fortunes in the follow up
TRANSCRIPT
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Follow-up
Overview
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●Start with End in Mind●Think of the End Result
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The problem is, we try and sell features.
Our audience, uses features to justify their purchase.
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They're not looking for your service,
They're looking for a result
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Buying security or freedom from debt will look for financial services wealth coach
etc.
Buying relief from pain will look for Chiropractor, Dentist,
etc.
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Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
FTF = Fortunes in The Follow-
up
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Follow-up 7-10 touches to make a sale
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Recently heard 14-30 touches via internet
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Mistake I See: $$ in Lead Generation with…
● Little to No Follow-up● Push Follow-up w/ No Value● Adding to List w/Out Permission● Networking but No Follow-up
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Type of follow-up varies per Industry & Goal
EmailSnail Mail
Text Messaging Valerie Pugsley Inspired Strategic Solutions
ISSolutions4U.com
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Email:Email 1. Story about Legacy or Family from own life & why you do what you do
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Email 1. Story about Legacy or Family from own life & why you do what you do
Email:
Email 2. Ideas for family get together --or-- Fun things to do with Grandchildren
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Email 2. Ideas for family get together --or-- Fun things to do with Grandchildren
Email 1. Story about Legacy or Family from own life & why you do what you do
Email:
Email 3. Things to avoid when getting photos done --or-- Stamping activity next time Grands are over
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Email 1. Story about Legacy or Family from own life & why you do what you do
Email 2. Ideas for family get together --or-- Fun things to do with Grandchildren
Email 3. Things to avoid when getting photos done --or-- Stamping activity next time Grands are over
Email 4. What to look for in photographer & link to schedule appt. --or-- Kit and bonus videos to walk through project when send receipt
Email:
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
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Direct Mail or Personal Snail
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Direct Mail, Think Lumpy &
Campaign
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Send Out Cards to Nurture Leads
Retain Clients/Customer
Get Referrals
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Nurture Leads Card With Brownies
Retain Leadership/Success Tips
Quote Card
Thanksgiving card vs Christmas Card
Referrals
Quote Card
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Text Messaging Health Industry or Any Coaching
Weekly Quotes or Healthy Activity Reminders
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Think Automation & Evergreen
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MailChimp Aweber
SOC Call Fire
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Takes Time but Saves Time
Building a System/Machine
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First one may not work great,Keep testing and tweaking.
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Start Now with what you've got.Next call we can work on Outline for Your Biz!
Valerie Pugsley Inspired Strategic Solutions ISSolutions4U.com
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Marketing Concept
April 13 Follow-up Brain Storming [HotSeats]April 27 PinterestMay 11 Adding ValueMay 25 Video OverviewJune 8 Video BrainstormJune 22 Video About Page
Productivity / Mindset Tips
April 13 One Page PlannerApril 27 Night BeforeMay 11 Morning RoutineMay 25 And….June 8 GoalsJune 22 Mentors
Future Calls
https://clarity.fm/ValerieP for Consulting Between CallsValerie Pugsley Inspired Strategic Solutions
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