for-profit schools social media data

FOR-PROFIT SCHOOLS SOCIAL MEDIA REPORT

WINNE RS, LO SE R S, A ND A R E A S O F O PPO R T UNIT Y

FOR-PROFIT SCHOOLS SOCIAL MEDIA RESEARCH

• Which companies in the education industry are effectively engaging, acquiring and converting social users into new students?

• Who has the largest social footprint in the education business?

• Who has the most engaged audience?

• Who has the largest audience on social media?

• Who had the most viral post?

• Who dominates on YouTube and Twitter?

• Where is there opportunity in 2013?

www.enrollmenttools.com

Social Media is Prevalent and Growing

• At AppAddictive we created a real-time reporting dashboard covering the social media landscape of For Profit education companies. With our dashboard we are able to monitor the social media habits, happenings and social graph data of 94 different For-Profit education companies.

• Our Blitzmetrics tool enables us to determine more than just Facebook Fan count. We can identify a variety of social media metrics including total audience count, engagement ratios, YouTube Views, Twitter Followers and overall audience growth.

• We have gathered this data and are happy to share the statistics across the industry. One thing is evident, social media is prevalent and growing in the education industry.


In less than 5 years, social media has fundamentally reshaped society by connecting people and allowing everyone to share their story, their memories, and their voice. Businesses are free to do the same and Proprietary Adult Education is starting to go social.


• Increase enrollments

• Improve retention

• Student engagement

• Brand recognition

Social media channels represent a significant and growing opportunity.


Social Media Impact

• Nearly all education companies are allocating resources to enhance their effectiveness in social, mobile, and local technologies.

• Marketing teams are now actively Posting, Liking, Sharing, and Pinning in hopes of growing their audience.

• Are they doing it effectively? (Let’s take a look)


Winner, Losers, and Areas of Opportunity

• 1st Quarter of this year one company reached a milestone of 1.3 million Facebook Fans

The University of Phoenix has a Facebook fan count 3x larger than the second place school, KHEC Kaplan Higher Ed with 410,030 total Facebook fans. See the list to the right for the Top 10:

G r o u p F a n s

University of Phoenix 1,342,684KHEC Kaplan Higher Ed 410,030

EDMC - Education Management Corporation 400,380

Full Sail University 389,822

Barbizon 243,117

Career Education Corporation (CEC) 179,063

Devry Inc 135,992

EduK Group 117,184

Corinthian Colleges, Inc. 93,353

Bel-Rea Vet Tech 76,363


So we have answered the most routinely asked question, who has morefans on Facebook. So now let’s get to asking the important questions.For instance, out of the 94 Adult Education companies in the study whohas the most Fan engagement per post?

When we compared Fan EngagementTotals vs. Total Fan Count wediscovered that Devry and the EduKGroup were the only schools with over100,000 Fans and an engagementrating of 6.0% or higher. TheUniversity of Phoenix was near thebottom of the study ranking 82nd inengagement across 94 total companiesin the research. Brensten Educationblew the competition away coming inwith a fan engagement of 42.58%great job!

Engagement Top 10

Group Fan Engagement

Brensten Education 42.58%Bryan University 17.68%

Herzing University 17.56%

Arlington Career Institute 15.78%

Globe University 15.60%

Bayamon Community College 11.68%

Institute of Business & Medical Careers 11.14%

ITT Tech 11.06%

Alaska Career College 10.52%

Coyne College 10.22%


• The schools with smaller audiences excelled in many Interactionmetrics which includes actions such as Liking, Sharing, Post commenting and People Talking About This, (PTAT). These are the areas that truly drive engagement with your fans. You can post and tweet all day but if no one is reading them how effective are you really being.

• Schools with the larger fan bases, should improve the interaction points via the social media networks, as there is a community of interest only a few clicks away.

We found that the For-Profit industry has a total audience of: 4,792,823


Who had the most viral post?

• University of Phoenix had the most viral post out of all the schools in the study. The Post was a picture that launched during March Madness and joked about their lack of a basketball team.

• From our study, we determined that of the Top 50 Most Viral posts 1 was a link, 3 were status updates, 6 were videos and 40 of the top 50 posts were Photos!

8,805 Likes 322 Comments


The Twitter Space

• University of Phoenix again leads in total audience account with 242,803 Twitter follower or nearly Half of the Twitter total for the entire industry. The Arts Institute, Education Management Corp, Ashford University, and Kaplan Higher Ed rounding out the top 5.

The For Profit Education industry has a Twitter Audience of: 571,601


Where are you pulling your data for this study?

• Great question. The team at BlitzMetrics has built an analytics engine that can aggregate social media data in real time. In this study, we are only sticking to the big three social networks: Facebook, Twitter, and YouTube.

• To keep this study fair and accurate we decided to work with only public data and our main focus was English Speaking Social media presences.


5 A’S FOR

SOCIAL MEDIA

SUCCESS

•1 ACCOUNTS

•2 ACTIVITY

•3 ANALYTICS

•4 APPS

•5 ADS

It all starts with creating social media business account pages. Social networking is here, establish your accounts immediately, and preserve your social media real estate.

Social Media is all about activity. Do not waste the valuable opportunity to expand your brand and gain market share. Remember that questions drive social engagement on Facebook & Twitter.

Team up with professionals, like BlitzMetrics and AppAddictive to best strategize your social media marketing plan. Use precise data and real expertise for decisions. The data is here.

Applications can greatly enhance your ability to connect with your consumers. Turnkey apps make a difference. Social Loyalty is amazing. See what can be done for your business now.

Social networks can drive sales, repeat purchases, positive consumer reviews and social referrals. Social is the new TV and newspaper. It pays to play, target your ads effectively and find real ROI.


ENROLLMENT TOOLS:

CONVERT LIKES INTO STUDENTS

• One area of opportunity involves developing and deploying a social media strategy that is fueled by social data and conversion tracking.

• Students on average log into Facebook 15 times a day via desktop and mobile. What if you could reengage with students on their time and their turf, is that valuable?

• We utilize the app stack at www.enrollmenttools.com to provide the analytics, apps, and ads that promote strategic and targeted social media growth and audience acquisition.

• We enable schools to connect with prospective students in the most current, efficient and productive way on the market.

• Are you ready?

• Visit us at www.enrollmenttools.com to schedule your free demo and to find out how we can help your school grow your student population utilizing the power of Social Media.

Social media is quickly becoming a vital resource for admissions and recruitment efforts.


http://www.enrollmenttools.com/

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