for immediate release ritmo mundo 2010 - jck las...

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For Immediate Release

RITMO MUNDO 2010 JCK COLLECTIONS DEBUT AT STAND 8129

Las Vegas, Nevada – June 4, 2010 – RITMO MUNDO, the Rodeo Drive Beverly Hills, California-based luxury watch manufacturer, today announced new additions to its collection here at the 2010 JCK Las Vegas, the jewelry industry’s premier trade event, taking place from June 4, 2010 through June 7, 2010. Celebrating its 8th year anniversary, and despite the tough economy and difficult market environment, RITMO MUNDO is actually expanding its collections to bring to the market place innovative products. Highlights of the introduction are below:

• RITMO Classic o Persepolis 201/3 – All the best of our award-winning Quartz Persepolis with triple-time zone

featuring special edition color dial combinations. Whether your style is sleek sophistication or unique and bold the Persepolis will get you noticed.

This timepiece captures the essence of this historical landmark, with such prestige as the Persian

Empire. Like the building this timepiece is the essence of the great dynasty and their modern influence, that transcends thru the design of this classic watch.

� Background: Persepolis, which UNESCO declared a World Heritage Site in 1979, translated into

modern Farsi as Takht-e Jamshid or Chehel Mina was the ceremonial capital of the Persian Empire during the Achaemenid dynasty. The earliest remains of Persepolis date from around 515 BC. 2009 versions of new case and dial treatments each relating to kings who reined Persepolis throughout history.

201/3 SS BLACK 201/3 BLUE 201/3 GREEN 201/3 RG RED 201/3 BLK RED 201/3 BROWN

Movement: Four Swiss Ronda 1032 Quartz Measurement: 52.5 mm diameter Case: Available in Stainless Steel and 6 different color dials. Water Resistant: 5 ATM Strap: Black rubber RITMO strap and matching alligator strap. Dial: Dual dials on each side of the case offset to the right upper zone of the case allowing the back and interior of each movement be revealed.



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• RITMO Diamonds Category o Diamond Persepolis 202 – following a great success in 2009 with award winning patented Orbital

case, RITMO in 2010 introduced a variety of diamond versions for the Automatic Persepolis. The Diamond Persepolis is an elite and stylish timepiece. The landmark Persepolis was built by

Persian Kings as a symbol of their empire. Much like them, it is designed with the same magnitude. The intricate dials and brilliant diamonds, is a model of previous importance and elaborate style.

D202/6 D202/7 D202/8 D202/9 Movement: Swiss SW 200 Automatic Measurement: 52.5mm Case: available in 5 different versions. Water Resistant: 5 ATM Strap: Signature rubber strap and matching alligator.



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• RITMO Classic o IndyCar 221 –. In 2010, RITMO expanded its previous IndyCar Chronograph collection that now includes new Rose Gold Plated, Black PVD or Brown PVD, each in 4 color dial variations. The IndyCar new chronograph timepieces are bold and sophisticated, with numerous functions. Its sporty and sleek design is a perfect fit for anyone, who is a fan of the IndyCar races.

o IP black case

221 BLK CARBON 221 BLK BLUE 221 BLK ORANGE 221 BLK RED

o IP brown case

221 BRN BLACK 221 BRN BLUE 221 BRN ORANGE 221 BRN RED



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o Stainless steel and IP rose gold case

221 RG CARBON 221 RG BLUE 221 RG RED 221 RG ORANGE

Movement: Swiss Ronda 5040B Quartz Measurement: 46.5 mm Water Resistant: 10 ATM Strap: black tire tread rubber strap and matching leather strap Case: Available in Black PVD, Brown PVD, or IP Rose Gold case treatments with 4 color dials.



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• RITMO Classic o 202IndyCar 221/2 – In 2009, RITMO introduced the limited edition of 100 pieces all of which are sold out. The Helio Castroneves timepiece, featuring titanium casing, HCN initials on the dial, and Helio’s signature on the back. For 2010, RITMO is once again producing a limited edition series of 100 pieces of the new Helio Castroneves timepiece, to commemorate his victory at the Indianapolis 500 for a record third time. In this edition the letter ‘E’ in Helio’s name is replaced with the number 3, high contrast red Arabic numerals set against black carbon fiber.

