four recent projects
DESCRIPTION
Four examples of our work from 2011. We've produced a printed version (hence the wording on page 3). If you'd like us to send you a copy, please contact [email protected] and he'd be happy to pop a copy in the post!TRANSCRIPT
![Page 1: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/1.jpg)
Recent Projects4
From assignment to conclusionJanuary – April 2011
![Page 2: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/2.jpg)
2
Contents
Cofunds .............................................................................................. 4
Andrews Estate Agents ..................................................................... 12
Bristol Airport ..................................................................................22
William Golding ............................................................................... 30
![Page 3: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/3.jpg)
3
A digital creative agency producing something in print?
At 3Sixty we spend most of our time putting the experience of using digital at your
fingertips. But, sometimes, it’s just nice to do something you can actually hold in
your hands.
So here it is, a brochure of 4 recent digital projects, demonstrating some of our
thinking – simple ideas that have grown and achieved impressive results.
Read it, pass it around, wedge it under the table leg to stop it rocking; as long as it’s
been useful!
![Page 4: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/4.jpg)
4
Redesigning the UK’s largest independent investment platform
![Page 5: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/5.jpg)
5
Problem
Customers asked “Why does financial services have to be so complicated?”
We agreedSo we designed the Cofunds platform to be so simple and intuitive that it leads to genuine brand advocacy.
![Page 6: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/6.jpg)
6
A weighty tome containing your print guidelines thumps satisfyingly onto your desk. All
the tools needed to roll out your shiny new brand appear correct. Then you turn to the
digital guidelines ... they look okay.
Then, after a month or two, your internal teams complain they can’t use them in the real
world. Your external digital agency starts complaining that they are restrictive and based
on narrow formulas.
Sound familiar?
3Sixty developed a unique form of brand
architecture for Cofunds, including a range of
principles based on user centred design. This
enabled them to roll out everything from websites,
emails, social media, print, advertising, exhibitions
and even their internal wayfinding system.
Brand guidelines that work. Yes, even online!
![Page 7: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/7.jpg)
7
![Page 8: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/8.jpg)
8
![Page 9: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/9.jpg)
9
New brandPlacing user experience at the heart of everything Cofunds stands for.
Information architectureSimplifying a highly complex financial platform.
45 websitesWorking with Cofunds to roll out the changes across 45 websites.
Some of our key achievements for Cofunds since 2009
![Page 10: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/10.jpg)
10
![Page 11: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/11.jpg)
11
“ The process is blended with insight,
experience, ideas and best practice.
We think we’re good at what we do,
but it was clear that 3Sixty provided
a missing element in our strategic
development – usability design.
Stephen Wynne-Jones
Head of Marketing, Cofunds
![Page 12: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/12.jpg)
12
User centred redesign gets results for estate agency website.
![Page 13: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/13.jpg)
13
Problem
Andrews customers were frustratedThe old website did not reflect their needs. Property was hard to find, images were poor, branches were assigned areas based on business needs, not user needs.
Designing the user experienceUsability testing created a list of user needs which we added to the core business considerations. Then we redesigned the customer journey placing search at its heart.
User centred redesign gets results for estate agency website.
![Page 14: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/14.jpg)
14
The resultA website that works across multiple devices: desktop, mobile, tablet.
![Page 15: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/15.jpg)
15
The architecture of the site was designed to create
a robust SEO solution to capture users wherever
their property search process starts.
Techniques similar to those employed by the
portal property sites were used, so now Andrews
can be found when users search for specific
property queries from search engines.
Over time this will bring Andrews additional
customers that were previously being lost to their
competitors, and to portals.
With search at its heart Optimised for SEO and with search functionality on every page.
![Page 16: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/16.jpg)
16
Research showed us that people exclude a lot of properties by searching for overly-refined requirements too soon – which causes them disappointment. We ensured search results gave them what they wanted, without excluding options.
Advanced Search
![Page 17: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/17.jpg)
17
This led us to split the search, using an initial location based query, followed by a refinement process.
![Page 18: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/18.jpg)
18
![Page 19: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/19.jpg)
19
We also wanted to build on Andrews’ work within the community, setting up links with local photographers, who provide Andrews with authentic, professional images for their homepage.
![Page 20: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/20.jpg)
20
“Getting a good, experienced digital agency outside of London was important to us. We chose 3Sixty as it was clear they had the understanding and processes in place to ensure our new website was based on what customers really expected – but with an innovative design too.”
Jeremy FrancisHead of Marketing, Andrews
![Page 21: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/21.jpg)
21
ResultsBranches are now taking bookings
for viewings and valuations
directly from the site, generating
leads based on the quality of the
property listings online.
Andrews have embraced digital,
investing in iPads for every branch
to help customers browse
properties, and developing a
strategy to support their
customers online.
![Page 22: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/22.jpg)
22
Destinations
![Page 23: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/23.jpg)
23
DestinationsCustomers asked “Where can I fly from Bristol?”
![Page 24: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/24.jpg)
24
SearchPredictive
search
Browse Bespoke
clickable map
ViewList view of destinations
InspireGoogle maps
mash-up
![Page 25: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/25.jpg)
25
Drab wins no-one’s attention.So we included some special features to capture
people’s imaginations:
![Page 26: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/26.jpg)
26
![Page 27: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/27.jpg)
27
InspireGoogle maps mash-up gathers customers’ photos and pins them to their destinations; a useful and charming experience.
![Page 28: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/28.jpg)
28
Search and ye shall find.
We developed intelligent predictive search to help users find their destinations and prevent errors.
![Page 29: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/29.jpg)
29
Intelligent predictive search
![Page 30: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/30.jpg)
30
![Page 31: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/31.jpg)
31
![Page 32: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/32.jpg)
32
![Page 33: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/33.jpg)
33
Problem
The William Golding website was over five years old and significantly out of date.
SolutionAn elegantly simplified design that allowed the content to do the talking.
![Page 34: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/34.jpg)
34
The website also needed to promote the centenary in 2011, and cement William Golding’s place as a writer of cultural significance for a younger generation.
![Page 35: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/35.jpg)
35
![Page 36: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/36.jpg)
36
![Page 37: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/37.jpg)
37
A design reflecting the essence of William Golding and showcasing the wonderful photography.
![Page 38: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/38.jpg)
38
“We are return customers to 3Sixty and wouldn’t go anywhere else. Design matters and their client-focused service is superb. They really take the trouble to learn ‘what we are about’ and to produce visual, functional all-round wonderful results. Value for money and total satisfaction.
Terrell CarverDirector, William Golding Limited
![Page 39: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/39.jpg)
39
![Page 40: Four recent projects](https://reader034.vdocuments.net/reader034/viewer/2022042813/5456e324af79590b088b4efd/html5/thumbnails/40.jpg)
40
3Sixty is a digital creative agency.
For more information:
Chris [email protected]+44 (0)117 90 77 360www.3Sixty.co.uk
1st Floor, Clifton Heights, Triangle West, Bristol, BS8 1EJ