for self-published authors. creative content opps. bookexpo america upublishu presentation
DESCRIPTION
Creative Content Opportunites. With Susannah Greenberg Public Relations; Miral Sattar, BiblioCrunch; Steve Wilson, FastPencil; and bestselling author Kailin Gow. For self-publishing and/or entrepreneurial authors seeking to maximize the impact of their publishing, marketing and book pr. Books. Publishing. Authors. A presentation at Bookexpoamerica 2014 uPublishU.TRANSCRIPT
Creative Content Opportunities#BEA14 #uPublishU
Creative Content Opportunities
● Susannah Greenberg,Public Relations, http://bookbuzz.com
● Miral Sattar, BiblioCrunch, http://bibliocrunch.com
● Steve Wilson, FastPencil, http://www.fastpencil.com
● Kailin Gow, Bestselling Author, http://kailingow.com
Creative Content OpportunitiesPlease tweet and post
Shareline:Content Opps w/ @SueGreenbergPR @MiralSattar @kailingow & @FastPencil's Steve Wilson #BEA14 #uPublishU
Hashtags:#authors #BEA14 #bookpr #books #ebooks #IndiePub #publishing #selfpub #uPublishU #writers #writing
Susannah Greenberg Public Relations
http://bookbuzz.com@[email protected]
Public Relations for Authors, Books, Publishers and the Book Industry
Susannah Greenberg Public Relations, http://bookbuzz.com
Bad News: Books Are Often Ignored
Good News: Book PR Works
BOOK PR ● Creates Awareness and Demand● Drives Sales
Susannah Greenberg Public Relations, http://bookbuzz.com
Goals and Objectives of Book PR
To Get Reviews, Interviews, Mentions and Features
In TV, Radio, Print, and Online
National and Local
Facebook Business Page
BOOK PR TOOLS
INBOUND: Drawing Your Readers In.
SOCIAL MEDIA. Your Platform. Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, LinkedIn, blogs, web sites and more.Susannah Greenberg Public Relations, http://bookbuzz.com
BOOK PR TOOLS
OUTBOUND: Reach out to media. Create targeted media lists, press releases, pitch letters, review copy mailings, direct email campaigns. Pitch to producers, journalists, editors, reviewers, bloggers. Social media tools can also be used as outbound book pr, offered as online resources to media.Susannah Greenberg Public Relations, http://bookbuzz.com
Opportunities “Off the Book Page”
● Leverage your content into “off the book page”opportunities. Think beyond reviews to features, arts & entertainment, lifestyle, and public affairs.
● How do you pitch this? Think about the story behind your story and try to tell it. How and why did you write your book?
Susannah Greenberg Public Relations, http://bookbuzz.com
To Develop Your Story Further:
Speak or Write About:● What Inspired You to Write Your Book?● Current Affairs You Could Comment On? Or
a New Movie or Book?Milestones? Anniversaries?
● Your specialized area of expertise or knowledge you used in writing your book.
Susannah Greenberg Public Relations, http://bookbuzz.com
Top 10 DIY Book PR Tips1. Amazon Author Central https://authorcentral.amazon.com2. Google News Alerts http://www.google.com/alerts3. Start a blog - check out wordpress.com or blogger.com4. Spend 15 minutes a day on posting updates to social media: Facebook, Twitter, YouTube,
Google+, LinkedIn, Tumblr, Pinterest, Instagram and more. Or focus on Facebook and Twitter only, if you need to triage.
5. Get an author business card6. Start your own internet radio show on blogtalkradio.com7. Videotape yourself - Make a 5 minute video, introduce yourself and your book, read page one,
and hold up the book. Upload to YouTube8. Go to your local bookstore or library and ask to do a reading9. Go to trade shows and associations and network and learn
10. Top ten lists! Create a top 10 list about your book and post it online, great pr tactic.
Susannah Greenberg Public Relations, http://bookbuzz.com
Susannah Greenberg Public Relations, http://bookbuzz.com
Inspirational Thoughts for YouThree simple rules in life: 1. If you do not go after what you want, you will never have it; 2. If you don't ask, the answer will always be no; 3. If you do not step forward, you'll always be in the same place.And one just for Book PR:If you do not go after Oprah, NPR, the Today Show, Ellen, The View, the New York Times, the Washington Post, the Wall Street Journal and more, you certainly will not get it. SO GO FOR IT!
Go Get Great Book PR for Your Book!
Susannah Greenberg Public Relations, http://bookbuzz.com
For your self-published bookMiral Sattar
CEO – BiblioCrunch.com [email protected]
@miralsattar @bibliocrunch
Promotion Pricing Strategies
Define Your Goals
● Are you looking for more readers?
