Wave App Development

Skip SaulsDirector, Product Management

@SkipSaulsSalesforce

Forward Looking Statements•Statement under the Private Securities Litigation Reform Act of 1995:

•This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

•The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

•Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

AgendaIntroductionApps for EveryoneArchitectureAssetsAPIComponentsRoadmapQ&A

Introduction

Data + Insights + Actions

Systems of Record

Systems of Engagement

Systems of Intelligence

Customer Analytics

Analytics Apps

(Business Process)

(Collaboration, Team) (Analytics)

Next Generation Insight

Apps for Everyone

SalesforceApps

PartnerApps

CustomerApps

Sales Wave Service Wave

Marketing Wave

Event Monitoring

Wave

Apps for Everyone

SalesforceApps

PartnerApps

CustomerApps

Sales Wave Service Wave Pardot Wave Admin Wave

Apps for Everyone

SalesforceApps

PartnerApps

CustomerApps

Sales Wave Service Wave Pardot Wave Admin Wave

Apps for Everyone

SalesforceApps

PartnerApps

CustomerApps

Sales Wave Service Wave Pardot Wave Admin Wave

Apps for Everyone

SalesforceApps

PartnerApps

CustomerApps

Sales Wave Service Wave Pardot Wave Admin Wave

Apps for Everyone

ISV Launch Partnes

Apps for Everyone - ISV Apps

Demo - Apps

Architecture

Architecture

Wave & Force.com

Assets

Dataset•Contains a set of source data•Formatted and optimized for interactive exploration•Created using the Dataset Builder or 3rd party tools

Dataset Builder

•Instructions for ELT (Extract, Load, Transform)•Defined in a JSON file•Executed at specified intervals (1 hour minimum)

Dataflow

Dataflow Monitor

•A view into a dataset’s data, generated from a dataset•Allows for exploratory analysis and exploration

• Generates SAQL

Lens

Lens Explorer

•Salesforce Analytics Query Language•Used by lenses, dashboards, and apps•Use in Custom Apps via REST

SAQL

Query Editor

•A curated view of charts, metrics, and tables•Based on the data in one or more lenses•Runtime view of Wave analytics data

Dashboard

Dashboard Designer

•A collection of dashboards, lenses, and datasets•Logically behaves like a folder•Allows for sharing within and between orgs (via

packaging)

App

Sales Wave

API

Proper Force.com API•Built on the Connect/Chatter API platform•Salesforce authentication (OAuth, SAML, etc.)

•JSON first (and only!)•Very high limits - 5K per hour

Primary Endpoints/services/data/v37.0/wave/services/data/v37.0/wave/dashboards/services/data/v37.0/wave/dataflows (pilot)/services/data/v37.0/wave/datasets/services/data/v37.0/wave/folders/services/data/v37.0/wave/lenses/services/data/v37.0/wave/query

Components

Lighting Components - App Builder

Visualforce Components

•Visualforce<apex:page > <wave:dashboard developerName="Pipe_Review" height="700px"/></apex:page>

•Lightning• Component not yet public, but will be similar

Fun Fact - The Visualforce component is a Lightning Component

Markup

Demo - Wave APIs & Components

Roadmap

Our Direction

Human-led Discovery & Visualization

Descriptive Analytics“What happened?”

Batch Updates or Real-time Streams

Smart Apps & Marketplace

SalesWave

ServiceWave

MarketingWave

CustomApp

CustomApp

CustomApp

Smart Data Discovery & Visualization

Predictive Analytics“What is likely to happen?”

Prescriptive Analytics“What should I do?”

PartnerApp

PartnerApp

PartnerApp

Data SourcesSalesforce, CSV, On-prem.

Big Data SourcesIoT, Data Lake, ...

Wave RoadmapWave Apps Salesforce Simple Mobile BI Platform Advanced Analytics

Sales, Service, Marketing, ISV, Predictive

Industry and hybrid apps

Wave Store for algorithms, charts, datasets

B2C expansion with consumer apps

Flex dashboard builder & visual data prep for SFDC data and connectors

Visual design, Advanced data prep, On-prem connectors

Analytics powered process automation (BOTs)

Citizen data scientist, Explorer

Intelligent, alerts and notifications, SDK and BOTs, Sharing

Data volumes, New data types. Encryption, Sharing

Streaming analytics, Big data analytics, Public cloud

Query remote sources with semantic map

Smart Discovery, Smart Data prep

Native predictive model and Pluggable functions (UDF)

NLG, NLQ

Cross app monitoring and orchestration

• Easy - One-click sharing for Salesforce data

• Seamless - Hi-fidelity sharing for Accounts, Opportunities, Custom Objects, and more

• Fast - Deploy Wave faster

Visibility Services

• Easy - Access Wave data and queries with ease

• Simple - Integrate Wave with existing apps and data

• Fast - Quickly create apps for distribution

Wave SDKBuild Deploy Distribute

Demo - Wave SDK

Q&A

Trailheadhttps://developer.salesforce.com/trailhead/en/trail/wave_analytics_explorer

Wave Developer Edition Signuphttps://developer.salesforce.com/promotions/orgs/wave-de

Thank you!