foraker summit - social media that works
DESCRIPTION
How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.TRANSCRIPT
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SOCIAL MEDIA THAT WORKS FORAKER SUMMIT
@ZANARAMA #AKSummit
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AGENDA What makes social media different Adapt your organization’s culture Create content that moves people to action
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WE ALL LEARN TOGETHER
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DEFINITION Broad definition of social media as networks, technology & tools that allow us to connect with others and share information.
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social media’s unique capabilities
WHAT’S POSSIBLE NOW
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WHERE WE’VE BEEN
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WHERE WE’VE BEEN
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WHERE WE’RE GOING
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A DIFFERENT BEAST
Flickr: sofa
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
Image: New York Times
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BROADCASTER
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BROADCASTER
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BROADCASTER
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BROADCASTER
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BROADCASTER
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LISTENING
Image: wwworks
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LISTENING
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LISTENING
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LISTENING
Addictomatic
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NEW POSSIBILITIES
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
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WHAT’S POSSIBLE
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WANT TO BE MORE HULK?
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CHANGE & EVOLVE
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BE HUMAN
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BE HUMAN
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BE HUMAN
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STRATEGY BEFORE GADGETRY
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EXPERIMENT
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ASK QUESTIONS NOW
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ASK QUESTIONS NOW
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ASK QUESTIONS NOW
idealware.org/reports/nonprofit-social-media-policy-workbook
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Social media gives us abilities Change & adapt to use them well
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Be heard & create change
CREATING GREAT CONTENT
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What should we say on social media?
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Your audience & what
they want
Your issues &
goals Awesome content!
MATCH AUDIENCE & MESSAGE
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Can you compete with this noise?
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YOUR SOCIAL MEDIA GOALS
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Be seen as a thought leader in your issue area
Identify & mobilize new people for your cause
Get feedback or ideas on programs
What are your goals?
YOUR SOCIAL MEDIA GOALS
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KNOW YOUR AUDIENCE
Flickr:libertinus
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What problem can my nonprofit solve for them?
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WORKSHEET TIME
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Where do their interests and your mission connect?
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HERE’S THE DEAL
Your mission
Rest of life
Work
Family
What your supporters think about What you think
about
Your mission Rest of life
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SURVEY SAYS….
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CONTENT ON-RAMPS GRIST
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FOUNDATION FOR EARLY LEARNING
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AVOID THE PRESS RELEASE
Your mission statement
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AVOID THE PRESS RELEASE
Ending hunger in Western Washington
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AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
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AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste
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AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste Gardening
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AVOID THE PRESS RELEASE
Ending hunger in Western Washington
Nutrition
Food Waste Gardening
Farm Bill
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WORKSHEET TIME
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WHICH WORKS BEST?
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WHICH WORKS BEST?
bit.ly/pewinternetAK
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Flickr:semuthutan
CUT THRU THE NOISE
Audience Issues not press releases Pick right channel
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QUESTIONS & COMMENTS
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STAY IN TOUCH