Formal letter

Essay

Article

Leaflet

Speech

Remember… One point per paragraph!

Do not put lots of points in a big chunk

Tip 1 – Pretend to Care

Pretend to Care • Whatever the question is that is thrown at you, you

CARE DEEPLY about it.

• Why?

• Because if you pretend you care, just for 60 minutes, it will show in your writing.

• I realise many of you don’t care about LEAFLETS.

• But if you PRETEND that you do, it will make your

writing far more impressive.

Tip 2 – It is OK to cheat

It’s ok to cheat • What I mean by this is that you can lie,

make stuff up, exaggerate…

• By putting made up facts, figures and quotations into your writing, it makes the writing far more interesting and convincing.

• No one cares if you’re telling the truth or not!

Example…

According to a recent survey, 36% of people said Ryan Gosling was their favourite actor.

Tip 3 – Don’t be afraid to be OTT

How do I start it?

35% of people were identified as being exposed to second hand smoke. boost your ego, health and bank balance.

the stench of smoke

So you need to stop wasting your money

STOP SMOKING!

So why do you smoke?

Make up some facts and opinions and use expert opinions

INTRO

Thousands of people in the UK smoke. Thousands of people die each year from smoking related illnesses. So why do you smoke? Let’s get straight the point: you could be the next person to die. Let’s stub it out forever!

Thousands of people in the UK smoke. Thousands of people die each year from smoking related illnesses. So why do you smoke? Let’s get straight the point: you could be the next person to die. Let’s stub it out forever!

Thousands of people in the UK smoke. Thousands of people die each year from smoking related illnesses. So why do you smoke? Let’s get straight the point: you could be the next person to die. Let’s stub it out forever!

Thousands of people in the UK smoke. Thousands of people die each year from smoking related illnesses. So why do you smoke? Let’s get straight the point: you could be the next person to die. Let’s stub it out forever!

Thousands of people in the UK smoke. Thousands of people die each year from smoking related illnesses. So why do we smoke? Let’s get straight the point: you could be the next person to die. Let’s stub it out forever!

Go ahead…

Improving the grades

• Read the exemplar – level 3 answer

• How could it be improved?

INTRO

CATCHY SUB-

HEADING

2ND POINT

3RD POINT

CATCHY

OUTRO

Introduction

00th Month 0000

Dear Sir / Madam,

1st main point of the letter…

Conclusion of letter – ‘What you want to happen from writing your letter (apology/refund etc. Also add ‘Thank you for your co-operation.’

Yours faithfully

Name

Street

Town

POSTCODE

LEAFLET STRUCTURE

2nd main point of the letter…

3rd main point of the letter…

CATCHY

HEADING

1ST POINT

INTRO

CATCHY SUB-

HEADING

SAVE MONEY

CIGARETTE

SMELL

CATCHY

OUTRO

Introduction

00th Month 0000

Dear Sir / Madam,

1st main point of the letter…

Conclusion of letter – ‘What you want to happen from writing your letter (apology/refund etc. Also add ‘Thank you for your co-operation.’

Yours faithfully

Name

Street

Town

POSTCODE

LEAFLET STRUCTURE

2nd main point of the letter…

3rd main point of the letter…

CATCHY

HEADING

HEALTH

FIND THE devices

Emotive language Rhetorical question Statistics Power of 3 Alliteration Direct Address

• Start with an ‘LY’: “Carefully, John picked up the package.”

• Start with a ‘ING’: “Moaning, the teenaged walked off.”

• Start with an adjective: “Shocked, I couldn’t move.”

• Start with two adj: “Bored and exasperated, I stared at his exam.”

CONNECTIVES SEQUENCING/ STRUCTURING

FURTHERING A POINT COUNTER ARGUING

To begin with... Many people believe Others might argue

In the first place... In addition to this... However,

First and foremost.. Similarly, Whereas...

Primarily, Equally, On the other hand...

Firstly, Likewise, Nevertheless...

Secondly, Furthermore, In comparison...

Thirdly, In the same way, On the contrary...

Lastly, For example, Nonetheless...

Finally, For instance, Conversely,

Therefore... Subsequently... Yet...

In conclusion/to sum up With regards to... In contrast...

INTRO

CATCHY SUB-

HEADING

2ND POINT

3RD POINT

CATCHY

OUTRO

Introduction

00th Month 0000

Dear Sir / Madam,

1st main point of the letter…

Conclusion of letter – ‘What you want to happen from writing your letter (apology/refund etc. Also add ‘Thank you for your co-operation.’

Yours faithfully

Name

Street

Town

POSTCODE

LEAFLET STRUCTURE

2nd main point of the letter…

3rd main point of the letter…

CATCHY

HEADING

1ST POINT

Top Tips: • USE THE CORRECT STRUCTURE

• USE APINEFORREST

• CREATE A CATCHY HEADLINE

• USE INTERESTING SENTENCE STARTERS

• VARY THE LENGTH OF YOUR SENTENCES

• USE INTERESTING ADJECTIVES

• CHECK YOUR THERE / THEIR / THEY’RE

GOOD LUCK!