forum may 09 low resolution

Monthly NewsletterMay 2009

www.amsoc.com.brForumAmSoc members, businesses donate their time, energy By Kim Beecheno,

staff writer

Teenage girls enjoy a group dance class at Grupo Primavera, a non-profit children’s center in Campinas.

Members wanted to participate at AGM on May 12The AmSoc Annual General Meeting will take place on May 12t from 8-10 p.m. at the Consul General’s House, a perfect op-portunity to meet many of the Consulate staff and the Consul General as well as old and new friends.

It will take the form of a cocktail party

where the Executive Committee and Board of Governors will be elected for the coming year. There will be a presentation of the activities of the Society’s various committees, and wine and hors d’oeuvres will be served after the meeting.

Spaces are limited, but all members are

encouraged to attend to support AmSoc. The event is free to attend, but members are asked to please RSVP to the invita-tion letters which have been sent out to all members by calling the office at 5182-2074. Identification in the form of a passport or RNE card will be checked at the door.

In a country like Brazil where the disparity of wealth is one of the highest in the world and charitable and non-governmental organizations often receive little help, volunteering, teaching and giving your time to help others can be even more re-warding than donating money – for both the volunteer and the person in need.

“Everyone should volunteer at home or abroad,” said AmSoc member Elisabeth

Mckenzie, who recently began tutoring a young girl at Lar Tia Edna, a home for foster children founded by an American missionary more than 30 years ago.

“I enjoy it immensely, it’s so rewarding to help someone advance themselves. Pay it forward, I say.”

AmSoc donates money and helps coor-dinate volunteer programs at 10 different local charities like Lar

In This IssueIn This Issue

R$68,000 already in the bankPage 7: The AmSoc Corporate Donations Drive is off to a promising start. Read here what the fundraising goal is for 2009, and how your company can help AmSoc succeed.

Answers aplenty at new Web site for foreignersPage 5: New Web site AngloInfo São Paulo offers factual, researched, hard-to-find answers to common questions for newcomers to SP, like ‘What does it take to open a darn bank account here?’

3: A local psychologist has helped launch São Paulo’s first ‘Girl Friends Group,’ a popular free-form meeting concept in the U.S. that is allowing local women to share the joys and difficulties of living abroad.

Ex-pat women support one another

What drives Brazilians’ materialistic tastes?Page 16: Columnist Sue Banman Sileci ponders why Brazilian-made goods tend to draw more interest from foreigners than Brazilian shoppers themselves.

(Continued on page 8)

2009Forum ForumMay2 3

The American Society of São Paulo

Rua da Paz, 1431 n 04713-001 São Paulo, SPTel: (11) 5182-2074 n Fax: (11) 5182-9155

[email protected]

Bob Moser, editorKim Beecheno, staff writer

Rita Ferreira, layoutThais Adorno, editorial assistant

Forum is printed by Tom Artes. (www.tomartes.com.br)

Views expressed in Forum do not necessarily reflect those of the American Society board of governors, members,

or staff. Forum reserves the right to edit content for brevity and/or clarity.

Forum is published monthly, with the exception of January and July, by

Abo

ut F

oru

m

Newcomer profile

Name: Zack HenryOrigin, time here: Brooklyn, NYC, now in São Paulo for one yearProfession: I own a boutique investment advisory shop. I play

the midfield between Brazilian companies looking for capital and foreign investors looking to place capital. Why São Paulo?: My wife is from Rio, so we came to Brazil. … But essentially one of the key angles of my job is networking, and this (SP) is the place to be. A number of my friends in Rio have been obligated to move to São Paulo to work. Businesses have migrated to São Paulo, it has become the banking capital, financial capital. Best thing so far: I came down here for about once a quarter for about six years, so I’m not exactly new here. The neighbor-hood where we live, Vila Nova Conceição, it’s nice discovering there is kind of an island of serenity in the concrete jungle that is São Paulo. Early frustrations: Just learning to play by a different set of rules, which means basically there are no rules, or nobody will enforce the rules. I’ve lived in a number of different countries, and you know, in most of those I kind of felt like I fit in with the U.S. mentality and background, but here I feel like it’s more of a free-for-all. There’s a lack of order here, there are rules but they are clouded, because the enforcement is weak. Have saudade for anything back home?: Just my friends and family, because they’re not here, and I can find most other things I have back here in São Paulo, but not them. Progress with Portuguese: I’ve spo-ken fluently for some time, though I’ve tweaked it and gained a higher degree of fluency. Favorite place to hang out: Just the neighborhood boteco, an informal restau-rant/bar. It’s a laid back, fun-loving envi-ronment, generally good mix of people. Recommend a newly-relocated ex-pat for this column by e-mailing [email protected]

Outgoing President’s Letter

By Marlene Chumo Rubeiz, AmSoc president

May is a nostal-gic month for me. This is the month that I will turn over the office of AmSoc presiden-cy at the Annual General Meeting. According to our bylaws, officers

may be elected and re-elected once, completing a two-year term maxi-mum. They may not serve in the same position for more than two years. Governors are also elected for two-year terms and can be re-elected without any limit. Each year, half of the Board comes up for re-election.

I am extremely pleased to present for election to the presidency Tim Scott. He has served on the Board for nearly two years and has done an exemplary job organizing our Little League Sports program for children. He is an executive of Caterpillar, father of Graded School children ,and husband to Lydia, a supporter and active member of the community. They have close ties to the ex-pat community and are known as a happy dedicated family. His

chosen vice president, Joe Sherman, is a long-time active member of AmSoc. Jacques Vaney will continue as treasurer and Mark Abrams will take on the job of Secretary.

The two years as president of AmSoc will remain in my heart as very special years. I thoroughly enjoyed my work. I must mention the support and untiring patience of my husband, Ricardo, who was and is always there for me. Being guided by Celina Sampaio, our AmSoc manager, guaranteed that nothing was forgotten. My vice president, Mark Abrams, was really my co-president and must be singled out for his dedication to AmSoc. Working together with him and the whole Board, as well as our membership in general was a tremendously gratifying experience.

I hope that the increased attendance at activities, increased membership and inclusion of new activities are signs that AmSoc members were satisfied with our work.

I thank you all for your support of this great organization, and please know that I will always be ready to help whenever called upon.

The American Societyof São Paulo


Renew now, get 16 months for price of 12By Richard Wegman, AmSoc board member

With the membership contest having ended in February, AmSoc members and newcomers to the organization will be encouraged over the coming months to take advantage of this latest offer to save on membership fees.

The AmSoc calendar year officially starts in August, which is the deadline for renewing a membership. Tradition-ally the push for renewal has come in May or June, before the heavy vacation month of July.

But this year, members and newcomers who pay their membership fees now will be covered through August 2010. That means a possible 16 months for the price of 12 (if you renew now in April).

Call the AmSoc office at 5182-2074 to learn more.

To the right you will find a list of our newest AmSoc members. Please go out of your way to make them feel welcome at upcoming events.

Name membership type citizeNship compaNy or professioN

Robert SCHATZMAN Family Patron American Ernst&YoungDenis DE CASTRO Family Brazilian University of Vermont

Pete LAWLIS Family Irish/Finnish General MotorsIan COKE Family English

Lisa Ann ALFARO Family AmericanMatthew Scott FILER Family American Caterpillar - MGE

Marcos ZAGURY Family Brazilian Private Law OfficeDiego GONZALEZ Family American Marsh Inc.

