for waiting rooms · single vision wearers or not yet spectacle wearers. the problem is widespread...
TRANSCRIPT
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FALL 2014/WINTER 2015
TO EACH HIS OWN STYLE
INTERVIEW
FOR WAITING ROOMS
PLUS $2,00
0
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CERTIFIC
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TO B
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NDID YOU KNOW…?
How to Choose
Eye Health
YOUR FRAME
FOR HIM AND HER
Trends and Inspiration
Beverly Suliteanu
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3 Tmag
Editorial
Fall, already!
Far from being dead, fall is actually a vibrant and creative season. Bursting with
warm earth tones, this transitional time of year gives us the urge to stock up on
colour and sunshine and fill our drawers with the latest fashion trends before our
frosty Canadian winter settles in once again.
So, while you are waiting to see your eyecare professional, be sure to have a look at
our second issue of Tmag, the country’s go-to magazine for the latest in eyewear
fashion and eye health.
Meet Canadian eyewear designer Beverly Suliteanu, Vice-President of Product
Development at WestGroupe, a Canadian company that distributes such popular
brands as Converse, Levis and Elizabeth Arden, and that creates, makes and sells
its own line of frames in over 40 countries.
Enjoy our photomontage of the latest creations by international frame designers
whose imaginations never go into hibernation, as you will certainly find out!
Discover tips on how to find the best glasses for the shape of your face and the
high fashion clothing and accessory looks we put together, inspired by the latest
runway hits.
Take a good look at our Eye Health and Product Information reports, which focus
on the importance of taking care of your eyes all year, not just in the summer.
In fact, did you know that snow is a powerful reflector that can damage your
vision? That’s why you should protect your eyes even when the thermometer dips
below zero.
And last but not least, don’t forget to enter our contest: you could win one of ten
$200 gift cards! While you’re entering, picture yourself with a new pair of glasses
that will add life, style or subtle sophistication to your look on those bright, chilly,
snowy winter days... On page 33, see the list of winners from our first issue and the
Contest Rules.
Happy reading!
Mathieu Paradis
The moment personalized lenses let you see the big picture.ZEISS Progressive Individual®2.
• Lenses designed precisely for your prescription, your frame, your face and your life.• Providing up to 50% larger* fields of clear vision than ordinary progressives.
Ask your eye care professional about your perfect lens.
*Data on File
// PERSONALIZED VISION MADE BY ZEISS
ENGINEERED TO MOVE.INTRODUCING THE NIKE FLEXON HYPER COLLECTION
RORY MCILROY NIKE GOLF STAFF ATHLETE
NIKE FLEXON HYPER: STYLE, STRENGTH, AND FLEXIBILITY FOR YOUR DYNAMIC LIFE.
NIKEVISION.COM
NI.JR44406_TMAG_FLEXON_HYPER_8x10in.indd 1 8/26/14 4:46 PM
6 Fall 2014 Winter 2015
Contents
Editorial 3
Interview Beverly Suliteanu 10
Product Information Digital Lenses 14 Sunglasses in Winter 30
Trends Winter Essence 16
Inspiration Styles for Him and Her 24
Eye Health Did You Know…? 26
Perfect Glasses for Your Face Choosing Your Frame 28
On the cover The model is wearing a FYSH UK frame designed by WestGroupe
10
16
28
www.oga-eyewear.ca
PhotoFusion® by ZEISS – the fast-reacting self-tinting lenses:• Comfortable vision indoors and outdoors.• 100% protection against harmful solar UV rays.
Ask your eye care professional about PhotoFusion lenses.
The moment your lenses adjust to light at the speed of life.PhotoFusion® by ZEISS.
// PERFORMANCE MADE BY ZEISS
100%Solar UVProtection
10 Fall 2014 Winter 2015
Interview
Montrealer Beverly Suliteanu is vice-president of product development at WestGroupe Optical, which was founded by her father, Rodney, in 1961. She is responsible for the FYSH UK, KLiiK denmark and EVATIK collections, in addition to famous brands such as Levi’s, Perry Ellis and Elizabeth Arden. What’s her objective? To create a variety of styles to meet the very personal tastes of people who wear glasses. She told us more about her goals in a recent interview.
Beverly By Jean-François VenneT O E A C H H I S O W N S T Y L E
11 Tmag
Interview
WestGroupe being your father’s company, you grew up in the optical industry. That must give you an interesting perspective on how the eyewear industry has evolved.Yes, it does. I find that the way people look at their eyewear has
changed. Glasses started out as a practical object. No one expected
anything of them aside from better vision. But this attitude has grown
into something more. Now people think of their frame as a fashion
accessory. In turn, our approach as eyewear designers has shifted. Since
2002, my brother, Michael, and I have pushed the company to focus
on fashion, in particular by creating the FYSH UK and KLiiK denmark
brands. I am personally greatly inspired by what fashion designers are
doing when I come up with styles for each of our collections.
