IBM Analytics

Four CIO imperatives to drive digital transformationInnovative data strategies to gain new insights and competitive advantage

Foster innovation and insight with a flexible, scalable infrastructure

Four CIO imperatives to drive digital transformation

1 2 3 4 5 6Introduction Accelerate

business insights by harnessing the value of all data

Move with market-changing speed and agility

Engage, delight and retain customers

Open for business and open for data

Innovative data strategies to gain new insights and competitive advantage

3

1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

Introduction

In a business environment driven by powerful digital forces and rapid-fire innovation, we are all in the data business. As we move into more data-rich environments, from the Internet of Things to the connected enterprise, data no longer neatly fits into traditional buckets—and the tools we use

1 Introduction

to interact with it cannot either. How do we harness this new natural resource in a way that empowers the business? How do we find the insight that will give our business the edge it needs? How can we use digital disruption to enhance the customer experience and drive business value?

While every CIO has unique priorities, some common information-centric imperatives are shared by information executives across multiple industries:

• Foster innovation and insight with a flexible, scalable infrastructure

• Move with market-changing speed and agility to accelerate service delivery

• Accelerate business insights by harnessing the value of all data

• Engage, delight and retain customers

This e-book contains snapshots of companies that tackled these challenges. Select a topic of interest from the menu below, and take a look at the related stories. For more detail on the case studies or solutions, simply click the associated links.

Innovative data strategies to gain new insights and competitive advantage

4

1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

Foster innovation and insight with a flexible, scalable infrastructure

With the rapid evolution of both business requirements and technology, yesterday’s acceptable infrastructure may no longer meet the needs of your organization. If it doesn’t scale easily with escalating demand and adapt quickly to change, it’s time for an update.

2 Foster innovation and insight with a flexible, scalable infrastructure

To address the need for updated infrastructure, CIOs are leading projects in areas such as:

• Migrating resources to the cloud • Creating a consolidated view of

enterprise information to increase efficiency and accelerate innovation

Read more about real-world examples• RSG Media case study

• Orbico Group case study

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

2 Foster innovation and insight with a flexible, scalable infrastructure

An automotive services provider leverages the power of the cloudA provider of a software-as-a-service (SaaS)-based inventory management system used by more than 6,500 dealers across the US, Canada and Australia inherited an on-premises database as a result of an acquisition. However, it needed an enterprise-class, cloud-based solution that could handle the demands of its 185,000 users. It wanted a unified development environment, including a high-performance database to minimize latency and maintain an excellent customer experience.

By implementing IBM® DB2® on Cloud software, the company seamlessly ported the on-premises application to the cloud, achieving substantial performance gains. The company now has an active, innovative cloud environment with the capacity and capabilities to keep its employees and customers happy, along with a single monthly expense. And because IBM manages the back-end DevOps infrastructure, company staff can focus on driving the business forward.

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A media management firm harnesses analytics and cloud data servicesMedia rights management company RSG Media saw a cloud-based data and analytics offering as a way to help its cable and broadcast network clients make smarter media scheduling and marketing decisions. RSG already had a huge collection of data: what it needed was a way to bring everything together and turn this data into actionable information for itself and its clients.

The IBM solution—including IBM Analytics for Apache Spark, IBM Cloudant® and IBM dashDB™—allows RSG data scientists to perform in-depth statistical analytics and modeling while the results flow back into the document store and are presented to users through a series of analytics applications, dashboards and reports. The insight into media demand trends, scheduling options and view behavior is transforming the way networks manage their media investments and build marketing campaigns that attract new viewers.

“Developers bring consumability to data science, allowing internal and external stakeholders to take advantage of data and analytics in their day-to-day work.”—Shiv Sehgal, Solutions Architect, RSG Media

2 Foster innovation and insight with a flexible, scalable infrastructure

Business benefits

USD6 million boost in revenue for one client and more than 4 percent increase in viewership with optimized scheduling

USD50 million lift per year in a client’s bottom line through advertising analytics and yield optimization

A 17.5 percent increase in new viewers for a leading cable network, using 15 percent less marketing inventory

$50M

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A consumer goods distributor creates a consolidated view of enterprise dataWith its distribution business expanding rapidly across Europe, Orbico Group found obtaining clear visibility into cross-enterprise activity and keeping its complex operations running efficiently were stiff challenges. To bring greater consistency and accuracy to group-wide reporting, Orbico worked with IBM to deploy IBM InfoSphere® DataStage®, which

integrates data across multiple systems. Teams at every level of the enterprise now have access to consistent, up-to-date information. The solution enables finance, sales, receivables and inventory data from individual companies to be standardized and stored in a single database in a unified way. By consolidating data, the company has also obtained a better rating from financial institutions, and has been able to take advantage of a reduced cost of credit.

