found 2008 highlights

8/3/2019 FOUND 2008 Highlights

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Chair, naTional Board of direCTors

Patricia Diaz Dennis

Chief exeCuTive offiCer

Kathy Cloninger

ediTorial developmenT Team

Bettye Bradley, Vice President, Corporate Administration

Pamela Cruz, Director, National Historic Preservation Center

Yevgeniya Gribov,Archivist

Meghan Seki, Records and Archives Analyst

Inquiries related to Highlights in Girl Scouting 20022008: Years of Transformation

should be directed to the National Historic Preservation Center, Girl Scouts of the USA,

420 Fifth Avenue, New York, NY 10018-2798.

2008 Girl Scouts of the USA


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i pae 4

Me Faa Fa pae 14

Chairs, National Board of DirectorsNational Honorary Presidents

Chief Executive Officers

National Conventions and Themes

World Conferences

Changes in Program Age Levels

2002pae 5

2003pae 7

2004pae 8

2005pae 9

2006pae 10

2007pae 11

2008pae12


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introduction

In the 96 years since Juliette Gordon Low began the Girl Scout journey by

gathering together a small group of girls in Savannah, Georgia, Girl Scouts

has grown into an organization with 2.6 million girl members. Through the

years, it has shown remarkable resilience in meeting the changing needs of

girls while remaining faithful to our founders vision of a safe and supportive

environment in which girls can learn and have fun in an informal setting and

develop the courage, confidence, and character to become leaders today as

well as tomorrow.

In 2004, to meet the challenges of the twenty-first century, every facet of

Girl Scouting underwent review, from Girl Scout program to funding to our

governance structure. The Core Business Strategy that emerged is a blueprint

for continuing our strong role as the premier leadership experience for girls.

Just as Juliette Gordon Low transformed her vision of leadership develop-

ment for girls into reality, the Core Business Strategy will ensure that Girl

Scouting continues to strongly influence the lives of girls and women

during our second century.

Highlights in Girl Scouting 20022008: Years of Transformationpresents

significant events in this momentous first decade of the new century and

builds on Highlights in Girl Scouting 19122001. Closer to our centennial

celebration in 2012, a comprehensive edition of Highlights in Girl Scouting,

encompassing our first 100 years, will be released.

HIGHLIGHTS IN GIRL SCOUTING 2002-2008


7/16

the g s reeah ie (gsri)

publishes Net Effect: Girls and New Media,

strengthening Girl Scouts position as a lead-

ing authority on girls. GSRI unveils a Web site

featuring all its research.

Junior Girl Scout Group Experience:

Outcomes Measurement Guide is published.

Measuring the outcomes of Girl Scout pro-

gram is essential in order to meet the needs

of girls in the twenty-first century.

the Hpa iave h e with

the 2002 Latinas in Girl Scouting National

Conference in San Antonio, Texas, which

draws participants from 56 councils across

the nation. New resources in Spanish are

added to the growing list of translated and

bilingual materials. These includeAventuras

en Lectura (Follow the Reader) family reading

booklets sponsored by the SBC Foundation,

Nadie como yo! por dentro y por fuera

(uniquely ME! Inside and Out) and Nadie

como yo! La realidad del asunto (uniquely ME!

The Real Deal).

2002

deeae he 2002 g s naa

c se/49h ve2

(October 1720) in Long Beach, California,

elect Cynthia B. Thompson Chair of the

National Board of Directors. To conform with

standard corporate practice, the titles Chair,

National Board of Directors, and Chief

Executive Officer replace President and

National Executive Director respectively. The

assembly increases dues to $10 and also

changes the name of groups designated

lone troops to USA Girl Scouts Overseas.

STUDIO 2B, an innovative program approach

for girls ages 1117, is launched, setting the

stage for more girl-centric programs.

uqey ME! the g s/ueve

ef-eeem pam is launched to address

the critical nationwide problem of low

self-esteem among girls ages 8 to 14.

