KEYS TO SUCCESSFUL SELLINGKEYS TO SUCCESSFUL SELLING

Forged Products• Bravura looks and feels like locks costing 2-3

times more ….increased value for all• Bravura quality and durability is so good it’s

used on luxury condos and hotels• Bravura is very easy to install• Bravura has lifetime mechanical warranty• Bravura offers a full range of products including

matching bath access. and hinges• Bravura ships very quickly from Indiana (3days)

Forged Features & Benefits

Feature Benefit

• Solid, forged brass stronger than cast brass, less

wobble in levers over time

• Telescoping-tube mounting system easy installation, no “fishing” to start screws

• Levers/knobs pre-mounted in rosette easy mounting, no set-screws to come loose

• Extra screws and privacy pins less “missing parts” calls

• Stainless-steel gears in handlesets no stripped-gears on thumb-piece

• Bravura split-spindle knobs/levers operate independently, knob/lever splits work easily,

no retaining clips

• Square and ¼” radius face-plates and strikes included saves time and confusion

• Bravura latch cycle-tested to 230,000 cycles 50% more than many competitors

• Bravura latches match finish of lock trim more finished look

• Schlage C keyway easy field-keying using Bravura or Schlage pins

• Restricted Distribution Gross Margin!!

Elite Series• Best value for a solid zinc quality lock • Elite Series has the look and feel of locks

costing twice as much• Has same finishing process as our Forged line• Offered in most popular Traditional styles• Utilizes same latch and installation system as

Bravura Forged locks• Matching steel hinges available

Elite Series Features & Benefits

Feature Benefit

• Solid, pressure-cast zinc look and feel of brass locks @ lower price-point

• Same finishing process as Bravura Forged fantastic quality for a $55 list passage!

• Telescoping-tube mounting system easy installation, no “fishing” to start screws

• Levers/knobs pre-mounted in rosette easy mounting, no set-screws to come loose

• Bravura split-spindle knobs/levers operate independently, knob/lever splits work easily,

no retaining clips

• Bravura latch cycle-tested to 230,000 cycles 50% more than many competitors

• Bravura latches match finish of lock trim more finished look

• Schlage C keyway easy field-keying using Bravura or Schlage pins

• Not sold in Big-Boxes Exclusivity and Gross Margin!!

Business Philosophy1) Grow our Distributors’ business, and bottom-line, by offering the

highest quality products, at the best prices (cost).2) Honor the distribution channel:    a) set-up no internet discounters    b) reasonable territories for Bravura Distributors   

c) no sales to “big boxes” d) no factory-direct sales to builders or end-users

3) Double-check each shipment for accuracy. Every shipment will be checked by another “packer” before the box is closed.

4) Quick-ship everything (within 48 hours), or let customers know immediately if that's not possible.

5) Be the easiest decorative hardware to install.6) Always look for ways to make doing business with Bravura

easier.7) Develop simple solutions to common problems in our industry.8) Treat customers the way we would like to be treated9) Make long-term business “partners”, not short-term profits.