Oswaldo Guerra SCHMIDT Family Brazilian Estrutura InvestimentosJose E. FUXA Family Patron American Eli Lilly do Brasil Ltda

Richard POLLARD Family BritishJennifer TRAN Family Brazilian Nokia Siemens

NetworksTatiana MARTINEZ Family American Cisco

Carlos H CHRISTENSEN Family ArgentineanCharles Gully Frewen

WEBSTERFamily Brazilian/British Wood 4 Life Part. Ltda.

Rodrigo RIVERA Family Brazilian/Ameri-can

Calyon Bank - Newedge USA

Zach HENRY Family American Carcará PartnersGian Battista SERRA Single Italian

Caroleana Obrien MATTOS Family American Mercedes Emilio Ltd.Chris CORCORAN Helping Hands American Boyden Global

Executive SearchMathew SVETICH Single American KPMG

Juan O. A. ADORNO Family Brazilian Clinica Neurologica e Neurocirurgica

Mary Ann B. DURHAM Single Patron American U.S. ConsulateDouglas Campbell SMITH Family Patron American Microsoft

Marcio BERG Single Brazilian English in the OfficeWilfried DAAS Single Dutch

Adriana Rillo MONTINI Family Brazilian Avon CosmeticsMatthew David SMITH Family British Schering-Plough

Muriel ASSERAF Single French IFESPWilliam James MCCROSSEN Single American Next Level Training &

CommunicationGuilherme MEYER Single Patron Brazilian Dresdner Bank

RepresentaçãoDavid BOWLER Single Patron American IGC PartnersJonathan EELES Family British Inglesa Comunicação e

Marketing São PauloArmando ALMEIDA Jr. Helping Hands Brazilian

Cristina COIMBRA Single BrazilianAndrea RODRIGUES Single Brazilian Consultório

Cindy BARRETT Family Patron American

AmSoc held a very successful Cocktail Party for corporate donors, and AmSoc helping hands and patron-level members, on April 2 . Of the many members and donors in attendance, pictured at the party from left to right are: Lynne Couri, Carlos Alonso, Veraci Street, Eric Street and Simone Kliass.


couNsel by coNsul

By Josiah Pierce, vice consul, American Citizen Services, U.S. Consulate General

How can I bring my domestic employee to the U.S.?Often Americans living abroad would like to take their domestic employee with them to the United States, either to live with them permanently or while they are on vacation. In some special cases it is possible to bring a domestic employee to the U.S.. However, not everyone living abroad can bring a domestic employee to the United States.

Who can bring a domestic employee to the United States?

American citizens returning to the United States for a temporary assignment are permitted to bring a domestic employee for the period they will be in the United States. However, they will need to prove that their work assignment in the U.S. is temporary in nature and that after it has been fulfilled, they will return to work abroad. Their sponsoring company will need to verify this information.

American citizens who would like to bring a domestic employee to the United States for vacation need to show that they live abroad and will return after their brief trip to the U.S..

Non-immigrant visa holders may bring domestic employees to the United States on vacation or to live with them while stationed in the U.S. Student and work visa holders (i.e. F, H, J, L and O visa holders) can bring domestic employ-ees with them to the United States for the duration of their status there.

Lawful Permanent Residents (“Green Card Holders”) of the United States can-not bring domestic employees with them to the U.S.

What do you need to do to get a visa for your domestic employee?

You will need to make an appointment at www.visto-eua.com for your employee’s visa. We request that applicants make

their appointments three months prior to their expected date of travel.

On the day of the appointment, ap-plicants should arrive on time for their interview. The employer will need to be present at their employee’s visa interview and will need to bring either their U.S. passport (in the case of U.S. citizens) or Brazilian passport with a valid U.S. visa (in the case of nonimmigrant visa holders). At the interview, the applicant will need to provide a contract between the household employee and the employer stating that while in the United States, the employer will pay the employee at least the prevailing minimum wage for the state they will be visiting. Contract forms are available at the consulate.

During the interview, the domestic employee will need to show that they have worked for the employer for at least one year or that the employer has employed domestic employees for at least one year, and the employee has at least one year of experience working as a domestic employee.

If the visa is approved, the applicant will receive a B1 “business” visa and need to pay a $60 reciprocity fee for issuance of the visa. The passport with visa will be sent by Sedex a few days later. It is most likely that a first time visa recipient will get a visa that is valid for one year.

What do you need to do in the United States?

While you are in the United States, the employer and domestic employee will be under the obligation to obey all U.S. laws, including U.S. labor laws. This means that employers will need to pay employees at least the prevailing mini-mum wage in the state they are visiting (Employers may deduct reasonable costs of food and lodging from these payments). For more information on

prevailing minimum wage please visit http://www.flcdatacenter.com/.



New Web site answers tough questions, offers community for estrangeirosAmericans and other English-speaking citizens of São Paulo now have another information Web site aimed at providing answers to some of the toughest questions about living here.

“Angloinfo is everything about São Paulo – in English,” said Jon Eels, AmSoc member and Brazilian franchisee of the site, which has been set up in many countries around the world. “No one has ever properly understood Brazil. It can be so complicated and frustrating no one has ever really tried to, but this website does it for you.”

Bold words perhaps, but Eels has a right to be proud. “There are 250 pages of information on everything from buying a house, getting a driver’s license, having a baby in Brazil, finding an English-speaking plumber or insurance broker and answering questions as simple as ‘Will my hairdryer work when I get there,’” he said.

Getting all of this information together wasn’t easy. Eels had been advised the Web site would take two to three months to set up, based on other Angloinfo sites around the world. But he hadn’t counted on Brazilian bureaucracy. It took six months.

“I discovered that Brazilian legislation is not designed to be easily found or pieced together,” he said. “There’s no one place to look for things, the information is all over the place.”

Eels formerly lived in the south of France, where Angloinfo originally started, and upon his arrival in Brazil, saw a market for the information site.

“I initially thought about setting it up in Bahia, where my wife is from, but I soon realized there aren’t enough ex-pats living in Salvador to make it worthwhile,” he said. “I came down to São Paulo and realized this was the

place to set it up.” The Web site is aimed at ex-pats

living in São Paulo city and state or anyone moving to the area.

You can post notices for free, buy or sell items and ask questions in a forum. There are comprehensive listings of clubs and associations, support groups and a constantly updated What’s On guide listing all art exhibitions, children’s activities and social events. To qualify for a mention on the site, companies must have business pages in English.

“I really want ex-pats here to bond with the site,” Eels said. “It’s a valuable resource and people making decisions can rely on the official content.”

Learn more online

See AngloInfo São Paulo for yourself, at http://saopaulo.angloinfo.com/

Other useful English-language Web sites and blogs for Westerners in Brazil are:

ü www.gringoes.com ü http://saopaulo.unlike.net ü http://riogringa.typepad.com ü http://blondieinbrazil.blogspot.com.

By Kim Beecheno, staff writer

São Benedito, 2575 l Alto da Boa VistaAlves Pontual, 437 l Granja Julieta

Phones: 5686-6848 / 5546-0226

TrAIN AT THE BEST!David’s Tennis and Squash SchoolLessons l One-on-one (all levels) l Group lessons l Junior’s for competition l Mini-tennis for tinytots

sociaL l Clinics - Parties with churrasco l Tournaments l Fitness by Mario’s

Improveyour

game.

DavID´sDavID´sat

Play

Wine tasting event this monthAmSoc members are encouraged to RSVP soon for the annual wine tasting event at the Grand Hyatt, on Tuesday, May 26, from 8-10 p.m.

