four ideas to make your next digital event an event to remember
DESCRIPTION
We, humans, are born social animals; we like team meetings and celebrations, and even a lethal pandemic cannot deter us. Sure, we can't hold one at home, the workplace, or even a bar anymore, which is why social media parties have grown in popularity over the past year. Then again, the shift to digital poses a host of distinct obstacles, the most significant of which is a lack of virtual engagement.TRANSCRIPT
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Four Ideas to Make Your Next Digital Event an Event to Remember
We, humans, are born social animals; we like team meetings and celebrations, and even
a lethal pandemic cannot deter us. Sure, we can't hold one at home, the workplace, or
even a bar anymore, which is why social media parties have grown in popularity over
the past year. Then again, the shift to digital poses a host of distinct obstacles, the most
significant of which is a lack of virtual engagement.
In a world where all virtual events can look like the same-old repeat of the previous one,
the following ideas can help you get a better virtual event engagement from your
audience.
1. Make Connections a Game
Gamification is an excellent way to encourage crowd participation and makes the
experience more enjoyable for guests.
To add a level of competitiveness and inspiration, consider holding a leaderboard,
granting awards or incentives to all those who tally up more points, and even awarding
digital badges.
2. Add A Digital Photo Booth
Picture booths seem to be a popular feature for celebrations, so it's only normal that
they've adapted to the virtual event environment. Virtual photo booths can be
customized to accommodate the expectations of any party and any occasion. You can
customize images and produce entertaining, personalized content to share on social
media. Besides, you can also make a large collage of all the goofy pictures for your
guests to make the event one that they cannot forget.
3. Giveaway a Freebie
Giveaways are a great way to improve attendee participation and can also be an
enjoyable perk of a social media event. While it isn't just as easy as giving a prize to
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every attendee, you can mail some physical incentives to some of them to get them
coming back for more.
4. A Thank You, Gift After the Event
You can finish the event on a high note by sending a digital thank you gift. This will help
keep your brand top-of-mind for a little while, as well as maximize virtual event
engagement for your next online party. You don't need to spend a fortune, either. A
thank you card, a link to download exclusive material, a discount for future activities,
vouchers, and so on can all be a part of the post-event goodie bag.
The sky's the limit when it comes to hosting a social media event. The above ideas will
help you stand out from the crowd by keeping things simply unique.
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