“Now that we have a solid data foundation in place, we can take advantage of IBM Analytics solutions to gain new insight into our business, analyzing operational performance to make sharper decisions and improve planning.”—Romina Oreskovic, Group Finance Director, Orbico

2 Foster innovation and insight with a flexible, scalable infrastructure

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A government agency cuts costs and improves security with a content management solutionA regional government agency in the UK found that its content management system had an extremely low rate of adoption, as employees preferred to store content on shared drives and third-party systems procured without IT involvement. This ad hoc approach put security and compliance at risk. Working with IBM, the agency implemented a pilot deployment of Box online file sharing software, helping to

establish a single, central repository for its documents. Internal and external users can now share information more securely and efficiently, streamlining and speeding up document-centric processes such as court file distribution and social care case management. The new system also saves the agency the money it previously spent on managing multiple systems. In addition, the ability to integrate the capabilities of Box with IBM Enterprise Content Management (ECM) products supports the agency’s long-term digital transformation goals.

2 Foster innovation and insight with a flexible, scalable infrastructure

Central repository supports regulatory and compliance requirements

Flexible Box platform delivers a seamless experience with predictable costs

Business benefits

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

New market opportunities—and threats—seem to emerge daily. Responding with rapid innovation requires an agile infrastructure that can classify, process and analyze information to deliver insight when and where it’s needed most.

How are CIOs helping to accelerate this path to business insights?

Move with market-changing speed and agility

3 Move with market- changing speed and agility

Read more about real-world examples• Advent Health Partners case study

• BPM Northwest case study

First, they are leveraging open source data and analytics tools, enabling application developers to work efficiently and speed time to benefits. Second, they are building cognitive capabilities into the information infrastructure, so applications become smarter and can help workers make better decisions faster and with less effort than ever before.

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A healthcare claims processor consolidates data for fast decision makingAdvent Health Partners wanted to help hospitals recoup more revenue on services delivered and give insurers accurate information to make more-informed decisions. Claims-related data scattered across different locations made it difficult for analysts to bring together all the information they needed to make an accurate claims decision. This challenge led the company to develop a new smart search technology that integrates multiple sources of data, indexes them and simplifies access to disparate data related to a claim.

3 Move with market- changing speed and agility

At the heart of this revolutionary technology is IBM Cloudant, a NoSQL database platform built for the cloud. Because IBM offers the platform as a managed cloud service, Advent doesn’t have to invest precious time and resources in database management. The company can make claims data available to non-technical users and dramatically accelerate the amount of time required to identify claims that are candidates for appeal. What’s more, the company can market the platform as a stand-alone product for hospitals to use in-house, opening a new revenue channel.

Business benefits

Up to 500 percent faster claims review

Millions of dollars returned to hospitals for services provided

Richer information in the hands of insurance providers for better decision making about claims

$

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A consulting firm accelerates financial expertise with a cloud data warehouseFor a data and analytics consulting firm, solving difficult business challenges is much easier with the right infrastructure. One of BPM Northwest’s financial clients needed to find a way to turn hundreds of spreadsheets into a single file that could be

imported into the client’s planning system. The existing process was highly inefficient and took days to complete.

Using the IBM Bluemix® cloud application development platform and IBM dashDB, a fully managed cloud data warehouse, BPM cut the client’s existing two-week manual

3 Move with market- changing speed and agility

process down to a two-day service. The fast analytics capabilities allowed BPM to give its client high-speed insights and in-database analytics, helping to dramatically reduce report development time and increase efficiency. The solution also helped BPM accelerate its own time to market, giving it an important competitive advantage.