Dominique Dawes, gymnast and Olympicgold medalist, is the national spokesperson

for the program. 3

HIGHLIGHTS IN GIRL SCOUTING 2002-2008 5

dmqe dawe


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4 A he g s 90h aveay aa

on March 12 at the Building Museum in

Washington, D.C., more than 1,100 guests

honor GSUSAs first-ever National Women of

Distinction. Copies of Every Girl Tells a Story:

A Celebration of Girls Speaking Their Minds

are available at the festivities. Published by

Simon and Schuster, the book is a collabora-

tion between GSUSA and photographer

Carolyn Jones and features inspirational testi-

mony, in their own words, by a diversity of

girls ages 12-18 about the adversity they have

overcome.

the f cea lbby day,

Mah 13, 2002, reinforces Girl Scouts role

as an authority on and advocate for all girls.

Nearly 350 Girl Scout representatives meet

with members of Congress to educate them

about the powerful work of councils and

about the accomplishments of the Girl Scout

Research Institute.

Fe pje wh vae pae w,

setting the groundwork for an organization-

wide cultural swing to create avenues for

greater external funding. These include part-

nerships with Lockheed Martin, Lucent

Technologies, and Intel Foundation to con-

front the gender divide in science, math, tech-

nology, and engineering. Innovative Girl Scout

program reaches girls in rural and public

housing communities at risk of being drawn

into the juvenile justice system thanks to cru-

cial funding from the United States

Departments of Justice, Agriculture, and

Housing and Urban Development, and the

Robert Wood Johnson Foundation.

new vee e awa for

episodic and progressive volunteers are

available as of October 1. An episodic

volunteer is an adult who gives time to Girl

Scouting at the council or national level on a

sporadic basis. A progressive volunteer is an

adult involved in Girl Scouting on an ongoing

basis at the council or national level.

the 31 WAgggs W cfeee is held

in Manila, Philippines, June 18 to 24.

thee he xee g s

eve pam to nearly 2.8 million girls

nationwide. Hispanic membership increases 6

percent. Adult volunteer membership stands

at 951,216.


90h aveay aa


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naa Ba cha cyha thmp pee

Pee' Pah a 2003 laa cfeee.


2003

the By g, F g naa Avy

cmmee, composed of Girl Scouts from

across the country, is formed to

make sure girls opinions are heard

and incorporated into all aspects of

STUDIO 2B.

new GirlSports (Fit& Fun)

pam maea are published

with a grant from NFL charities. 2

Voices of Volunteers 18-29, a GSRI study of

more than 1,100 female volunteers conductedwith Partners in Brainstorms, Inc., is published.

The resource explains how and why young

women volunteer and offers a road map for

action.

A gsri me y GirlSports gives a

resounding Yes! to the question Is Girl

Scouting really making a difference in the

lives of girls? The national evaluation, con-

ducted with Social Program Evaluators and

Consultants, Inc., proves that the outcomes of

this program are enhanced basic motor and

locomotion skills in girls ages five to eight.

the oe c newk iea Exhae

ahe Je 2003, giving Girl Scout

councils and GSUSA staff a way to swap

information and discuss pertinent issues with

one another, anywhere, any time.

Feeling Safe: What Girls Sayis

published. Conducted with Harris

Interactive, Inc., this GSRI study of

more than 2,000 girls pinpoints

specific situations in which girls feel

unsafe, the consequences, and how

they handle these challenging situa-

tions. The booklet offers guidelines to adults

for helping girls cope.

the i He Fe. d he Mah a

ampa, developed by GSUSA and the Ad

Council, receives the Grand Good Award. It is

the first nonprofit ad chosen for this honor by

the Advertising Women of New York.

b the Hpa iave succeeds in bring-

ing the Girl Scout message to more Latinas.

Latina Style, El Vocero, El Nuevo Da, Gua

Prctica para Mam, Vista, and Hispanic Times

feature articles on Girl Scouting, and local

radio and television stations air Spanish-

language public service announcements.

Hundreds of teen Latinas and adults from all

over the country gather in Oakbrook, Illinois,

from July 24 to 26, 2003, at the third annual

Girl Scout National Latina Conference.

ta a a membehp in September

2003 is 3,854,202.


