PROGRAMME SCHEDULE

for

International Conference

“MEDIA AUR SAMSAAMAYIK SAMEEKARAN”

5th and 6th Oct, 2015.

VENUE :

COLLEGE AUDITORIUM

5th Oct, 2015 Monday

Breakfast: 8.00 AM - 09.00 A.M. Staff Room

Registration: 9.00 AM - 10.00 A.M NSS Room

Inauguration on 10:00AM - 12:30PM

Pinning of Rosettes on the Guests.

Lighting of the Lamp.

Saraswati Vandana.

Honouring of the Guests.

Welcome address by the Principal, Dr. J.S. Negi.

Concept note by the Convenor, Dr. Kamna

Mehindru.

Key Note address by Dr. Dayanand Gautam.

Address by the Guest of Honour, Dr. Hari Mohan

Sharma.

Address by the Guest of Honour, Prof. Tadd

Fernee.

Address by the Chief Guest.

Vote of Thanks by Dr. Meena Sood.

Tea 12:30-1:00PM

SESSION I Venue: Auditorium, Time 1:00-2:30PM,

Dated: 05/10/2015 Chairperson: Dr. Sudhir Soni

Sr. No

Name of Speaker/ Organization

Title of Paper

1 Dr. Sapna K Sharma, Govt. College, Hamirpur, H.P

The Role of Media in Good Governance : A Study of Chamba District of Himachal Pradesh

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3 Anuja Sharma, St. Bede’s College, Shimla

Literature as a Subgenre of Media

4 Hafizullah Maroof, BBC, Senior Producer in Afghanistan

Role of Media in Afghanistan

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6 Dr. Sarita Sharda, GC Arki and Dr. Mridula Sharda , GC Shimla-4

Media and Good Governance, with Special Reference to Local Government

7 Dr. Janesh Kapoor, Govt. College, Solan

The Society and The Self in the Age of New Media

8 Kanupriya Vashisht, Toronto, Canada

Are the Watchdogs Still Watching? : Investigative Journalism in America

Session I, Parallel Session I, Venue: Seminar Hall, Time 1:00-2:30PM, Dated:05/10/2015

Chairperson : Dr. Inderjeet Singh 1 Preeti Mann Social Media: The

New Age Phenomenon

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3 Dr.Manoj Sharma, National Institute of Technology, Hamirpur, H.P

Role of Media in Implementation of Swachh Bharat (Clean India) Abhiyan: A Study of the National Cleanliness Campaign

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5 Dr. Vijay Thakur & Dr. H. L. Sharma, Govt. College, Badsar, H.P.

Social Media: A New Age Phenomenon

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7 Dr. G. P. Kapoor Govt. College, Sanjauli-6

Role of Media in the Market

8 Dr.C.B.Mehta & Dr.Bhupinder Singh Thakur, G.C.Sanjauli

Media-Sports: Influences and Outcomes.

Lunch : 2:30 -3:00PM Venue: Staff Room

Session II, Venue: Auditorium, Time 3:00-4:30PM, Dated:05/10/2015,

Chairperson : Dr. Usha Bande

1 Dr. Anjali Dewan, St. Bede’s College, Shimla

Acceptability of Women: Can Media Play a Constructive Role?

2 Dr. Anita Sharma, Govt. College, Theog

Cross-Cultural Cinema: Pride and Prejudice versus Bride and Prejudice

3 Radhe Krishan, Vivekanand Institute of Professional Studies, New Delhi

Role of Social Media During Crisis: A Survey of PR Practitioners.

4 Dr. Gitanjali Bhatia & Monika Shandil, University Institute of Legal Studies, Chaura Maidan, Shimla

The Viral Power of Media

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6 Jai Prakash Sharma, IEC, Baddi

Portrayal of Women During Centenary of Indian Cinematic Journey

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Session II, Parallel Session I, Venue : Seminar Hall, Time 3:00-4:30PM Dated: 05/10/2015,

Chairperson : Dr. Vikas Dogra

1 Dr. Suneela Sharma, RKMV, Shimla

Role of the Internet and Social Media in

the Age of Information &

Technology 2 Sudhir Negi, Research

Scholar, Central University of Himachal

Pradesh,

Media in the Age of Information:

