force-fed
TRANSCRIPT
Average income: £37-52kEngland, 2013
Health Survey for EnglandNDNSLCFS
Kantar WorldpanelLiterature searchKey informants
Chapter 4: Drivers of food price
Chapter 3: Drivers of food choice
Chapter 2: What families eat & throw away
Chapter 1: Diet & health
What are the policy levers which could be used to make it easier?
How easy is it for typical British families to choose a healthy diet?
47% calories
64% calories
5% with Type 2 diabetes (adult men)
31-45% with dental caries (primary age boys and girls)
32-44% with dental caries (secondary school age boys and girls)
6% with Type 2 diabetes (adult women)
5000 miles
“Our diets now pose the biggest threat to our health….Bringing UK diets into line with international dietary recommendations while maintaining a dietary pattern familiar to the UK would extend average life expectancy by approximately eight months and reduce UK diet-related GHG emissions by 17%.”
The consequences
Recommendation 1: Set out a clear vision for achieving healthy and sustainable diets with targets which can be monitored
Builds on 2 degree commitment in Paris and forthcoming Childhood Obesity Strategy
Cross government vision
Strong focus on monitoring and accountability for commitments
Link to global sustainable development goals
£96.15
+ £54.12
£150.27 6 meals per week
An abundance of channels targeting and reaching children
Fruit, veg and pasta3%
Confectionery & convenience foods 60%
Food advertising spend Nielson, 2003
High fat sugar and salt foods
£2.50 per 1000kcal
Jones et al, 2014
Non HFSS£7.50 per 1000 kcal
An abundance of places to get food
200569,760 places to eat out
201593,285 places to eat out
PHE, 2015
40% of what we buy is on promotionMore unhealthy than healthyCausing us to buy 20% more than we otherwise would
Recommendation 2: Manage the food environment to protect children
TV advertising: expand current ban to 9pm watershed
Marketing code for all forms of HFSS marketing
Planning: clarifying policy near schools
Labeling: Mandatory display of hygiene rating, calorie labeling in eating-out, health claims consistency, portion size
Formulation upper limits
Ofsted inspectors eating school meal
Common Agricultural
policy and how it is applied
Feed in tariffs affecting land
rent
Negotiating powers of producers affected by
Groceries Code Adjudicator
Lack of formulation
limits on sugar
Competition regulations
No limits to retailers grading
standards
Import tarrifsand increasing
reliance on imports
Externalised costs resulting from carbon
footprint
Research investments into
agricultural innovation
Policy levers affecting the balance of prices
Recommendation 3: Use policy measures to achieve a healthy balance
in food costs
Tax on sugary drinks
Reviewing VAT
Reducing household waste
EFRA enquiry into policies affecting price of vegetables, as well as it being a focus of GCA review due in 2016
Recommendation 4: Make it easier for consumers to know
what they are eating so they can exercise their demand
Transparency standards for processed foods
Better ways of communicating about the meat we eat, how it is produced and its carbon footprint.
Acknowledgments
• Full listing in the report
• Jenny Sutherland and Fiona Watson: lead researchers
• Food Foundation team: Alex Ward and Robin Hinks