This version of the IndyCar new classic is a tribute to the 2009 champion, Helio Castroneves. With numerous functions and attractive features, this watch will keep you up to speed during your everyday activities. The modern dials and tire tread rubber strap are a perfect combination for any aficionado, Indy 500 collectors or Helio fans. � Background: At the age of 27, Castroneves became the youngest driver to win the race, and the

only driver ever to win in his first two attempts. His trademark fence climb after each win has set the standard for post-race victory celebrations in all forms of motor sports. His victory propelled him to a new level of fame, now gracing red carpet events, popular talk shows, and magazine covers. Despite off-track pressure, Helio fought and regained his supremacy at Indianapolis. In 2009, Helio once again showed his resilience and superb skills, in winning the Indianapolis 500 for a 3rd time on Memorial Day weekend.

221/2

Movement: Swiss Ronda 5040B Quartz Measurement: 46.5 mm Case: Titanium Water Resistant: 10 ATM Strap: black tire tread rubber strap and matching leather strap



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• RITMO Classic o IndyCar 221/3 – For 2010, RITMO is introducing a limited edition series of 100 pieces of the Ana-

Digital Compass IndyCar timepiece. This edition houses an ISA 9002/7300 movement at 46.5mm, this Ana-digital timepiece has a multi-function capability including: Digital Compass, 3 Time Zones, Alarm, Day/Date, Week No., 1/100 Sec. Chrono, Tachometer, Timer, Voyager Function and EOL.

The IndyCar Classic is an incredible timepiece that has advanced features, and can be appreciated by

sports fans alike. With its tire tread strap, bold features and numerous options, it is an exciting addition to our collection.

221/3

Movement: ISA 9002/7300 Quartz Measurement: 46.5 mm Case: Titanium Water Resistant: 10 ATM Strap: black tire tread rubber strap and matching leather strap



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• RITMO Classic o IndyCar 223 – In 2010, RITMO expanded the IndyCar collection with the introduction of new

dynamic, modern styles for the officially licensed product line. A slightly smaller Indy Ritmo will be released. At 44mm, this Ana-Digital timepiece will feature a World Timer, a rotating bezel and multi function capability, plus the back case has engraved checkered flags. Available in 7 dials, and is water resistant to 10 ATM.

The advanced and modern IndyCar new classic case will put you on the fast track. With its bold

design and multiple features, that enables you to win your own race against time. This sleek model resembles the speedometer of the fastest cars in the world, giving you numerous time options and a piece of the Indy track, in your own hands.

223 RED 223 CARBON 223 BLUE 223 LT. BLUE

223 PINK 223 WHITE 223 ORANGE

Movement: 3H/9 Digits World Time T270-00A and T270-00C Quartz Measurement: 44 mm Case: Available in Stainless Steel and 7 different color dials. Water Resistant: 10 ATM Strap: interchangeable tire tread rubber, leather and stainless steel bands.



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• RITMO Fun o Extreme Lady 233 – In 2010, a new timepiece will be introduced, which compliments RITMO’s

existing Fun Collection Extreme and Extreme Chronograph models, the Ladies Extreme. This 41mm round watch, features a Swiss Ronda 515 Quartz movement, water resistant to 10 ATM, available in 5 different dial and case applications, has a feminine touch to the aggressive fashion forward over-sized watches for men.

The Lady Extreme is an elegant watch that can be worn during various outdoor activities, whether you’re skiing at the top of the most prestigious mountains or looking good in the lodge. This watch unites those who are both athletic and style conscious!

233 RG PURPLE MOP 233 BLK TIGER EYE 233 RG WHITE MOP 233 YG GREEN MOP 233 RG PINK MOP

Movement: Swiss Ronda 515 Quartz Measurement: 41 mm Case: Available in either Stainless Steel, IP Rose Gold, Black PVD or Steel and IP Yellow Gold with 5 different color dials. Water Resistant: 10 ATM Strap: leather strap



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• RITMO Fun o Carnival 241 – The fusion of sexy and sporty combine in this 49mm diameter, round, sandwich case, housing a Swiss Ronda 5040D Quartz Chronograph movement. Take your style to the next level with the Carnival Chronograph, the 49mm round, sandwich casing timepiece with Swiss Ronda 5040D Quartz chronograph movement, on a black silicon strap. Carnival Chronograph brings bold, colorful fun to traditional timepieces, available in 6 color ways, and water resistant to 3 ATM.

