Robert Hollier Director of Consulting

Alisha Lyndon Founder

Interactive Q&A https://glsr.live/join/ABM

$100m+ in

revenue

9 top

accounts

Kick off

ABM pilot

2016

Shifting sands

_

Changing

of the guard

Dramatically

changing landscape

for key clients

Fee competition,

rising costs and asset

growth

Flight from active to

passive index products

3. Value

based

propositions

2. ABM

formula to

tackle new

challenges

1. Marketing

as the

growth

engine

1. Marketing as the growth engine

_

2. ABM formula to tackle new challenges

_

3. Value based propositions

_

X5

Propositions

Top 58

accounts and

beyond

Developing

$MM

opportunities

1. Think beyond

the immediate

accounts

2. Apply ABM

thinking to

product

3. Re-consider

how you can get

close to the

business

Where next?

_

Differentiate the

relationship

Where next?

_

GTM with partnerships

& JVs

Robert Hollier Director of Consulting

Alisha Lyndon Founder