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9 HIGHLIGHTS IN GIRL SCOUTING 2002-2008

2004

g s ffay ahe he ce

Be saey to reinvigorate the Girl

Scout Movement. It enlists the services of

Willie Pietersen, a professor at Columbia

Business School, to help define strategic pri-

orities: program pathways, volunteerism,

brand image, funding, and governance and

organizational structure.

the g s reeah ie publishes

Weighing In: Helping Girls Be Healthy Today,

Healthy Tomorrow, a report that focuses on

health, nutrition, and physical activity as they

relate to child obesity and weight issues.

g s vby a he ue

na increases when GSUSA actively par-

ticipates in briefings of the United Nations

Association of the USA Council of

Organizations as well as meetings of the UN

Commission on the Status of Women and the

Non-Governmental Committee on UNICEF

Working Group on Girls.

g s make mak e. The first

national online fundraising initiative, Commit

to a Girl, launches in June. STUDIO 2B offers

a redesigned Web site, the first Spanish-

language GSUSA Web site goes live, girls

ages 5 to 11 get their own online space, and

interactive games using math and science go

up on a separate Web site. Use of the Online

Council Network (OCN) increases 278 percent

from the previous year.

4 Maj eva f he Jee g

lw g s naa cee, in Savannah,

Georgia, is completed, with many rooms

restored to their original 1886 appearance.

the Hpa iave expands its impact

and outreach to councils and the Hispanic

community through partnerships and

collaborations with nationally prominent

Hispanic organizations, a Spanish-language

Web site, and a comprehensive list of

bilingual resources. Conexiones, a

membership development tool kit to help

volunteers and staff connect with Hispanic

communities, is published in March.

Me ha 2.8 m are served by 315

councils. Lifetime memberships grow by 12.8

percent.


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2005

sx gap team, composed of Girl Scout volun-

teers and staff at all levels, get feedback from

members about how to achieve corporate

strategy goals. The teams focus on the brand,

the culture, funding, organizational structure

and governance, the program model and path-

ways, and volunteerism. The Organizational

Structure and Governance Gap Team develops

plans for council realignment, a major consoli-

dation effort to reduce the number of councils

from 315 to 109 in order to strengthen the

organizations capacity to deliver Girl Scout

program to girls. The Program Model and

Pathways Gap Team creates a program model

with discover, lead, and take action activities.

deeae he 2005 g s naa

c se/50h ve, in Atlanta,

Georgia, October 79, endorse the Core

Business Strategy and attendees contribute

ideas via Strategy Cafs in the Exhibit Hall.

Patricia Diaz Dennis is elected Chair of the

National Board of Directors. More than

13,000 people attend, and the 1,700 delegates

adopt a new mission statement and update

the Preamble to the Constitution.

Voice for Girls, a 12-page booklet delineating

the organizations advocacy platform for girls,

is published. It explains an action plan to

engage volunteers, staff, parents, and girls, in

identifying and advocating for the public poli-

cy issues most important to girls.

gsusA e ehe ea-

hp wh Hpa aza, notably the

U.S. Hispanic Chamber of Commerce, the

Texas Migrant Council, the National Latino

Childrens Institute, and the Omega Phi Beta

Sorority (Las Madrinas Program). The fifth

National Latina Conference, in July 2005, is

the largest ever, with 500 participants from

44 councils.

Me ha 25,000 ae eve by a-

fe ave that include Girl Scouts in

Detention Centers, Girls in Public Housing,

Girls in Rural Outreach, and P.A.V.E. (Project

Anti-Violence Education).

A ew eme k ae vee

ae 18 24 and is pilot-tested by 15 coun-

cils through national ads at colleges, on bus

shelters, and other places.

Web e h eae amaay. The cor-

porate Web site sees 400,000 users monthly,

up 74 percent during its peak month over the

previous year. The average time a user

spends on the girl sites increases from 6-8

minutes to nearly 12 minutes.


in Amman, Jordan, from June 19-24. It is the

first world conference in the Arab Region.

WAGGGS launches a new tagline at the con-

ference, 10 million girls, 1 voice.

g membehp in 2005 is 2,734,280; adult

membership is 927,984.


Paa daz de aee eeae a

2005 naa c se/50h ve.