Television as a Tool of Development

3 Gomalika Thakur, BIMT, Shimla

Social Media in Society : A Boon or a

Bane

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5 Namita Chauhan Khagta, Govt. College, Sanjauli

Role of Media in Good Governance

6 Gaurav Sood, Research Scholar, Punjab

University, Chandigarh

Cultural Politics of Media: A Cinematic Understanding of

Mass Consumption 7 MkŒ Åek jkuh] jktdh;

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8 Dr. Inder Singh Thakur. G.C Arki, Dr. Nisha

Chauhan, G.C Seema & Surender

Chauhan.G.C.Sanjauli

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Session III, Venue: Auditorium, Time 4:30-6:00PM, Dated:

05/10/2015,

Chairperson : Dr. Sanjay

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2 Jay Kumar Sharma & Dr. Jyoti Dhar Sharma, Bells Institute of Management & Technology, Shimla

The Role of Media is Vital in Ensuring Good Governance

3 Dr. Archna Katoch & Monika Chaudhary, Central University, H.P.

Social Media: An Instrument for Social Change

4 Shivani Keprate, Govt. College, Sanjauli

Awareness of Biodiversity Conservation Among Urban Population of Shimla District, H.P: A Study of the Role of Media

5 Juhi Dwivedi Trial by Media 6 Dr. Ram Lal Bhardwaj,

Govt. College, Mandi Role and Impact of Social Media in Tourism Marketing: A Case Study of the Initiatives of Himachal Pradesh State Tourism.

7 Reeta Kumari, Central University of H.P, Kangra, H.P.

Media and Strategic Political Issues: An Analysis of Radio Program “Man Ki Baat”

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Session III, Parallel Session I, Venue: Seminar Hall, Time 4:30-6:00PM Dated:05/10/2015,

Chairperson : Dr. Meenakshi F. Paul

1 Dr. Vinod Kumar, Vallabh College, Mandi

Role of Social Media in Natural Disaster Management

2 Dr. Sujit Kumar Surroch, Govt. College, Baijnath

Media and Politico- Strategic Issues: A SWOT Analysis

3 Ruchika Sood, Polytechnic Institute, Kandaghat, H.P.

Role of Media in Good Governance

4 Vasudha Ramaul, Research Scholar, Panjab University

Consuming Bodies: A Study in Globalized Body Politics through Media

5 Dr. Geeta Sharma, Govt. College, Theog

Media and Vulnerable Sections of the Indian Society.

6 Dr.Narinder K Verma. RKMV

Influence of Mediaon Rural Adolescents with special reference to Television

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8 Lkiuk nsoh oS’ohdj.k vkSj ehfM;k

Day-2

Session IV, Venue :Auditorium, Time 10:00-11:30AM Dated: 06/10/2015,

Chairperson : Dr. Tulsi Raman 1 ds- vkj lSuh] jktdh;

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Session IV, Parallel Session I, Venue: Seminar Hall, Time 10:00-11:30AM Dated: 06/10/2015,

Chairperson : Dr. Shashi Sood

1 Dr. Gopal Chauhan, Dr. Vinay Mohan Sharma & Raksha Kalta, Govt. College, Sanjauli

Women and Media: A Mis-representation

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3 Dr. Priyanka Vaidya, Govt. College, Dharampur

Media Discovering the Dispossession: A Study of Partition

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5 Bharti Sharma G. C. Theog

Role of Media in Good Governance

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9 Dr.Ram Lal Chauhan, G.C.Sanjauli

Role of Media in Disaster Mitigation

Session IV, Parallel Session II, Venue: BLT, Time 10:00-11:30AM, Dated: 06/10/2015,

Chairperson : Dr. Raja Ram Chauhan

1 Shalini Chauhan, Govt. College, Sanjauli

Breakthrough in Life Sciences and the Role of Media

2 Dr. Dhyan Singh, P.G.College, Dharamshala

The Perceptions and Opinions of Youth Regarding the Role of (social) Media During the Fake Gang Rape in Dharamshala : A Focus Group Study

3 Dr. Suchi Sharma, Govt. College, Sanjauli

Psychological Effect of Social Media

4 Dr. Ravinder Chauhan G.C.Theog

Media Exposure: A Study of the Attitude of Urban Graduates Towards Social Issues

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9 Dr Deepshikha, GC Shimla-4

