forecasting elections from voters' perceptions of candidates' ability to handle issues

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The PollyVote Combining forecasts for U.S. Presidential Elections Andreas Graefe, Karlsruhe Institute of Technology J. Scott Armstrong, Wharton School, University of Pennsylvania Randall Jones, Jr., University of Central Oklahoma Alfred Cuzán, University of West Florida The full paper to this talk can be downloaded at: tinyurl.com/combiningelections . Bucharest Dialogues on Expert Knowledge, Prediction, Forecasting: A Social Sciences Perspective November 21, 2010

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Bucharest Dialogues on Expert Knowledge, Prediction, Forecasting: A Social Sciences Perspective November 21, 2010

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Page 1: Forecasting elections from voters' perceptions of candidates' ability to handle issues

The PollyVote

Combining forecasts for

U.S. Presidential Elections

Andreas Graefe, Karlsruhe Institute of Technology

J. Scott Armstrong, Wharton School, University of Pennsylvania

Randall Jones, Jr., University of Central Oklahoma

Alfred Cuzán, University of West Florida

The full paper to this talk can be downloaded at: tinyurl.com/combiningelections.

Bucharest Dialogues on Expert Knowledge, Prediction, Forecasting: A Social Sciences PerspectiveNovember 21, 2010

Page 2: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Background on the PollyVote project

The PollyVote project was begun in 2003 to demonstrate the value of forecasting principles by applying them to election forecasting.

The initial focus was on combining forecasts.

Page 3: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Performance of the PollyVoteThe PollyVote combined forecasts to obtain highly accurate

forecasts of U.S. Presidential Election outcomes:– Prospectively for 2004 and 2008 (MAE: 0.4 percentage points)

– Retrospectively for 1992 to 2000

Across these five elections, the PollyVote was on average more accurate than each of its components: - Polls- Prediction markets- Experts- Statistical models

Polly achieved this without knowing anything about politics.

Page 4: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Power of combining

Question: What is the ratio of students per teacher in primary schools in Romania?

Judge Estimate Error1 18 .52 19 1.5

Typical error of individual estimate 1Combined estimate 18.5 1

Error reduction through combining 0%

Judge Estimate Error1 18 .52 16 1.5

Typical error of individual estimate 1Combined estimate 17 0.5

Error reduction through combining 50%

Page 5: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Procedure and conditions for combining forecasts

Procedure: Mechanically combine forecasts equal weights

(unless you have strong evidence for differential weights)

Conditions:1. Several forecasts available2. Uncertainty about which forecasts is most accurate

(although combing is often beneficial even when the best method is known beforehand)

Conditions for when combining is most beneficial:3. Different forecasting methods are available4. Forecasts rely upon different data

Page 6: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Benefits of combining

1. Improves accuracy2. Avoids large errors3. Provides an additional assessment of

uncertainty4. Can be used for nearly all forecasting

problems.5. Simple to describe and apply.

Page 7: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Costs of combining

1. Requires expertise with various methods2. Higher expenses with more methods

7

Page 8: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Prior research

Meta-analysis of 30 studies on combining: 12% error reduction vs. error of typical component.

Recommendation: Combine forecasts from different methods that use different information

[Armstrong, 2001]

However, few studies have focused on the ex ante conditions of when combining is most beneficial.

Page 9: Forecasting elections from voters' perceptions of candidates' ability to handle issues

9

Polly’sComponents

Polly‘s components

PollsIEM

predictionmarket

ExpertsQuantitative

models

Page 10: Forecasting elections from voters' perceptions of candidates' ability to handle issues

10

Polly’sComponents

PollsProblem:

• Polls often unreliable, especially early in campaign

• Large differences in results of individual polls conducted around the same time

Polls

Within component Combining

Page 11: Forecasting elections from voters' perceptions of candidates' ability to handle issues

11

Polly’sComponents

IEMprediction

market

Within component Combining

• Polly’s prediction market: Iowa Electronic Markets (IEM)

• 7-day rolling average of daily market prices

• Adjust for overreactions of market such as information cascades

IEM prediction market

Page 12: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Polly’scomponents Experts

Within component Combining

• Survey of experts

• Assumptions: Experts possess • Information from polls• Knowledge about the effect of

debates, campaigns, etc.