The Carnival is a masculine and timeless piece that is athletic yet sophisticated. A horizontal view of the timepiece resembles the building construction, of the high rises, in San Paulo. While the eight screws offer a bold and rugged construction of the case. In fact, during the XLIV Super Bowl these watches were purchased by the players of the Indianapolis Colts (241 Blue) and the New Orleans Saints (241 Brown).

241 BLACK 241 ORANGE 241 YELLOW 241 BROWN 241 BLUE 241 RED

Movement: Swiss Ronda 5040D Quartz Chronograph Measurement: 49 mm Case: Available in either Stainless Steel, IP Rose Gold, or Black PVD Cases with 6 different color dials. Water Resistant: 3 ATM Strap: Signature black rubber strap



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• RITMO Fun o Carnival 242 – The fusion of sexy and sporty combine in this 43mm timepiece, with a unique

sandwich case housing a Swiss Ronda 515FE Quartz movement on a white silicon strap, the Carnival is continuing to revolutionize RITMO. Carnival brings bold, colorful fun to traditional timepieces, available in 6 color ways, and water resistant to 3 ATM.

The Lady Carnival is a bright new addition to our women’s watches! Whether you are relaxing on the beach of St. Tropez, or enjoying your holiday in a luxurious swimming pool, this watch is perfect for such activities, without sacrificing style. You can even add some summer fun in your everyday routine with these uplifting colors!

242 WHITE 242 YELLOW 242 PINK 242 GREEN 242 PURPLE 242 ORANGE

Movement: Swiss Ronda 515FE Quartz Measurement: 43 mm Case: Available in either Stainless Steel or IP Rose Gold with 6 different color dials. Water Resistant: 3 ATM Strap: white rubber strap



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• RITMO Classic o Puzzle 501 – All time machines are an instrument of seeing time. The puzzle reverses the role of the

traditional watch. The objective of most watches is to see the time. Not the Puzzle. The automatic movement time can’t be seen until the Patent Pending lever on the right hand side slides out to reveal the time. Aside from this feature, the Puzzle also has 9 moveable square parts that move to allow different portions of the watch to be revealed. Or, if you are bored, you can play the puzzle game. Moreover, the Puzzle features the traditional RITMO lugs with open air design. A puzzle is a problem or enigma that tests the ingenuity of the solver. In a basic puzzle one is intended to piece together objects (puzzle pieces) in a logical way in order to come up with the desired shape, picture or solution Herein, RITMO has redefined in 2010 the role of the watch with the Puzzle.

The Puzzle is an interactive timepiece that is entertaining yet functional. The design is modern and elegant with charming functions and playful arrangements. Checking the time has never been so amusing and full of fun!

� Background: Puzzles are often contrived as a form of entertainment, but they can also stem from

serious mathematical or logistical problems - in such cases, their successful resolution can be a significant contribution to mathematical research. Solutions to puzzles may require recognizing patterns and creating a particular order. People with a high inductive reasoning aptitude may be better at solving these puzzles than others

501/1 SS 501/2 BLACK 501/3 SS BLACK 501/4 SS RG 501/5 SS YG Movement: Swiss SW 200 Automatic

Measurement: 40 mm (excluding projections) Case: Available in Stainless Steel or Black PVD and 5 different color dials.

o Brushed stainless steel case with stainless steel top and stainless steel puzzle pieces o PVD black case with PVD black top and PVD black puzzle pieces o Brushed stainless steel and PVD black case with stainless steel top and puzzle pieces o Brushed stainless steel and IP rose gold case with stainless steel top and IP rose gold puzzle

pieces o Brushed stainless steel and IP yellow gold case with stainless steel top and IP yellow gold

puzzle pieces Water Resistant: 10 ATM Strap: black rubber strap with butterfly buckle



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For greater detail about the above time introductions, including photos and catalogues, please visit RITMO at Stand 8129. Ritmo Mundo was founded in 2002, in Beverly Hills, California, by luxury retailer and watch aficionado Ali Soltani. Each RITMO timepiece is created to provide its owner a fun multidimensional piece, yet personal enough to wear daily. The RITMO brand is positioned with its own chromatics in the incredibly competitive watch world. Elizabeth Taylor, who inspired the very first RITMO watch, leads the list of high-profile artist who indulge in the craftsmanship, glamour and unique, bold designs of these watches. To see the entire RITMO collection, visit http://www.ritmomundo.com/.

for immediate release ritmo mundo 2010 - jck las...

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