four essential strategies for digital transformation
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Four Essential Strategies for Digital Transformation
Mike May - Regional Manager, Bizagi
Igniting digital transformation through rapidprocess automation across the enterprise
500+ customers in over 50 countries rely on Bizagi to help power their digital transformation
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The mission is clearEvery business and technology leader is tasked with enabling rapid digital transformation
Competitive threat
Internal change
Strategic cost saving
Operational agility
Customer expectation
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Organizations must act now to stay ahead of existing competitors, and to defend against new, disruptive market entrants
They’re coming…
But its getting harder
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96% say that digital transformation
programs are already underway
Businesses have reacted
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70% of all transformation projects fail”
Digital disruption will displace 40% of today's top 10 incumbents by industry over the next five
years”
But most are failing…
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Show personalization in all interactionsDifferentiate through new kinds of interactionsMake the most of the contextCapture daily events and re-use them in a smart way
Incumbents need to “do as the disruptors do”…
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Customer apps attract the most investmentBut CX relies even more on systems they cannot seeTrue digital transformation must be enterprise-wide
Inside the Enterprise
Everything seen by the
customer
But the focus is often in the wrong place
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THEAGILITY TRAP
Global research into the digital transformation programs of over 1000 large
businesses
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Digital transformation projects are happening everywhere.
The transformation journey
87%
32% 52%
High level of transformation
Moderate level of transformation
84% identify digital transformation is as a significant strategic challenge for their business right now
are undergoing high or moderate levels of digital transformation
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Customer expectation is driving rapid digital change
Driven by urgency
agree that failure to respond quickly will result in commercial failure
think that customer expectation is increasing the pace of change in their industry and region
81%
73%
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Not all businesses are supportive of change at a cultural level
Barriers blocking the path
Believe that their organization is either resistant to, or has mixed views about transformation.
51%
31%Resistant to trans-
formation and change
48%In support of transformation
and change
20%Mixed views on trans-formation and change
1%Don’t know / refused
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How does complexity affect transformation?
Trapped by Complexity
Systems complexity
Specifically report time
delays caused by complexity
53%
agree that efforts to transform the business externally are undermined by the internal complexity of the organization
70% 51%
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Transformation Success Factors and Ignition Switches
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Most important strategies for IT leaders
Bring IT and Business teams
togetherusing a platform
that enables collaboration
Leverage technologies that
can help youenable agility
around your legacy systems
ACTION
ACTION
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Call center
BranchDocument
management
Data processing
Start End
ERP
Customer facing user experience
Inside the enterprise
Disconnected Experiences
The Old Customer JourneyWhat did this look like for Old Mutual?
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Call center Branch
Document management
Data processing ERP
Browser / mobile
Customer facing user experience
Agile
Connected
EngagingInside the enterprise
Single Customer Experience
The Unified Customer JourneyWhat did this look like for Old Mutual?
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Questions Answers
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Thank You