Participants will be able to sample wines from several countries, and bottles will be available for purchase at reduced prices. There will also be a buffet of cheese, cold cuts, and selected finger foods.

The Grand Hyatt’s renowned wine library, located at the front of the hotel’s restaurant complex, houses a two-story wine wall containing more than 2,500 bottles from North and South America and Europe.

While this Hyatt Wine Club event is open to the public, AmSoc members will pay a discounted price and have an English-speaking member of the Hyatt staff accompanying their group. Spaces are limited, so reserve your spot soon by calling the AmSoc office at 5182-2074, or e-mailing [email protected]. Ticket prices are: R$ 45 (members), or R$ 65 (non-members).

Indi

vidu

al o

r Gr

oups

WHERECompanyHomeUniversity

ANY TIME !

www.englishintheoffice.com.br [email protected]

Phone: 011 – 50443859

CouRsEEnglishSpanishPortuguese


More than 100 partic-ipants gathered on

April 4 in Ibuina at the Brazil-ian Baseball Federation’s Sports Com-

plex for the first AmSoc Charity

Baseball Day. On a beautifully

sunny day in the countryside of São Paulo, young players enjoyed a day of baseball and BBQ, which included seven teams of about 15 players each, and many family members and their friends.

The day began with a Homerun Derby in which 16 contestants entered, followed by a baseball clinic for the kids which taught them tips on batting and bunting. The HR King was a huge third baseman from powerful Japanese Brazilian team Hamada, who hit several softballs over the homerun fence.

The Bank of New York sponsored the teams’ shirts for the softball tournament, which was won by Hamada. The PACA school and their bounty of athletes nearly beat Hamada in the semifinal round, when they dropped a pop-up

First AmSoc charity softball tourney a big success

4th annual Challenge Cup pits AmSoc vs. Scots

By John Kennedy, AmSoc board member

down the first baseline, which allowed the Hamada team to rally and win in extra innings and go to the finals.

The event generated R$ 2,900 for AmSoc charites, and it will be equaled by matching funds to total R$5,800 for charitable donations.

Individual results Homerun King MarceloRunner-up Kevin Wilson

Team results First place HamadaSecond place CougarsThird place PACAFourth place AmSocFifth place GMSixth place U.S. ConsulateSeventh place Devils

Place Team ResulTs

1 Hamada 4 - 02 Cougars 3 - 2

3 PACA 2 - 24 AmSoc 1 - 25 GM 1 - 2 6 U.S. Consulate 0 - 27 Devils 0 - 2

On May 23, AmSoc Little League will have its “end of the season” churrasco.

All Little League families are in-vited to join in for traditional Brazil-ian barbecue. On that day there will be sports activities, but with shorter sessions.

At 10:30 a.m. and 12 p.m., we will have recognition ceremonies for the children. The churrasco will begin at 11 a.m. and continue until 12:30 p.m.

Volunteers are being sought for the session that will begin in August. Little League is always looking for volunteers to help with the organiza-tional committee (accounting, data management, publicity, etc.), to be a league commissioner, or lend a hand on the field by coaching (or assistant coaching) with your child’s team.

Contact the AmSoc office at 5182-2074, the League Commis-sioner or your child’s coach to get involved.

Little League wraps up on May 23

Patriotic golfers are encouraged to come out for the fourth annual Challenge Golf Cup on May 22, pitting the defending champion AmSoc players against the Scottish St. Andrews Society.

The Challenge Cup stems from a past tradition between the two societies called the Munro Cop, which started in 1991 as an annual sporting event that included golf, tennis, soccer, tug-o-war, bridge, volleyball and Trivial Pursuit. The goal is to foster friendship between the two societies.

Over the years the Munro Cup became increasingly difficult to organize, and line up venues for all the games. But in 2005, the friendly rivalry was renewed as the Challenge Golf Cup, and after three years the Scots hold a 2-1 lead over AmSoc.

This year’s Challenge Cup will be held at the Terras de São Jose Golf Club in Itu, with all proceeds going to charities sponsored by the Scots and AmSoc. The day will start at 10 a.m. with registration and warm-ups, be structured in a “two-

some best ball” format with match play (lowest handicap score among foursomes), and a maximum handicap of 28. The afternoon winds down after 5 p.m. with cocktails and awards.

Registration is l imited to the first 100 golfers, and is R$250 for part ic ipat ing society members , R$300 for nonmembers, and R$50 for non-participants to join in on the festivities.

Call the AmSoc office at 5182-2074 to register or learn more.

sports



From left to right: AmSoc members Olivia and Haroldo Fleischfresser and Ligia and Tim Scott pause during the AmSoc St. Patrick’s Day Party, which was held on March 19 at Finnegan’s Pub in Pinheiros. Sixty members attended, bidding on auction items and listening to a live performance of classic American rock. (Photo by Wim Laureys)

Prizes auctioned at

St. Patty’s Day party

AmSoc would like to thank the following businesses that donated items for auction at the St. Pat-rick’s Day party, held in March at Finnegan’s Pub. To learn how to do-nate materials or services to future AmSoc events, call 5182-2074. n Ariau Amazon Tower (three-day,

two-night package, including meals and tours)

n Gol Linhas Aéreas Inteligentes (roundtrip airfare to Manaus for two)

n Porto Rubaiyat (complete lunch or dinner for two, including wine)

n Grand Hyatt Hotel de São Paulo (one-night stay in executive suite with cocktails and breakfast)

n Kingston Technology (4-GB Pen drive, upgrade kit, three memory cards)

n João Carlos Martins and the Ba-chiana Philharmonic Orchestra (two VIP tickets to the May 9 concert at Sala São Paulo)

n Paragrafo Editorial (book on the life of pianist and conductor João Carlos Martins, comes with CD of the Bachiana Orchestra)

2009 Corporate Donation Drive gains steam The 2009 Corporate Donations Drive is off to a fast start, with close to R$ 68,000 already received or pledged.

Many thanks to the following com-panies:

Sapphire DonorS (r$10,000-$14,999)

ADM – Archer Daniels MidlandBloombergCabot BrasilComexport

ruby DonorS (r$5,000-$9,999)

Cisa TradingColgate-PalmoliveGol Linhas Aéreas

Long-time SupporterS anD FrienDS

Grupo LundMangels IndustrialOpice BlumWhite & Case

Some of these donations are in cash, some in kind and others are earmarked for specific charities. While all dona-tions are extremely welcomed, the

earmarked funds are not considered in our yearly goal.

As such, and if we discount the ear-marked funds of R$ 22,000, we stand at close to 38 percent of our R$ 125,000 goal for 2009. There is room for more!

As in the past, the 2009 Corporate Donations Drive is critically important to the purpose of the American Society. These donations normally represent 55 percent or the Society’s revenues. They help AmSoc foster the U.S. cultural and philanthropic traditions, as well as maxi-mize the Society’s outreach programs, supporting some of the city’s poorest neighborhoods and people.

2009 Goal, How to HelpThis year, AmSoc aims to raise at least R$ 125,000 (net of ear-marked funds) through corporate donations, and over the last four years it has distributed, directly or indirectly, over R$1 million in community assistance programs. Companies interested in making a donation should call the AmSoc office at 5182-2074.

By Timothy Altaffer, AmSoc board member


(Continued from cover page) Tia Edna. “Anyone can volunteer, and many women who had careers in their own countries but who are unable to work here have tre-mendous skills to donate,” said Marlene Rubeiz, president of AmSoc.