You have many collections and brands under licence. How do they mesh?We think it’s important that our collections complement, rather than
compete, with each other. Each one targets a specific group of wearers.
The styles, prices and sizes vary from one collection to another. For
example, we created KLiiK denmark for wearers who have small faces
and who were looking for narrower frames, at a time when fashion was
producing very large frames. The KLiiK frames are unadorned; they
feature interesting colours that are never too flashy. That has become
this collection’s personality.
FYSH UK was created to meet the needs of women over 40. All the
frames in this collection can be fitted with progressive lenses. The
colours are vivid and fun. We play around with textures and ornaments
because we know that women tend to be daring and appreciate
originality. They want their eyewear to reflect their personality.
Men are more conservative?Absolutely! Particularly when it comes to colour. In fact, the FYSH UK
collection originally included frames for men. They liked the frames,
but preferred more subdued colours. Rather than alter the nature of the
collection, we came out with the EVATIK line. EVATIK frames are very
modern, though the colours are less vivid and more subtle than those
used in FYSH UK frames. That allows men to take a first step towards
a frame that is other than black, brown or silver!
EVATIK
FYSH UK
KLiiK denmark
12 Fall 2014 Winter 2015
Interview
You travel a great deal as part of your work. How do the tastes of Canadians differ from European or American tastes?Canadians are more adventurous than Americans but are more
conservative than Europeans. Within Canada, there are few
differences, whether between provinces or between cities and rural
towns. The only noticeable difference is that Quebeckers seem to
be more attracted to smaller frames, whereas people in the Prairies
prefer larger frames. And regardless of the location, we find a little
of everything. Choosing a frame remains a very personal decision.
What are the eyewear fashion trends this year?Colours are all the rage. In particular, you’ll see lots of turquoises,
greens and purples. And you’ll see the grays in the fall. Gold is
also in vogue, though in flatter, not too vibrant, tones. Texture, as
well, is very prominent, with many prints and patterns on frames.
When it comes to the materials used, acetate (plastic) continues
to be popular, though in smaller frames. About half of our frames
are made with acetate and the other half are crafted with metal.
Personally, I really like metal. It’s more workable, better for detailing,
adding colour, etc.
And what is the latest news from WestGroupe? We have expanded our product offering to include frames for kids,
with the launch of New Balance Kids and Hello Kitty. We really felt
the market needed this type of frame for children. You know, when
I was a kid, frames for children were fairly basic. Today, though, a
great deal of attention is paid to their design. It’s important. I don’t
want kids to feel embarrassed about wearing glasses. I want them
to be proud of their look and feel comfortable.
Colours are all the rage. In particular, you’ll see lots of
turquoises, greens and purples. And you’ll see the grays in the
fall. Gold is also in vogue, though in flatter, not too vibrant, tones.
FYSHUK.COM
MODEL F-3511
800.361.6220
hooked on life
18491_Westgroupe_Trade_Ads_Creative_2014_TMAG_FYSH_September_extra_Ad.indd 1 14-08-25 2:13 PM
Hello KittyModel: HK229
FYSH UKModel: F3524
EvatikModel: E9098
FYSHUK.COM
MODEL F-3511
800.361.6220
hooked on life
18491_Westgroupe_Trade_Ads_Creative_2014_TMAG_FYSH_September_extra_Ad.indd 1 14-08-25 2:13 PM
14 Fall 2014 Winter 2015
Product Information
FOR THE DEMANDS OF TODAY’S D IG ITAL WORLD
Digital Lenses DesignedMobile digital devices have conquered the
world at an extremely fast pace and pose
new challenges to the human eye. They have
become essential to our life, but the frequent
use of smart phones and tablets – they often
have lower resolution and contrast than
printed material and are also held closer
to the eyes – can lead to strained, tired or
dry eyes. Mobile digital devices increase the
workload of the ciliary muscles of the eye,
resulting in digital eye strain.
This information capsule is brought to you by ZEISS
If you experience tired or strained eyes at the end of the day or use mobile devices throughout the day, talk to your eye care
professional.
Symptoms of Digital Eye Strain• Blurred vision • Tired eyes
• Headaches • Dry eyes
• Fatigue • Neck strain
Digital lenses are specifically designed to meet the vision needs
of people in the 25 to 45 age range who are experiencing near
vision discomfort for the first time, regardless of whether they are
single vision wearers or not yet spectacle wearers. The problem is
widespread and up until now, there had been no all-day eyewear
solution designed for the unique needs of this specific group. Digital
lenses provide a wide, clear distance zone and comfortable near zone
for stress-free viewing of digital screens. They help users of digital
devices to see with a fresh, fit and focused vision all day long. Digital
lenses make tired eyes or a stiff neck a thing of the past.
