Increase blog traffic. Patrick Pezzutto at www.digi-preneur.com

Four Steps To Increase Blog Traffic! digitalbloggers.com /PatrickPezzutto/increase-blog-traffic/

Increase Blog Traffic: Expand Your Blog’s Reach In Four Steps!

In this day and age, many of us like to blog. It’s afun way to share your views and experiences withthe world. It’s also an effective and free (or at leastvery cheap) way to drive traffic to your website,which is very important if you’re trying to build orexpand your following, or drive people to productsand offers.

What most people do wrong: The most commonmistake that people make when blogging is tolimit themselves to creating and publishing thecontent. While writing the article is obviously afundamental part of the process, there is so muchmore you can do to make sure that what you write gets read by as many people as possible!

4 steps to successful blogging:

In this article I will share with you the four steps I personally follow to increase the traffic to myblog every time I publish an article. While they can be applied to both written blogs or video blogs, they aremore specific to articles.

FREE GIFT: Download the Checklist I Use To Make Sure I Follow This 4 Crucial Steps!(PDF)

Step 1) Once you’ve chosen a subject, do some keyword research.

Keywords are words or phrases that people type into search engines like Google or Bing when searchingfor a something on the web. We all do it on a daily basis, right?

What you may not be aware of, is that search engines store data about every search and then offeradvertisers the possibility to “bid” for a particular keyword, so that their ad will show when someone islooking for something they are advertising.

As a blogger you don’t need to be too concerned with how advertising works on Google or Bing, but youmay want to learn how to use their keyword planner tools to help your articles will “rank higher” on theirresult pages.

I like to use Google’s Keyword Planner, it’s very simple to use and it’s free. The idea is to search forkeywords that have between 10 and 2,000 “Average Monthly Searches” and between 1,000 and 20,000

“Results”.

I put together a short video to explain you how this process works, hopefully you will see how simple andeffective it can be!

WATCH VIDEO: Increase Blog Traffic: How to use Google’s Keyword Planner

Step 2) Create content

This step is key obviously, as a blog without content is really like a sky without stars! Who would want tolook at it?

Here you get to unleash your inner Joyce and let the virtual “pen” flow! Remember that no one wants toread something that seems written by a robot. Put your personality into it and don’t forget to spellcheckbefore publishing!

Structure and Layout tips:

Following this basic layout will help you to increase your blog’s traffic:

Title: Make it coherent with the content and include your main keyword.

Introduction: Explain in a few sentences what you will be covering in the article. This is where youhave the chance to grab the reader’s attention, make it clear and to-the-point.

Body: This is the main section of your article, separate the paragraphs and add pictures and videosto keep the reader engaged!

Summary with optional Call to Action: Recap what you’ve talked about in the article and if youwant, ask the reader to “take action”. It could be as simple as asking them to take a survey,download a free pdf, or subscribe to your newsletter.

Signature: A signature is a nice final touch. You can include links to your social media accounts, apicture, or links to other sites you own (Scroll down to the bottom of the article to check out mine).

FREE GIFT: Download the Checklist I Use To Make Sure I Follow This 4 Crucial Steps!(PDF)

Step 3) Optimise

Optimising your article is important as it will help it rank higher on search engines. I could go as far assaying that without optimisation it may not even appear on the bigger search engines , and you don’twant your patiently crafted piece of content to become a virtual floating dust bunny, right?

A few tips to make your article search engines-friendly:

Include your main keyword in the title and throughout the article in Bold, Italics, and Underlined.

Also format your main keyword as Header 1, 2 and 3 within the article.

Include secondary keywords (keywords that are related to the main one but didn’t give you goodresults in the Keyword planner).

For Example:

If your main keyword is “best sports cars in the world” your title may simply be: “best sportscars in the world” and your first paragraph could look something like:

“In this article I will talk about the best sports cars in the world. I always wanted to writean article about the best sports cars in the world as I’ve been obsessed with cars since Iwas a kid. Please leave a comment to let me know what you think the best sports cars inthe world are!”

Include the main keyword in the “title” and “alternative description” of every image you include in thearticle.

Include the main and secondary keywords in the “tags”.

Categorise your article.

Step 4) Publish, Promote and Syndicate!

There’s a lot more you can do to increase traffic to your blog than just click “Publish” and share your articleon social networks (which is something you definitely want to do).

Share your new article with your mailing list. Send everyone an email inviting them to read yournew post.

“Ping it” around the net with Pingomatic.com

Turn your article into a PDF at printfriendly.com and then upload it at issuu.com

Every week, or month, select your favourite blog post, turn it into a video and send it around videosyndication websites.

Use Imautomator.com and Onlywire.com for social bookmarking and submitting your site to onlinedirectories.

Create a slide of your article and share it at slideshare.com

If you’re targeting small businesses , share it on Bizsugar.com and Elance.com

Promote your article on social media. I don’t want to go too much in detail with this as it wouldmake for an entirely new article. Be aware that every major social network (Facebook, Twitter,Google+) gives you the chance to “boost” your post by paying a small fee. I personally only do it onFacebook as due to their new policies, if you share content on a page you manage, it won’t be seenby all of your followers unless you “boost” your post.

Summary

To recap, once you’ve chosen the subject of your post you want to:

Step 1) Research Keywords using Google Keyword Planner, or other tools if you’re alreadyfamiliar with similar ones.

Step 2) Create the content making sure you put your personality into it. give your article a clearstructure and feel free to add images, and videos, but avoid adding too many of them!

Step 3) Optimise it. Make sure that the keywords are in different formats, headings and that they

Patrick Pezzutto, www.digi-preneur.com

are are also included in the title and alternative description of the images. Include your keywords inthe “tags” and assign your article to a category on your site.

Step 4) Publish, Promote, Syndicate. Share your article on social media, turn it into a pdf or avideo, use syndication websites to reach more sites (and people!). Share it with your mailing list.

Want to take your digital skills to the next level? Find more information about theTraining I offer HERE!

Patrick Pezzutto

Like Digi-Preneur.com on Facebook!

Grab your FREE 7 Day video-bootcamp on Digital Marketing now!