Some foreigners have gone one step further. Jane Sieh, a Chinese-born American citizen who has lived in Brazil for more than 40 years, is the founder of Grupo Primavera, an NGO on the outskirts of Campinas, São Paulo, which supports young girls from disadvantaged backgrounds.

Through fun and games, writing and math classes and learning skills such as sewing and doll-making, these girls are given an opportunity to empower themselves and break out of the cycle of poverty, drugs and prostitution which, according to Sieh, many of them would be heading for otherwise.

“We teach them to become respect-able citizens, to participate as women in society, as mothers and to transmit value and education to future genera-tions,” said Sieh, who first began the group because she was concerned about the physical, moral and social depriva-tion she saw in the girl’s homes, and difficulties women faced due to en-demic “machismo” she says has since improved a bit.

“Like many ex-pats, I felt uncomfort-able about my own children having such a comfortable, privileged life while so many other children around us didn’t,” Sieh said.

Today, Grupo Primavera has flour-ished from six girls to around 500, and has helped thousands throughout its 20-plus years of existence.

“For the first 12 years we worked solely with volunteers, nurturing, caring and teaching. There were no overheads. As we grew bigger we had to docu-ment ourselves and now we have won a number of prizes – we were even voted one of the top 50 NGOs in Brazil,” said Sieh, adding that many of her girls have gone on to become professionals such as nurses, managers and university professors.

Sieh admits she never imagined her volunteer effort would grow such legs. “The group just grew and grew. Once I had started it was hard to stop, even though I had four children at home to look after. You are eternally responsible for those you captivate.”

Companies like Cabot, a regular dona-tor and supporter of AmSoc charities for many years, have also prompted employ-ees to take on a more active approach. Cabot staff can go on volunteer days, take part in regular or part-time activi-

AmSoc members, businesses donate their time, energy

ties with children, and help raise money directly for charities the company has chosen to support through AmSoc.

“We help out when the charities have events, sell tickets, raise money for specific projects and give work presentations to encourage the kids to think about their own future,” said Cabot spokeswoman Sandra Torres. “It’s really gratifying to see their happiness.”

AmSoc member Gina Brooks, who is now moving back to the U.S. with her family, used to volunteer at Vila Acalanto, a center that cares for new-borns to 5-year-old children who have been abandoned or removed from their families due to abuse and neglect.

“To really get to know Brazil you must get to know the underprivileged,” Brooks said. “Not everyone has a beach house and a helicopter. Living here I had more free time than I do in the States and I volunteered because I wanted to give something back There is so much poverty in Morumbi, it really made me grateful for what I have.”

Girls who attend Grupo Primavera in Campinas are also taught life-skills like sewing, and learn to make arts and crafts to hone their newly-acquired skills.

Girls from underprivileged neighborhoods in Campinas are fed regularly at the NGO Grupo Primavera.

You can helpGrupo Primavera’s beautiful, trademark “Brotinho” dolls make wonderful Mother’s Day gifts this May. See dolls, embroidered cards and personalized gifts you can order online in English at www.gprimavera.org.br, or call 19-3246-0021.

Call the AmSoc office at 5182-2074 to learn about how you can volunteer at any one of 10 local charities or children’s homes that AmSoc partners with.



Former Board Member dies

Former AmSoc board member and American Deborah Gentil died on April 13 in Florianopolis. She was 52 years old.

A board member from 1999-2001 when she lived in São Paulo, Gentil was very involved in the arts, serving at one time as a board member of the Museum of Modern Art, and worked on the cultural committee at AmSoc.

During her time on both boards, AmSoc mem-bers were offered the chance to visit some private art collections, had special entrance to museums and interesting art galleries tours. She was also involved in various charities in São Paulo.

Recently, she had been working as an art consultant and developing a book.

Gentil was married to Eduardo Gentil and had three children.

Permanent visa may ease flying hassles

Waiting eter-nally in long immigration lines upon ar-rival in Bra-zil could be a thing of the past for travel-lers who have p e r m a n e n t

status in the country. Under the new Administrative

Ruling 2525 of Dec. 17, 2008, the Department of Justice has ruled that foreign nationals residing in Brazil and registered under permanent status will be able to use the same immigration lines as Brazilian nationals upon entering and leaving the country.

This change will not interfere in any way with immigration control, and the means to accomplish this ruling will be decided on by the Federal Police. Unfortunately, the Federal Police are still unable to confirm when this change will take place. Forum will stay on this issue to inform AmSoc members as soon as the information is released.

By Felicia Allard Smith, AmSoc board member

AmSoc wants to thank those who helped with the Easter party in April. We had about 100 children attend, and it was great fun with Easter egg coloring, cookie decorating, flower pot painting, a mini bunny zoo, egg hunt and visit from the Easter Bunny.Thanks go out to:ü Chapel Schoolü Galleria das Paesü John Cialleloü Cida Gregorioü Beth, James, Jessica and Rachel

Kascheresü Marlene and Ricardo Rubeizü Humbero and Sophia Izidoro, and

Maria Stiehmü Aline Ricardoü Susan Storyü Karri Wareü Amy Thomasü Shannon and Peter Lawlisü Erik, Sophia and Isabela Smith

Thanks for those who made Easter party a success

Kimberly Anne Corcoran, an American and accomplished artist who grew up in Latin America, was nominated unanimously in April to join the AmSoc Board of Governors.

Corcoran sports a rich history of volunteerism with local charities and activities at Graded School. She most recently gave her time to help out at an AmSoc cocktail party for corporate donors on April 2.

Three board members resign, one newcomer

Corcoran has done volunteer work for the Graded School auction, been a Scout Leader, donated many of her paintings for fundraising auctions at Graded School and Vida Jovem, and contributed to Habitat for Humanity.

Jason Bermingham, Simone Kliass and Sue Banman Sileci resigned from the board in April after years of service. Members can inquire about other board openings by calling 5182-2074.

Every month we fea-ture a local pet that one of our AmSoc members knows is in need of a good home. Take a look at this baby girl:name: Still don’t have one ...ag e: Almost two monthsCoLor: Black and

white Border CollieSex: FemaleFLeaS: NonetiCkS: NoneSize: MediumkiLoS: Almost twoFartS: Just a baby …houSebroken: Just a baby, but train-ing!hobbieS: Likes to stay on the grass when sun is shiningVaCCineS: NoneneutereD: NoQuirkS: She’s just so cute!injurieS: NoneFounD: She was born in a house in Ati-baia (São Paulo)abiLity to waLk on a LeaSh: Plans to learnLeVeL oF perFeCt gooDneSS For a niCe FamiLy: Very highCoSt to you: FreeappLiCationS: Being accepted at [email protected]

Pet Profile


Restaurants

São Paulo draws on the culinary traditions of its immigrants – both from abroad and around Brazil. Good Italian, Japanese, German, Arab, Spanish and Portuguese restaurants abound. Also in evidence are eateries featuring dishes from Bahia (seafood with a West African tinge), Mi-nas Gerais (hearty fare from the farm), the South (all you can eat barbeque), the Northeast (jerked-beef, etc.), the Amazon (freshwater fish with an indigenous twist), and Brazilian contemporary. Here are some of our restaurant picks.

A Figueira Rubaiyat – Built around a 50 meter-high, 130 year-old tree that gives the restaurant its name, this is where business executives take clients and associates they want to impress. The varied menu features Mediterranean fare, seafood and beef on par with that served at its sister steakhouse Baby Beef Rubai-yat. The Oyster Bar ships in fresh oysters daily from Santa Catarina state. A feijoada buffet is served at lunch on Wednesdays and Saturdays. Excellent wine list.. Rua Haddock Lobo, 1738, Jardins. Telephone: 3063-3888.