Some Numbers• 85% of people say that mobile devices are a central part of their
everyday life
• 70% of eye care professionals’ patients suffer from digital eye strain
from daily mobile device use
The Benefits of Digital Lenses• Help your eyes to focus more easily
• Provide stress and strain-free viewing of digital screens throughout
the day
• Are ideal for all-day wear
• Bring relief from digital eye strain
The moment your eyes keep up with your digital life.ZEISS Digital Lens.
• Lets your eyes move easily between your digital world and the real world.• Provides relief from Digital Eye Strain all day, every day.
Using mobile devices? Ask your eye care professional about ZEISS Digital Lens.
// DIGITAL LIFESTYLE MADE BY ZEISS
NEW
Trends
17 Tmag
EssenceWinter
An overview of the fall-winter collections
LightecModel: 7548L
Trends
18 Fall 2014 Winter 2015
Trends
Ted BakerModel: B335
IzumiModel: OS-9190
19 Tmag
Trends
Vinyl FactoryModel: Cooper
20 Fall 2014 Winter 2015
Trends
Greg NormanModel: GN245
21 Tmag
Trends
InfaceModel: 8387
OrgreenModel: C528
OakleyModel: Ringer
Dolce GabbanaModel: 3188
22 Fall 2014 Winter 2015
Trends
Kate SpadeModel: Soliel
OxibisModel: KATZ
23 Tmag
Trends
24 Fall 2014 Winter 2015
Inspiration
For HerS T Y L E S
GOLD1 G-Star Sun Model: METAL BRANCO
ASPEN CHIC2 Nike Sun Model: 0877-203
CAPE3 Kate Spade Model: STEFFI
1
2
3
25 Tmag
Inspiration
For HimS T Y L E S
GLAM SPORT1 Tom Ford Model: TF0347
HIPSTER2 Hugo Boss Model: 0595S
CHECK & TARTAN3 OGA Model: 72310
2
3
1
26 Fall 2014 Winter 2015
Eye Health
Did You Know…?THE GOLDEN RULES OF CONTACT LENS CARE
Contact lenses are often blamed for causing eye infections. However,
improper lens care practices are more likely responsible.
The case collects contaminants. It should therefore be cleaned every
day with solution, not water or soap, and replaced regularly. The
lenses should be rubbed with solution before being stored in a clean
case, in solution that has also been changed. The bathroom is the worst
place for picking up pathogens! Store it elsewhere.
Daily disposable contact lenses eliminate the need to clean and care for your lenses.
Your optometrist will tell you whether this option suits you based on your prescription.
DRY EYES
Stinging eyes, painful feeling of having dust in the eye, or
blurry vision… Dry eyes can result in damage to the surface
of the eye and the condition is increasingly widespread.
Risk factors include age, sex — women are more at risk,
particularly women receiving hormone replacement
therapy —, allergies and certain drugs. Working at a
computer or a poorly ventilated environment are also po-
tential causes. Some basic actions can help prevent dry
eyes: drinking water, increasing your omega 3 intake, and
using drops recommended by your eyecare professional.
HEADACHES AND EYE STRAIN
Screens are more than ever a part of our daily
lives. Office computers, tablets, smart phones…
The many hours spent using these devices causes
headaches and eye strain, which lead to blurry
vision. Pay attention to your posture and your read-
ing distance — which should be between 30 and
40 cm — and take breaks that last a few seconds
every hour. You can also get some glasses that are
specially designed for computer work or reading.
Talk to your eyecare professional about them.
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28 Fall 2014 Winter 2015
C H O O S I N G
Your Frame
Perfect Glasses for Your Face
Finding the right pair of glasses doesn’t just happen by
chance. You need to be armed with specific information
to correctly evaluate facial proportions, angles and
shapes, which then allows you to choose glasses that will
highlight the natural contours of your face.
And no one is better positioned to identify the shape of
your face (round, oval, square, or triangular), or to help
you choose a pair of glasses that will suit your face, than
your optician.
After discussing round faces in our last issue, let’s now
talk about square faces.
Softening Those Sharp AnglesWhile you can’t change the shape of your face, you can
certainly make it look as beautiful as possible by finding
glasses that look great on you.
While those lucky people with oval faces can get away
with wearing just about anything, those with square
faces, with their relatively high foreheads, straight chins
and strong jaw lines, need to find glasses that will soften
the sharp angles of their face.
Rounding Those Square LinesTo soften the sharp angles of a square face, you need
to juxtapose rounded, curvy and, ideally, finer frames
that will gently blend into the face. This means choosing
a round frame or, if you prefer a rectangular frame, one
without a pointed or overly square contour or made
of overly heavy materials. The idea is to go for frames
with softer, less prominent contours, like the models
suggested on the right-hand page.