Impact of Social Media on E- commerce

SESSION V Venue: Auditorium,

Time 11:30AM -1:00PM Dated: 06/10/2015,

Chairperson : Dr. Karuna Bhardwaj 1 ujs'k dqekj] 'kks/kkFkhZ]

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3 Dr. B. K. Shivram, Govt. College, Sanjauli

New Media and New Challenges: History on the World Wide Web

4 Dr. Rajesh Dhorta & Dr. Neeraj Sharma, RKMV, Shimla

Social Media Marketing: A SWOT Analysis

5 Arti Gupta, Bells Institute of Management & Technology

Media’s Intervention in Marketing Strategies

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Session V, Parallel Session I, Venue: Seminar Hall, Time 11:30-1:00PM Dated: 06/10/2015,

Chairperson : Dr. Shashi Kant Sharma 1 MkŒ v’kksd dqekj lHkzoky]

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4 Maneesha Kohli, Govt. College, Sanjauli

Science Programmes on Television and their Popularity : A Case Study

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9

Prof. Anshu Kausahl G.C. Shimla-4

Children’s Literature: A Powerful Medium Nurturing the Young through the Aages.

Session V, Parallel Session II, Venue: BLT, Time 11:30-1:00PM , Dated: 06/10/2015,

Chairperson : Dr. Meena Sood

1 Dr. Meenakshi Sharma, G.C.Theog

Freedom of Expression: Media and Digital Communication

2 Dr. Lalit Kumar Guleria, G.C. Nalagarh

Media in Good Governance

3 Prof. Anita Rathour, G.C.Sanjauli

Portrayal of Indian Women in Media

4 Rashmi Billus, S.D. College, Ambala

Effectiveness of Social Media as a Tool of Communication in Marketing

5 Dr. Eeshani Saraswat The Contemporary Woman And Paparazzi: A Symbolic Existence

6 Dr. Ramesh Sharma & Dr. Purshottam Singh, Sanskrit college, Phagli

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7 Damodar Gautam vk/kqfud lanZHk esa ehfM;k

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8 Neelam Gupta, Govt.P.G.C.Solan

Role of Media in Environment

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Lunch 1:30-2:00PM Venue: Staff Room

Session VI, Venue : Auditorium, Time 1:30-3:00PM Dated: 06/10/2015,

Chairperson : Dr. Girija Sharma 1 Dr. Sapna Pandit, Govt.

College, Solan Media through the Ages

2 Baninder Rahi, VIPS. New Delhi

Political News Discourse through Editorial Cartoons: A Content Analysis of The Hindu

4 Atul Handa, Toronto,

Canada Technology of the New Era of Video Vigilantes

5 Sumandeep Kaur, Punjabi University, Patiala

Media Reception of Heer Waris Shah

6 Dr. Sangeeta Saraswat, St. Bede’s College, Shimla

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8 Dr. Geetanjali Mahendra, St. Bede’s College, Shimla

Narratives versus Virtual Reality in English Literature

9 Ekta Anand, S.D. College, Ambala

Effective Source of Media for the Information in Rural and Urban Consumers for Buying FMCG:AStudy

10 Kavleen Bharej, SD College Ambala

Media_- A Tool for marketing

Session VI, Parallel Session I, Venue : Seminar Hall, Time 1:30-3:00PM Dated: 06/10/2015,

Chairperson : Prof. Neelam Sharma 1 Prof. Bharti Bhagra &

Prof. Mona Sharma, Govt. College, Sanjauli

Media Trial and its Impact

2 Dr. Sandeep Chauhan, Govt. College, Sanjauli

Inculcating Moral Values in Children through Radio and Television

3 Shilpa Chauhan, Govt. College, Sanjauli

E-Commerce; A Way to Organized Market

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5 jkt iky Regional Centre, Dharamshala, H.P

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6 Dr. Kamayani Bisht, Govt. College, Sanjauli

We The Media: Mediatization of the Individual

7 Dr. Hem Raj Rana, Govt. College, Nalagarh

Impact of Social Media on College Students: A Case Study of Govt. College Nalagarh

8 Dr. Sanghamitra Burathoki, Govt. College, Sanjauli

Media and Freedom of Expression : the other side

9 Dr. Anju Sharma, RGGDC, Shimla-4

Impact of Media and Entertainment Industry in Global India Economy

Valedictory Session

3:00 PM