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2006

the naa Ba appve a

awe map f ew

j. Fifty-two percent of

councils are slated for realignment,

a process that willbring the number

of Girl Scout councils from 312 to

109 by the end of 2009.

the new g s leaehp devepme

Me defines what girls do in Girl Scouting

and lays the groundwork for program devel-

opment that helps girls discover, connect,

and take action and to lead with courage,

confidence, and character. Grade level, not

age, now determines membership groupings

because research conclusively shows that

girls learn best and have the most fun when

they are with the right developmental/

social grouping. A new levelGirl Scout

Ambassador, grades 11 to 12is created.

g membehp beme me vee.

Hispanic membership increases 22 percent,

Asian 17 percent, and American Indian 1 per-

cent. Another high point of membership is

the ratio of one adult volunteer to every

three girls.

Me ha 50,000 papae fe

pam ave. The uniquely ME! pro-

gram, sponsored by Dove, provides 11,814 girls

from diverse backgrounds with opportunities

to build self-esteem. GoGirlsGo, a collabora-

tion with the Womens Sports Foundation,

helps 6,118 girls ages 10 to 14 years old with

nutritional education, physical activity, and

self-esteem workshops to combat obesity.

Other funded programs include

Girl Scouts in Public Housing, Girl

Scouts Beyond Bars, and Girl

Scouts in Detention Centers, as

well as a Healthy Living Project

supported by Pepsi-Co.

1 the g s reeah

ie publishes The NEW

NORMAL? What Girls Say About

Healthy Living,an original report on the atti-

tudes of girls ages 8 to 17 toward health,

body image, diet, weight, and exercise.

What Works. What Doesnt: Girl Scout

Volunteers Speak Out, a focus group research

project report, is published. Sixty percent of

volunteers say they would like to access train-

ing online.

defy he seeype, defy he oay,

"defy sef-db," a defy Pee Pee

are themes of theaward-winning public

service ad campaign. 3


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2007

A fexbe ew ey yem f vee

ahe. Volunteers are now welcomed,

interviewed, and screened for assignments

online through the Single-Entry System (SES).

the new naa Vee ra Pb

seve A ampa highlights active Girl

Scout women volunteers ages 18 to 58 from

Mexico, Chile, Cuba, Guatemala, the

Dominican Republic, the United States

(including the U.S. territory Puerto Rico) and

other countries.

g vey eae vea 2.1 pee,

or by 14,882 girls of Asian, Black, Hispanic,

and other racial/ethnic backgrounds.

the g s Amae Aa begins

registering and reconnecting the estimated

50 million former Girl Scouts.

the impve n a Phya Avy

(iMPAct) A (H.r. 2677) is based on and

quotes from The NEW NORMAL? What Girls

Say About Healthy Living (Girl Scouts of the

USA, 2006), solidifying Girl Scouts reputation

as a key advocate for girls.

oe he fy-eh mpee

realignment and 34 new councils are created,which represents 41 percent of the councils

set to realign.

the g s ba advances through the

popular culture via new partnerships. Girl

Scout-inspired Groovy Girls Dolls produced

by Manhattan Toy win the National Toy Award

of the Year. MTVs Runs House features

Vanessa and Angela Simmons meeting with

Girl Scouts; the two sisters become

spokespersons for Girl Scout

entrepreneurship and financial

literacy programs. In an episode

of Maya & Miguel, a Scholastic

Studios production appearing on

PBS, Maya joins the Girl Scouts.

Exploring Girls Leadership, a

review that analyzes literature

from the youth development and

leadership fields, is released by

the Girl Scout Research Institute.

The review contrasts continued

misperceptions with youths reali-

ties and community approaches to leadership

in the field. The contribution of single-sex

environments to girls leadership is also dis-

cussed.

i he f-evegba cze Eay e,

girls tell how their Girl Scout experiences

increase their cultural awareness. The top 18

winners receive free trips: twelve of the 12- to

Eepee Vaea a Aea smm

pae wh g s.