● Or trying to sell more books?
FREEMIUM STRATEGYSet your book price close to $0
● Give your work for free when you can
● Go from few sales a month to thousands of downloads
● You can get many readers● Helps with reviews● Send your book to free
promotion sites● Hugh Howey uses this a lot
SERIES PRICINGSet your first book in a series lower than the rest
● Set your first book free when releasing a new book
● First book for $.99● Hook the reader and they
will pay more for the next book
● Amanda Hocking uses this strategy successfully
PRICE DISCOUNTINGDiscount your book by 50%
● List of sites that do paid ads to promote your book if you discount
● Discount must be at least 50%● Price of book is usually $.99● Lots of readers BUY increasing your
sales rank● You need 10 positive reviews before
advertising
Royalty Rate ComparisonRetailer Royalty● Amazon (Kindle Direct
Publishing, KDP)
● Nook Press
● Apple (iBooks)● Kobo● Smashwords
● 70% if your book is between $2.99 and $9.99 on Amazon
● 65% on Nook Press
● 70% on iBooks● 80% on Kobo● 85% through Smashwords,
but take a royalty on top of the rest, ends up being 60%
Stats● $2.99 is the most popular price of a self-published
book according to Smashwords● < $5 is price of book and still considered
dispensable● $.99 might undervalue your work
The Power is now in the hands of the Author
Presented By:Steve Wilson
Author Focuses on Content Generation
Platforms now allow authors to select features from 5 powerful modules:
• Connect
• Write
• Convert
• Publish
• Sell
All in ONE place.
The Power to…
Proprietary software is designed around the lifecycle of a book.
The Power to Connect
Professional service providers (agents, project managers,
designers, editors, etc.) collaborate easily and securely
within the content management system.
For enterprises, publishers and authors, our end-to-end authoring tool is directly
connected to publishing and retail industry leaders.
Users can boast about progress via embedded social networking
and mobile plug-ins.
Encouraging collaboration, friends and social sales.
The Power to WriteWrite directly online, from any device and import general
content from blogs or . Manage projects ,track revision history and work with multiple contributors and
templates.
Writing tools help authors create and edit content quickly.
The Power to Convert
The Publishing Setup wizard converts files into multiple formats
to prepare for distribution into numerous channels, each with
specific file requirements.
Metadata is gathered within the wizard steps, can be customized for
your enterprise, is bundled with each file and delivered to each
channel’s specifications.
The wizard provides a final review process that allows end users to
instantly preview various formats, print anywhere or instantly
download your epub.
Instant conversion of content into professional books or e-books with just a few clicks.
The Power to PublishGain access to our pre-established distribution
and sales channels or forge partnerships of your own.
Our Publish module allows direct file uploads, including print-ready .pdf or pre-produced
.epub files.
Push to all channels, print or electronic.
The Power to SellNow we’ve come to other end of the authoring tool:the Marketplace.
Automatic e-Commerce and Order Fulfillment System for all publications produced within the platform.
Custom URLs and BookBuy Widgets are automatically generated upon publishing to assist with marketing campaigns.
Royalty reporting is captured within the Admin module and displayed on each user’s dashboard.
Expanding On Your Existing Content
Expanding on Existing Content
Book Expo America [email protected]
Entrepreneurial Author
Why I am an Entrepreneurial Author
• Over 135 books published to date.• Over 21 audiobooks produced.
• Over 27 book series in different genres.• 5 book series optioned for games. 2 are currently in
development, releasing in 2014.
2014 Copyright Kailin Gow
When DIY Makes Sense
2014 Copyright Kailin Gow
• Personality
• Opportunity
• Situation
Expanding on Existing Content
• ebook
• Print Book
• Audio Books
• Other Opportunities
2014 Copyright Kailin Gow
eBooks and Print Books
2014 Copyright Kailin Gow
eBooks - Publishing Digital Versions of Books is a necessity
Print Books – There will always be a need for Print Books
Resources for DIY or Entrepreneurial Authors
Other Opportunities to Expand Existing Content
• Comic Books and Graphic Novels
• Games
• Translations and Foreign Versions
2014 Copyright Kailin Gow
Questions?
AuthorsVoice.org@kailingow
kailingowbooks.comkailingow.com
2014 Copyright Kailin Gow
THANK YOU!!!
This slideshow online: http://bookbuzz.com
● Susannah Greenberg,Public Relations, http://bookbuzz.com
● Miral Sattar, BiblioCrunch, http://bibliocrunch.com● Steve Wilson, FastPencil, http://www.fastpencil.com● Kailin Gow, Bestselling Author, http://kailingow.com
QUESTIONS?