“Our client, a wealth management company, needed to bring general ledger data from their accounting system into their financial planning system. Leveraging cloud data services, BPM Northwest automated the cloud data integration process, saving the wealth management client an estimated 25 percent on their financial closing process, compared to paying internal resources or an external service provider to perform the same task.”—Matt Mercier, CTO, BPM Northwest

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

Accelerate business insights by harnessing the value of all data

The value of traditional, structured data about customers, products and finance from trusted corporate sources has not diminished, but new information sources make it possible for the savvy organization to act fast and make smarter decisions. CIOs are at the heart of this new opportunity, leading initiatives that enable faster and better use of information resources.

4 Accelerate business insights by harnessing the value of all data

Read more about real-world examples• Roskilde Festival/Copenhagen

Business School (CBS) case study

• IDC Customer Spotlight on Roskilde Festival

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

4 Accelerate business insights by harnessing the value of all data

“Running on the IBM infrastructure effectively gives us limitless scalability... We simply couldn’t have accomplished the project without this scalable cloud solution.”—Ravi Vatrapu, Professor, Department of IT Management, CBS

Open data and analytics services help improve sustainability and customer experienceEach year, 130,000 visitors head to the Roskilde Festival in Denmark for 10 days of music and cultural celebration. The Copenhagen Business School (CBS) decided to turn the 2015 festival into an urban sustainability laboratory. To do so, the school needed to capture and process vast amounts of data for open-ended analysis.

Data sources included ticket sales, vendor sales, social media feeds and a location-aware mobile application.

IBM delivered a highly flexible and scalable cloud-based solution. Data was stored in IBM dashDB, a fully managed cloud data warehouse, and connected to IBM SPSS® predictive analytics tools. IBM Watson Analytics™ provided natural-language processing and visual analysis capabilities.

By analyzing the immense amount of collected data, researchers uncovered valuable trends in crowd movements, correlating activity to specific performances, weather conditions, time of day and other factors. The analytics can even alert app users to avoid muddy areas after a rainstorm. Predictive models using crowd data can proactively direct security resources to the most popular performances and highest-traffic areas.

Vendors can use predictive algorithms to determine the best mix of foods and beverages to prepare based on the time of day, upcoming events and weather conditions. By understanding when and where particular items are likely to sell, vendors can optimize delivery schedules, minimize spoilage, reduce energy use and cut food waste.

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

4 Accelerate business insights by harnessing the value of all data

Business benefits

Enhanced reliability and simplified administration with 24x7 monitoring

Improved performance, data privacy and security

Efficiency from deploying a single big data platform for extract, transform and load (ETL) processing, storage and data archives

Integration of internal and external data helps consumer goods giant derive new insights A leading consumer products manufacturer wanted to leverage company-owned data and combine it with demographic, government and public data to meet growth objectives and tap the potential of emerging markets. It needed an end-to-end solution that was scalable, easy to maintain and flexible enough to handle multiple loading and access patterns. At the same time, the company’s data needed to remain secure

while still being accessible to multiple constituents. IBM BigInsights® on Cloud software met all the company’s data platform and management requirements, including high-value Apache Hadoop-as- a-service features such as Big SQL. By providing a fully managed, complete, end- to-end service that does not require any infrastructure investments, the company can focus solely on applying data to business problems and worry less about security, maintenance and regulatory concerns.

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

Engage, delight and retain customers

Speed, mobility and ease of use have become baseline expectations, and organizations are challenged to anticipate trends and delight customers with offerings that reflect an understanding of their individual requirements. CIOs and their organizations are enabling that deep understanding of clients and

5 Engage, delight and retain customers

Read more about real-world examples• Runkeeper case study

• ANZ Banking Group case study

• Skechers case study

prospects and applying it in real time with projects that can achieve specific goals:

• Connect legacy operational systems with systems of engagement to inform customer response.

• Harness the power of customer data from multiple sources to personalize interactions across all touchpoints.

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A fitness app developer enhances the user experience with fast analyticsThe Runkeeper mobile application lets users turn an iPhone or Android smartphone into a personal trainer that records their walking, running, cycling and other outdoor activity details—enabling users to monitor their progress toward fitness targets. Runkeeper wanted to use the insights buried in its data to deliver a more personalized experience for its 50 million users.