Andrade - Head here for a taste of the Brazilian northeast. A rowdy forró band (usual instruments: drum, accordion and triangle) plays from 9 p.m. “Carne de sol” is sun-dried beef – and the mainstay of the menu. Rua Artur de Azevedo, 874, Pinheiros. Telephone 3064-8644.

Arabia - A descendant of Lebanese immigrants, chef and co-owner Leila Mohamed Youssef Kuczynski has applied the kitchen skills she learned as a girl to turn Arabia into São Paulo’s best Arab restaurant. On Saturdays she serves up a sumptuous Moroccan couscous. Rua Haddock Lobo 1397, Jardins. Telephone: 3061-2203.

Barbacoa - For meat-eaters, a visit to a “rodízio” style all-you-can-eat steakhouse or “churrascaria” is obligatory. The tradi-tion originated in the southern Brazilian state of Rio Grande do Sul, but São Paulo offers a wide selection of such establish-ments. An ample salad buffet is followed

by table service as waiters bring skewers of sausages and beef straight from the grill.. Rua Doutor Renato Paes de Barros, 65, Itaim. Telephone. 3168-5522;

Bolinha - Home of the feijoada, the black bean stew that is Brazil’s national dish. Served daily (as opposed to just on Wednesdays and Saturdays most every-where else). Avenida Cidade Jardim, 53, Jardim Europa. Telephone: 3061-2010.

Cantaloup – Spacious and fashion-able, with an award-winning interior design, Cantaloup offers contemporary international cuisine that can hold its own with anybody. It features one of the most complete wine lists in the country. Rua Manoel Guedes, 474, Itaim. Telephone: 3078.3445.

Capim Santo - Once located in Vila Madalena, this restaurant has moved to an old mansion in the Jardins. Chef Morena Leite prepares Brazilian dishes with a contemporary flair. Rua Ministro Rocha Azevedo, 471, Cerqueira Cesar. Telephone: 3068-8486.

Consulado Mineiro - For a relaxed but genuine taste of Brazil, try this outpost of country cooking from Minas Gerais state. “Hearty” is perhaps the best adjec-tive for this cuisine. Minas Gerais was a colonial hotbed of gold and diamond mining, and its distinctive dishes emerged from a mishmash of Portuguese, African and Native influences. The Consulado Mineiro faces an attractive square that hosts a popular Saturday crafts fair. Praça Benedito Calixto 74, Pinheiros. Telephone 3064-3882.

Die Meister Stube – Set inside the Kolpinghaus, a club frequented by de-scendants of German immigrants, this establishment offers better German food than you normally get on the continent.. Rua Barão do Triunfo, 1213, Campo Belo. Telephone: 5536-4982.

Fasano - Now located in the hotel of the same name, Fasano is synonymous with fine dining in São Paulo. Everything about the place is designed to impress. Thus it serves two main purposes for the

business visitor. First, you can use the upscale Italian establishment as a place to impress clients. Second, you can use it to prove that you’re “in the know” about São Paulo: an invitation to Fasano transmits the message that one knows where take people to impress them. Rua Vittorio Fason 88, Jardins. Telephone: 3896-4000.

Gênova – Genovese-style cuisine in a homespun atmosphere. The owners pay strict personal attention to the menu and ingredients. The constantly updated wine list is partly chosen by customers at regu-lar tastings.; Rua Lisboa, 346, Pinheiros. Telephone: 3064-3438.

Mestiço – The combination may seem odd at first, but the fusion of Thai and Bahian cuisines works well – making this one of the city’s most popular spots. The décor changes regularly but always features contemporary art.; Rua Fernando de Albuquerque, 277, Consulação. Tele-phone: 3256-3165.

Soteropolitano – A simple place that features the cuisine of Bahia state. Bahian fare tends toward seafood, heav-ily seasoned in a West African style. The most popular dishes, seafood stews called “mucecas,” are cooked in a heavy palm oil sauce. Rua Fidalga, 340, Vila Madalena. Telephone 3034-4881.

Sushi Yassu – Set in the Asian neigh-borhood Liberdade, this traditional res-taurant, opened in 1972, remains one of the best Japanese places in a town loaded with them. Sushi Yassu offers a full menu, but the best choice is of course the sushi.. Rua Tomás Gonzaga, 98, Liberdade. Te-lephone: 3209-6622.

(Originally published on Jan. 17, 2008 at BrazilMax.com)

Some great eats in SP, a world-class city for dining By Bill Hinchberger, AmSoc member

AmSoc member Bill Hinchberger is the founding editor of the travel portal BrazilMax.com, and former president of the São Paulo Foreign Press Club.

Braz i lMax (www.Braz i lMax .com) of fers in-depth information and practical tips, personalized travel planning, online hotel reservations, music downloads, discussion forums, an online radio program, and more.



Democrats Abroad group revived in 2008, hopes to carry momentum through 2009 Defunct for nearly a decade and considered irretrievably dead, the once flourishing São Paulo chapter of Democrats Abroad sprang back into a whirl of activity one short year ago.

Led by Chairperson Trish Ferrari and fired both by enthusiasm for the Democratic candidates and a grim determination to win the November 2008 election, the hastily assembled Board mapped out a formidable plan of action that included identifying every Democrat living in São Paulo and, if possible, throughout the country.

After posting notices, a general meeting was held in May 2008 to formally request reinstatement of the chapter and recruit members into the organization. More than 80 Democrats and Republicans attended and, in a packed room, officers were elected. More than 50 attendees signed the by-laws which they had just heard read.

Later that month, more than 40 Obama supporters – Americans, Brazilians, children, adults and dogs – wearing red, white and blue, and waving flags, banners and placards, gathered by São Paulo’s new bridge for a photo that appeared in the Obama montage at the August Democratic Conference. Brazil was the first participating South American country.

From this point forward, the focus was on voter registration -- and it was intense. The goal was to register every Democrat living in Brazil by Sept. 22 and prepare them to send in an Absentee Ballot by Oct. 4. Each Board member was given a list of Democrats living in Brazil, whom they phoned and with whom they discussed registration.

It very quickly became clear that the vast majority had never registered while living abroad because the system was too challenging. To surmount this difficulty, Democrats living outside Rio or São Paulo were urged to register

via www.votefromabroad.com, while Board members personally registered Democrats at subsequent São Paulo Democrats Abroad events and non-political sites.

The latter included, among others, a table at the American Society and at the five American and British schools. Computer registration was also available at Graded School and Shearman and Sterling law offices.

Because São Paulo is enormous,12 parties on the night of the presidential debate were held in various areas of the city, all of them hosted by new members of the organization. Some of these were dinner parties, some were potlucks and others wine and cheese, but all were great fun and more than 150 people attended the various gatherings.

In Rio, a much smaller city, the total was 80. The vice-presidential debate was watched by some 60 Democrats in Drake’s Bar in the British Cultural Center.

In late August, a huge party, covered by Brazilian television, was held at Shearman and Sterling, where more than 150 people watched and cheered through Obama’s acceptance speech. The premises were decorated, a life-size cardboard cut-out of Obama welcomed guests, refreshments were offered and there was assisted registration of voters on several computers made available by the law office. In September, a private screening of the election film “Uncounted” gave everyone a last chance to vote.

