425.343.4878

srichter@marykay.com

www.marykay.com/srichter

Please call me with any questions you may have. I am committed to each individual’s success, and

I look forward to growing with you!

Stephanie Richter

Join the Awesome Women of

The Reign Emerging National Area

Independent Executive Sr. Sales Director

Chevy Cruze for Grand Achievers

For Cadillac Unit Directors

or $375 Monthly

BMW 320i

Premier Club Directors

In White or Lipstick Red

Ford Fusion or Chevy Equinox

at-a-glanceMary Kay’s mission is to enrich women’s lives.SM

It was

Mary Kay’s ardent desire that women

would realize and use their God-given talents.

She often said, “If today one woman realizes how

great she is, then it’s a great day!”

Mary Kay: The WomanAfter retiring from a successful 25-year career in direct sales, Mary Kay Ash wanted to enrich women’s lives by providing an unparalleled business opportunity that allowed women to achieve their dreams while keeping life’s priorities in order.

On Sept. 13, 1963, Mary Kay, her son Richard Rogers and nine Independent Beauty Consultants opened Beauty by Mary Kay from a 500-square-foot storefront in Dallas.

Mary Kay built her Company upon the Golden Rule and

Mary Kay Ash was Chairman Emeritus when she passed away on Nov. 22, 2001.

In a study conducted in 2003 by Baylor University, Mary Kay Ash was named the greatest female entrepreneur in American history.

Mary Kay®: The CompanyMary Kay® is one of the largest direct sellers of skin care and color cosmetics in the world.

Richard Rogers, Mary Kay Ash’s son, is Executive Chairman, and David Holl is President and CEO.

Mary Kay®

in 1971 and its most recent in India in 2007, Singapore in 2009 and Armenia in 2010. Today, Mary Kay® has a strong presence in more than 35 markets throughout Europe, Asia

The largest markets are China, Mexico, Russia and the United States.

Mary Kay Inc. introduced the famous pink Cadillac to the U.S. independent sales force in 1969. Today, the global Mary Kay® Career Car program also includes Toyota, Mercedes, BMW and Ford models.

The Mary Kay® world headquarters is located in Addison, Texas.

The Mary Kay® product line includes more than 200

cosmetics, body care, sun protection and fragrance.

Mary Kay® products are sold in more than 35 global markets.

Mary Kay® develops, tests, manufactures and packages the majority of its own products at its state-of-the-art facilities in Dallas and China.

The Mary Kay®

compact ever created by Mary Kay® with over 18 million possible color combinations.

Mary Kay Inc. stands behind its products sold by Mary Kay Independent Beauty Consultants. If for any reason you are

® product, it will be replaced without charge, exchanged or the full purchase price refunded following its return to your authorized Mary Kay Independent Beauty Consultant or, if she is no longer active, to the Company with proof of purchase.

Mary Kay®: The Products

Mary Kay®: The OpportunityStarting a Mary Kay independent business is affordable. The price of the Starter Kit and educational materials varies by market.

The Mary Kay global independent sales force exceeds 2 million people.

More than 600 women worldwide have become Independent National Sales Directors, the highest pinnacle of a Mary Kay business.

Approximately 39,000 women are currently Mary Kay Independent Sales Directors worldwide.

God

$410* Retail Valueplus so much more....(*retail value based on choice of foundation bundle)

Your Starter Kit - Let's Get Your Future Started!

A $100* Decision!*plus applicable tax and shipping

The Mary Kay opportunity allows you to beginyour own business with a flexible schedule,no quotas, no territories, unlimited earning

potential, advancement opportunities,tax advantages and best of all…….

YOU ARE YOUR OWN BOSS!* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

A Special Note$100 may not change your financial situation, but it couldchange or make a difference in your life. As your IndependentSales Director I am here to mentor you every step of the way.I will share my support, knowledge and experience as youachieve success.

Teaching skin care allows total flexibility and unlimited earningpotential based on personal goals and activity. Making a planand working it is the key to your success.

By joining our team of enthusiastic women as an IndependentBeauty Consultant you can earn as little or as much as you likewhile enriching the lives of others. This is a $100 decision with nothing to lose and everything to gain!

