force10 networks, inc. - confidential and proprietary force10 networks an introduction mark pearce...
TRANSCRIPT
Force10 Networks, Inc. - Confidential and Proprietary
Force10 NetworksAn Introduction
Mark PearceEMEA Marketing Director
Force10 Networks
Pioneered 10 GbE Switching & RoutingPioneered 10 GbE Switching & Routing
Building a Reliable BusinessBuilding a Reliable Business
2nd in 10 GigabitEthernet Market2nd in 10 GigabitEthernet Market
Force10 Fun Facts
Force10 is number 2 in 10 GbE Marketshare
85% of all internet searches traverse a Force10 infrastructure
90% of all U.S. HDTV sports programming including the World Cup runs over Force10 E600 & E1200s
#1 in Top500 Supercomputer market - 6 of the fastest 15 supercomputers and 49 of the Top500 anchor their networks with Force10 high performance switches
Force10 core switches handle 65% of all travel bookings worldwide
Force10 is the core router in top two European Internet Exchanges and for 35% of North American Internet traffic
4
Force10 Networks, Inc. - Confidential and Proprietary
The Perfect Storm for Force10
•Economic Down-turnCompanies taking our cost in their businessConsolidating their Data CentreHP consolidating 85 data centres to 6, and outsourcing
•Eco/Green ConcernsLawrence Berkley Labs‘Power consumption doubled between 2000 & 2005’1.5 to 4% of US power consumption in the DCPower Consumption, a top 5 concern
•Data Security and Data Retention – Govt drivenHuge data volumes for storage and fast retrieval
•Peer to Peer ComputingSocial Networking, e-commerce, driving the demand for huge data
centres
Quick Look into the Future…
5
The most dramatic change that we will see in the next 5 years is the explosion of data (diversity, importance and amount)!
5 exabytes (5 billion gigabytes) to 161 exabytes:– Amount of data stored in network systems from 2003 to 2006
Zettabyte:– 1000 exabytes – the amount of data
IDC predicts will be in the world’snetworks by 2010
YouTube:– Example of digital video technology
significantly contributing to theexplosion in data
– Two-year old YouTube currently hostsover 100 million video streams a day
Force10’s Non-Blocking Architecture
Remove the bandwidth bottleneck!Remove the bandwidth bottleneck!
AccessAccess
ServersServers
AggregationAggregation
CoreCore TeraScaleE-Series
Force10 SolutionTraditional
Benefit of Performance with Density (CapEx & TCO)
Economics of Line-Rate Density A Real-World Example
16,000 Node Data Center
CAP-EXCAP-EX 15% lower up-front
equipment cost, > $1.5 million savings
16 devices vs 66 devices! 218 fewer line cards
OP-EXOP-EX 58% less power 58% less cooling needed
(air conditioning) $1.2M Annual Savings
Force10 Networks, Inc. - Confidential and Proprietary
The most often-cited top-of-mind challenge for the datacenter is environmental — power and cooling– Space is the number
three challenge and is often linked with power and cooling issues
As companies become increasingly connected to IT, availability is paramount
Q. What is the number one challenge your datacenter faces today?
Source: IDC’s Datacenter Trends Survey,
Percentage of Sample
n = 197
Power and cooling
Availability/redundancy/DR
Space/space planning/size limitations
Costs/budgets
Growth/change
Staffing/qualified staff
Maintenance
Security
Technology
Compete with offshoring/outsourcing
Other
None
Top-of-Mind Concerns
Copyright 2008 Force10 Networks, Inc
The Greening of The Data Center
Power efficiency in HPC & Data Center’s is paramount in IT rollouts
Drivers Include:– Rising power costs– Blackouts/Brownouts and
capacity planning– Limits to grid/sub-station scaling– Political pressures and “Green”
legislation
Force10 Delivers on Eco-efficiency
Energy Metric Force10 Cisco Force10 Advantage
Power Power (Watts)(Watts)
E1200 Cat 6509-E1.4x
5,808 8,435
C300 Cat 6509-E3.5x
1,085 3,835
C150 Cat 4510R-E1.4x
650 900
S2410 Cat 4900M2.8x
125 353
S50N Cat 49481.9x
156 300
Cooling Cooling (BTU/h)(BTU/h)
E1200 Cat 6509-E1.5x
18,794 28,781
C300 Cat 6509-E3.7x
3,524 13,087
C150 Cat 4510R-E1.4x
2,138 3,071
S2410 Cat 4900M2.8x
427 1,205
S50N Cat 49481.9x
531 1,024
Force10 Networks, Inc. - Confidential and Proprietary
Copyright 2008 Force10 Networks, Inc
Maximizing Network Power Efficiency
In the Core and Data Center– E-Series resilient, scalable,
high density switches– collapsed Distribution/
Access Tier--2-Tier switching– elimination of numerous low
density switches
E-Series in the CoreE-Series in the Core
Source: Enterprise Rental Car
Power Saved on 270 Node DCPower Saved on 270 Node DC
2Force10E1200s
=10,600 watts
5Catalysts
6000s=
20,000 watts
Firewall/LBFirewall/LB
ServersServers NAS/SCSINAS/SCSI
Layer 2/3 Routers & Switches
Layer 2/3 Routers & Switches
13
Force10 Networks, Inc. - Confidential and Proprietary
13
Force10 Networks, Inc. - Confidential and Proprietary
Customers Comment onForce10 Reliability
“We have not experienced any downtime since we installed Force10 18 months ago, and I think it is safe to say that the E1200 is the single most
reliable piece of equipment in our data center.