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2008

Transforming Leadership: Focusing on

Outcomes of the New Girl Scout Leadership

Experience introduces 15 leadership out-

comes for each leadership keyDiscover,

Connect, and Take Actionfor each Girl Scout

level. Its intent is a national program with

measurable results.

the g s th M cke is not only

the key ingredient in Blizzard of the Month at

Dairy Queen stores nationwide during July, but

its also the inspiration for a shoe and back-

pack collection by Pastry, a division of Run

Athletics.

the f ee f he leaehp Jey

pam for all age levels premieres at the

2008 National Council Session/51st conven-

tion in Indianapolis, Indiana, in October-

November. "Its Your WorldChange It!" is

the theme of the six books: Welcome to the

Daisy Flower Garden, Brownie Quest, Agent

of Change!, aMAZE!, GIRLtopia, and Your

Voice, Your World.3

14-year-olds win a four-day, all-expense

paid trip to Washington, D.C., with

Smithsonian Student Travel, and six 15- to

17-year-old winners are awarded a seven-day

adventure to Paris and London with EF

Educational Tours.

the g s cke Pam is 90 years

old and holding strong as Americas leading

business and economic literacy program

for girls.



15/16


Change It Up! What Girls Say About

Redefining Leadership is published.

This nationwide Girl Scout Research Institute

study reveals that more than half of American

girls are turned off by the conventional com-

mand-and-control style of leadership. The

study found that 39 percent of girls want to

be leaders, and that the desire for leadership

is higher among African American (53 per-

cent), Hispanic (50 percent), and Asian

American (59 percent) girls than among

Caucasian girls (34 percent). Yet a majority of

girls (52 percent) are deeply ambivalent

about leadership, saying that being a leader is

not that important to them.

the mbe f g s a-

we is 166 as of September 2008.

the cheeah g, actors Adrienne Bailon,

Kiely Williams, Sabrina Bryan, and Deepti

Daryanani, team with members of Girl Scouts

of the USAon location in Mumbai, India, to

celebratecommunity service, diversity, and

friendship. The Cheetah Girls: One World

premieres on the Disney Channel.

g s dae ake pa he g s

cke Pam for the first time, selling

cookies among friends and families. For the

youngest Girl Scouts, Americas leading finan-

cial literacy program emphasizes leadership

and teamwork more than the quantity of sales.

new fm mpe are requiredwhen-

ever girls or adults participate in ceremonies

or officially represent the Girl Scout

Movement. Girl Scout Juniors, Cadettes,

Seniors, and Ambassadors wear white shirts

and khaki pants with an official sash or vest.

Girl Scout Brownies wear a sash or vest and

Girl Scout Daisies wear a tunic or vest. The

official uniform for adults is navy blue busi-

ness attire; it is worn with a Girl Scout scarf

and membership pins for women and the Girl

Scout tie for men.

the g s reeah ie w he

f eve naa reeah & shahp

Awa from the National Council for Research

on Women for the research review Exploring

Girls Leadership, the original study Change It

Up! What Girls Say About Redefining

Leadership, and the evaluation and outcomes

guide Transforming Leadership.


in Johannesburg, South Africa, July 6 to 12. A

new Global Action ThemeTogether We

Can Change Our Worldis announced and

an innovative WAGGGS HIV and AIDS training

toolkit is launched. 3

Afa m a ae eve he 33 WAgggs

W cfeee Jhaeb, sh Afa.


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Me Faa Fa

C, nt B dct

October 2002 Cynthia Bramlett Thompson

October 2005 Patricia Diaz Dennis

nt hy pt

June 20012008 Laura Bush (Mrs. George W.)

C ect oc

July 2002 Jackie Barnes, Interim

October 2003 Kathy Cloninger

nt Ct T

49. October 2002 Long Beach, California

90 Years: Girl Scouts Still Growing Strong

50. October 2005 Atlanta, Georgia

For All Girls: Soaring Beyond Greatness Since 1912

51. October 2008 Indianapolis, Indiana

Girl Scouts Can Lead Anywhere

W Cc

31. 2002 Manila, Philippines

32. 2005 Amman, Jordan

33. 2008 Johannesburg, South Africa

Cg pg ag l 2006

Girl Scout Daisy

Grades K1Girl Scout Brownie Grades 23

Girl Scout Junior Grades 45

Girl Scout Cadette Grades 68

Girl Scout Senior Grades 910

Girl Scout Ambassador Grades 1112

found 2008 highlights

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