LetssendhugsCampaign basic plan!

Even the jobless will

come up with campaigns.!

But as a Healthcare brand can we really do something beyond just juicing out another campaign ...!

Now, getting people to stop smoking requires a collective effort or a peer effort and takes a lot of time but then, there has to be a START.!

So...!

WORLD!ANTI TOBACCO DAY Duration : 14 days!

Platform : social !

Letssendhugs

Honey/Hai U !Giveup Smoking ?

H!U!G!S

A collective effort of getting peer groups to initiate people they know to stop smoking & also take them through through online/offline support.!

Letssendhugs

User comes to our Facebook page , likes our page & enters the app!

Step#1!

Content & Looks only for presentation & not final!

Content & Looks only for presentation & not final!

The app loads friends list of the user & lets him select users whom he

wants to send "hugs".!Step#2!

Content & Looks only for presentation & not final!

The intent is to have a leader board of user who receives maximum 'hugs' &

sends maximum 'hugs'.!

Hugs=SMS!

HUGS sender = PEER!HUGS receiver = direct participant!

We will also send the participant ( who wants t quit smoking) tips on

reducing intake through SMS plus also embed the questions(survey).!

We will get to that but lets see the monies ...!

Approx cost of implementing the campaign will be Lacs!Facebook app(95k)!Media spend(45k)!Server charges(10k)!

!*SMS pack extra

ROI

*industry average!

The campaign will garner direct participants & peer group and enable close to some 1000 hugs send.

ROIThe campaign also connects users who wish to quit smoking to support program's by Fortis.!

Not to mention a spike of 5,000 fans on Facebook .!