PARTNERSHIP FACILITY

COMMUNICATIONS

AND KNOWLEDGE STRATEGY

23rd Meeting of the Participants Committee (PC23)

Washington DC, March 27 - 29, 2017

2017 - 2020

FOREST CARBON

• One of the FCPF’s four strategic objectives is to “disseminate broadly

the knowledge gained in the development of the Facility and the

implementation of Readiness Preparation Proposals and Emission

Reductions Programs.”

WHY COMMUNICATIONS AND

KNOWLEDGE SHARING MATTER

• A strong communications and knowledge sharing approach

underpins the Facility’s ability to successfully design and deliver

programs that make a measurable, sustainable impact and foster

shifts in the way we address deforestation and degradation.

• Getting “the right information, to the right person, at the right time, to

make the right decisions” is increasingly critical as our programs reach

maturity and we shift from readiness to implementation.

• Update and build upon the achievements of

the 2013-16 communications and knowledge

strategy.

• Share a framework for the knowledge and

communications work programs for FY18 and

onwards for feedback.

• Address recommendations from the

evaluation and previous PC and PA meetings.

WHY NOW

WHERE WE ARE:

HIGHLIGHTS FROM 2013-2016

ADJUSTMENT

TO NARRATIVE

Shifted From:Global carbon markets for REDD+

Performance-based finance

mechanism with finance from

public and private sources

Carbon finance story

Low carbon development story

Forest-centric message

Multi-sector approach

MORE OUTREACH

Twitter

Facebook

Newsletter

Multimedia

Increased from

100 to 2000+ followers

Frequently shared content

with 77,000+ followers

From 100 to 700+

subscribers

73,000+ views on

videos

SYSTEMATIC

REPORTING

Workshops

Improved format; country

examples

Progress

UpdatesTransparent, measurable

data provided

Annual Reports

Regular reports, available

online

WHERE WE ARE:

HIGHLIGHTS FROM 2013-2016

Focus on decision

makers beyond

the forest sector

Bigger impact from

peer-to-peer learning

Collaboration

with partners

means bigger reach

HIGHLIGHTS: EVENTS

AND CONFERENCES

World Bank Seminars

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2016

Spring Meetings

CarbonExpo

Oslo REDD +

Exchange

COP23

And many more

HIGHLIGHTS: REPORTS

AND PUBLICATIONS

Annual

reports

Technical

papers

Resource

publications

HIGHLIGHTS: DIGITAL

AND SOCIAL MEDIA OUTREACH

Using various media

(video, photo, text)

Content created in

multiple languages

Across multiple

platforms (Twitter,

Facebook, blogs)

HIGHLIGHTS: ONLINE CONTENT

AND MANAGEMENT

Regular content updates

Work featured on

World Bank platforms

Growth in FCPF website

visitors

WHERE WE WANT TO BE

Stronger knowledge sharing, learning and outreach processes

that foster and support the FCPF’s role as a partnership that

pilots and innovates “learning-by-doing”

Better feedback loops so that knowledge generated informs

the design and development of subsequent projects, programs,

and initiatives

More partnerships and peer-to-peer processes that support

knowledge-sharing and learning among REDD+ country

participants and build the capacity of all stakeholders involved

Increased promotion and coverage of Facility results,

milestones, and lessons learned

Our overarching objectives:

WHAT WE’LL DO TO GET THERE

Our actions:

Clarify and align messaging targeting key stakeholders.

Reach and collaborate with key influencers to amplify

messages.

Promote FCPF to internal and external audiences.

Translate lessons learned into knowledge and learning

products.

Make knowledge and communications resources more

easily available and user-friendly.

WHAT WE’LL DO TO GET THERE

Design a set of prioritized activities to support

knowledge.

Increase peer-to-peer learning (technical and process-

oriented).

Systematically identify and capture lessons from in-

country REDD+ readiness and emission reductions

programs.

Proactively manage reputational risk.

Offer expert-led in-person or virtual learning by

countries.

WHO WE WILL TARGET

Interest in program

Influ

en

ce

on

pro

gra

m o

utc

om

es

Actively maintain good working

relationship with key collaborators• REDD+ country focal points/

participants

• CSOs/IP

• Donors

• Delivery partners

• WBG forestry community

• Global REDD+ community

Keep informed and collaborate

when opportune• Development professionals

• Academia

• NGOs/research organizations

Monitor but otherwise not

priority audience• General media

• General public

Actively maintain good

working relationship with key

collaborators• REDD+ country focal points/

participants

• CSOs/IP

• Donors

• Delivery partners

• WBG forestry community

• Global REDD+ community

Increase engagement of these

audiences by better meeting

their needs/interests• WBG country management/country

directors

• Country governments

(multi-sectoral)

• Private sector

• Local/targeted media

• Monitor what works well and adjust

activities accordingly.

• Use analytics and data to track impacts

and gather feedback to focus time and

energy where it matters most.

• Leverage the power and credibility of

partners and influencers to amplify our

message (continue to build coalitions,

joint initiatives, etc.).

• Don’t reinvent the wheel; collaborate with

other initiatives on knowledge activities

where others have comparative

advantages (NGOs, UN-REDD, etc.).

WHAT WE LEARNED(AND WHAT WE WILL CONTINUE TO DO)

• Ensuring that communication efforts

dovetail with higher business

objectives. To do so, guidance and

input from management is essential.

• Making communications and

knowledge sharing part of everybody’s

workflow in a busy environment.

• Tracking and capturing tacit knowledge

from practitioners on the ground.

• Involving key decision-makers and

players outside the forest sector, both

from the public and private sector.

WHAT WE’RE WORKING TO IMPROVE

Objective 1: Increased promotion and coverage

• At least six features/blogs

• Four additional cross-sector stories or events

• 15% increase in targeted contact list for the newsletter

and Facebook

• At least three flagship outputs (publications/events)

identified and executed

Objective 2: Stronger knowledge sharing processes that

foster “learning-by-doing”

• FCPF website revamped

• FCPF annual report delivered

• Updated FCPF “brochure” for external audiences

PRIORITY DELIVERABLES FOR FY18

Objective 3: Better feedback loops

• Annual knowledge assessment survey

• Granular database prepared and resulting portfolio

analysis used to inform knowledge and learning activities

• Systematic information sharing protocols

• Six to eight seminars and/or clinics organized

Objective 4: More partnerships and peer-to-peer

processes

• Three south-south exchanges or study tours

• Knowledge sessions at FCPF meetings

PRIORITY DELIVERABLES FOR FY18

THANK YOU!