructing  and  building  voter  registration  databases, performing  political  data  analysis,  applying  GIS  mapping  technology,  conducting quantitative  live  and  automated  survey  research,  as  well  as  predictive  modeling projects, and redistricting technology.  Visit our website at MagellanStrategies.com for more information.   

Page 4: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

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Page 5: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

 July 2, 2010 MEMORANDUM  TO:  INTERESTED PARTIES FR:  DAVID FLAHERTY   MAGELLAN DATA AND MAPPING STRATEGIES RE:  MARYLAND GOVERNOR GENERAL ELECTION SURVEY TOPLINE RESULTS ________________________________________________________________________________________________ Magellan Data and Mapping Strategies are pleased to present the topline results of a 752N autodial survey of likely general election voters in the state of Maryland.  The interviews were conducted June 29th, 2010.  This survey has a margin of error of +/‐ 3.57% at the 95 percent confidence interval.  This survey was weighted based upon voter turnout demographics from the 2008, 2006, and 2004 election cycles.  

T1. Are you registered to vote as a Republican, a Democrat or an independent voter?  Democrat ...................................................................................... 58% Republican.................................................................................... 31% Independent ................................................................................ 11%  

T2. How likely are you to vote in the November 2010 election for Governor and Congress?  Extremely Likely ........................................................................ 83% Very Likely ................................................................................... 11% Somewhat Likely .......................................................................... 6%  

T3. If the election for Congress was being held today, and all you knew about the two candidates was that one was a Democrat and the other was a Republican, for whom would you vote?  Democrat candidate ................................................................. 42% Republican candidate .............................................................. 34% Undecided ..................................................................................... 24%  

   

Page 6: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Magellan ID# MDGOV‐062910 Maryland Governor General Election Survey Topline Results  Page 2 of 3     Field Dates: 6/29/2010 MoE +/‐ 3.57%, 752N  

Magellan Data and Mapping Strategies| 1685 Boxelder St. Ste 300 | Louisville, CO 80027 

www.MagellanStrategies.com | (303) 861‐8585 

Thinking now about people active in government………………  T4. Do you have a favorable or unfavorable opinion of Bob Ehrlich?  Favorable ...................................................................................... 51% Unfavorable ................................................................................. 32% No Opinion ................................................................................... 16%  Name ID ......................................................................................... 99% Hard Name ID ............................................................................. 83% Never Heard Of .............................................................................. 1%  

T5. Do you have a favorable or unfavorable opinion of Martin O’Malley?  Favorable ...................................................................................... 41% Unfavorable ................................................................................. 45% No Opinion ................................................................................... 13%  Name ID ......................................................................................... 99% Hard Name ID ............................................................................. 86% Never Heard Of .............................................................................. 1%  

T6. Do you approve or disapprove of the job Barack Obama is doing as President?  Approve ......................................................................................... 48% Disapprove ................................................................................... 43% No Opinion ...................................................................................... 9%  

T7. If the election for Governor was being held today, for whom would you vote if the candidates were Bob Ehrlich, Republican, or Martin O’Malley, Democrat?  Bob Ehrlich ................................................................................... 46% Martin O’Malley .......................................................................... 43% Another Candidate ....................................................................... 4% Undecided ........................................................................................ 7%  

T8. Do you approve or disapprove of the Obama Administration’s handling of the oil spill in the Gulf of Mexico?    Approve ......................................................................................... 40% Disapprove ................................................................................... 50% No Opinion ................................................................................... 10%  

Page 7: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Magellan ID# MDGOV‐062910 Maryland Governor General Election Survey Topline Results  Page 3 of 3     Field Dates: 6/29/2010 MoE +/‐ 3.57%, 752N  

Magellan Data and Mapping Strategies| 1685 Boxelder St. Ste 300 | Louisville, CO 80027 

www.MagellanStrategies.com | (303) 861‐8585 

T9. For statistical purposes, are you a man or a woman?  Female ............................................................................................ 55% Male ................................................................................................. 45%  

T10. Which of the following age groups applies to you?  18‐34............................................................................................... 15% 35‐44............................................................................................... 18% 45‐54............................................................................................... 24% 55‐64............................................................................................... 21% 65+ ................................................................................................... 22%  

T11. For statistical purposes only, what is your race? Are you white, Hispanic or Latino, black or African American, Asian, or another ethnic group?  White .............................................................................................. 70% Black/African American ......................................................... 20% Hispanic/Latino ............................................................................ 3% Another ethnic group ................................................................. 7%  

 

Page 8: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

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Page 9: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

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Page 10: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

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Page 11: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

.57

% M

oE

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ghte

d R

esul

ts, M

age

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ta a

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Page 12: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

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ghte

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Page 13: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

.57

% M

oE

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ghte

d R

esul

ts, M

age

llan

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ta a

nd M

app

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ouis

ville

, C

O 8

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Page 14: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

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vern

ors

Au

to S

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Ju

ne

29th

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Page 15: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

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ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

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Page 16: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

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Page 17: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

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10, 7

52

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Ma

ryla

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Go

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Page 19: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

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, 20

10, 7

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Page 20: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

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10, 7

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Page 21: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

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Page 22: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

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10, 7

52

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Page 23: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

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Go

vern

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Au

to S

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Ju

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Page 24: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

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Ju

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Page 25: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

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10, 7

52

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Page 26: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

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Page 27: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

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Page 28: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

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vern

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Au

to S

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Page 29: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

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ryla

nd

Go

vern

ors

Au

to S

urv

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Ju

ne

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Page 30: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

Go

vern

ors

Au

to S

urv

ey,

Ju

ne

29th

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10, 7

52

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Page 31: FOR IMMEDIATE RELEASE July 2, 2010 DAVID … shows image ratings by voter subgroup for both candidates. Maryland Governor Candidate Image Ratings Candidate All Voters Men

Ma

ryla

nd

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vern

ors

Au

to S

urv

ey,

Ju

ne

29th

, 20

10, 7

52

N, 3

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-C

D8

--

----

---

MO

NT

GM

RY

---

----

--

BA

LT

CN

TY

--

----

--

PR

NC

GR

GE

--

----

---

BA

LT

CIT

Y

----

----

-

TO

TA

L

7

52

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36

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32

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52

61

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01

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11

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41

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71

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31

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91

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31

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