FOREIGN DIRECT INVESTMENT

in TUNISIA

Ms. Saida KAHOULIFIPA TUNISIA

Euromed Invest AcademySerbia, 26 Mach 2015

SUMMARY

FDI in Tunisia

FIPA Tunisia

FDI attraction strategy

Promotional Actions 2015

FDI in Tunisia

Foreign Investment Evolution

3 162 foreign companies MTND 31 649 333 949 jobs

Investment flows

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1167 752 7971016

4403

2071

3399

22792165

1616

2504

1815MTND

Stock in

2013

Constant Evolution of FDI…

FDI mainly in the manufacturing sector …

51.9%

38.5%

1.0% 8.6

%

Man. Ind Services AgricultureTourism

FDI Sectoral Breakdown

Stock13.5%

9.8%

13.8%

5.5%2.5%

2.6%4.7%

36.1%

7.9%3.5%

Textiles and clothing Mechanical, Metal and Metallurgy

Electric and Electronic Agrifood

Various industries Leather and footwear

Plastic Building materials

Chemistry and caoutchouc Pharmaceutical industry

building materials Electric

electronic

textiles and clothing

MMIManufacturing

Industry

FDI in 2013…

Country Foreign companies

Investment (MTND)

Jobs

France 1 314 2 923 126 175

Italy 801 1 453 59 848

Germany 249 900 54 827

Belgium 201 207 17 670

Switzerland 93 270 12 569

United Kingdom 87 205 12 415

Netherlands 79 449 11 191

European FDI in Tunisia

Country Foreign companies

Investment (MTND)

Jobs

Lybia 65 516 5 680

Algeria 42 23 1 594

Saudi Arabia

38 545 6 184

Morocco 24 25 1 112

Turkey 21 357 1 084

Kuwait 19 418 4 364

Lebanon 14 9 493

MENA region’s FDI in Tunisia

FDI in 2013…

Missions

Organization

Communication

tools

Missions

The Foreign Investment Promotion Agency ' FIPA-Tunisia ' is a public institution set up in 1995 under the supervision of the Ministry of development investment and international cooperation.

FIPA-Tunisia is in charge of providing all the support needed by foreign investors and of promoting foreign investment in Tunisia.

information contact Advice

assistance attendance support

FIPA-Tunisia, Organization

• Image Building of Tunisia• International Cooperation (promotional

dimension)• mediatization

International marketing

Department

• Sector Promotion : MEE, Aeronautics, Automobile, Plastic, Environment and energy and big projets

Advanced Technologies

Promotion Department

• Sector Promotion : Textiles and clothing, leather and footwear, pharmaceutical industry , Agrifood, Tourism and various industry

Consumer Products Promotion

Department

• Sector Promotion : ITO, BPO Voice, BPO Data et R&D

Offshoring Promotion

Department

Headquarter Departments (1/2)

Headquarter Departments (2/2)

• Investor Assistance et Follow up• FDI Data Base Management• Land and premises Data base Management

Assistance and Follow up

Department

• Elaboration of communication tools: website, brochures, sectorial leaflets)

Communication and Edition Department

• Studies• International Cooperation (institutional

dimension)• Business Intelligence

Studies and International Cooperation Department

• Office Abroad Score Board Management Office abroad Coordination Department

London Cologne

MilanBrussels

Paris

MadridTokyo

FIPA-Tunisia and its 10 overseas offices abroad

form a network of services for foreign investors

Doha

Istanbul & Ankara

FIPA-Tunisia, international network10 overseas offices

FIPA-Tunisia, Communication tools

Brochure « New Tunisia, New Opportunities » /7

languages

Foreign Investor Guide to Tunisia /4 languages

sectorial leaflets/7 languagesFactor’s Cost of Production

2 languages

Aeronautics MEI Textile & Clothing Leather and

Footwear Plastic Agrifood Offshoring Renewable Energy

www.investintunisia.tn

Portal in 7 langues

New Version will be ready at the end of March : New Development Standards

(Standard W3c, web 2.0). Responsive design Interactive benchmarking General Interactive Card

highlighting the strengths of Tunisia and its regions

Networking Platform (access to foreign and Tunisian investor)

Access of foreigners to the land and Premises Data Base

Data Base of companies located in Tunisia

Interactive Media Space (news, agenda, video library, publications)

Portal in 8 languagesFrench /English /Italian/ Arabic

German /Spanish /Turkish /Japanese

FDI Attraction STRATEGY

TunisiaBuilding Image Sectorial Promotion

Information seminars abroad

Actions toward the Tunisian Diaspora

Country marketing shows

Reception and coaching of delegates

Communication and mediatisation

Participation in sectorial shows

Organization of sectorial seminars

Direct marketing

Companies Marketing « locomotives »

Visiting Foreign companies in Tunisia

Actions of assistance and coaching of Foreign companies located in Tunisia

Foreign Investor Assistance

Preventive companies visits

Collection and management of Land and premises offers

PaysSectors activities of emitters of FDI requiring targeted measures ( trade fairs & exhibitions

, direct marketing or sectorial promotion)Promotion Type advocated

France 

Automotive and aeronautic components/ Services related to transport/Plastics /Offshoring (BPO, ITO…)

Sectorial promotion targeted projects 

Italy Food Industry/automotive components Textile and Footwear / chemical Industry

Sectorial promotion targeted projects

Switzerland Textile / Offshoring / various industries Sectorial Promotion 

Germany  Pharmaceutical industry /Metallurgy / automotive componentsElectronic and electrical components

Sectorial promotion targeted projects

Spain and Portugal  

automotive components/ Food IndustryTextile et Foot wear / Plastics

Sectorial promotion targeted projectsfor Spain et Classic General promotion for Portugal

BENELUX Food industry/ Plastics /Chemistry /Pharmaceutical industry Sectorial promotion 

United Kingdom 

Electronic and electrical industry/ chemical Industry Offshoring (TIC, BPO, ITO…) /Real Estate

Sectorial promotion

Matrix Country / Sectors Targeting matrix country - sectors tries to present the business sectors in which the countries targeted by FIPA-Tunisia are considered potential issuers of FDI. It is based on an analysis of statistics published by the OECD.

Country

Sectors activities of issuers of FDI requiring targeted measures ( trade fairs & exhibitions , direct

marketing or sectorial promotion)

Promotion Type advocated

Japan Food Industry/ chemical Industry/ automotive components / Textile and clothing 

Classical general promotion

Turkey Textile and clothing / MetallurgyFood Industry/chemical Industry

Classical general promotion

Nordic countries Metallurgy / Services related to transportFurniture & Upholstery/chemical Industry

Classical general promotion

Canada Metallurgy / ConstructionFinancial services and insurance/ Offshoring

Classical general promotion

USA Food Industry/ chemical Industry/ Textile and clothingPlastics

Classical general promotion

Doha Offshoring / Various industries Classical general promotion

Matrice pays / secteurs

Thank you for your attention Saida KAHOULI

Head of Section- Foreign Investor Assistance and Follow up Department

Phone : +216 71 75 25 40

Email: saida.kahouli@fipa.tn