FOUR WAYS

to Use Your LinkedIn Profile to Attract Inbound B2B Leads

Re-Think the Purpose of Your Profile

Rather than just create a profile that shows your job history and qualifications, create a profile that shows how you can solve your target audience’s problems and serve their needs.

Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume.

Re-Think the Purpose of Your Profile

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JOB HISTORY

QUALIFICATIONS

SUMMARY

RECOMMENDATIONS

No.1

USE THE RIGHT KEYWORDS

No.1 Use the Right Keywords

Throughout your LinkedIn profile you should use keywords that are related to your products and services. Not just any keywords, but ones that your prospects commonly use. One way to determine those keywords is by using Google’s Keyword Ad Planner Tool. It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool.

No.2

VIEW YOUR LINKEDIN PROFILE AS A WEB PAGE TO BE INDEXED

No.2

LinkedIn.com Site Ranking

SEO Ranking

Keywords 100%

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View Your LinkedIn Profile as a Web Page tobe Indexed

As you are re-thinking about your LinkedInprofile and using the appropriate keywords,remember that this is a web page that isindexed by Google and other search engines.LinkedIn is a high-ranking domain and canshow up as a top result in searches for yourkeywords.

No.3

DON’T FORGET ABOUT LINKEDIN SEARCH

No.3 Don’t Forget About LinkedIn SearchActive LinkedIn users use the search functions within LinkedIn to find what they are looking for, beyond people’s names and companies.

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AdvancedSearch

Boolean Search’AND’

Boolean Search‘NOT’

Sorting

No.4

OPTIMIZATION

No.4 OPTIMIZATIONOptimize These 9 Fields in Your LinkedIn Profile

HeadlineThe default is your current job at your current company. This is the most important thing to change to appeal to prospects.

ExperienceWhat you do in your job is another opportunity to tell the story of your success helping customers solve problems.

Contact InformationThis should include the best ways to contact you, plus a website or landing page that includes information to your target prospects

Marketing AssetsWork with your marketing team to get PowerPoints and PDFs to add to your LinkedIn profile and use your keywords in the title of the pieces.

SummaryThis is where you can really speak to the prospect about how you and your company can solve their business problems, using a good selection of keywords.

Skills & EndorsementsHave others endorse you for skills that are most relevant to your target prospects. You have the ability to edit your list of skills.

No.4 OPTIMIZATIONOptimize These 9 Fields in Your LinkedIn Profile

PublicationsRelevant blog posts, ebooks or articles quoting you can be listed here. If you don’t have any, this is a good time see if you can collaborate with someone to create some things to list.

RecommendationsAsk your customers for recommendations. They will use the terms that others in your industry use, and they will also validate your position as someone who is helpful.

Groups JoinedThe Groups you join show on your profile, so make sure you join relevant Groups with names that look and sound good.