Experts

Page 13: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Polly’scomponents

Quantitativemodels

Within combining Combining

Models focus on 2 to 7 variables, most often Incumbent‘s popularity State of economy

Individual accuracy of models varies across elections

Quantitative models

Page 14: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Mean error reduction(93 days prior to Election Day,1992 to 2008)

Polly’scomponents

Gains from combining within components

Polls IEM Experts Models

Within components Combining Combining Combining Combining

14% 9% 21%18%

Page 15: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Polly’scomponents

Combining across components

Polls IEM Experts Models

Within components Combining Combining Combining Combining

Across componentsCombining(unweighted

average)

PollyVote-Prediction

Page 16: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Mean error reduction(93 days prior to Election Day,1992 to 2008)

Polly’scomponents

Gains from combining across components

Polls(combined)

IEM (combined)

Experts (combined)

Models (combined)

PollyVote-Prediction

50% 1% 32%43%

Page 17: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Mean error reduction(93 days prior to Election Day,1992 to 2008)

Polly’scomponents

Gains from combining within & across components

TypicalPoll

OriginalIEM

TypicalExperts

TypicalModels

PollyVote-Prediction

58% 10% 58%52%

Page 18: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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If combining forecasts is so useful,

why is it seldom used?

Page 19: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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1. Managers do not believe combining helps

In four experiments with MBAs at INSEAD, most subjects did not realize that the error of the average forecast would be less than the error of the typical forecast.

Most subjects thought that averaging forecasts would yield average performance.

[Larrick & Soll, 2006]

Page 20: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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2. Some forecasters mistakenly believe they are combining properly

People often use unaided judgment to assign differential weights to individual forecasts.

Informal combining is likely to be harmful as people can select a forecast that suits their biases.

Page 21: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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3. Managers, forecasters, and researchers are persuaded by complexity

Simple models often predict complex problems better than more complex ones.

[Hogarth, in press]

These findings are difficult to believe. There is a strong belief that complex models are necessary to solve complex problems.

Page 22: Forecasting elections from voters' perceptions of candidates' ability to handle issues

4. Forecasters build reputation with extreme forecasts

Forecasters do not want to get lost in the crowd.

More extreme forecasts usually gain more attention and the media is more likely to report them.

[Batchelor, 2007]

Page 23: Forecasting elections from voters' perceptions of candidates' ability to handle issues

5. People mistakenly believe they can identify the most accurate forecast

In a series of experiments, when given two estimates as advice, most people chose one instead of averaging them – and thereby reduced accuracy.

[Soll & Larrick, 2009]

Page 24: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Why doesn’t the PollyVote capture mass media attention?

The PollyVote varies little and, basically, is never wrong. Thus, no entertainment value.

Instead of accuracy, voters want excitement – and hope for their candidate.

Page 25: Forecasting elections from voters' perceptions of candidates' ability to handle issues

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Accuracy problem is solved for major elections

PollyVote deviation averaged 0.4% for the 2004 and 2008 U.S. presidential elections and substantial improvements are scheduled for 2012.

Polly is available to researchers and practitioners for elections in the U.S., as well as in other countries.

Page 26: Forecasting elections from voters' perceptions of candidates' ability to handle issues

Applications of combining

All organizations can benefit from combining.

Page 27: Forecasting elections from voters' perceptions of candidates' ability to handle issues

ReferencesArmstrong, J. S. (2001). Combining forecasts. In: J. S. Armstrong (Ed.),

Principles of Forecasting: A Handbook for Researchers and Practitioners, Norwell: Kluwer, pp.417-439.

Batchelor, R. (2007). Bias in macroeconomic forecasts, International Journal of Forecasting, 23, 189-203.

Hogarth, R. (in press). When simple is hard to accept. In P. M. Todd, G. Gigerenzer, & The ABC Research Group (Eds.), Ecological rationality: Intelligence in the world. Oxford: Oxford University Press.

Larrick, R. P. & Soll, J. B. (2006). Intuitions about combining opinions: Misappreciation of the averaging principle. Management Science, 52, 111-127.

Soll, J. B. & Larrick, R. P. (2009). Strategies for revising judgment: How (and how well) people use others’ opinions, Journal of Experimental Psychology: Learning, Memory, and Cognition, 35, 780-805.