four ways to enroll clients into group programs
TRANSCRIPT
How to follow up with interested prospects
Many people struggle with how to follow up with
potential clients who say they are interested in
working with you. Sometimes you leave them
voicemail messages and never hear back. Sometimes
they put you off or ask you to call back again at a later
date. There are countless reasons why you might not
connect right away, even though the person voiced an
interest.
For example, when I was doing nutrition coaching, I
would do lots of health fairs to attract clients, meet
prospects and build my list. I had a sign up list for a
free consultation and all these people would sign up for
that. Then they would completely flake out. I’d find myself on the phone constantly pursuing
people and thinking to myself, “What am I doing? This doesn’t feel good.” So I stopped doing
that.
Then I changed my tactics. I wanted to put the ball in their court to attract clients. At the end of
my talk I would say, “I gave you a lot of information today. You can go ahead and implement
this on your own. If for some reason you feel that it’s a bit much to do by yourself and you want
some help, I’m very approachable and accessible.
“You have my card because I left it on your chair. Please give me a call and let’s set up a get-
acquainted session and see if I can help. Or come up to me after the end of this talk and let’s
chat for a moment. Then if it makes sense for us to talk more, I’ll give you a call tomorrow.”
Now sometimes prospects still want to put off working with you. That’s where the low
hanging fruit list becomes so important, because you can check in with them later. Many times
people will actually say, “I’m so glad you called,” since they are now ready to get started.
If you want to leave a message, here’s what you can say, “Hi, it’s (your name). I’m really
looking forward to chatting with you. Just checking in to see how you are. Please give me a
call.” Remember to strike while the iron is hot as they say. So follow up the very next day.
Being of service and continuing to reach out to these prospects will help you attract clients.
Try Facebook, emailing, calling, an invitation to something, an article clipping and snail mail.
Contacting prospects repeatedly with different communication methods and messages keeps
you in front of people and top-of-mind when they are finally ready to get to work. This is where
your ezine helps you stay in touch as well. So you don’t have to call and call and call. Try a
variety of methods to reach out and follow up to attract clients.
Your Client Attraction Assignment
Do you have a follow up system set up for your business to attract clients? If not, creating that
low-hanging fruit list and a step by step system that you can automate will make it so much
easier to attract clients and grow your business.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com