We UX Design

We UXDesign

Fortune Cookie – Introduction

Delivering great UX design that your users love - to wide range of IT, products, enterprise and

consumer companies

Digital by DNA

• Design strategy, Digital Strategy and Innovation

• Experience across mobile platforms, devices, portal

and cloud

• We understand products – mobile, cloud, market place,

wearables, ecommerce, portals

Delivered UX projects globally

• Established in 2008

• Team of experienced Interaction

Design, Visual design and

Usability experts

• Delivered more than 200

projects in UX design

What do we do?

Design Strategy

Product Conceptualization

Innovation Management

Institutionalization of UX

Design Delivery

Interaction Design

Visual Design

Mobile App Design

Cloud App Design

Usability

User Research

User Testing

Heuristics

User Research, Heuristic, User Testing Reports

Concept design, Concept Innovation, Product Redesign,

Design products from scratch, ideation and engagement led

features, product lockdown

Interaction Design, Visual Design, Information Architecture

and Design Delivery

Design Maintenance, Design support, Co-working with

engineering team, building UX teams

We have delivered Apps for

Platforms

Customers

love us!

Discover

Define

Dream Design

Develop

Deliver

Problem Phase

Solution Phase

Execution Phase

Our Design Process – The 6D

Framework

UX Focused Design Practice

• We are specialized design company with many years of experience in core technology design with expertise across

the UX design lifecycle

• Our processes be it for web, mobile, wearables or whatever comes next is deeply rooted around the user

Experience across different domains & sectors

• We have designed user experience for products that range from healthcare to hospitality, eCommerce, enterprise

mobility and many more

• We know how to contextualize UX to suit different sectors and design as per domain requirements

Expertise in Mobility

• We have worked in mobility for enterprise and consumer products

• Experience in Android, iOS, windows and mobile optimized web

Result oriented approach to Design

• We know how to balance creativity, business and delivery.

• We design solutions based on business goals & user goals. Never on personal preference

• Even as a Design Consultancy we pride ourselves on being focused, professional and on-time

Key reasons to work with Fortune Cookie

FC Offering 1:

Design Strategy

Product Conceptualization

Give us an idea and we give

you a design prototype

Innovation Management

Increase patentable idea from

within org or mentor startups

– Manage Innovation labs

Institutionalization of UX

Build your UX Team

Success Stories in Design

Strategy

• Innovation lab for a leading Bank to create innovation

in the field of self service and digital banking

• Product Conceptualization for a leading on demand

transportation company

• Product conceptualization for social media for

healthcare patients

• Innovation in marketplace for a leading online jewelry

store

• Institutionalization of UX in 20+ companies

FC Offering 2:

UX Design

Delivery

User research Wireframes Visual Design User testingInformation

Architecture

Triphobo: Personalised travel itinerary planning

Stylecracker: Personalised Fashion styling

Experience

Gaadi.com: Car research platform

Jabong.com: Web UX redesign

Jabong.com: Check out and transaction

Retain users

through UX DesignA $ invested in UX saves $10 later!

FC Offering 3:

Usability

User Research and Testing

User Research and Testing

Use research to give corrective

actions and preventive actions in

design, products

and processes1. Stakeholder interview, heuristics

and goal setting

2. User Research

methodology, User Testing

3. Analysis and

Reporting

User Personas

User Needs

Mind Maps

Research Planning

Interactions

1. Creating a Kapsule

without an introduction

to the product is quite

difficult

2. Each step throws up

different call outs and

pop ups which are

difficult to use

1 2

3

1. These options

only come

when I say

create from the

header.

2. This should be

the first step

and then user

should choose

what type of

kapsule they

want.

Heuristic Evaluation

Interaction error

Analysis

Analysis Report

Shashank ShwetSVP – UX and Innovation

+91 9096741110

Remember us for UX

We love

UX

Design