four ways the brian lehrer show gives their shows digital love
TRANSCRIPT
WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/blFB wwwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@[email protected]
What’s The Goal of the Radio Show?
• Build a community
• Advance the existing news conversation
• Explain complex issues
• Be a little weird
What’s The Goal Online?
• See Previous Slide
• Build a community = Take social seriously
• Advance the existing convo = Get quotes
• Explain complex issues = Explainers/Advice
• Be a little weird = Have fun on social
Top Stories
• Give people something to share, not just link
• All of these got some extra love (or they were big names)
Challenges Online
• Reach new audienceso Include handles, book guests with followings
• Smooth out the afternoon valleyo Create content that travels, lasts, use social
Method 1: A Quick Refresh• New Headline
o Does Your CMS accomodate this?
• Turn a B+ segment to an A
o See what’s getting attention: chartbeat, tweets, etc
• Work Efficiently
o Do it as soon as you can, as quickly as you can. A little goes a long way.
Method 2: #ShowYourWork• Bullet points, surprising stats, advice
o Is this already in your prep?
Method 3: Fake a Transcript
• Live-tweet
• Embed, and repurpose quotes for tweets later
Method 4: Web-First, then Radio• Answer a curiosity.
• Ask on social, then see if it gets momentum.
Spread the Word• Now you have content! Quotes,
lists, etc.
• Know what works on Twitter vs. FB
WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/blFB wwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@[email protected]