Ask your optician
WHAT
GLASSES
LOOK BEST
ON YOU.
29 Tmag
Perfect Glasses for Your Face
Square Faces
Women’s Men’s
Choose a round frame to soften the sharp angle of your face.
F R A M E S F O R
Etnia BarcelonaModel: NARA
DilemModel: IFE44
JOOP!Model: 83186
KLiiK denmarkModel: K-521
NauticaModel: N8095
GucciModel: GG3654
30 Fall 2014 Winter 2015
Why Sunglasses
This information capsule is brought to you by ZEISS
A R E S O I M P O R T A N T I N W I N T E R
Product Information
When we think of winter, hat, gloves and
scarf come to mind. Few people think to add
sunglasses to that list. And yet, sunglasses
are as important in winter as they are during
the warmer months. That’s because UV rays
are much more dangerous in winter than
in summer. In summer, green surroundings
only reflect about 6% of light, whereas snow
reflects nearly 95% of light. Only sunglasses
with high-quality lenses provide effective
protection against eye inflammation or more
serious conditions, such as damage to the
retina caused by high levels of UV rays.
Things to Look Out for When Buying Sunglasses• The CE (Conformité Européenne) symbol. It guarantees that the
product provides at least the minimum standard level of protection,
that is to say 380 nm according to an EU (European Union) directive.
• Prescription lenses should ideally offer broad spectrum UV
protection above 380 nm. Only lenses with this level of protection
can filter out all dangerous UV waves.
• Sunglasses need to be sufficiently large and need to fit the size and
shape of your face to prevent light from entering the eyes from the
side or from above.
• The absorption factor (level of darkness) is important. It needs to
be sufficiently high and depends on personal preferences and other
factors which an eye care professional can help you with.
• Buy sunglasses at an eye care professional’s clinic. Sunglasses sold
by street vendors often bear forged quality marks, and can cause
health damage.
Choosing the Right ColourYou should avoid yellow, green and blue lenses in winter because
they offer insufficient protection (less than class 2 or category S2).
Buy grey or brown lenses (protection class 3 or category S3). For
extremely sensitive eyes or in cases where UV radiation levels are
extreme, higher protection lenses are available. However, they may
not be used for driving.
Beware of Blue LightA good pair of sunglasses should also offer adequate protection
against blue light that can cause damage to the macula, the point in
the eye where vision is at its sharpest.
If you aren’t sure how much blue light your sunglasses block out, you can ask an eye care
professional to test them for you.
The moment you can really enjoy the sunshine.ZEISS sun lenses.
• Reliable UV protection – especially in the winter.• Maximum colour and style personalization.
Ask your eye care professional about UV protection.
// SUN LENSES MADE BY ZEISS
32 Fall 2014 Winter 2015
References
PublisherM2L inc.
Editor-in-ChiefDanielle St-Jean
Contributing EditorsMathieu Paradis
Jean-François Venne
Production CoordinationBrigitte Lavigne
RevisionJosée Brisson
TranslationHélène Auclair
Tracy Pettit
Marc-André Séguin
Graphic DesignM2L inc.
AdvertisingChantal Desrochers
Marc M. Lavoie
PrintingGraphiscan inc.
Th
e Te
am
Air Optix® Colors 35airoptix.com
BMW Eyewear 9aspexeyewear.com
Fendi 27fendi.com
FYSH UK 13fyshuk.com
HUGO BOSS 2 hugoboss.com
Lightec 34morel-france.com
Nike 5nikevision.com
Öga 7oga-eyewear.ca
Sasura 36sasura.net
ZEISS 4, 8, 15, 31zeiss.ca
ADVERTISERS
CONTEST
in prizes* to be won
$2,000
* Applicable on ophthalmic frames and sunwear.
Contest ends January 31, 2015.
Register online:
t-mag.co
Congratulations to the winners of the spring-summer 2014 edition!
Wendy Russo, DC Vision Centre, BCColleen Danchak, Walmart Visions, ABDiane Bastien Lachapelle, La Vue, QCYahir Martinez, Hakim Optical, ONDonna Weisgerber, Insight Vision Care, SKFernand Boissonneault, Clinique d’optométrie Louise Gagnon, QC
Denise McCray, Miramichi Optometry Clinic, NBRon Kantor, Clearview Clinic, ONGloria Barker, Dr. Arnold Brown, Optometrist, NBJulia Youlianova, Eastleigh Optical, BC
Enter for a chance to win one of ten
$200 gift-certificates* redeemable at your
eye care professional.
www.morel-france.com
Your eyes, your storyW W W . S A S U R A . N E T
M a d e i n I t a l y1.866.922.9208