four challenges in implementing an omni-channel retail strategy

OMNI-CHANNEL RETAIL SOLUTIONS

4 Challenges to Implement anOmni-channel Retail Strategy


Random switching between channels during shopping journey

.One of the main challenges in omni-channel retailing is shoppers switching betweenchannels at will during their shopping journey or during multiple transactions. Shoppersexpect a seamless customer experience no matter which channel they use.


Having the right product information across channels

.Another challenge in omni-channel retailing is having the right product information acrosschannels. Shoppers seek to know about the products through whichever channel theyprefer to use at that point.


Running promotions and offers seamlessly across channels

.A further challenge in omni-channel retailing is in handling promotions across channels.Shoppers look for best prices, offers, and deals and these should be available to them at thechannel they will use to purchase.


Handling order fulfilment as per the shoppers demands

.A stiff challenge in omni-channel retailing is getting orders fulfilled as per shoppers’demands irrespective of the channel of purchase. Shoppers look for quick gratification oftheir purchases and it should not be affected by the channel used to purchase it.


Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers, selling USD

5,000,000,000 of merchandise. More than 300 brands in over 20 countries, across 10 time-

zones, in 200 cities, at 25,000+ stores, in 5 languages run on ETP.

Australia, Bahrain, China, Egypt, Hong Kong & Macau, India, Indonesia, Iraq, Jordan, Kingdom of Saudi Arabia, Kuwait, Malaysia, Oman, Qatar, Singapore, Thailand, The Philippines, Tunisia, U.A.E., Uzbekistan, Vietnam and Yemen

www.etpgroup.com

http://www.etpgroup.com/