BYNDER FORECAST

Branding Trends 2016

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BYNDER FORECAST

Introduction

Bynder’s Branding Forecast 2016 aims to provide branding professionals insights into how branding is evolving in a consumer-centric, digital age. We interviewed over 250 global brand managers and CMOs on the challenges they face, current practices and where they think the future of branding is heading.

Using their insights and looking back on developments in 2015, we identified four trends which we think will impact the way companies approach branding in 2016.

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BRANDING TRENDS

Brand management technology will

fuel global branding efforts

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BRAND MANAGEMENT TECHNOLOGY WILL FUEL GLOBAL BRANDING EFFORTS

“Tools that allow users to create brand compliant assets will become increasingly important as the need for agility and

timeliness in social and digital media increases.”

- Adam Farrell, Papirfly Ltd.

After interviewing over 250 brand managers, 42% of the respondents agreed that the biggest challenge they face is achieving brand consistency. What’s more, 68.1% find it difficult to ensure brand consistency on a global scale. As companies localize their marketing campaigns, maintaining a consistent global brand becomes increasingly difficult.

Brand management technology automates the creation of locally-relevant marketing content by allowing marketeers in local offices to personalize existing materials that are brand compliant. Brand management technology also improves internal productivity and efficiency, shortens the time to market of marketing content and helps companies prove and improve ROI.

HOW HAS BRAND MANAGEMENT TECHNOLOGY HELPED YOUR COMPANY?

Prove andImprove ROI

Achieve Brand Consistancy

ImproveProductivity

Shorten Timeto Market

HOW HAS BRAND MANAGEMENT TECHNOLOGY HELPED YOU IMPROVEYOUR CONTENT MARKETING?

Better Insights into Successful Content

DistributingContent at Scale

Improving Brand Consistency

Creating Quality Content Faster and Easier

BYNDER FORECASTDownload the full report here