Foundation Portfolio-Film Task: Research Part 1 MARY AYAD

Sanitarium

Target Audience: Young males (17-30 years old) Appeal to audience: The movie is horror that is set in an asylum and

expletives and weapons are used; which appeals more to the males in this age.

Release Date: Sanitarium premiered on March 1, 2013 at the Miami Festival and was released to theaters on October 18. It was released to DVD on December 31, 2013.

Sanitarium was released in early March so that it could be screened at the Miami Film Festival and gain attention from the audience watching the film.

Promotion: The movie did not receive much promotion because of the small budget that it had. Only one trailer was released through YouTube before showcasing at the festival.

Format: 2-D filmed digitally.

Black Swan

Target Audience: Young women (18-30 years old) Appeal to Audience: The main characters in this movie are all

female and it focuses on ballet. Release Date: Black Swan premiered at the Venice International

Film Festival on September 1, 2010. It was released in selected theaters in the United States starting December 3, 2010 and was released nationwide on December 17; which was right before Oscar nominees were announced.

Black Swan

Others movies released on the same weekend: All good things, The Warriors Way, I Love You Philip.

Promotion: Only one trailer was released for the movie and a proportional website was created as well as Twitter and Facebook pages. Black Swan was featured on Hollywood Reporter and USA Today.

Format: 2-D, filmed digitally, printed on film.

Shutter Island

Target Audience:: Males (25-40 years old) Appeal to Audience: The movie falls under the thriller genre with

middle aged men which fit the target audience. Released Date: Shutter Island was released on February 13, 2010

at Berlin International Film Festival. After that it was released nationwide on February 19, 2010.

The film was originally scheduled to be released on October 3, 2009 just in time for the 2009-10 awards season. However, the studio postponed the release date because it hoped their other films, The Lovely Bones and Up in the Air, would be Oscar contenders and didn’t want to overspend in marketing its various offerings.

Shutter Island

Promotion: The movie released only one trailer before it was released. A Facebook fan page as well as a film website . Shutter Island has three T.V. spots, one was aired during the Super Bowl. The movie was brought to the Harry Knowles’ Butt-Numb-a-Thon (fan geared screening event) to garner interest from audiences and help the movie be promoted by word of mouth.

Format: 2-D, filmed digitally, printed on film.