As a result of the intense drive to register Democrats and deliver votes, Democrats Abroad Brazil had votes cast in 34 states. The greatest numbers were in California with New York close behind and, in the second tier, Florida, Maine and Pennsylvania predominated. Voters from every

battle ground state were represented. But the triumph of this effort is shown,

not in numbers but in small examples. Two women in their late 80s, both

living in São Paulo for nearly 70 years, voted for the first time because at last someone explained to them how it was done and helped them with the process.

And now? Democrats Abroad Brazil is gearing

up for another year of political endeavor, which began with the Annual Meeting on March 31 in the home of a member. To learn more about activities, or how to join, visit http://www.democratsabroad.org or e-mail [email protected].

By Sandra Cuza, AmSoc and Democrats Abroad Brazil member

n Mathematics n Oral language comprehension n Oral language expression n Oral vocabulary and directions n Phonemic awareness n Phonetic processing n Reading comprehension n Spelling n Symbol imagery n Visual memory n Word attack n Word recognition n Written language skills

Diagnostic Testing and Follow-up Treatment

Specializing in sensory cognitive treatment and Dual Coding Theory for dyslexia, dyscalculia, dysgraphia, aphasia, apraxia, AD/HD and Autism Spectrum Disorders

Comprehensive diagnostic evaluation for the following areas:

Wendy M. Smith, Ed.D.Learning Specialist

analysis includes:

ü Strengths ü Weaknesses ü Recommendations ü Treatment proposal

(11) 3885.7256 (11) 9236.5267

Diagnostic Testing and Follow-up Treatment


Member Tip

By Calvin Peter, Graded Boy Scout Troop member

Looking for something to do with your children this weekend? Then look no further than Casa da Pedra, a local rock climbing gymnasium with branches in Chácara Santo Antônio and Perdizes.

It is the largest rock climbing facility in Brazil, and welcomes both children and adults with lessons aimed at beginners and advanced climbers. The different walls allow different levels of climbers to challenge their skills.

Some people may wonder if rock climbing is safe. It is! All the safety equip-ment that is used in mountain climbing is used in this indoor facility. Each person goes as high as they feel comfortable. If you get stuck, staff members are there to help you down. There is no pressure to perform, each person challenges them-selves at their own pace.

For children and adults, there is a complete security system that includes a helmet, safety line belt and your own monitor to make sure you are safe. Most of the monitors can speak some English for people who are new to Brazil and speak very little Portuguese.

Rock climbing is so cool because there is no limit. You always have a new challenge to face. Maybe it is trying to get higher on their 14-meter-high wall, or trying to break your time record for a wall you have already climbed. Each time you visit Casa da Pedra it’s a new experience.

You can come to Casa da Pedra with no equipment and no experience. It costs R$35 for a diaria simples, or R$45 with all the extra equipment, such as special shoes. For people that really like to rock climb, you can buy packages to go more often and you receive a discount.

Rock climbing is a fun activity for the whole family. Each person can climb

whatever wall they feel comfortable and enjoy the challenge of a new activity. Casa da Pedra is also a great way for parents to celebrate their child’s birth-day, as they offer packages especially for birthdays.

It’s always hard for parents to think of an exciting birthday party idea, and Casa da Pedra might just be the answer. They have other exiting things to do at birthday parties, like a three-story slide, tug-of-war and other cool games. In the past, I was hoisted up on a swing high in the air, and then objects were thrown at me and I had to catch them for points! It was really awesome, and definitely different from any other birthday activity I’ve ever seen.

I love rock climbing because you test your limits in a safe environment and when you finish you say “Wow,

Chalk up your hands and head for this indoor rock-climbing wall

Members of the Graded Boy Scout Troop scale one of the rock walls recently at Casa da Pedra in São Paulo.

I actually did this!” It’s a very neat sensation to look up at a high wall, full of handholds and think “I was just up there.”

Maybe I will see you there this weekend!

There are two Casa da Pedra gymnasiums: one located in Perdizes, which is open Monday through Friday, 4 to 11 p.m., and Saturdays, Sundays and holidays from 2 to 8 p.m. The other gymnasium is located in Chácara Santo Antônio, and it is open from 5 to 10 p.m., Mondays through Thursdays. The Chácara Santo Antônio unit is not open Saturdays, Sundays or holidays. Learn more at www.casadepedra.com.br.

Want to recommend someplace or something to other members? Write us your idea at [email protected]



Ex-pat São Paulo Girl Friends Group formsRemember the days when we women had girlfr iends? Those high school “sleepovers,” when we would curl up in our pajamas and talk and talk and talk

some more? Or remember that woman seated next

to you on the plane? Your children didn’t go to the same school, you didn’t read the same books, and you weren’t even from the same country or generation, and yet, somehow, you connected in that special way that only one woman can with another?

We women need our girlfriends, and we ex-pat women need our girlfriends even more. Both challenged and delighted by our lives in Brazil, there is a sense of deep connectedness and familiarity that even three, five or 10 years after we have successfully arrived, can elude us.

We all know what is now affirmed by neuroscience: women are indeed different than men. Women process information differently, value things differently and respond differently.

Not better or worse but truly differ-ently.

From time to time, we need to be with others who, by mere structure and DNA, are deeply and truly “like-minded.” Be-cause we just “get it,” only we women can give shared meaning to our experiences.

The support and fun that women can offer one another goes far back in our history, to the days when we gathered at the well, sharing news and beginning the day with one another.

More recently, we remember the wom-en’s groups that evolved into the Wom-en’s Movement of the 1960s-70s. These meetings were political in nature; their goal was to raise women’s awareness to their status as second-class citizens. It was through these groups that marches were organized, magazines were published, and women came to see themselves as deserving of equal rights. The back-bone

of the Women’s Movement, women’s groups met, numbering 4-4000, in large cities and small towns, somewhere, every night, in homes, churches and schools.

Over the years, women’s groups have continued to meet but now they have diversified and adopted many formats. Times vary, and topics range in specificity from women facing a specific challenge (i.e. breast cancer, turning a specific age, or living through a particular crisis) to in-depth therapy groups, or general shared interest groups such as fundraising and book clubs.

Another type of women’s group that continues the experience and wisdom of the women who have come before us are Girl Friends Groups. These groups, which began in California in the 1980s, have no particular agenda, no task to complete and are made up of women, sometimes random ones, who choose to be together – just for the sake of it. Part sleepover, part gathering at the well, these groups follow simple guidelines while creating a safe place to gather and share stories, lives, dreams and challenges.

This March, at the invitation of some friends, I gave a talk to a gathering of women on my experience with women’s groups. Out of this meeting sprang the first Girl Friends Group in São Paulo, which will meet monthly for the next eight months. A few of the women knew one another well, a few had met perhaps once before, several were AmSoc mem-bers, but all share a common interest and curiosity in what it would be like to connect again not with colleagues or committee members, but simply with girlfriends.

Girl Friends groups have an anonymity rule and a no-gossip rule:

Who and what’s said in the group stays in the group. You can talk to others about the group, but only about your experience in the group, no one or nothing else.

The best I can do is to tell you how we started the group, and share some brief feedback I requested for this article from willing group members.

By Sukie Miller,AmSoc member

In girlfriends groups, we don’t intro-duce ourselves in a traditional, formal way, i.e. by profession, title, marital sta-tus, motherhood status, or particular posi-tion or opinion. We introduce ourselves by our name and age. Just that.

As we went around in March stating names and ages, I added up the years. In our group there are almost 800 years of wisdom, caring, loss, curiosity and education. From this introduction, and following another important guideline -- listen deep, talk deep -- the words began to flow.

