Fostering growth through innovation

Ludmila Naumova

Caspian Telecoms, 18 -19 April 2013, Istanbul

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Trends & Challenges

Convergence

Redefining Value

Mobility Disruptions

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A Converging World

Broadband Broadcast

• Ubiquitous • Efficient• Flexible • Scalable

Satellite

Your Needs

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Your Business

Needs

Powerful infrastructure

Seamless delivery & consistent

performance

Extensive coverage

Rapid time to market

What we offer

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NeutralityPartnershipExcellence

Space segment availability

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99.9998266%

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Innovation

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Innovation

Developing industry

standards

Driving cost

leadership

Creating long term

value

Case 1Aeronautical

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Aeronautical: Situation

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• Presence of large captive audience with free time

• Always-on expectations: “must have” for passengers

• Rise of budget airlines: need for greater distinction and offering

• Improving business model

Aeronautical: Market

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• Development of smaller and cheaper FSS antennas

• 3 segments: private aviation, commercial & government/military

• Close to 55,000 aircraft identified

• Majority of revenue to come from Ku-band and HTS

• 14% CAGR for Ku-band until 2021

Ku & HTS are used for broadband and are predicted to generate larger and faster growing revenues.

Case 2Maritime

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Maritime: Situation

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• Higher bandwidth• VSAT (FSS) preferred• Smaller antenna• Real time data • Services

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Maritime: Market• Small, medium sized ships and

coastal vessels • VSAT is where the growth is• 55% of maritime communication

market in 2021• 29,000 VSAT terminals in 2021 • 12% CAGR for VSAT terminals

from 2011-2021

DRAFT*Source: Euroconsult, 2012

Wholesale maritime service revenue in US$ in millions

Case 3Global Occasional Use

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Occasional Use: Market

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• Variety of market segments• Large events including sports,

entertainment, political events• Restoration capacity• Many opportunities

Case 4Broadband

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Case 5SAT>IP

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SAT>IP: Situation

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• Changing TV viewing habits• TV screen is the mainstay in viewing TV content • Increasingly being complemented by an array of new devices• Need to deliver high quality broadcast to these devices

SAT>IP: Market

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Working with industry to create SAT>IP ecosystem

2012

April 2012 Sat>IP unveiled

2013 & beyond

Jun 2012 First certified Sat>IP equipment

2011

H2 2011 Concept & prototypes

Nov 2012 SAT>IP converters sold in Germany

2013 onwardsRoll out SAT>IP to other markets

Case 6 Ultra HD

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HD: Market

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Source: Euroconsult

Increase in HD Channels in Europe

HD factually becoming broadcasting standard

•MPEG-2: ca. 4 Mbit/s•MPEG-4: ca. 2 Mbit/s•HEVC: ca. 1 Mbit/s

•MPEG-2: ca. 19 Mbit/s•MPEG-4: ca. 10 Mbit/s•HEVC: ca. 5 Mbit/s

•MPEG-2: ca. 80 Mbit/s•MPEG-4: ca. 40 Mbit/s•HEVC: ca. 20 Mbit/s

Increase in Image Quality

UHD

HD

SD

Ultra HD: Situation

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• 120 major Ultra HD movies produced to date• Sports events are being tested for Ultra HD• Ultra HD cameras becoming affordable• More broadcasters are planning for Ultra HD

Ultra HD: Market

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First live relay of a UnnHDTV programme by NHK

First Ultra HD display from Toshiba

Ultra HD displays start appearing from major manufacturers and panel producers

SES and Sony broadcast live transmission of Ultra HD content

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2012

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IBC 20122013

SES to provide Ultra HD demo services in HEVC technology

We are pioneering standards and technologies to: • Define a new efficient transmission code• Develop interfaces capable of Ultra HD • Develop new Set-Top-Boxes and affordable TV screens

2016

Ultra HD

Case 7 O3b

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O3bValue proposition

34MEO enables fiber-like latency connections via satellite.

High Bandwidth Scalable options from 100MB to 1GB

High Speed 4 x faster than Geostationary satellites

Low Latency Roundtrip latency of 130ms enabling:• Faster Interactivity• Superior Voice quality

Low Cost Up to 30% cheaper

Flexibility KA-band beams of 700km diameter: steerable around the globe, each delivering up to 1.2 Gbps

MEO: 8,000km altitude

Industry Standard Leader

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Driving efficiencies at every opportunity

Testing high end

technologiesSpace Data Association

Improving bandwidth efficiency

Electric propulsion

Investment in new launch platforms

Our goals, your ambitions

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• Access to DTH ecosystem• Cooperate with partners in the value chain• Enable multi-room, multi-screen (SAT>IP) • Support HbbTV

Improve convenienc

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• Drive HD• Support Ultra HD• Premium content, premium quality to ensure

highest value extracted from DTH

Improve quality

• Support growth ambitions in data & mobility • Access to our global fibre & teleport network to

enhance customers’ reach• Build customized capacity to meet market needs

Enhance data &

mobility

Conclusion

Fostering your growth through our innovation.

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Thank you.

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