In a collaboration with IBM, Runkeeper loaded its 3 million public routes into IBM Cloudant. IBM dashDB was used as a centralized warehouse. IBM Graph was brought in to analyze route correlations and create personalized recommendations based on the user’s location, route type and route popularity.

To provide insight about community and social data, IBM Watson Analytics was used to pinpoint trends among those who participated in its global 5k run and identify regional hot spots of growth potential. Finally, Watson Personality Insights created an aggregate personality profile of the Runkeeper community based on public tweets of run-related hashtags, helping the company better understand the values of its community.

Together, these cloud-based data and analytics technologies provide the capabilities companies like Runkeeper need to not just collect data, but also use it for the benefit of its customers and business.

Business benefits

Targets specific users and groups with relevant marketing and social campaigns, and validates the brand identity with personality analytics

Enhances performance, giving users fast access to data and analytics

5 Engage, delight and retain customers

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A global bank drives business growth with new customer insights To help fuel international growth, Australia and New Zealand Banking Group (ANZ) sought to establish a global customer register that would provide a holistic view of its clients across markets. The company embarked on a master data management (MDM) project to provide a single view of customers, but faced challenges in adapting disparate global systems and in

managing the variety of data protection regulations across national borders. ANZ worked with IBM to enable users around the world to search for customer records in all of the bank’s systems, and identify which clients are working with which parts of the business in which geographies. Data stays in country and global systems do not have to change, yet ANZ users can quickly find client information to provide more personalized service.

Business benefits

Accelerates client authorization checks from 3 hours to 30 seconds, enhancing customer service

Reveals opportunities to optimize offers by analyzing customer relationships globally

Combats fraud by streamlining “know your customer” processes and reporting

5 Engage, delight and retain customers

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

A leading footwear retailer elevates customer experience across channelsIn the highly competitive footwear market, Skechers sought to deliver an unrivaled customer experience—whether in stores, online or on a mobile device. In a first step toward that goal, Skechers developed a collection of web services that gives the company an enhanced view of its customers by integrating data across multiple systems—including point-of-sale, CRM, marketing, inventory and more— and making it actionable in real time. The solution helps increase data accessibility: developers can quickly transform data and deploy it to anyone who needs it.

IBM Cloudant Local stores data sets from different sources, serving as a potential resource for predictive analytics and freeing developers to work on projects that enhance customer relationships.

The solution gives Skechers seamless integration among mobile, web and in-store channels, providing an enhanced customer experience. In addition, simplified development processes accelerate the creation and rollout of new services, sharpening Skechers’ ability to react quickly to emerging customer demands.

“I can see a future where we have this kind of automated solution saying, ‘Here is what our customers are doing today, so here is what we need to be developing for six months down the line for the next season.’”—Mark Beeson, Manager of Web Services, Skechers USA

5 Engage, delight and retain customers

Innovative data strategies to gain new insights and competitive advantage

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1 Introduction

2 Foster innovation and insight with a flexible, scalable infrastructure

3 Move with market- changing speed and agility

4 Accelerate business insights by harnessing the value of all data

5 Engage, delight and retain customers

6 Open for business and open for data

Open for business and open for data

In the midst of addressing tactical challenges and increasing business demands, CIOs play a critical role in transforming their companies into digital businesses, broadening technology investments beyond infrastructure management and internal operations to include systems that enable data-driven decisions and actions.

An approach that is starting to pay off is one IBM calls “Open for Data.” It features:

• An open portfolio of self-service, composable data and analytics services

6 Open for business and open for data

• Services to help simplify analytics for the developer, data science professional and analytics architect

• A way to transform businesses and organizations by building applications and gaining new insights better and faster

• An easy way to capitalize on existing on-premises investments while starting new projects on cloud

CIOs who leverage this approach to deliver on key business imperatives are elevating IT to become a resource for innovation that is essential to the business.

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© Copyright IBM Corporation 2016 IBM Analytics Route 100 Somers, NY 10589

Produced in the United States of America June 2016

IBM, the IBM logo, ibm.com, BigInsights, Bluemix, Cloudant, dashDB, DataStage, DB2, IBM Watson, InfoSphere, and SPSS are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.

The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation.

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