Bee.....lieving in YOU,

Retail-sized Products:TimeWise®  3-­‐In-­‐1  Cleanser  (Normal/Dry)  TimeWise®  3-­‐In-­‐1  Cleanser  (Combination/Oily)TimeWise®  Age-­‐Fighting  Moisturizer  (Normal/Dry)  TimeWise®  Age-­‐Fighting  Moisturizer  (Combination/Oily)TimeWise®  Day  Solution  Sunscreen  SPF  35*  TimeWise®  Night  Solution  Oil-­‐Free  Eye  Makeup  Remover  Mary  Kay®  Ultimate  Mascara™  in  BlackAs  well  as  your  choice  of:Mary  Kay®  Mineral  Powder  Foundation  Bundle  =  7  foundations  +  6  brushesOR  TimeWise®  Liquid  Foundation  Bundle  =  12  Luminous  &  Matte  formulas

PLUS Business Tools:Starter  Kit  Bag  (includes  Organizer  Caddy)Mirror  with  Tray,  4  &  Disposable  Trays,  pk./30Facial  Cloths,  pk./30  &  Color  Cards.  2  pks./5Business  and  Product  Basics  (Consultants  Guide)Disposable  Mascara  Brush  Samplers,  pk./15  Disposable  Sponge-­‐Tip  Applicators,  pk./15  Fragrance-­‐Free  Satin  Hands®  Pampering  Set  Packettes,  pk./12Botanical  Effects  Cleanse  -­‐  Formula  2  (Normal),  pk./6  Botanical  Effects  Moisturize  -­‐  Formula  2  (Normal),  pk./6  Botanical  Effects  Freshen  -­‐  Formula  2  (Normal),  pk./6  Botanical  Effects  Mask  -­‐  Formula  2  (Normal),  pk./6  TimeWise®  Microdermabrasion  Set  Samplers,  6  pairsLip  Gloss  Samplers,  2  strips  of  2  with  applicatorFoundation  Finder  Tool  (Bilingual)"Start  Earning  Now"    Magazine  &  Miracles  Happen  BookDate  Book  -­‐  BilingualReady,  Set,  Sell!  Inventory  Options  BrochureMKConnections®  Generic  Business  Cards  &  Special  Offer  FlyerBeauty  Book,  pk./10  (includes  10  inserts  and  Instructor's  Guide)Sales  Tickets,  pk./25  &  Customer  Profiles,  pk./25  Hostess  Brochure  &  Team-­‐Building  BrochureThe  Look,  pk./10  

Your Name HereYour Title Here

Your Contact Information(Or put your MK address label here)Executive Sr. Sales Director

Stephanie Richter

Consider a $100 Starter Kit and start earning right away.

$446.00*

The Mary Kay Foundation

Consider the passion

By sustaining our big hopes, dreams and actions, we will continue

to be a positive force in the world.© 2012 MARY KAY INC. PRINTED IN U.S.A.

The Mary Kay FoundationSM had a successful year of giving in 2012 to the causes dear to our Founder, Mary Kay Ash. Almost $5 million was given to organizations involved in eliminating violence against women and funding research for women’s cancers. Here are some of the highlights of 2012:

• Granted 150 domestic violence shelters $20,000 each — a total of $3 million• Awarded 13 respected doctors and medical scientists $100,000 each in

cancer research grants — a total of $1.3 million• Donated $400,000 to Cancer Care,

dedicated to providing free professional help to people with cancer, for its Touching Hearts program

• Raised $411,000 from donations at Seminar 2012• Raised more than $136,000 in the Dallas and Northeast Branch

annual MK5K®• Raised more than $90,000 for the Team Up for Women!® campaign

About The Mary Kay FoundationSM

The Mary Kay Foundation SM was created in 1996, and its mission is two-fold: to fund research of cancers a�ecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $31 million to shelters and programs addressing domestic violence prevention and $18 million to cancer researchers and related causes throughout the United States.

To learn more about The Mary Kay FoundationSM , visit: marykayfoundation.org

About The Mary Kay FoundationSM

Because Mary Kay Inc. provides generous administrative support for the Foundation, more than 97 percent of your donation dollar is used to support cancer research and programs to prevent domestic violence. Less than 3 percent goes to administrative expenses. This percentage is well above the current U.S. Better Business Bureau standards that require charities to spend at least 65 percent of all contributions on their stated causes.

More than

97% of your donation is

used to support cancer research

and programs to prevent violence.

Less than3%

goes to administrative

expenses.