It’s certainly the equipment I worry about least.”
— Global Systems Manager
Oil and Gas Exploration Services Co.
"It’s an unforgiving environment because of the huge amount of data that must be accessible
24x7. In the 12 months that we have had Force10 in our network, uptime has increased from 99.6 to 100 percent.“
— Cyrus Mohit, Manager, Data Center Operations
“We needed to get as close to wire-rate as possible. At the 10GE level, most vendors can
only deliver 8 Gb per slot.
Force10 delivers true 10GE, reliably, and we still have headroom to double port
density in the future.”— Nathaniel Mendoza,
SDSC Lead Network Test Engineer
San Diego Supercomputing
"Our business depends on the delivery of top-notch products. We need a network that’s
invisible to users and behaves [consistently].
With Force10’s TeraScale E-Series, we can count on consistent performance, regardless of
how the network is loaded.“
— John MatthewsVice President of Information Technology
F5 Networks
14
Force10 Networks, Inc. - Confidential and Proprietary
Computing Leaders Choose Force10
IBM BlueGene Deep Computing
IBM Cluster 1350 Solutions IBM iDataPlex
Dell Advanced SystemsGroup—High Performance Computing
Sun high Performance Computing SolutionsBreakthrough Speed and flexibility
Dynamic Infrastructure for Web ServicesRapid and Secure Infrastructure Deployment
15
Force10 Networks, Inc. - Confidential and Proprietary
Force10 C-Series Integrated into IBM Cluster 1350 Solution
C-Series family is now integrated into IBM System Cluster 1350 solutions, complimenting the E-Series and S-Series
C-Series provides flexible system capacity that allows IBM to optimize the 1350 for unique customer requirements in the mid tier market
Joint solution reduces time and complexity of deploying clusters, bringing high performance computing power to the enterprise
16
Force10 Networks, Inc. - Confidential and Proprietary
Force10 in Sun’s Dynamic Infrastructure Platform
Force10 S50 – Preferred GbE Platform
Force10 S2410 – Preferred 10 GbE platform
Rapid, secure deployment
Increase application agility & CPU utilization
GbE & 10 GbEready
Zeus Technologies:Imbedded SLB on SPARC platform
All-in-one cloud compute rack
One step closer to aturn-key Services Oriented Architectures(SOA) environment
17
Force10 Networks, Inc. - Confidential and Proprietary
Force10 in Sun’s Black Box
Force10E600
Force10S50
Force10 Networks, Inc. - Confidential and Proprietary
Force10’s Growing Presence in Strategic Data Centers
Company
Portals / Web 2.0
eCommerce / SaaS
Oil & Gas
Entertainment
Medical / Pharmaceutical
Government
Retail / Manufacturing / Transportation / Insurance
Financials
Cloud Computing
Force10 Networks, Inc. - Confidential and Proprietary
20
Performance
Reliability
Eco Efficient
Chosen by Market Leaders
Market Share
Cost Effective
Significant Customers
Success Factors
21
Reliability in Networking and Relationships
Force10 believes reliability is a critical need for both the network as well as a partnership
ReliabilityFrom Wikipedia, the free encyclopedia:
In general, reliability (systemic def.) is the ability of a person or system to perform and maintain its functions in routine circumstances, as well as hostile or unexpected circumstances
Our Partner Strategy
Align with partner expertise in data centers, high performance computing and converged enterprise networks
Group of non-competing partnersGroup of non-competing partners
Force10’s network not saturatedForce10’s network not saturated
Simple deal registrationSimple deal registration
Good marginsGood margins
Quality vs. quantityQuality vs. quantity
Partner Programme Benefits
Goal = Become your favorite vendor– Perfect sized company to partner with– Speed and agility without sacrificing process
and consistency
Primary focus and attention will be on our “Go To Partners”– Access to Force10 tools and resources– Sharing and training on our best practices
Focused on partner success – Ability to win business at profitable gross
margins– Ability to earn additional profits by identifying
incremental business & growing our business
Result = Revenue growth for partner at profitable gross margins
The Margin OpportunityHow much money do you want to make? make
Margin Opportunity3 – 4%
Margin Opportunity8 – 12%
Margin Opportunity8 – 10%
The Margin OpportunityHow much money do you want to make? make
Margin Opportunity30 – 40%
Deal Registration
Deal Registration for 10Gig and 100Gig Partners
Currently No Floor Limit
Designed for Net New Business– Partner to Force10– Create the opportunity and make
even more margin
An Additional 10% Discount
And don’t forget the 2% MDF and 2% Rebate!
The Margin OpportunityHow much money do you want to make? make
Margin Opportunity40 – 50%
Summary—Why Partner?
Force10 has industry leading technologyForce10 has industry leading technology
Force10 is winning many new customersForce10 is winning many new customers
Force10 is committed to the channelForce10 is committed to the channel
Training & Certification are key to our successTraining & Certification are key to our success
Together We will winTogether We will win
Together We will make moneyTogether We will make money
Together We will have funTogether We will have fun
29
Force10 Networks, Inc. - Confidential and Proprietary
Thank You