for sale by owner presentation

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Michael Car Sales Representative Royal LePage Realty Centre, Brokerage 416-723-3640 [email protected] www.michaelcar.com 15 Years of Full Time Experience Professional Negotiation on Your Behalf Customized Marketing Plans Optimal Pricing Strategies Personally Executed Services Free Home Staging Consultation Virtual Tour of Your Property Full Colour Feature Sheets Just Listed Notices Complete Services to sell your home for the most money, with least inconvenien Helping You With Your Home Sale

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Page 1: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

• 15 Years of Full Time Experience• Professional Negotiation on Your Behalf• Customized Marketing Plans• Optimal Pricing Strategies• Personally Executed Services• Free Home Staging Consultation• Virtual Tour of Your Property• Full Colour Feature Sheets• Just Listed Notices• Complete Services

My goal is to sell your home for the most money, with least inconvenience to you.

Helping You With Your Home Sale

Page 2: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

Helping You With Your Home SaleFor Sale by Owner?

A short presentation outlining my servicesClick full screen for best viewing

Brought to you by:

Page 3: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

The most common objectives…Your Objectives

5 ConsiderationsMy Proposal

1. To receive the highest market value for your home

2. Within the least amount of time

3. With a minimum of inconvenience to you

4. To maintain control of the marketing and the sale process

5. To save money on compensating a Realtor

Page 4: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

Your Objectives

5 ConsiderationsMy Proposal

Three reasons I think I can help you reach your objectives….

1. Home sellers have been employing Realtors for over 100 years for the job of selling their largest financial investment. Their home.

2. 90% of For Sale by Owners eventually list with a professional real estate agent

3. Real estate professionals statistically bring the sellers a higher market value offer in less amount of time

Let me explain how these three factors can help you reach your objectives.

Page 5: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

Hiring a professional Realtorallows you to meet your objectivesfor one of the five following considerations:

My Proposal

5 ConsiderationsYour Objectives

1. The difficulty of separating the lookers from the buyers.

• Qualified in our offices prior to showings, not your living room

• Provides convenience and security

Page 6: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

2. The longer it takes to sell your home, the more money that you risk losing.

• Mortgage rates could go up• Market conditions could change• You might end up making payments on two

homes

My Proposal

5 ConsiderationsYour Objectives

Page 7: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

My Proposal

5 ConsiderationsYour Objectives

3. 3rd party negotiating saves time and money!

A real estate professional is:

• A trained negotiator and facilitator• Not emotionally involved• Knowledgeable about your market values • Will represent your best interests through the entire

process of selling your home

Page 8: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

My Proposal

5 ConsiderationsYour Objectives

4. Serious buyers will only shop for sale by owners to find a bargain

• The smallest selection of available properties in the marketplace are offered by for sale by owners

• Retail vs. wholesale

Page 9: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

5. The law of supply and demand

• Professional Realtors have access to the largest pool of potential buyers, the more buyers that know your home is for sale the better the odds of one of them placing the same value on your property as do you and being willing to pay you your asking price.

My Proposal

5 ConsiderationsYour Objectives

Page 10: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

5 ConsiderationsMy Proposal

Your ObjectivesI understand your objectives and respect your choice to sell your property yourself…

According to the 2004 National Association of Realtors Profile of Home Buyers and Sellers, the three most difficult tasks for the For Sale by Owner are:

1. Preparing or fixing up the home for sale

2. Getting the price right

3. Understanding and completing paperwork

Page 11: For Sale by Owner Presentation

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

So, here’s my proposal.. 5 ConsiderationMy Proposal

Your Objectives

I would like an opportunity to sell your home at a price that will get you fair value, as well as the marketing fee or commission charged for my professional services. In exchange, I will unburden you of the responsibility of dealing with unqualified buyers, bargain hunters, and tire kickers.

Does that sound like a fair exchange to you?

Page 12: For Sale by Owner Presentation

Preparing Your Home for Sale

Break out the mop and the paintbrush. It’s time to give your home a mini-makeover. Here are all the little things you can do to attract the big offers.

Time to see your home through a buyer’s eyes.Over the years, you’ve grown quite comfortable with your home’s little imperfections; the hole in the screen door, the chipped paint on the baseboards, the mess in the basement. Grab a clipboard, print out a copy of our “Home Preparations Checklist” and take a tour of your home.

Get rid of the clutter.Your house will feel a lot bigger and more inviting when you get rid of all the non-essential stuff lying around your house. Clear out those closets, remove bulky, unused furniture and rearrange the remaining pieces to make the best use of space. Fight your inner-pack rat at every turn. If you haven’t used something in the past year, toss it, donate it to charity or sell it in a yard sale.

Clean everything.Cleaning is the single most cost effective way to make your home more attractive to buyers. Floors, windows, walls, doors, baseboards...everything! Give extra care and attention to the two most important rooms in a buyer’s mind: bathrooms and kitchens. Once it’s clean, keep it clean! You never know what day your ideal buyer will visit.

Page 13: For Sale by Owner Presentation

Continued….

Repair as much as you can, within reason.During your “home tour” identify anything that’s broken, half-finished or simply doesn’t work. Fix all the little things like leaky faucets, doors that squeak or that don’t close properly and small cracks in the ceiling.

Some repairs are absolutely vital, like a leaky roof or basement. Nothing kills a sale faster than signs of water damage. If there’s an unsafe electrical problem you must fix this too, for the good of the sale and the buyer’s safety (not to mention your own).

Depersonalize your home.Remember, you want buyers to walk through your house and feel like it’s their home, not yours! People just don’t have good visual imagination. They won’t see past your cluttered wall of family portraits, your collection of curling trophies or your ‘eccentric’ home decor. These things are guaranteed to prevent buyers from emotionally placing themselves in your home. Remove everything that’s too much about you, and ask your REALTOR® for help deciding.

Page 14: For Sale by Owner Presentation

Continued….

Never underestimate the power of paint.Strong colours on the walls or wild wallpaper make it hard for buyers to imagine their furniture in your house. Consider repainting your home in bright, neutral colours that will enhance a room’s size and look more inviting. Next to cleaning your home, paint is the most cost-effective way to increase your home’s appeal, and attract offers.

Add some beautifying touches.Replacing tattered old curtains with some fresh draperies may make a world of difference. Mirrors on the wall will help rooms feel far bigger. A few new houseplants will add undeniable appeal. Pay special attention to the outside of your home. Trim the trees, weed the garden and consider planting a few new flowers. Your home needs to make a great first impression with some serious “curb appeal.” You don’t need to spend a fortune to make a big difference.

Page 15: For Sale by Owner Presentation

Please contact me for a personal consultation and free market value appraisal.

Michael CarSales RepresentativeRoyal LePage Realty Centre, Brokerage [email protected] www.michaelcar.comNot intended to solicit buyers or sellers currently under contract

Direct Line: 416-723-3640

www.michaelcar.com

[email protected]