Here are some comments from São Paulo’s Girl Friends Group:

“I am part of a lot of women’s groups, not like this one ... but a friend wanted me to go with her so I did. It was strange, but it was the first time that I left a meeting feeling complete, there wasn’t anything I had to follow up, there wasn’t anything I didn’t un-derstand.”

“I was amazed that although we come from very different histories, there was a common bond between us that I hadn’t recognized before.”

“It’s not as though we were all talking. It felt more that we were all thinking out loud together.”

“I have been here for many years, but I have never been able to recreate the feelings I had with my girlfriends and sisters back home, and I have missed it terribly ...”

Sukie Miller, Ph.D, is an author in in-dividual practice, and works in the field of group work. She has taught, trained and led task, team, leadership, therapy and support groups for the past 35 years, and was one of the originators of the Girl Friends Groups concept in California. For more information please contact her at [email protected], 11-9823-8730 or 11- 3131-6520.

classifieds

Forum May14(Continued on the next page)

Services

Housing Ubatuba

Weekends, weekly, or monthly. In luxuri-ous, high-security, closed condominium, three hours from São Paulo. Charming beach bungalow with large sweeping yard, incredible ocean view. Quiet, private, reju-venating. To recharge your batteries. Call Ruth at (11) 9405-6424 or send an e-mail to [email protected]. Visit: www.ubatubaescape.com.

American-Licensed Clinical Psychologist

Heloisa Garman, Psy.D. U.S. Licensed Clinical Psychologist (covered by U.S. health insurance). Bilingual, with ex-tensive private practice in Chicago and former therapist at the Family Institute at Northwestern University. Treats individu-als, couples, and families. Specialized in anxiety, depression, cultural issues, and adjustment disorders. Call Dr. Garman at (11) 7179-9723 or 3898-2330 or send an e-mail to [email protected].

American-Licensed Psychologist

Offers psychotherapy for children and adults. Experience in treating depression, anxiety, adjustment difficulties, behavior problems, etc. Also provides thorough diagnostic evaluations for children with academic or behavioral difficulties (e.g., learning disabilities, ADHD, autism, etc.), including practical recommendations for school and home. Contact Richard Morhaime, Psy.D. at (11) 5538-0099 or (11) 9669-8057

American Psychologist Services for Expats

Sukie Miller Ph.D. early director of Esalen, former Board Member Jung Institute San Francisco, 35 years experience private practice as coach, psycho-therapist with adults and couples in eclectic approach to personal/professional growth, woman’s’ issues, adjustment São Paulo, goal setting, dream work, anxiety. Call Dr. Miller at 11- 9823-8730 email [email protected]

Argos Dog Kennel

Traveling? What about your dog? Argos

Apartment for Rent

Lovely apar tment in brand new condominium, Reserva Granja Julieta. Located on Rua Verbo Divino, near shoppings, banks, bakery, schools, in quiet residential neighborhood. Apartment has 3 suites, expanded living area with large veranda, ample closets and lovely kitchen/pantry area. Condominium has pools, play, exercise and sports areas, library, social areas, everything you would go to a club for, right at your doorstep. For information and to schedule a visit, call Jo Ann at 9971-4074.

Fabulous apartment For Rent

Located in the heart of the Jardins but in quiet part of R.Jose Maria Lisboa (close to R. Augusta and Oscar Freire). Spacious 3800 sq.ft.; ideal for couples who love to entertain; furnished or not; renovated, hardwood floors, tiles & new carpet, lots of sunlight, huge master suite, 1 large suite and 1 bdrm; separate media room, breakfast room; and dining room opening to a lovely veranda; 5 garage spots.Corporate relocations welcome. Please contact [email protected] or (11)9243 9911.

Furnished Apartment for Rent

Vila Nova Conceição. São Paulo’s best place to live. Near Ibirapuera Park. Modern building with sports facilities, heated swimming pool, three bedrooms (one suite), a living room with terrace, complete kitchen, maid’s bedroom and bathroom, big service area, two parking spaces. Fully furnished with all appliances. Telephone included. Call Alex or Eliane at (11) 3849-7085 or (11) 8635-7788, or send an e-mail to [email protected].

UBATUBA BEACH-FRONT HOME MEMORIAL DAY

Pr. LAGOINHA, PE’ NA AREIA: 7 METERS from beach! 180 degree Vistas! Gated community, Nice Decor. Full Kitchen. Semi-Private, Kid-safe. P h o t o s : H T T P : / / P I C A S AW E B .G O O G L E . C O M / R E I S L U X [email protected] (11) 3842-1513

Kennel Hotel could be his second home in the country. Food, water, and shelter with lots of love and personal care. No lonely kennel for him, but our home and the free-dom of a spacious garden. Fetch and carry service. English and French spoken. Call Jean or Christine at (11) 4661-1430 or (11) 9687-1815 or send an e-mail to [email protected]. Embu Guaçu, São Paulo.

IFESP

IFESP is looking for professors/teachers/professionals to teach English as a Second Language. Applicants should be highly motivated, energetic, and flexible. Teach-ing experience is a plus but not required, and native speaking skills are preferred. Training and growth opportunities. Con-tact Muriel at [email protected] ,or by phone at (5511) 3031-3599.

Math and Science Tutor

Former Graded and Chapel teacher, with 20-years experience, tutors Math, Phys-ics, Chemistry, and Science for all levels, including but not limited to the IB, IGCSE, SAT-I & II, AP and Brazilian vestibular. Elementary and middle school students are also welcome (all subjects). Call Fernando Knijnik at (11) 2533-3965 or 9134-6700.

Personal Trainer

I will come to your home, office, or work-out facility and create an exercise/fitness program tailored to your health concerns, fitness goals, and schedule. For adults and children, individuals or groups. Sessions in English, Spanish, or Portuguese. For more information please contact Daniela Franco at (11) 9739-6191 or [email protected].

PILATES, Physical Therapy and Postural Rehabilitation

Simone Przewalla, MPT 3-11345/F. American Board Certified Physical Therapist AL PTH2404. Physical Thera-pist at Albert Einstein Hospital. Back rehabilitation, orthopedic rehabilitation, sports injuries, postural treatment, clinical and fitness PILATES. Fluent in English and German. Rua Bandeira Paulista 716 – 10th floor, sala 102, Itaim Bibi. Phone: (11) 81824284. E-mail: [email protected].


2009 Forum 15

caleNdarFor more information about this month’s AmSoc events (highlighted), visit www.amsoc.com.br.

May 2009 Important Dates: 1 Labor Day | 10 Mother’s Day | 16 Armed Forces Day | 18 Victoria Day (Canada) | 25 Memorial Day

A classified of up to 50 words costs R$40 for AmSoc members and R$75 for non-members. To place a classified please call (11) 5182-2074 from 8:30 a.m. until 1 p.m., or send an e-mail to [email protected].

Plac

e a

Clas

sified

Forum does not check all of the advertisers appearing in this newsletter. We urge you to use these services; however, thoroughly check prices and services prior to finalizing any service or purchase agreement.

a No

te to

Ou

r Rea

ders

3 Sunday Sampa Community Church Theme: Listen Carefully. Join us at 10:55 a.m. Directions at www.sam-pacommunity.com

6 Wednesday INC Monthly Coffee For more information ,please visit www.newcomers-sp.com.br9 Saturday INC Monthly Evening

EventCouple’s Pizza & Games NightFor more information ,please visit www.newcomers-sp.com.br

10 Sunday Sampa Community Church Theme: Listen Here. Join us at 10:55 a.m. Directions at www.sampacom-munity.com

12 Tuesday AMSOC Annual General Meeting

Check out our website for more information: www.amsoc.com.br

13 Wednesday INC Red Rose For more information ,please visit www.newcomers-sp.com.br14 Thursday CIWS Luncheon Don’t miss it, and reserve your place now!([email protected])16 Saturday Concert at Fellowship Concerts of chamber music in a beautiful and calm atmosphere.