Here are highlights of what we accomplished together in 2015: • Granted 150 domestic violence shelters $20,000 each – a total of $3 million

• Awarded 13 respected doctors & medical scientists $100,000 ea. in cancer research grants – a total of $1.3 million

• Donated $21,260 to Polaris Project, a nonprofit organization committed to combating human trafficking & modern day slavery

• Donated $421,260 to CancerCare®, a nonprofit organization dedicated to providing free professional help to people with cancer, for its Touching Hearts program

• Underwrote the Conference on Crimes Against Women held in

Dallas, Texas

• Raised $375,090 from donations at Seminar 2015

• Raised more than $312,000 in the Mary Kay® Charity Golf Classic

• Raised $146,243 in the Dallas 11th annual MK5K® and

$34,304 in the Northeast Branch 8th annual MK5K®

• Raised more than $87,900 for the Team Up for Women!® campaign

Mary Kay Ash inspired us with her belief in success for all people, most notably women. As an experienced leader in the business world she felt it vital that all women should have the opportunity to attain their goals and never be limited by anything but their own imagination and drive to succeed. A person is actually a product of their own thoughts; and when you think big, you achieve big things.

Consistently, our donors have joined with us in big, big ways to support Mary Kay’s dream of eliminating cancers that affect women and ending domestic violence. They are truly impressive and inspiring! Their steadfast commitment and heartfelt energies have enabled the Foundation to make a difference in the lives of women and their families through grants and creative initiatives. Our support for vital programs has surged from $500,000 in 1997 to $3.6 million in 2004 to almost $5 million in 2015.

Consider your potentialAt each Skin Care Party there are 3 to 6 people, with an average of 4

Average sales are typically $175 per party We retain 85% of our customers The average re-order per customer each year is $157

5 Per Week$175 x 5 = $875 weekly sales

$875 x 50 weeks = $43,750 annual retail sales

425 customers x $157 per year = $66,725 annual re-orders

$110,475 annual sales and $55,237 gross profit

4 Per Week$175 x 4 = $700 weekly sales

$700 x 50 weeks = $35,000 annual retail sales

340 customers x $157 per year = $53,380 annual re-orders

$88,380 annual sales and $44,190 gross profit

3 Per Week$175 x 3 = $525 weekly sales

$525 x 50 weeks = $26,250 annual retail sales

255 customers x $157 per year = $40,035 annual re-orders

$66,285 annual sales and $33,142 gross profit

2 Per Week$175 x 2 = $350 weekly sales

$350 x 50 weeks = $17,500 annual retail sales

170 customers x $157 per year = $26,690 annual re-orders

$44,190 annual sales and $22,095 gross profit

1 Per Week$175 x 1 = $175 weekly sales

$175 x 50 weeks = $8,750 annual retail sales

85 customers x $157 per year = $13,345 annual re-orders

$22,095 annual sales and $11,047 gross profit

The above figures do not include special wholesale discounts, product bonuses, recruiting commissions, recruiting bonuses, prizes, cars, or insurance.

*This chart is an example only. It is not a guarantee, but reflects the possibilitesof what you can achieve based on your own personal effort.

Mary Kay DirectorshipAchievements & Commissions

• Automobile costs - Mileage deduction for business-related travel

• Telephone - Long distance business telephone calls - 100% deductible

• Entertainment and travel - When primarily for your Mary Kay business

• Skin care class supplies - Washcloths, cotton balls, tablecloths, beauty showcase, etc.

• Office supplies - Printing, postage, paper, pens etc.

1. Classes and facials - 50% Commission - the highest paid direct sales commission in the USA.

2. Reorders - 50% Commission - Our product is consumable, like milk or bread, so reorders are a large part of our income.

3. Dovetails - 15% Commission - This is basically a flexibility tool. When a Consultant isn’t able to hold a skin care class, another Consultant will teach the class and pay the Consultant who booked it a 15% dovetail fee.

4. Team Members - 4% commission beginning with your 1st team member. Starting with your 4th qualified team member - $50 bonusFive or more team members - 9% commissionFive or more team members ordering in the same month you place a $600 order - 13% commission

5. VIP Car ProgramQualified consultants earn the use of a Career Car and a percentage of your insurance is paid by the company.

6. Directorship - 13% CommissionThis is based on a unit’s wholesale production and is paid on a monthly basis to the unit Sales Director from the company in the form of a commission check. Directors may also qualify for unit volume bonuses and unit recruiting bonuses.

• $100 Starter Kit plus local tax & shipping

• Inventory - Optional but recommended

• 90% Buy Back guarantee from the company

• No territories

• No franchise program

• No quotas

• Full training program

• Family Security Plan - For National Sales Directors

• Insurance - Active Consultants can enjoy self-employment benefit programs designed to aid them in meeting Health, Life and Product Replacement needs.

• Prizes - Diamonds, other jewelry, luggage, air travel, use of free cars and much more

Mary Kay CosmeticsMarketing Plan

Consider the program

Areas of Income Tax Benefits

Your Investment

*Please consult your tax specialist for the tax benefits available to you within your state guidelines.

Advantages