for pushing the boundaries of collaboration. taking a strategic approach to communications
TRANSCRIPT
COMMUNICATION STRATEGIES
for Pushing the Boundaries of Collaboration
COMMUNICATION STRATEGIES
Taking a strategicapproach to communications
COMMUNICATION STRATEGIES
Conducting a Communications Audit
OptionsBasic Questions
TASKS VS. TOOLS
Tasks Tools
Leadership Counseling and Support Media Relations
Institutional Image and Identity Publications
Government Relations Writing Services
Constituent Communication, Marketing, and Feedback
Small Group and One-to-One Communication
Athletics Communication Special Events
For Consortia Communications: Electronic Communication
Stakeholders Photography
External Organizations Advertising
Others? Research
GRAPHIC IDENTITY, STEP BY STEP
Identity Audit Positioning
Study/Statement Design Market Test Adopting Final Image Marketing New Image
Observation:Visual identity is less a graphic design effort than it is a political effort
COMMUNICATION STRATEGIES
Building aGo-to Website
COMMUNICATION STRATEGIES
DAPIFS
COMMUNICATION STRATEGIES
Managing Relationships
COMMUNICATION STRATEGIES
Issues and CrisisManagement
Roland KingVice President for Public AffairsNational Association of Independent Colleges and Universities(202) [email protected]