4pm at Rua Carlos Sampaio 107 Info: (9h - 18h) 287 2294

17 Sunday Sampa Community Church Theme: Listen Up. Join us at 10:55 a.m. Directions at www.sampacom-munity.com

22 Friday AMSOC Challenge Cup Golf

Learn more in this issue, or visit www.amsoc.com.br

23 Saturday CIWS Pub Night – Noite das Estrelas

CIWS presents its annual charity fundraising event.For more information: [email protected]

24 Sunday Sampa Community Church Theme: Opening the Books. Join us at 10:55 a.m. Directions at www.sampacommunity.com

26 Tuesday AMSOC Wine Tasting Check out our Web site for more information: www.amsoc.com.br27 Wednesday INC Monthly Luncheon For more information visit www.newcomers-sp.com.br

30 Saturday INC Alphaville Ladies Annual Chili Cook-Off

For more information visit www.newcomers-sp.com.br

31 Sunday Sampa Community Church Theme: Reading the Fine Print. Join us at 10:55 a.m. Directions at www.sampacommunity.com

Phone Services - Unlimited calls to the US

Yes, you can call any US number from Brazil, unlimited minutes, for a very low monthly flat fee of $24 US dollars! For more information:Email: [email protected] or call +55 (11) 3466-2810 or +1-281-602-1190. www.BravoZ.net

Relocation - Assistance for Ex-pats Visa; Documentation; Familiarization Visit; Transfers; Home hunting; School searching; Cross Cultural Training; Tax Consulting; Hire a Maid; Acquisition of Vehicles; Tour in the neighborhoods; Shopping; Cultural tours; Organizing Trips; Introduction to others expatriates. ANGELS EXPAT CARE

Tel: +55-11-3624-9236. Cel +55-11-9101-4390. [email protected]

Selling Up

Go with a pro! We have been selling house-hold goods for families, individuals, and companies for 17 years in São Paulo and nine in Brasilia for embassies. We have hundreds of pre-selected clients wanting to buy from you, safe and sound! Send an e-mail to [email protected] or [email protected] or call (11) 5908-1144 or (61) 9211-1819. Ask for Ms. Zaquie Meredith.

Taylor Real Estate

Luxury spacious houses, apartments and

penthouses. Sales and rentals. Ten years experience with expatriates. Furnished and unfurnished. Trilingual Real Estate agents. References from consulates and multinationals. Photos sent by email. Re-location Service. Consult the site: www.taylorimoveis.com. E-mail: [email protected]. Phone: 5511 3079.8888 or 5511 8774 5100 (Maria Elisa)

flipside

There used to be a store in the Jardim Sul shopping mall that I just loved. It was called Projeto Terra, and it had gor-geous Brazilian arts and crafts, all made by creative groups from NGOs around

the country. Projeto Terra seemed to always be on

the cutting edge of the next trend in Brazil-ian decorating, and my family would groan as they saw me walk in that direction. I usually couldn’t afford what they had to sell – extra cool hammocks, weird pillows or wildly decorated wooden boxes – but I liked to take my time to look around.

This store was where I first saw the carved and painted wooden figures that are now sold all over Embu (you know, the ones with the Brazilian butts, for example), and the dish towels with crocheted frogs or chickens dangling off of one end. You can now find these at the grocery store, but I first saw them there.

And then it was gone. The doors were closed, and Shopping Jardim Sul reverted to being as boring as it had always been.

Last week I found out that Projeto Terra wasn’t gone. It had only closed shop in Jardim Sul and was now in the Shopping Nacões Unidos on the Marginal Pinheiros in Brooklin. I met the owner, Rossana, and we sat down outside the shop to talk. What she told me surprised me a lot. While she’s delighted that we ex-pats and tourists like her store, we only represent 30 percent of her sales and she wishes we represented less.

“I want Brazilians to shop here,” she said. “I want Brazilians to like local arts and crafts. I don’t want only foreigners interested in our handicrafts.”

That stopped me in my tracks. If a store like Projeto Terra appealed to me and my friends, I thought surely it appealed to everyone. Nope.

Rossana said something that I’d already suspected: Brazilians don’t value Brazilian products.

I’ve spent the past few days thinking about that. Is it true? As a quilting teacher who also teaches surface design, I’ve seen this attitude. I’ll spend 15 minutes explain-

Exoticism vs. nationalism in home-decoration battle

By Sue Banman Sileci, AmSoc member

ing how a specific imported product, one that’s very expensive and hard to come by, isn’t necessary.

“You can do the same thing with corn-starch from the supermarket around the corner.” Over and over these students have stared at me and said, “But we want to buy it from the States. Where’s a site I could order it from?” It bewilders me every time.

I think most international folks living here have heard a version of the sentiment that imported equals good and Brazilian equals bad. Why? I read once that Eu-ropean women, when moving to Brazil hundreds of years ago, were excited to do so if only because slaves could take over the heavy cooking and sewing for them.

The slaves were taught an incredible ar-ray of skills, from carpentry to dress-mak-ing. But when they were emancipated, they too were anxious to drop these symbols of slavery. Today, most Brazilian women I’ve met – from those in the slums to the very wealthy -- don’t know how to sew a button on. And if you look around at a lot of what passes for handicrafts here, you understand why Brazilians don’t buy them.

But then, I’ve been to handicrafts fairs in the U.S. and seen hand-knit Elvis Pres-ley hairdos. What about auctions where bright red acrylic yarn has been used to crochet kitten shaped toilet roll covers, complete with glued-on googly eyes?

My kids don’t know how to sew buttons on and I do the family hemming because it’s faster than finding someone else to do it. I quilt, not because we’re cold but because it’s fun. I dye fabric because I like the way it looks, not because I can’t find pretty colors here.

There are differences in taste though. Artist Marilyn Diggs pointed out that, while Brazilians may not buy Projeto Terra’s woven Indian baskets for their upscale São Paulo apartments, they like the rustic look out at their country homes. Brazilians do like their own handicrafts, but just not the same things we like.

I can’t tell you how many times I’ve used a Brazilian’s guest bathroom and tried to get some lather from tiny bars of soap, painstakingly painted with flowers or country scenes. Am I even supposed to use this soap? It’s too pretty.

The hand towels are made of stiffly starched linen, covered in lace and rib-bons. Again, where’s the real towel I’m supposed to use? Towels this fancy surely weren’t meant to be used by someone like me.

When I was in college, I was friends with a group of Kuwaiti engineering stu-dents. Their idea of good interior design was the American flag draped from one wall of the living room to the other. The American flag symbolized so much to them, but I’ve never met an American who considered it art.

As Rossana struggles to conquer more of the Brazilian market, I wonder if she can satisfy all of us. But until she figures it out, I’m happy to have found her store again. Mother’s Day is coming up, and my mom might need some mounted butts for her entryway. But then really, who doesn’t?

PAY A VISITProjeto Terra

Av. Nações Unidas, 12901Loja 150 E

Shopping Nações Unidas

forum may 09 low resolution

Documents